Madhya Pradesh Startup Centre

What Madhya Pradesh Startup Centre does

Madhya Pradesh Startup Centre (Startup MP) is the single-window nodal agency of the Department of Micro, Small & Medium Enterprises, Government of Madhya Pradesh, established under the MP Startup Policy and Implementation Scheme 2022 (Gazette-Notified; Allotment Order No. 24 dated 5 May 2022) and refreshed under the MP Startup Policy and Implementation Scheme 2025. The entity operates the MP Startup Portal (startup.mp.gov.in), a web-based platform that lets DPIIT-recognized startups in Madhya Pradesh register, apply for financial assistance, list in stakeholder directories, and access scheme workflows under the patronage of Madhya Pradesh Laghu Udyog Nigam (MPLUN). Its core technology is integration-oriented rather than proprietary: portal login reuses Startup India credentials, mentor matching routes through the MAARG portal, and approvals are linked to the National Single Window System and JAN-SEVA citizen services portal. Sub-products include the State Innovation Challenge (grants up to Rs. 1 crore), Financial Assistance (15% of investment received, up to Rs. 15 lakh, with an additional 18% tier for SC/ST/Women entrepreneurs up to Rs. 72 lakh), Patent Assistance (up to Rs. 5 lakh), Incubation Support (training reimbursement, employment generation grants, electricity duty exemption), and an Ease of Doing Business (EoDB) module with deemed approval under the MP Public Service Guarantee Act, 2010.

The business model is non-commercial. The centre is wholly funded by the Government of Madhya Pradesh through the Department of MSME budget; no fees are charged to startups, mentors, investors, or incubators. Customer segments are ecosystem participants rather than paying buyers: DPIIT-recognized startups (5,960+ registered), incubators (32 registered including academic and Atal-linked centres), mentors (55 registered), and investors (8 registered, including Madhya Bharat Angels, Unicorn India Ventures, Transition VC, Campus Fund, Dallas Venture Capital, ITI Growth Opportunities Fund, and Equanimity Ventures). Distribution is event-driven and government-channel-led — Regional Industry Conclaves across divisions, IITF 2024 representation, hackathons, bootcamps, and the Startup 20 Experience programme — supplemented by integration with national government platforms. With approximately six direct staff on the operating side (alongside an Executive Head, Subject Experts in Legal, Marketing/Finance, and Project Management, plus ~10 Associate/Staff), the centre functions as a thin coordinating layer over a state policy mandate rather than as a product company.

Name

Madhya Pradesh Startup Centre

Legal name

Madhya Pradesh Startup Centre (Startup MP)

Website

https://startup.mp.gov.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Madhya Pradesh Startup Centre is a Government of Madhya Pradesh nodal agency operating the MP Startup Portal, a single-window digital platform that connects DPIIT-recognized startups with investors, mentors, and incubators and disburses state financial assistance under the MP Startup Policy 2022.

Ownership category

akta.pro rank

Product category

Government Startup Ecosystem Services

NAICS

Computer Systems Design and Related Services (54151), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Venture Studios / Company Builders (FSANAAAH)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)

Keywords

• Startup ecosystem support
• Government innovation services
• Entrepreneurship facilitation
• Venture funding assistance
• Incubation coordination

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: Funded by Government of Madhya Pradesh Department of MSME. No commercial revenue generation - this is a public welfare initiative to promote startup ecosystem.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Madhya Pradesh Startup Centre operates the MP Startup Portal as a state government single-window agency for DPIIT-recognized startups, incubators, mentors, and investors in Madhya Pradesh. The platform enables online registration, processes applications for financial assistance schemes (investment assistance, patent assistance, employment generation grants, electricity duty exemption, training reimbursement), runs the State Innovation Challenge offering grants up to Rs. 1 crore, and connects ecosystem participants through directories of registered startups, investors, incubators, and mentors.

Product overview

Madhya Pradesh Startup Centre operates as a state government initiative under the Department of Micro, Small & Medium Enterprises, Government of Madhya Pradesh, offering a digital platform portfolio centered on the MP Startup Portal. The core MP Startup Portal provides single-window access for DPIIT-recognized startups to register, apply for financial assistance, and connect with the startup ecosystem. Supporting sub-products include the State Innovation Challenge (grants up to Rs. 1 crore), Financial Assistance scheme, Ease of Doing Business support, Patent Assistance, and specialized Incubation Support for product-based startups. The platform also maintains directories of registered Startups, Investors, Incubators, and Mentors. Additional service portals include JAN-SEVA (MP-eServices) for citizen services and the MAARG Portal for mentorship access. The ecosystem connects to government portals including DPIIT/Startup India, National Single Window System, and academic institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• MP Startup Portal A web-based single-window portal enabling DPIIT-recognized startups in Madhya Pradesh to register, apply for financial assistance, access government schemes, and connect with investors, mentors, and incubators.
• State Innovation Challenge A state-level startup competition offering grants of up to Rs. 1 crore along with other assistance for startups addressing four high-impact economic-social problems of the state.
• Financial Assistance Scheme A state scheme providing 15% (max Rs. 15 lakh) assistance on first investment received from SEBI/RBI-recognized financial institutions, with additional 18% (up to Rs. 72 lakhs) for Women/SC/ST entrepreneurs, disbursed in four stages.
• Ease of Doing Business (EoDB) Support Post-facto approval arrangements for necessary permissions/consents for smooth operation of startups and incubators, including deemed approval under the Madhya Pradesh Public Service Guarantee Act, 2010.
• Startup Patent Assistance Patent filing assistance for DPIIT-recognized startups established in Madhya Pradesh with maximum assistance of Rs. 5 lakh per patent obtained.
• Incubation Support for Product-Based Startups Support package for product-based startups including concurrent license/consent facility, MSME Technology Centre machinery access, training expenditure reimbursement (Rs. 13,000 per employee per year for 3 years, max 25 employees), employment generation grants (Rs. 5,000/employee/month for 3 years), electricity duty exemption, and concession in electricity tariff.
• Registered Startups Directory A searchable public directory of 5,960+ DPIIT-recognized startups registered with the state, listing startup names, email contacts, and website URLs for ecosystem visibility.
• Registered Investors Directory A public directory of 8 registered investors including angel investors, venture capital firms, and corporate investors (Madhya Bharat Angels, Transition VC, Unicorn India Ventures, Campus Fund, Dallas Venture Capital, ITI Growth Opportunities Fund, Equanimity Ventures), showing preferred sectors and investment ranges.
• Registered Incubators Directory A public directory of 32 registered incubation centres across Madhya Pradesh with contact details, addresses, and website information.
• Registered Mentors Directory A public directory of 55 registered mentors with domain expertise, years of experience, and contact information for startup mentorship access.

Quantifiable outcome

• State Innovation Challenge grants up to Rs. 1 Crore for addressing four high-impact state problems
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AIC Prestige Inspire FoundationcoreStrategic or Co-development Partner · 26 May 2025Host of Startup 20 Experience Unplugged with visit from Dr. Chintan Vaishnav, Chairperson of Start-up 20 and Mission Director, Atal Innovation Mission, NITI Aayog. Flagship incubation centre in Indore.
• Startup IndiacoreStrategic or Co-development PartnerIntegration with national Startup India initiative for DPIIT recognition. Startups login to MP portal using same credentials as Startup India Portal. MAARG mentorship platform integration for mentor matching.
• Madhya Pradesh Laghu Udyog Nigam (MPLUN)coreStrategic or Co-development PartnerParent organization providing institutional platform and patronage for Madhya Pradesh Startup Centre. Managing Director approves startup financial assistance.
• Department of MSME, Government of Madhya PradeshcoreStrategic or Co-development PartnerNodal department responsible for implementing MP Startup Policy 2022 and coordinating startup ecosystem development across the state.
• MSME Technology Centre, Indore and BhopalcoreStrategic or Co-development PartnerProvides high-tech machinery for testing, research and development of products envisioned by startups. Offers facility for product-based startups to use required machines.
• IIT Indore (ACE Foundation)coreStrategic or Co-development PartnerIITI Advanced Centre for Entrepreneurship (ACE) Foundation provides academic support and technical guidance to startups in the state.
• IISER BhopalcoreStrategic or Co-development PartnerIISER Bhopal provides technical and academic support for innovation through IICE incubation centre.
• National Institute of Design (NID) BhopalminorStrategic or Co-development PartnerDesign institution providing design expertise and support for product development of startups.
• IIITDM JabalpurminorStrategic or Co-development PartnerTechnical institute providing technology support and incubation facilities for startups in Jabalpur region.
• Atal Innovation Mission / NITI AayogcoreStrategic or Co-development PartnerAtal Incubation Centres operating in MP (AIC-RNTU, AIC-Prestige Inspire Foundation) supported through policy alignment with Atal Innovation Mission.
• Atal Bihari Bajpai Institute of Good Governance and Policy Analysis, BhopalminorStrategic or Co-development PartnerProvides office space and meeting arrangements for selected startups under State Innovation Challenge.
• MAP_IT (Centre of Excellence)coreTechnology or IntegrationDesigned and developed the MP Startup Portal website and provides ongoing technical support for the platform.
• MP E-Services Portal (JAN-SEVA)minorChannel Partner/ Reseller/ DistributorWeb portal under Department of Science and Technology, developed by Centre of Excellence (CoE) MPSEDC for delivering citizen services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Single Window System (NSWS): Central government platform for business approvals that the MP Startup Centre directly integrates with for EoDB support. A peer in the broader single-window/government-ecosystem-facilitation space.
• Startup India (DPIIT): National-level startup initiative under DPIIT that the MP Startup Centre integrates with for DPIIT recognition and MAARG mentorship. It is the umbrella national programme that MP's portal complements and routes into.
• Atal Innovation Mission (NITI Aayog): National flagship programme for incubators and innovation; co-operates with state startup cells including MP's via Atal Incubation Centres. Strategic ecosystem partner rather than direct competitor.

Emerging players

• NSRCEL (IIT Bangalore): Academic-incubator model providing deep startup support, mentorship, and investor access. Functions as a downstream partner in the broader architecture that state startup cells route founders into.
• TiE (The Indus Entrepreneurs): Global not-for-profit focused on entrepreneurship through mentorship, networking, and funding. Comparable to MP's mentor directory function but operates via chapters rather than a state portal.

Direct peers

• Tamil Nadu Startup & Innovation Mission (StartupTN): State nodal agency for Tamil Nadu's startup ecosystem with funding schemes, incubators, and a single-window portal model. Comparable in mandate to the MP Startup Centre.
• Startup Odisha: Odisha's state-level startup initiative providing financial assistance, mentorship, and incubator support through a portal similar in scope to MP's. Direct peer in the state-CEO model.
• Maharashtra State Innovation Society (MSInS) / Startup Maharashtra: State nodal agency for startups in Maharashtra, running a comparable single-window portal with funding assistance, mentorship, and incubator linkages. Most direct state-peer given similar scope and structure.
• Karnataka Startup Cell (K-Tech/K-startup): Direct state-level counterpart in Karnataka, providing a single-window portal for DPIIT startups, financial assistance, and ecosystem stakeholders. Closest functional peer at the state government level.

Regional players

• Telangana State Innovation Cell (TSIC) / T-Hub ecosystem: Hyderabad's flagship innovation hub supported by the Telangana state government. Comparable in mission (state-backed startup ecosystem) but operates with a much larger budget and private-sector partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madhya-pradesh-startup-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madhya Pradesh Startup Centre