StarVale Management & Technologies

What StarVale Management & Technologies does

StarVale Management and Technologies Limited is a UK-based External Lottery Manager (ELM) founded in 1994 and headquartered in Galgate, Lancaster. The company provides full-service society lottery and raffle management on behalf of UK charities, hospices, and non-profits, running 80+ weekly lotteries and raffles and operating more than 4,000 lottery and raffle draws in 2023 without a single compliance issue. StarVale created the first UK hospice lottery in 1994 and serves marquee charity clients including Macmillan Cancer Support, the RSPCA, British Heart Foundation, WWF-UK, Age UK, and NSPCC, with hospice clients representing the majority of its portfolio. In 2024, client society lotteries, raffles, and prize draw schemes raised more than £77.5 million for charitable causes, up from £68 million in 2023, taking the cumulative total raised over the past decade above £600 million.

The company builds and maintains its entire technology stack in-house, including bespoke lottery management software, the Online Players' Area portal, a Gambling Commission-certified random number generator, and PCI Level 2-compliant payment infrastructure. Direct debit origination is handled through sister company DDPay, a BACS-accredited facilities management provider sponsored by NatWest Group. StarVale holds an External Lottery Manager licence from the UK Gambling Commission (account 3273) and is fully compliant with RGSTS and RTAS standards. Digital payment capabilities were extended in March 2026 through Google Pay and Apple Pay integration via partner Clover, supporting one-off raffle and superdraw purchases with tokenised, PSD2-compliant authentication.

StarVale operates as a wholly-owned subsidiary of Jumbo Interactive Limited, an ASX-listed Australian company, joining the Jumbo Interactive UK Group in 2022 alongside sister ELM Gatherwell and payments provider DDPay. Revenue is generated primarily through managed services: ELM fees, lottery and raffle management, compliance administration, and payment processing, with bespoke quote-based pricing per client. The company sells through dedicated relationship managers supported by event presence (Hospice Lotteries Association, CIOF, Lotteries Council, Third Sector), content marketing, and senior leadership involvement in industry bodies such as The Lotteries Council.

Name

StarVale Management & Technologies

Legal name

StarVale Management and Technologies Limited

Website

https://starvale.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

StarVale Management & Technologies is a UK Gambling Commission-licensed External Lottery Manager, providing full-service bespoke lottery, raffle, and prize draw management for charities, hospices, and non-profits across the United Kingdom.

Ownership category

akta.pro rank

Product category

Charity Lottery Management Services

NAICS

Grantmaking and Giving Services (8132), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Lottery management services
• External lottery manager
• Charity fundraising software
• Raffle management services
• Society lottery administration

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. External Lottery Management Services: Full-service charity fundraising solutions including lottery and raffle software, ELM (External Lottery Manager) management, and fulfilment. StarVale acts as the licensed external lottery manager, handling all aspects of lottery operations for charity clients. Services include lottery migration and management, compliance administration, retention and engagement strategy, data capture and fulfilment, dedicated player support, campaign analysis, payment processing, prize distribution, and relationship management.
2. Direct Debit Payment Processing: Cost-effective direct debit payment processing and origination services through sister company DDPay. This ensures clients have access to automated direct debit payment systems without additional bank charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

StarVale Management & Technologies provides bespoke, in-house lottery management software combined with full-service External Lottery Manager (ELM) services for UK charities, hospices, and non-profits. The company runs weekly lotteries, raffles, superdraws, and free prize draws on behalf of clients, handling lottery migration, Gambling Commission and PCI compliance, direct debit payment processing via its sister company DDPay, player acquisition and retention, prize distribution, campaign analysis, and dedicated relationship management.

Product overview

StarVale Management & Technologies provides a unified full-service lottery and raffle management platform for UK charities, hospices, and non-profits. The core offering comprises bespoke in-house lottery management software combined with External Lottery Manager (ELM) services, encompassing lottery and raffle products (Weekly Lottery, Superdraw, National Free Prize Draw, National Standalone Raffle), complemented by integrated DDPay Direct Debit payment processing, compliance management, marketing services, data reporting, and migration support. All technology is owned, designed, developed, tested, and maintained in-house by StarVale's expert team, leveraging 30+ years of society lottery experience. The company operates as part of the Jumbo Interactive UK Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Lottery Management Software Bespoke, in-house lottery management software designed, developed, tested, and maintained by StarVale's expert team. Purpose-built for society lotteries and raffles, incorporating 30+ years of lottery management experience. Includes a Gambling Commission certified random number generator, PCI Level 2 compliance, and online players' area.
• External Lottery Manager (ELM) Services Full-service external lottery management for UK charities, hospices, and non-profits. Covers lottery migration, strategy, administration, compliance, payment processing, player support, campaign analysis, prize distribution, and dedicated relationship management. StarVale acts as the licensed ELM, handling all operational complexity so clients can focus on their mission.
• Raffle Management Comprehensive raffle strategy, management, and fulfilment services including physical ticket responses, direct mail management, marketing, and administration for both online and offline raffles. Designed for charity and non-profit clients seeking one-off or recurring raffle fundraising.
• Weekly Lottery Subscription-based weekly lottery programme providing recurring fundraising revenue via weekly draws for charity clients. Generates predictable income through player subscriptions and direct debit collection.
• Superdraw Quarterly or periodic larger lottery draw with enhanced prize payouts, designed to boost engagement and generate supplementary income for charity clients.
• DDPay Direct Debit Services Cost-effective Direct Debit payment processing and origination services delivered via StarVale's sister company DDPay Limited. BACS-accredited facilities management provider sponsored by NatWest Group, eliminating additional bank charges for clients.
• National Free Prize Draw Free-to-enter prize draw product that gathers donations without requiring Gambling Commission regulatory compliance, enabling one-off fundraising campaigns for charities and non-profits.
• National Standalone Charity Raffle One-off charity raffle product distinct from typical lottery setup, enabling discrete fundraising initiatives without recurring lottery infrastructure.
• Lottery Migration Services Seamless migration from existing lottery providers including data transfer, direct debit transition, and parallel running periods ensuring no service disruption. Enables clients to switch to StarVale without losing player continuity.

Quantifiable outcome

• Achieved £600+ million in funds raised over past 10 years
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jumbo Interactive GroupcoreOthers · 1 January 2022StarVale is a subsidiary of Jumbo Interactive Limited, part of the Jumbo Interactive UK Group of companies. The group includes Jumbo Interactive UK Limited, StarVale Technical Systems Limited, StarVale Management and Technologies Limited, DDPay Limited, and Gatherwell Limited. StarVale leverages Jumbo's technology and innovation, influenced by their agile and experiment-based methodology, ensuring lottery solutions are built on world-leading software and technology. Jumbo Interactive Ltd (ABN 66 009 189 128) is the ultimate Australian parent company.
• GatherwellcoreStrategic or Co-development PartnerGatherwell is StarVale's sister company, both operating under the Jumbo Interactive UK Group. The companies collaborate closely, often exhibiting together at industry events as 'Jumbo Interactive UK'. Both companies are External Lottery Managers licensed by the Gambling Commission.
• DDPay LimitedcoreTechnology or IntegrationDDPay is StarVale's sister company providing direct debit payment processing and origination services. StarVale offers cost-effective Direct Debit payment processing via DDPay, ensuring clients have access to automated direct debit payment systems without additional bank charges. DDPay Ltd is a BACS-accredited facilities management provider sponsored by NatWest Group.
• The Lotteries CouncilminorOthersIndustry body representing the society lottery industry in the UK. Phil Wright, Head of Commercial at StarVale, serves on the Board of Directors, representing the industry.
• Hospice Lotteries AssociationminorOthersIndustry association for hospice lotteries. StarVale attends and sponsors HLA annual conferences, using these events to network with hospice clients and prospects.
• CIOF (Chartered Institute of Fundraising)minorOthersProfessional body for fundraisers. StarVale attends CIOF Scottish Conference, CIOF Fundraising Convention, and other CIOF events.
• NatWest GroupminorOthersBanking sponsor for DDPay's BACS-accredited facilities management provider status, enabling direct debit payment services.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Gatherwell Limited: Sister company under Jumbo Interactive UK Group and a fellow Gambling Commission-licensed External Lottery Manager serving UK charities and hospices. Most directly comparable peer, often co-exhibiting with StarVale at industry events.
• Sterling Lotteries: UK-based External Lottery Manager providing society lottery and raffle management services to charities and non-profits. Competes directly with StarVale for hospice and charity lottery contracts.
• Tower Lotteries: UK lottery management specialist serving charities and hospices with weekly lotteries, raffles, and superdraws. Operates in the same External Lottery Manager category as StarVale.
• Unity Lottery: UK society lottery operator running weekly lotteries on behalf of multiple charity and hospice partners. Directly comparable managed lottery offering to StarVale's core service.
• Local Hospice Lottery: UK hospice-focused lottery management service running weekly and superdraw lotteries on behalf of multiple hospice beneficiaries. Competes head-to-head with StarVale in the hospice vertical.

Broad incumbents

• Jumbo Interactive Limited: ASX-listed parent company of StarVale and a leading Australian digital lottery operator and SaaS provider. Sets the technology and innovation baseline that StarVale benefits from and is benchmarked against.
• The Health Lottery: UK national society lottery raising funds for health-related causes via weekly draws. Adjacent rather than direct competitor given different licence category, but competes for charity fundraising mindshare.
• People's Postcode Lottery: Large UK society lottery operator distributing funds to numerous charitable causes. Operates in a different regulatory bracket but addresses overlapping charity supporter pools that StarVale's clients also rely on.

Others

• Clover (First Data/Fiserv): Payment processing platform that StarVale integrates with for Google Pay, Apple Pay and tokenised card acceptance. Ecosystem partner enabling digital wallet adoption for charity raffle transactions.
• DDPay Limited: Sister company under Jumbo Interactive UK Group providing BACS-accredited Direct Debit origination sponsored by NatWest Group. Provides the payment-rail infrastructure that StarVale's lottery products depend on.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/starvale-management-and-technologies-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarVale Management & Technologies