Société de Transformation Agroalimentaire

What Société de Transformation Agroalimentaire does

Société de Transformation Agroalimentaire (STA) is a Senegalese agro-food processor that transforms locally sourced cereals — primarily millet — into finished consumer food products marketed under the JEYNA brand. The company operates a 4,000 square meter manufacturing facility in Kignabour and is headquartered in Dieuppeul 2, Dakar. STA applies a zero-waste processing methodology in which both millet powder (destined for food products) and bran/son (destined for animal feed) are valorized. Its current product portfolio includes Sankhal, Araw (coarse and fine grains), Soungouf, Thiakry, and Lakh, all positioned as 100% millet-based, with planned extensions into Tiéreté, dry Tiackry, frozen products, Gombo (okra), and Moringa.

STA generates revenue primarily through sale of branded millet products to Senegalese families, supermarkets, boutiques, and regional wholesalers, supplemented by agricultural processing services for farmers and other partners using its Kignabour facility. The go-to-market is hybrid: enterprise-style B2B field sales into retail and wholesale channels, paired with event-driven customer acquisition via agricultural trade shows (FIARA, Africa Food System Forum). The company also sells directly to consumers and through factory-direct bulk channels. STA is privately held, employs 41 people, and was founded by diaspora returnees with a stated mission of supporting women in agriculture and preserving Senegalese culinary heritage; it currently operates only within Senegal, though it identifies West Africa as its broader service region.

Name

Société de Transformation Agroalimentaire

Legal name

STA la Société de Transformation Agroalimentaire du Senegal

Website

https://sta-senegal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Société de Transformation Agroalimentaire (STA) is a Senegalese agro-food processor that transforms locally sourced millet into branded JEYNA food products and offers processing services from its 4,000 sqm Kignabour facility, serving Senegalese families, retailers, and wholesalers.

Ownership category

akta.pro rank

Product category

Millet-based Food Products

NAICS

Food Manufacturing (311), Other Food Manufacturing (3119)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Millet food processing
• Cereal transformation
• Agro-food manufacturing
• Local food products
• Senegalese cereal products

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Millet-Based Food Products: STA generates revenue through manufacturing and selling finished food products made from locally-sourced millet, marketed under the JEYNA brand. Products include Sankhal, Araw, Soungouf, Thiakry, and Lakh sold to distributors, wholesalers, and through retail channels.
2. Agricultural Processing Services: The company transforms agricultural products for farmers and other partners, processing fruits, vegetables, and cereals in their 4000 square meter facility in Kignabour.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

STA is a Senegalese agro-food transformation company that processes locally-sourced millet and other cereals into finished consumer food products under the JEYNA brand, including Sankhal, Araw (coarse and fine grains), Soungouf, Thiakry, and Lakh. The company operates a 4,000 square meter factory in Kignabour using a zero-waste methodology that valorizes both millet powder (for food) and bran (for animal feed), and is expanding into fruits, vegetables, and moringa-based products.

Product overview

STA (Société de Transformation Agroalimentaire) is a Senegalese food processing company that transforms local agricultural products, primarily millet (mil), into various consumer products. The company operates a 4000 square meter factory in Kignabour and operates under the JEYNA sub-brand for its 100% millet-based products. The product portfolio includes traditional millet products such as Sankhal, Araw (coarse and fine grains), Soungouf, Thiakry, and Lakh. The company practices zero-waste processing, utilizing both the powder and bran (son) for animal feed. STA is expanding into new product categories including frozen products, dried Tiackry, Tiéré, and diversification into vegetables and superfoods like Gombo and Moringa.

Differentiator

Problem solved

Functional benefit

Brands

• JEYNA: Brand created by STA featuring 100% millet-based products including Sankhal, Araw (large and small grains), Soungouf, and upcoming Tiéré, dry Tiackry, and frozen products. JEYNA represents the transmission of savoir-faire and celebrates Senegalese culinary heritage and women's role in preserving traditions.

Products and services

• Sankhal A 100% millet-based product offered by STA under the JEYNA brand, representing traditional Senegalese cereal transformation for households, retailers, and wholesalers.
• Araw A 100% millet-based product available in both coarse (large) and fine (small) grain varieties, produced by STA under the JEYNA brand for household and wholesale distribution.
• Soungouf A 100% millet-based product from STA's JEYNA line, contributing to the diversity of their cereal product portfolio and distributed to supermarkets, boutiques, and wholesalers.
• Thiakry A traditional millet-based specialty product featured and sampled during the Africa Food System Forum, representing authentic African flavors and sold to retail and wholesale buyers.
• Lakh A traditional millet-based specialty product featured and sampled during the Africa Food System Forum, representing authentic African flavors and sold to retail and wholesale buyers.
• JEYNA Brand Millet Product Line The JEYNA brand is STA's consumer-facing showcase for 100% millet-based products, transmitting savoir-faire and celebrating Senegalese culinary heritage and women's role in preserving traditions. Distributed to families, supermarkets, boutiques, and wholesalers.

Quantifiable outcome

• 95% client satisfaction rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• CICAD (Centre International du Commerce Extérieur du Sénégal)minorStrategic or Co-development Partner · 5 September 2025CICAD hosted the Africa Food System Forum where STA participated to present products, offer tastings of Thiakry and Lakh, and exchange with key sector actors including farmers, distributors, and industrialists.
• ASEPEXcoreGTM or Marketing Partner · 1 April 2023ASEPEX (Senegalese Foreign Trade Promotion Agency) supported STA's first participation at FIARA 2024. This partnership helped STA showcase their JEYNA brand products at a major agricultural fair and facilitated connections with suppliers and potential distributors.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bakhresa Group: Tanzanian flour milling and food processing conglomerate producing grain-based flours and consumer foods across East Africa; comparable to STA in its grain-milling core and branded finished foods, though at materially larger scale.

Broad incumbents

• Olam Agri: Global agricultural commodities and food ingredients business with deep African sourcing and processing operations; comparable in grain and edible-nut processing, but operating at commodity-scale rather than branded specialty scale.
• Promasidor: Pan-African branded food company focused on affordable nutrition across multiple African markets; comparable in targeting traditional African consumption patterns and B2B2C distribution, though broader in category coverage.
• Dangote Group: Nigeria's largest industrial conglomerate with major flour, pasta, and sugar operations across West Africa; competes with STA for modern-trade shelf space and household grain-based consumption, but at industrial scale.
• Tiger Brands: South African branded food manufacturer with categories spanning grains, baked goods, and convenience foods; comparable in operating a multi-category branded food portfolio across African markets.
• Cevital Group: Algerian agro-industrial conglomerate with grain milling, oils, and branded food operations across North and West Africa; comparable as an African-origin integrated food processor with regional ambitions.
• Nestlé: Global food and nutrition major with a significant West African presence and millet-based products (e.g., Cerelac formulations), competing with STA in the same traditional-cereal consumption occasions but as part of a vastly broader portfolio.

Regional players

• PZ Cussons: UK-founded multinational with historical Nigerian roots and African food/personal care operations; comparable in legacy Africa-focused branded consumer goods distribution, though with primary geographic emphasis on Nigeria and adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soci%C3%A9t%C3%A9-de-transformation-agroalimentaire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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