State of Craft

What State of Craft does

State of Craft is a multi-disciplinary design studio founded in 2013 by Daniel Goldberg and headquartered in London, with additional studios in Ottawa and Sydney. The firm operates as a boutique practice of approximately seven to eight core designers serving discerning private clients and visionary property developers, with services spanning architecture, interior design, hospitality design, residential design, furniture design, and branding. Its portfolio includes landmark projects such as The Shard Residences (Europe's highest apartments), Shard Place, One Sydney Harbour (for LendLease, designed by Renzo Piano), a Belgravia townhouse, and one of England's largest contemporary country houses. The studio has established repeat collaborations with starchitect practices including Renzo Piano Building Workshop and David Chipperfield Architects, and several team members are alumni of Foster+Partners, David Chipperfield, and Neri&Hu. The studio's design philosophy is 'inside-out', prioritising human wellbeing and contextual response to local climate, culture, and nature.

The business model is project-based professional services, generating revenue through design fees for architecture and interior design commissions on private homes, residential developments, and hospitality projects. Pricing is bespoke and varies by scope, with no standardised tiers disclosed. Secondary revenue streams include commission-based bespoke furniture sales (ZENO Map Table, Mercury Orrery Chandelier, Husky Sled Bench, Kronolisk Marble Run Clock, among others) and a smaller yacht design and branding practice (S/Y Drumbeat graphic identity, MAKO Explorer Yacht concept). The go-to-market motion is direct enterprise engagement and referral-based, with project acquisition driven by the studio's portfolio, industry recognition (including Wallpaper magazine features), and word-of-mouth from existing clients and architectural collaborators. The company is privately held and founder-owned, with no disclosed external funding, and operates without retail distribution.

Name

State of Craft

Legal name

State of Craft

Website

https://stateofcraft.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

State of Craft is a London-based multi-disciplinary design studio of approximately seven designers serving ultra-high-net-worth private clients and tier-one property developers across the UK, Canada, and Australia, specialising in bespoke architecture, interior design, and furniture commissions for landmark residential projects.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Full-service design studio providing architecture and interior design for private homes, residential developments, and hospitality projects. Revenue generated through project-based fees for design services including space planning, specification of finishes and fittings, furniture selection, artwork curation, and bespoke element design.
2. Bespoke Furniture Sales: Sale of proprietary furniture designs including the ZENO Map Table, Mercury Orrery Chandelier, Calvin Toboggan Table, Leather Daybed, Horn Handle Collection, Husky Sled Bench, Kronolisk Marble Run Clock, and Newspaper Bag. Products available to order with custom dimensions.
3. Branding and Graphic Identity Services: Custom graphic identity design services for yachts and other luxury clients, extending brand identity to objects commissioned with European craftspeople.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

State of Craft is a multi-disciplinary design studio providing architecture and interior design services for ultra-high-end private homes, landmark residential developments, bespoke furniture, yachts, and graphic branding. The studio works directly with discerning private clients, visionary property developers, and world-renowned architects such as Renzo Piano and David Chipperfield on iconic projects including The Shard Residences and One Sydney Harbour. Offerings span the full design lifecycle from space planning, specification of finishes and fittings, furniture and artwork curation, to bespoke element design and manufacturing.

Product overview

State of Craft is a multi-disciplinary design studio offering architecture and interior design services. The company's offerings span private residential homes, large-scale residential developments, bespoke furniture design and manufacturing, graphic branding, and yacht design. Their core service offerings include: Private Homes (custom residential interior design for private clients), Residential Developments (interior design for high-end developments including One Sydney Harbour, The Shard Residences, and Shard Place), Furniture (bespoke furniture pieces including tables, benches, chandeliers, and decorative objects), Branding (graphic identity design for yachts and vessels), and Yachts (explorer yacht concept design). The studio collaborates with notable architects including Renzo Piano and David Chipperfield on iconic residential developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Furniture Design & Manufacturing Design and commission of proprietary furniture and object pieces including ZENO Map Table, Mercury Orrery Chandelier, Calvin Toboggan Table, Leather Daybed, Horn Handle Collection, Husky Sled Bench, Kronolisk Marble Run Clock, and Newspaper Bag. Pieces are available to order with custom dimensions and produced in collaboration with European craftspeople such as Bermondsey Street Glassworks, Haberdashery, Lior Kristal, and Bill Amberg.
• Private Homes Interior Design Complete interior design for discerning private clients including bespoke private homes such as the Belgravia Townhouse and large country estates like the English Country House. Services span space planning, specification of finishes and fittings, furniture selection, artwork curation, and bespoke element design.
• Residential Developments Interior Design Interior design and fit-out for landmark residential developments including One Sydney Harbour for LendLease, The Shard Residences and Shard Place for Renzo Piano, and David Chipperfield-led projects at Elizabeth House and Portland House. Services include spatial organisation of apartment interiors, detailed fit-out design, and selection of furniture and artwork for shared amenities.
• Branding & Graphic Identity Custom graphic identity design for yachts and luxury clients, including bespoke typefaces and icons. Example project: S/Y Drumbeat, a 53m Alloy Yachts ketch with graphic identity inspired by geometric shapes of the Golden Age of travel.
• Yacht Design Yacht interior and exterior concept design for luxury clients, including the MAKO explorer yacht concept inspired by the Mako shark with elegant fluid shapes and a zero carbon footprint, designed as a comfortable home, entertainment space, and adventure platform.

Quantifiable outcome

• Created Europe's highest apartments at The Shard Residences
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pringle Richards Sharratt ArchitectscoreStrategic or Co-development PartnerState of Craft worked closely with Pringle Richards Sharratt Architects on the Belgravia Townhouse project, designing all aspects of interiors including fit-out, furniture selection, and artwork curation in collaboration with Richeldis Fine Arts.
• Renzo Piano Building WorkshopcoreStrategic or Co-development PartnerStudio collaborated with Renzo Piano on multiple landmark residential developments including One Sydney Harbour, The Shard Residences, and Shard Place.
• David Chipperfield ArchitectscoreStrategic or Co-development PartnerStudio collaborated with David Chipperfield on iconic residential developments including projects at Elizabeth House, Portland House, Royal Academy of Arts and PACE Gallery London. Multiple team members previously worked at David Chipperfield Architects.
• Bermondsey Street GlassworksminorStrategic or Co-development PartnerCollaboration on the Mercury Orrery Chandelier, a constellation of illuminated handblown glass orbs supported by a cantilevered waxed bronze structure with polished brass fittings.
• HaberdasheryminorStrategic or Co-development PartnerCollaboration partner on the Mercury Orrery Chandelier design.
• LendLeasecoreStrategic or Co-development PartnerLendLease is the developer of One Sydney Harbour, a milestone development for which State of Craft designed all aspects of interiors from spatial organization to furniture and artwork selection for shared amenities.
• Lior Kristal and Bill AmbergminorStrategic or Co-development PartnerDeveloped and manufactured the Newspaper Bag, a perforated cream leather and orange suede design for serviced apartments, in collaboration with Lior Kristal and Bill Amberg.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Neri&Hu Design and Research Office: Shanghai-based interdisciplinary architectural and interior design firm with a focus on adaptive reuse, hospitality, and luxury residential work. SOC Senior Designer James Beadnall is an alumnus, and the firm is highly comparable in multi-disciplinary, boutique-led design DNA.
• Francis Design: Specialist yacht design studio where SOC founder Daniel Goldberg previously worked on some of the world's largest private yachts. Directly comparable to SOC's yacht design capability (e.g., MAKO concept) and a likely reference set for SOC's marine ambitions.

Direct peers

• Yabu Pushelberg: Toronto-founded luxury interior design firm working on five-star hotels, luxury residences, and retail environments. Comparable to State of Craft in multi-disciplinary scope (interiors, furniture, branding) and similar boutique-but-global positioning.
• Champalimaud Design: New York-based luxury interior design studio known for high-end hotels, resorts, and private residences. Compares directly to State of Craft in serving UHNW clients and destination residential/hospitality projects through a small, principal-led team.
• Kelly Hoppen Interiors: London-based luxury interior design brand led by an eponymous founder, serving private clients and developers. Comparable to State of Craft in founder-led luxury residential design, branded product lines, and UHNW client base.
• Pierre-Yves Rochon (PYR): Paris-based luxury interior design studio specializing in five-star hotels, palaces, and premium residential projects. Comparable to State of Craft in luxury hospitality and high-end residential interiors, with a strong international footprint.
• Martin Brudnizki Design Studio: London-based luxury interior design studio with a portfolio of landmark hotels, restaurants, and private members' clubs. Direct comparable to State of Craft in London base, hospitality design focus, and bespoke service model.

Broad incumbents

• Foster + Partners: Global architecture practice with a portfolio spanning cultural, commercial, and residential icons. Three SOC senior team members (Daniel Goldberg, John Silver, Yui Fan Law) are alumni, making it a direct feeder and a broader incumbent benchmark for SOC's design capability.
• David Chipperfield Architects: Internationally renowned architecture firm working on cultural, commercial, and residential projects. Two SOC senior members (Mário Lourenço, Ben Wright) are alumni and SOC has collaborated with the firm on UK landmark projects, making it both a peer and a partner.
• Renzo Piano Building Workshop: Pritzker Prize-winning architecture firm behind The Shard and other landmark buildings. SOC is a recurring interior design collaborator on Renzo Piano's residential projects, making it a direct upstream partner and a comparable creator of luxury built environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/state-of-craft

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State of Craft