Label Station Verte

What Label Station Verte does

Label Station Verte is a Dijon-headquartered French non-profit organization founded in 1964 that operates France's first eco-tourism certification label (1er label d'écotourisme de France). The organization certifies municipalities and local tourism offices that meet its sustainable tourism criteria, building a national network of 500 Stations Vertes across Metropolitan France and the overseas territories of La Réunion, Guyane, and Nouvelle-Calédonie. Roughly 30% of certified stations are located within a Parc Naturel Régional, reinforcing environmental credibility.

The core product portfolio extends beyond the flagship Station Verte label to three complementary certifications: Station Pêche (23 fishing stations), Village de Neige (16 snow villages), and Famille Plus (24 family-certified destinations). Distribution operates through both a B2B2C network of municipal stations acting as local brand ambassadors and a consumer-facing online station finder and Escapades platform that curates themed multi-destination itineraries. Marketing reaches both audiences via a dedicated blog (experiences.stationverte.fr), Facebook, Instagram, YouTube, LinkedIn, and email newsletter.

The business model is a recurring subscription-style certification fee paid by member municipalities and tourism offices, supplemented by grants and partner co-development activity with seven sector organizations including ADN Tourisme, ANETT, ANMSM, the Fédération des Parcs naturels régionaux, and Pavillon Bleu. The organization operates with a lean staff of approximately 7 employees and registered brand identities for each label. Technology infrastructure consists of a WordPress-based website with an interactive Leaflet map for station discovery; no proprietary AI, app, or API platform is disclosed.

Name

Label Station Verte

Legal name

Station Verte

Website

https://stationverte.com

Company type

Private

Operating status

Operating

Short description

Label Station Verte is a Dijon-based French non-profit operating France's first eco-tourism certification label since 1964, certifying a network of 500 municipalities plus complementary fishing, winter, and family destination labels.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Label Certification Fees: Station Verte generates revenue through certification fees paid by municipalities, local tourism offices, and destinations seeking the eco-tourism label. The label membership model involves annual certification and compliance with the organization's environmental and sustainable tourism criteria.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Station Verte is a French eco-tourism certification body that labels and certifies municipalities and local tourism destinations as "Stations Vertes" meeting sustainable tourism criteria. The organization manages a network of 500 certified destinations across France and overseas territories, complemented by three sub-labels (Station Pêche for fishing tourism, Village de Neige for winter destinations, and Famille Plus for family-friendly tourism). Certified stations gain access to a national eco-tourism brand, marketing support, and listing on the organization's discovery platform.

Product overview

Label Station Verte operates a network-based eco-tourism certification ecosystem centered on the Station Verte label as its core offering, supplemented by three complementary specialized labels: Station Pêche (fishing stations), Village de Neige (snow villages), and Famille Plus (family-certified destinations). The portfolio covers 500 certified Stations Vertes, 23 fishing stations, 16 snow villages, and 24 family-certified destinations across France. The Les Escapades discovery feature enables users to explore and plan themed excursions tied to the certified station network, functioning as both a content discovery platform and directory for the labeled destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Station Verte: Primary eco-tourism label for French destinations, promoting authentic tourism respectful of nature, local products, and communities
• Station Pêche
• Village de Neige
• Famille Plus

Products and services

• Station Verte Primary French eco-tourism certification label representing 500 certified destinations committed to authentic, nature-connected, and locally respectful tourism. Stations undergo a labeling process and commit to sustainable development principles.
• Station Pêche Complementary label for fishing-friendly destinations, with 23 certified stations offering fishing-focused tourism experiences within the Station Verte network.
• Village de Neige Winter tourism label for 16 snow villages, representing family-friendly mountain destinations with snow-based recreational activities.
• Famille Plus Family-oriented tourism certification covering 24 labeled destinations that meet specific criteria for family-friendly services and activities within the Station Verte network.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ADN TourismecoreStrategic or Co-development PartnerADN Tourisme is a key partner in the Station Verte network, representing a tourism development organization that collaborates on promoting sustainable tourism practices and eco-tourism certification across French destinations.
• Association Nationale des Élus des Territoires Touristiques (ANETT)coreStrategic or Co-development PartnerNational association of elected officials for tourism territories, providing strategic alignment and political support for the eco-tourism label among French local government leaders.
• Association Nationale des Maires de Stations de Montagne (ANMSM)coreStrategic or Co-development PartnerNational association of mayors of mountain resorts, partnering to extend the Station Verte label to mountain destinations and ensure alignment with alpine tourism stakeholders.
• Fédération des campeurs, caravaniers et camping-caristes (FFCC)minorStrategic or Co-development PartnerFederation of campers, caravanners, and motorhome users, providing synergy for camping and outdoor accommodation tourism within the eco-tourism network.
• Fédération nationale de la pêche en France (FNPF)minorStrategic or Co-development PartnerNational fishing federation, co-developer of the Station Pêche complementary label for fishing tourism destinations within the network.
• Fédération des Parcs naturels régionaux de FrancecoreStrategic or Co-development PartnerFederation of Regional Nature Parks in France, providing environmental expertise and connection to protected natural areas. 30% of Station Verte certified destinations are located within Regional Nature Parks.
• Pavillon BleuminorStrategic or Co-development PartnerBlue Flag eco-label organization for beaches and marinas, sharing sustainability values and providing complementary environmental certification for coastal and water-based tourism destinations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pavillon Bleu: Pavillon Bleu (Blue Flag France) is a French eco-certification label for beaches, marinas, and sustainable boating destinations. It operates as a complementary national sustainability label within the French tourism ecosystem and is explicitly listed as a Station Verte partner, making it directly comparable as a destination certification body in France.
• Qualité Tourisme: Qualité Tourisme is the French state-backed quality mark awarded to tourism operators, accommodations, and destinations. It is comparable to Station Verte as a national tourism certification brand targeting French municipalities and tourism businesses with a recognized quality/credibility mark.
• Fédération des Parcs naturels régionaux de France: The Federation of Regional Nature Parks manages the official label for France's Regional Nature Parks and works to certify and promote nature-based destinations. Station Verte has a formal partnership with this federation and 30% of its stations lie within these parks, making it a directly adjacent certification body.
• Green Key: Green Key is an international eco-label awarded to hotels, campsites, and tourism establishments that meet environmental and sustainability criteria. It is directly comparable to Station Verte as a tourism-focused sustainability certification label operating across multiple countries.
• EarthCheck: EarthCheck is a sustainability certification and benchmarking program for the travel and tourism industry, used by destinations, hotels, and tour operators. Comparable to Station Verte as a science-based tourism sustainability certification body serving destinations.
• ADN Tourisme: ADN Tourisme is the national federation of French tourism development organizations (offices de tourisme). It is both a partner and a directly comparable organization in the French destination promotion and certification ecosystem, serving many of the same municipalities.

Broad incumbents

• Tripadvisor GreenLeaders: Tripadvisor's GreenLeaders program is a sustainability badge applied to accommodations and attractions within its global travel marketplace. It is comparable as a tourism-facing sustainability certification but operates as a feature within a much broader incumbent OTA platform.
• Booking.com Sustainability Badge Program: Booking.com displays sustainability badges to properties meeting verified sustainability criteria across its global accommodation marketplace. Comparable to Station Verte as a tourism sustainability verification signal, but issued by a global incumbent OTA rather than a dedicated certification body.

Emerging players

• Ecotourism Australia: Ecotourism Australia operates the ECO Certification and Respecting Our Culture programs for nature-based tourism operators and destinations. It is comparable to Station Verte as a national eco-tourism certification body but operates in a different geography (Australia) and is structured as a non-profit industry association.
• The International Ecotourism Society (TIES): TIES is a global non-profit organization promoting ecotourism standards, education, and certification. Comparable to Station Verte as an eco-tourism certification and standards body, but with a broader international, advocacy-focused remit rather than operating a specific destination label in a single country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Stationverte
• Facebookfacebook.com/Station.Verte
• LinkedInlinkedin.com/company/label-station-verte
• Instagraminstagram.com/stationverte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Station Verte