Augill Castle
Augill Castle is a privately owned 19th-century boutique castle hotel in Cumbria, UK, offering accommodation for up to 26 guests, a fine-dining restaurant, weddings, exclusive-hire events, and immersive Castle Conspiracy experiences targeting couples, families, walkers, and celebration groups.
- Company typePrivate
- Founded2000
- HeadquartersKirkby Stephen, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Augill Castle does
Augill Castle is a privately held boutique castle hotel and event venue operating from a 19th-century castle in Kirkby Stephen, Cumbria, in the Eden Valley between the Yorkshire Dales and the Lake District. Founded as a hospitality business around 2000 and owner-operated by Wendy, the property offers overnight accommodation across 13 bedrooms, suites, and estate houses — including garden suites and a self-catering Stable House — with capacity for up to 26 guests. Beyond accommodation, it runs an informal fine-dining restaurant (breakfast £12.50; three-course dinner £36), afternoon tea, Bottomless Brunch (£50/person), and a proprietary gin brand (Augill Castle 1837), and serves as a wedding and exclusive-hire venue starting at £5,200 per night.
The company's commercial offering extends into immersive experiences via its Castle Conspiracy deception weekends (modelled on the 'Traitors' format, £365/person weekend or £65/person evening) and into walker-focused services (Boots & Laundry, picnic packages) under an official partnership with the Coast to Coast National Trail. It also operates a small merchandise line around the house gin and runs event programmes.
The business model is a hybrid direct-to-consumer hospitality operation: revenue is generated across five streams (accommodation, events/celebrations, Castle Conspiracy experiences, food & beverage, and gin merchandise), with pricing spanning £12.50 individual covers up to £8,200+ private-hire events. Distribution is primarily direct through the stayinacastle.com website (integrated with the third-party eviivo booking platform), supplemented by phone/email reservations, Airbnb listings, and wedding venue platforms. Marketing relies on owned content (a substantial walking-trail blog), organic social (Facebook, Instagram, X, Pinterest), earned media coverage in major UK publications, and email newsletters. The company has no proprietary technology beyond standard third-party booking and web platforms, no disclosed funding rounds, no subsidiaries, and operates with a 6-person team.
Augill Castle firmographics
Firmographics- Name
- Augill Castle
- Legal name
- Augill Castle
- Website
- https://stayinacastle.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Augill Castle is a privately owned 19th-century boutique castle hotel in Cumbria, UK, offering accommodation for up to 26 guests, a fine-dining restaurant, weddings, exclusive-hire events, and immersive Castle Conspiracy experiences targeting couples, families, walkers, and celebration groups.
- Ownership category
- akta.pro rank
Augill Castle industry classification
Industry- Product category
- Boutique Castle Hotel & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Historic & Heritage Full-Service Hotels (THAGAAAG)
- akta.pro secondary industries
- Heritage & Historic Boutique Hotels (THAGADAD), Boutique Inns (THAGAHAB)
Keywords
Where Augill Castle is headquartered
LocationHeadquarters
- HQ city
- Kirkby Stephen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Augill Castle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Accommodation: Revenue from hiring 13 castle bedrooms and suites for overnight stays. Accommodates up to 26 guests across various room categories including standard rooms, family estate houses, garden suites, and the Stable House self-catering option. Exclusive castle hire available from £5,200 per night.
- Events & Celebrations: Revenue from hosting private celebrations, weddings, and corporate events with exclusive castle hire. Private event bookings start from £8,200 for groups up to 20 guests.
- Castle Conspiracy Experiences: Immersive deception gaming experiences modeled on 'Traitors' format. Weekend packages at £365 per person and evening events at £65 per person. Private group bookings available from £8,200.
- Food & Beverage: On-site castle restaurant serving breakfast (£12.50), dinner (three courses £36, two courses £28), afternoon tea, and bar. Also offers Bottomless Brunch at £50 per person and picnic packages at £12 per person.
- Merchandise - Augill Castle 1837 Gin: Proprietary gin product sold through the castle's shop and bar. Features local Eden Valley honey, heather, lavender, rosemary, and blackcurrant leaf botanicals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Castle Exclusive Hire - from £5,200 per night |
| One time/ perpetual license | Multi-year contract | Private Castle Party - from £8,200 |
| Transaction based/ take rate | Pay-as-you-go | Weekend Deception Experience - £365 per person |
| Transaction based/ take rate | Pay-as-you-go | Castle Conspiracy Evening - £65 per person |
| Transaction based/ take rate | Pay-as-you-go | Dinner - £36 (3 courses) or £28 (2 courses) |
| Transaction based/ take rate | Pay-as-you-go | Breakfast - £12.50 per person |
| Unit Pricing | Pay-as-you-go | Picnic Package - £12 per person |
| Transaction based/ take rate | Pay-as-you-go | Bottomless Brunch - £50 per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Augill Castle product offering
Product offeringCore offering
Augill Castle operates as a boutique castle hotel in Cumbria, UK, offering individually styled guest accommodation, an on-site restaurant with locally sourced cuisine, and full-property hire for weddings, private celebrations, and corporate retreats. The property also serves as a venue for immersive themed events and produces a signature Augill Castle 1837 Gin.
Product overview
Augill Castle is a boutique castle hotel offering a portfolio of accommodation, dining, and experiential products. The core offering comprises castle accommodation (13 bedrooms, suites, and estate houses), fine dining restaurant services, and exclusive-use venue hire for weddings and celebrations. Supporting products include Castle Conspiracy immersive deception events, walkers' services for Coast to Coast hikers, and the house-brand Augill Castle 1837 Gin. Recent additions include Bottomless Brunch experiences. The property operates on an exclusive-use model with accommodation for up to 26 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Castle Accommodation & Stay Individually styled guest bedrooms within a historic 19th-century castle, available for overnight booking by leisure travellers, couples, and groups seeking a heritage stay in Cumbria.
Companies that use Augill Castle
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Augill Castle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Augill Castle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Trails (Coast to Coast National Trail)coreAugill Castle is officially designated as accommodation on the Coast to Coast National Trail, promoted on the National Trails website as a recommended stopover for long-distance walkers. The castle offers practical walker facilities including laundry service, boot drying, early breakfasts, and picnic packages for hikers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Augill Castle competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Augill Castle social profiles
Digital presenceAugill Castle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augill Castle leadership team
Management profileNumber of profiles
Profiles1 record
Augill Castle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augill Castle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augill Castle
What does Augill Castle do?
Augill Castle operates as a boutique castle hotel in Cumbria, UK, offering individually styled guest accommodation, an on-site restaurant with locally sourced cuisine, and full-property hire for weddings, private celebrations, and corporate retreats. The property also serves as a venue for immersive themed events and produces a signature Augill Castle 1837 Gin.
Is Augill Castle a public or private company?
Augill Castle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Augill Castle founded?
Augill Castle was founded in 2000. It employs 1 to 10 people.
Where is Augill Castle based?
Augill Castle is headquartered in Kirkby Stephen, United Kingdom, in the Europe region.
How does Augill Castle make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are events & Celebrations, castle Conspiracy Experiences, food & Beverage and merchandise - Augill Castle 1837 Gin.
Does Augill Castle have an API?
No public API is recorded for Augill Castle.
What industry is Augill Castle in?
Augill Castle's product category is Boutique Castle Hotel & Hospitality. Its primary akta.pro industry code is THAGAAAG, Historic & Heritage Full-Service Hotels, with a secondary code of THAGADAD, Heritage & Historic Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.