GEDSA - Stay Connected

What GEDSA - Stay Connected does

GEDSA generates revenue primarily through membership dues from 30+ medical device manufacturers and suppliers, including Cardinal Health, B. Braun Medical, Fresenius Kabi, Moog Medical, Avanos, ICU Medical, Boston Scientific, Vygon, Medela, Nutricia, Polymed, GBUK Enteral, ENvue Medical, and PAJUNK. Additional revenue streams include direct e-commerce sales of educational tool kits (ENFit Adult Kit priced at $50.00, plus ENFit Pediatric and NRFit Tool Kits) and the distribution of webinars, presentations, implementation videos, transition checklists, and global conversion tracking maps to healthcare facilities, clinicians, pharmacists, home care providers, and patients. The go-to-market combines a sales-led membership model with channel partner distribution through member companies' global networks, supplemented by event-driven education via virtual summits, conferences (ASRA, RCOA, BRASPEN, FELANPE), and partnerships with organizations such as American Nurse, Pediatric Health Alliance, and ISMP. End-customer evidence includes successful ENFit conversions at Akron Children's Hospital, Nebraska Medicine, Sharp Health Care, Banner Health, and NRFit implementations at University Hospital Dresden and University Hospitals Coventry and Warwickshire NHS Trust.

Name

GEDSA - Stay Connected

Legal name

Global Engineered Device Supplier Association

Website

https://stayconnected.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GEDSA is a 501(c)(6) non-profit trade association coordinating global adoption of ISO 80369-compliant medical tubing connectors (ENFit for enteral feeding, NRFit for neuraxial procedures) across 30+ member medical device companies and healthcare facilities worldwide.

Ownership category

akta.pro rank

Product category

Medical Device Safety Standards

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)

akta.pro secondary industry

Global Health Research, Clinical Trials & Product Development Partnerships (PDPs) (HLAJAOAM)

Keywords

• Medical device standards
• Patient safety connectors
• Enteral feeding systems
• Neuraxial anesthesia devices
• Healthcare trade association

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: GEDSA is a 501(c)(6) non-profit trade association that generates revenue through membership dues from medical device manufacturers and suppliers who participate in the ENFit and NRFit conversion initiatives.
2. Tool Kit Sales: Sale of ENFit and NRFit educational tool kits containing demonstration models, background materials, medication preparation guides, transition team manuals, and product samples. ENFit Adult kit priced at $50.00.
3. Educational Materials and Resources: Sale and distribution of educational presentations, webinars, infographics, and implementation guides for healthcare facilities transitioning to ENFit and NRFit connectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GEDSA (Global Engineered Device Supplier Association) is a 501(c)(6) non-profit trade association that coordinates global implementation of safer small-bore medical tubing connectors through its Stay Connected initiative. The organization manages rollout of the ENFit (ISO 80369-3) enteral and NRFit (ISO 80369-6) neuraxial connector standards designed to prevent dangerous misconnections between medical delivery systems.

Product overview

GEDSA (Global Engineered Device Supplier Association) operates the Stay Connected® initiative as a non-profit trade association (501(c)(6)) coordinating global implementation of safer small-bore medical tubing connectors. The core product portfolio centers on two ISO standard connector systems: ENFit® (ISO 80369-3 for enteral feeding applications) and NRFit® (ISO 80369-6 for neuraxial procedures). Supporting these core standards are practical toolkits (ENFit Adult, ENFit Pediatric, and NRFit Tool Kits) that provide hands-on teaching materials for transition implementation. The organization also provides extensive educational resources including implementation videos, transition checklists, dates/schedules, global conversion maps, webinars, studies, infographics, and publications. The product ecosystem is designed to help healthcare facilities, clinicians, pharmacists, home care providers, and patients safely transition from legacy connectors to the new ISO-standardized ENFit and NRFit connectors that are mechanically incompatible with connectors from other bodily systems, reducing misconnection risks.

Differentiator

Problem solved

Functional benefit

Brands

• ENFit: ENFit is the brand name for ISO 80369-3 enteral connector standard. It provides engineered tubing connectors designed to be mechanically incompatible with connectors from other areas of therapy to minimize misconnection risks in enteral feeding applications.
• NRFit

Products and services

• ENFit Connector Standard
• NRFit Connector Standard
• ENFit Adult Tool Kit
• ENFit Low Dose Tip Syringe

Quantifiable outcome

• Prevention of tubing misconnections that can cause patient injury and death
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core.

• AbbViecoreStrategic or Co-development PartnerAbbVie is an ENFit member company participating in GEDSA's Stay Connected initiative to promote patient safety through standardized enteral connector adoption.
• AnuecoreStrategic or Co-development PartnerNorwegian health technology company designing and marketing medical devices for human milk handling with ENFit connection. Winner of Red Dot Award 2026. Products include Anue Concept Kit, ENFit Feeding System, and related accessories.
• Avanos | NeoMedcoreStrategic or Co-development PartnerAvanos is committed to patient safety and supports GEDSA's mission for safe and optimal delivery of enteral feeding. Previously NeoMed, now a division of Avanos, specializing in neonatal, pediatric and pharmacy products.
• Cardinal HealthcoreStrategic or Co-development PartnerCardinal Health helped develop the ENFit Connection System and Stay Connected Initiative. Their complete Kangaroo enteral feeding portfolio has ENFit connections for internationally accepted safe enteral connections.
• B. Braun MedicalcoreStrategic or Co-development PartnerB. Braun is market leader in regional anesthesia and strong patient safety advocate. They have NRFit connectors available for epidural, spinal, and CSE categories including trays, sets, singles, and accessories.
• Fresenius KabicoreStrategic or Co-development PartnerLeading international health care company that has implemented ENFit as standard for its complete range of feeding tubes, giving sets, and accessories for enteral nutrition. Serves as full solution provider with tube feeds and nutritional supplements.
• Moog MedicalcoreStrategic or Co-development PartnerMoog manufactures and distributes EnteraLite Infinity and Infinity Orange Low Volume Enteral Feeding Pumps with ENFit connector system and transitional stepped connectors.
• MedelacoreStrategic or Co-development PartnerMedela offers holistic enteral feeding solutions with TwistLok or ENFit syringes, extension sets, feeding tubes, and accessories tailored for neonates and NICU use.
• Medicina (HMC Group)coreStrategic or Co-development PartnerPart of HMC Group, leading international manufacturer and distributor of ENFit enteral feeding devices including nasogastric feeding tubes, syringes, accessories, and transitional adapters.
• VygoncoreStrategic or Co-development PartnerWorld leader in single-use medical devices with expertise in arterial, IV, cardiovascular, regional anesthesia, airway, and enteral products. Vygon manufactures in 11 factories including eight in Europe and employs 2,557 people worldwide.
• Boston ScientificcoreStrategic or Co-development PartnerCharter member of GEDSA committed to patient safety. Supporting the transition to Enteral Feeding Devices with ENFit Connectors.
• PolymedcoreStrategic or Co-development PartnerTrusted by caregivers in 125+ countries with 200+ medical devices. Portfolio includes enteral feeding devices with ENFit connectors. Produces 1.8 billion+ devices annually in 14 facilities across 5 countries with 375+ patents.
• PAJUNKcoreStrategic or Co-development PartnerPAJUNK provides NRFit-compliant products for regional anesthesia including SPROTTE atraumatic spinal needles, SonoPlex echogenic nerve block needles, and E-Cath continuous nerve block catheter system. Key industry partner supporting hospital NRFit implementations.
• ENvue MedicalcoreStrategic or Co-development PartnerPublicly traded medical technology company building platform-based enteral feeding business with ENvue Navigation Platform (510(k)-cleared) for real-time feeding tube placement guidance. Expanding from adult to pediatric and neonatal care.
• ICU MedicalcoreStrategic or Co-development PartnerGlobal leader in clinically essential medical products. Offers ENFit Lopez Valve closed enteral tube valve compatible with ISO 80369-3:2016, maintaining closed system for clinicians.
• NutriciacoreStrategic or Co-development PartnerNutricia focuses on developing and delivering nutritional solutions for specific disease and condition needs. Offers ENFit compliant enteral devices including giving sets, feeding tubes, and syringes through Florcare brand.
• GBUK EnteralcoreStrategic or Co-development PartnerUK's leading enteral feeding device company with comprehensive ENFit range and dedicated support team for healthcare professionals and patients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• The Joint Commission: An independent nonprofit that accredits and certifies healthcare organizations. It is thematically comparable to GEDSA as a healthcare safety/standards organization, but operates in accreditation rather than device-standard coordination.

Broad incumbents

• AdvaMed: The Advanced Medical Technology Association is the largest US medical device industry trade association. It operates a similar membership-based advocacy and standards-promotion model but with a much broader portfolio across all medical device categories, not a single connector standard.

Regional players

• APACMed (Asia Pacific Medical Technology Association): The regional medical device trade association serving Asia Pacific markets. It uses a similar membership-based advocacy model to GEDSA but covers the entire medical technology industry across the APAC region rather than a single connector standard.
• MedTech Europe: The European trade association representing the medical technology industry. It operates the same membership-based advocacy model as GEDSA but serves a regional (European) constituency and covers the full medical device sector rather than a single connector standard.

Direct peers

• ECRI Institute: An independent nonprofit organization that evaluates medical devices, publishes safety guidance, and operates patient-safety reporting programs. It is comparable to GEDSA in mission (medical device safety, healthcare provider education) and nonprofit structure.
• AAMI (Association for the Advancement of Medical Instrumentation): A nonprofit standards organization that develops medical device standards, including those used in sterile processing and medical tubing. It is highly comparable to GEDSA's role as a coordinator of medical device safety standards, though AAMI's scope spans the full medical instrumentation landscape.
• ISMP (Institute for Safe Medication Practices): A nonprofit patient-safety organization that publishes medication-safety guidance and partners with GEDSA on ENFit/NRFit implementation content. It is directly comparable as a healthcare safety-focused nonprofit that influences clinical practice through standards-aligned education and publications.
• MDIC (Medical Device Innovation Consortium): A public-private nonprofit consortium that advances medical device R&D and regulatory science. It is comparable to GEDSA in operating a member-driven, standards-coordinating model focused on medical device innovation and safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa8w9VYxW8PZD_Ewlol9bOQ/videos?app=desktop
• LinkedInlinkedin.com/company/gedsa-stay-connected

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about GEDSA - Stay Connected