HCF

What HCF does

HCF AminoScience, LLC is a Miami, Florida-based direct-to-consumer nootropic supplements company founded in 2001 and owned by founder Justin Peta. The company sells a small branded portfolio — flagship HCF A20® (Calm & Focus), V10™ (Flow State), and M36™ (Complete) — through its own e-commerce site (stayhcf.com) on a subscription and one-time-purchase basis at price points starting around $31. The company operates with a lean team of 8 employees and has remained privately held with no external funding disclosed.

The core of HCF's positioning is its proprietary 7 Advances® formulation and delivery platform, which bundles premium neuro-nutrient forms (methylated, chelated, bioactive), clean-label excipients, time-release microbeads, oil infusion (MCT, algal, salmon, avocado), gellan gum vegan capsules, pH-responsive release, and a "Restore" three-intelligence-center framework (head, heart, gut). This platform functions as the company's defensible IP layer in a commoditized supplement market. HCF markets to four consumer segments — athletes and fitness professionals, healthcare and wellness professionals, students and educators, and health-conscious adults — and backs its claims with 2,046 verified 5-star reviews, a 30-day money-back guarantee, and a Plastic Neutral Certification via its Ocean Integrity partnership.

Revenue mechanics center on a recurring DTC subscription model (offering 20–25% off and free shipping), supplemented by one-time purchases, a $15 referral rewards program, and an HCF Partner/Affiliate program that extends distribution beyond paid acquisition. The subscription offering is currently fulfilled USA-only, with broader global reach available via one-time purchases. The company is a privately held, founder-operated microbrand with no institutional capital and no disclosed ARR, operating at intentionally small scale after 24 years in market.

Name

HCF

Legal name

HCF AminoScience, LLC

Website

https://stayhcf.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

HCF AminoScience is a Miami-based DTC nootropic supplements company (founded 2001, 8 employees) selling proprietary 7 Advances® formulations — HCF A20®, V10™, and M36™ — via subscription and one-time purchase to consumers seeking cognitive performance support.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Nootropic supplements
• Brain health supplements
• Cognitive enhancement
• Multivitamin capsules
• Dietary supplements

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: HCF generates primary revenue through direct-to-consumer sales of nootropic supplements via their e-commerce website. Products include HCF A20® (90 microbead capsules) and other nootropic formulations sold at price points starting at $31.
2. Subscription Model: Auto-renewing subscriptions billed every 30 days at discounted rates (20-25% off regular pricing) with free shipping. Provides predictable recurring revenue with customer retention incentives.
3. Partner/Affiliate Program: HCF Partners Program targeting affiliate marketers, influencers, and health professionals with commissions, rewards and discounts for promoting HCF products.
4. Gift Cards: Digital gift cards sold in customizable amounts, redeemable towards all HCF products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HCF develops, manufactures, and sells nootropic dietary supplements under its proprietary 7 Advances® technology platform, which combines premium methylated/chelated neuro-nutrients with time-release microbead delivery and oil infusion for enhanced bioavailability. The company sells directly to consumers via its e-commerce website, offering flagship product HCF A20® (Calm & Focus) plus V10™ (Flow State) and M36™ (Complete) formulations on a subscription model with a 30-day money-back guarantee.

Product overview

HCF (Stay HCF®) is a nootropic supplement company founded in 2001, headquartered in Miami, FL, offering a portfolio of brain health products built on its proprietary 7 Advances® technology platform. The core product line includes HCF A20® (Calm & Focus), V10™ (Flow State), and M36™ (Complete)—all utilizing advanced microbead time-release delivery with oil infusion technology. The 7 Advances® system consists of seven sequential technological advancements: (1) premium neuro-nutrient selection, (2) clean label excipients, (3) microbead encapsulation, (4) oil infusion, (5) innovative capsule technology, (6) advanced time-release mechanisms, and (7) restoration of three-intelligence-center health (head, heart, gut). Products are sold directly via e-commerce with subscription options, backed by a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• A20®: Daily nootropic + multivitamin with 20 premium nutrients, featuring advanced microbead time-release technology. Product is sold as 90 microbead capsules starting at $31.
• V10™
• M36™
• 7 Advances®

Products and services

• HCF A20® (90 Microbead Capsules) Comprehensive daily nootropic plus multivitamin formulated with 20 premium nutrients and advanced microbead time-release technology. Designed for adults 18+ seeking to support calm and focus by nourishing the interconnected trio of intelligence centers (head, heart, gut). Sold as 90 microbead capsules starting at $31 with subscription pricing.
• V10™ (Flow State)

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Ocean IntegritycoreStrategic or Co-development PartnerHCF partners with Ocean Integrity to achieve Plastic Neutral Certification. For every pound of plastic HCF produces, Ocean Integrity removes an equal amount from the environment. The partnership utilizes blockchain tracking technology to trace collected plastic, working with local communities to fight ocean plastic pollution while creating social benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onnit (Alpha BRAIN): Onnit's Alpha BRAIN is one of the most recognizable DTC nootropic supplement brands. Both HCF and Onnit sell cognitive-support supplements directly to consumers and compete for the same health-conscious, performance-oriented buyer.
• Mind Lab Pro: Mind Lab Pro is a premium 'universal' nootropic supplement marketed for focus, memory, and mental clarity. It competes head-to-head with HCF A20 in the same premium nootropic + multivitamin category with comparable DTC positioning.
• Thesis: Thesis is a personalized nootropics brand offering targeted cognitive blends via DTC. It overlaps directly with HCF's V10 and M36 roadmap in addressing specific cognitive outcomes (focus, clarity, performance) for the same professional consumer segment.
• Momentous: Momentous is a premium sports-and-cognitive nutrition brand selling nootropic and focus supplements via DTC. It targets the same high-performing professionals (athletes, executives) that HCF cites as customers, with similar premium pricing and formulation claims.
• Qualia (Neurohacker Collective): Neurohacker Collective's Qualia line is a science-positioned nootropic supplement sold DTC. Both brands emphasize bioavailable forms, multi-pathway formulations, and premium pricing aimed at the cognitive performance segment.
• NooCube: NooCube is a DTC nootropic stack brand competing for the same cognitive-performance buyer. It overlaps with HCF on formulation claims (bioavailable vitamins, brain-health positioning) and direct e-commerce distribution.

Broad incumbents

• Athletic Greens (AG1): AG1 is a daily nutrition powder with cognitive and energy positioning, sold via DTC subscription. It competes with HCF for the same daily-routine cognitive/wellness consumer and has significantly broader brand reach and funding.
• Life Extension: Life Extension is a long-established supplements brand with a deep cognitive-health product line. While much broader than HCF, it competes in the brain-health supplement category with stronger distribution, brand recognition, and clinical positioning.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand with cognitive and nootropic SKUs. It overlaps with HCF on the healthcare-professional endorsement angle and serves a similar premium, ingredient-conscious buyer.

Others

• Athletic Brewing: Athletic Brewing is not a supplement brand but a comparable bootstrapped-to-scale DTC operator with a strong sustainability and founder-led identity. It is useful as a comparable for HCF's DTC economics and subscription model rather than as a product competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StayHCF
• Facebookfacebook.com/StayHCF

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCF