What Staza does

Staza is a privately-held Dutch direct-to-consumer e-commerce company headquartered in Drachten, Netherlands, founded in 2019. It operates a Shopify-powered webshop (staza.nl) and sells through the Bol.com marketplace, serving consumers in five European countries: the Netherlands, Belgium, Luxembourg, Germany, and Italy. The company functions as the exclusive importer and distributor of its own Staza brand across those markets.

The product portfolio spans roughly 150 SKUs across multiple, horizontally diversified categories rather than a focused vertical. The core offering is consumer electronics accessories (USB-C, USB-A, Lightning, DisplayPort, and Micro-USB adapters and cables), supplemented by charging solutions (GaN chargers up to 520W, wireless and MagSafe chargers), barcode scanners for retail and warehouse use, personal mobility (electric scooters including the KEPOW K3), outdoor and camping gear, smart-home devices (Zigbee sensors, video doorbell adapters), home appliances, and lifestyle goods such as plush toys and watch bands. Pricing is unit-based and ranges from €2.47 (entry-level iPhone case) to €599 (KEPOW K3 scooter), with most SKUs in the €3–50 band.

The business model is straightforward transactional e-commerce with no subscription or recurring component. Revenue is generated per order through one-time product sales. GTM levers include next-day delivery for orders placed before 15:00, free shipping from €10 within the Netherlands, a 10% newsletter discount code (SAVEBIG), a 14-day return policy, and broad payment-method coverage (12+ options including Klarna, iDEAL, PayPal, Apple/Google Pay, and major card networks). The operation is run by a very small team of 5 employees with no disclosed funding, parent company, or external investors, and the company self-describes as 'one of the largest European online suppliers' — a claim that lacks independent corroboration given the catalog scale and headcount.

Name

Staza

Legal name

Staza

Website

https://staza.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Staza is a privately-held Dutch DTC e-commerce company that exclusively imports and distributes its own Staza brand of consumer electronics accessories, charging gear, and lifestyle products via a Shopify webshop and Bol.com, serving consumers in five European countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Consumer electronics retail
• Online webshop
• Mobile accessories
• USB adapters
• Charging solutions

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Product Sales (E-commerce): One-time product sales through direct e-commerce and marketplace channels. Products range from electronics accessories (€2.47-€599) to lifestyle products. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Staza is a Dutch online webshop and exclusive importer of the Staza brand, selling a wide assortment of 150+ consumer electronics, mobile accessories, charging solutions, smart home devices, outdoor/camping gear, and lifestyle products directly to consumers in the Netherlands, Belgium, Luxembourg, Germany, and Italy. The company operates its own Shopify-powered e-commerce storefront (staza.nl) and also distributes through the Bol.com marketplace, offering next-day delivery and free shipping from €10 in the Netherlands.

Product overview

Staza is an online Dutch webshop acting as the exclusive importer and distributor of the Staza brand, offering a diverse portfolio of consumer electronics and accessories across multiple product categories. The product portfolio centers around USB connectivity accessories including adapters (USB-C, USB-A, Lightning, DisplayPort, Micro-USB), charging solutions (GaN chargers, wireless chargers, portable power stations), and cables. Additional product lines include barcode scanners (wireless and Bluetooth models) for retail and warehouse use, electric scooters (including the KEPOW K3 800W high-performance model), outdoor and camping gear (rechargeable showers, solar emergency kits), smart home devices (Zigbee sensors, video doorbell adapters), home appliances (stick vacuums, aroma diffusers), and lifestyle products (plush toys, watch bands, cycling accessories). The offering also includes professional tools (digital laser tape measures, thermal cameras, endoscopes) and safety equipment (carbon monoxide detectors, emergency kits, emergency radios). The Staza product ecosystem is unified under the Staza brand, with products spanning electronics, charging, connectivity, mobility, outdoor recreation, and home categories, all available through the Shopify-powered e-commerce platform with various payment integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Staza Draadloze Barcode Scanner 1D/2D QR Plug & Play Wireless barcode scanner supporting 1D, 2D, and QR codes with up to 300 scans per second, plug and play functionality, with wireless and USB connectivity options for retail and warehouse use.
• Staza USB-A naar USB-C Adapter 3-Pack – USB 3.0 Set of three USB 3.0 to USB-C adapters enabling USB-C accessory connectivity on USB-A devices with data transfer up to 5 Gbps.
• Siliconen Horlogeband 20mm Zwart met Gesp Universeel Universal 20mm silicone watch band with buckle closure, waterproof and suitable for sports and daily use.
• Staza Onbreekbare Lightning Kabel 2m Haaks Nylon LED Break-resistant nylon-braided Lightning cable with 90-degree angled connectors and LED indicators, compatible with iPhone, iPad, and iPod.
• Staza Lightning naar USB-C Adapter – Snelladen Zwart Lightning to USB-C adapter supporting 2.4A charging and 480 Mbps data transfer between Apple Lightning devices and USB-C connections.
• Staza USB-C naar 3.5mm AUX Adapter met DAC – Zwart USB-C to 3.5mm AUX adapter with built-in DAC chip for clear audio output and microphone support on USB-C devices.
• Bluetooth Barcode Scanner met Laadstation – 1D & 2D Wireless Bluetooth barcode scanner supporting 1D and 2D codes with charging dock, 2200mAh battery for up to 7 hours continuous use, and 200 scans per second.
• Nike Off White White Case Nike-branded iPhone protective case made from polycarbonate and TPU materials, scratch-resistant coating, compatible with wireless charging.
• Staza DisplayPort to HDMI Adapter – Full HD Converter DisplayPort to HDMI adapter supporting Full HD resolution for connecting computers or laptops to HDMI monitors, TVs, or projectors.
• USB-C naar USB 3.0 Adapter – OTG Converter Zwart USB-C to USB 3.0 OTG adapter for connecting USB devices to USB-C laptops, smartphones, and tablets with data transfer up to 5 Gbps.
• Bob de Zeehond XXL 80 cm – Knuffel & Body Pillow Extra-large 80cm plush seal stuffed animal made from velvet plush polyester, serving as a pregnancy pillow, nursing pillow, or body pillow.
• Oplaadbare Lange Elektrische Aansteker USB-rechargeable plasma lighter using electric arc technology instead of flame or gas, wind-resistant for outdoor use with up to 200 ignitions per charge.
• 105W Oplaadstation 6-in-1 met Draadloze Snellader GaN-powered 105W charging tower with six ports, wireless charging support (15W for phones, 5W for earbuds/smartwatches), and retractable USB-C cables.
• 65W USB-C Oplader – 3 Poorten & Snelladen Geel 65W USB-C charger with three ports supporting fast charging for multiple devices.
• Houtkachel ventilator Wood stove fan that distributes heat more efficiently across the room.
• Endoscoop Inspectiecamera Endoscope inspection camera for examining hard-to-reach spaces.
• Rolmaat met Multifunctionele Digitale Laser Digital laser tape measure combining laser distance meter with standard measuring tape functionality.
• Inspection Camera 5M with Screen – 1080P HD Endoscope 5-meter inspection camera with built-in screen supporting 1080P HD video recording for automotive, plumbing, and DIY inspections.
• Staza Automatische voerbak kat en hond Automatic pet food dispenser for cats and dogs with programmable feeding schedules.
• Staza Lightning to USB 3.0 OTG Adapter for iPhone Lightning to USB 3.0 OTG adapter enabling USB device connectivity on iPhone and iPad with iOS 13 or higher.
• Navulbare Siliconen Reisflesjes (2 Stuks) Refillable silicone travel bottles set of two, TSA-approved for travel.
• Dinosaurus Knuffel Dinosaur plush toy for children and collectors.
• 3-in-1 Draadloze Oplader MagSafe 22,5W Opvouwbaar Foldable 3-in-1 MagSafe wireless charger supporting 22.5W output for smartphones, earbuds, and smartwatches.
• 380W USB-C Snellader 8-Poorts GaN Desktop Oplader 380W GaN desktop charger with 8 USB-C ports for charging multiple high-power devices simultaneously.
• 45W Dual USB-C Snellader met 1M Kabel – PD Oplader 45W dual USB-C PD charger with 1-meter cable for fast charging two devices simultaneously.
• 520W USB Oplaadtoren 8-Poorts – 4x USB-C & 4x USB-A 520W USB charging tower with 8 ports (4 USB-C and 4 USB-A) for powering multiple devices.
• 65W GaN Snellader 3-Poorts USB-C & USB-A Zwart 65W GaN fast charger with 3 ports (USB-C and USB-A) in compact black design.
• 72U Noodpakket met Noodradio, EHBO & Waterfilter 72-piece emergency kit including emergency radio, first aid supplies, and water filter for survival situations.
• Air Duster Draadloos Cordless air duster for cleaning electronics, keyboards, and hard-to-reach areas.
• Aroma Diffuser 550ML 550ml aroma diffuser for essential oils with ultrasonic technology.
• Camping Douche met Accu & LED Display – Oplaadbaar Portable rechargeable camping shower with 6000mAh battery, LED display showing battery and temperature, IPX7 waterproof rating, and 120-150 minutes runtime.
• Carlinkit 4.0 Draadloze USB-adapter Carlinkit 4.0 wireless USB adapter enabling wireless CarPlay functionality in cars with wired CarPlay.
• Carlinkit 5.0 - Draadloze CarPlay Carlinkit 5.0 wireless CarPlay adapter for seamless wireless connectivity in vehicles with factory CarPlay.
• Carplay Dongle Wireless Apple CarPlay dongle with 5GHz connection for streaming music, navigation, calls, and messages in cars with wired CarPlay support.
• Elektrische step Foldable electric scooter with 350W motor, 10Ah battery, and Bluetooth app connectivity for personalized riding experience.
• KEPOW K3 Elektrische Step High-performance electric scooter with 800W motor reaching 50 km/h top speed, dual disc brakes, Smart LCD display, and up to 60km range on single charge.
• 2x Staza DisplayPort naar HDMI Adapter Full HD Zwart Pack of two DisplayPort to HDMI adapters supporting Full HD resolution for dual monitor setup.
• USB-C MacBook Oplader 61W met Kabel 2m Snellader 61W USB-C MacBook charger with 2-meter cable for fast charging MacBook and other USB-C devices.
• Handsfree QR & Barcode Scanner USB – 1D/2D Desktop Hands-free USB barcode and QR code scanner for desktop use in retail and warehouse environments.
• Houtkachel Ventilator 5 Bladen Ecofan Zwart Ecofan wood stove fan with 5 blades for efficient heat distribution using thermoelectric technology.
• Husky Knuffel 50 cm – Zachte Pluche Hond met Tuinbroek 50cm husky plush dog toy with overalls, soft plush material for children.
• Koolmonoxidemelder Carbon monoxide detector for home safety monitoring.
• LED Beenverlichting Fiets USB Oplaadbaar Wit USB rechargeable LED leg light for cycling visibility and safety.
• Micro-USB naar USB-C Adapter – Opladen & Data Wit Micro-USB to USB-C adapter for charging and data transfer from older micro-USB devices.
• Videodeurbel Adapter 18V – 10M voor Ring, Eufy & Nest 18V video doorbell power adapter with 10M cable compatible with Ring, Eufy, and Nest doorbells.
• VITALIO EHBO Kit 40 Delig – Compacte First Aid Set 40-piece compact first aid kit for home, car, and travel emergency situations.
• Warmtebeeldcamera IR 32x32 – -20°C tot 1000°C Infrared thermal imaging camera with 32x32 resolution measuring temperatures from -20°C to 1000°C for industrial and DIY applications.
• Zigbee Bewegingssensor met Luxsensor – Smart PIR Sensor Zigbee smart motion sensor with lux sensor for home automation systems.
• Zonnepaneel Houder Camper ABS 680mm – Set van 2 680mm solar panel holder set for RVs and campers, made from durable ABS plastic.
• Cecotec ExtremeSuction Kruimelzuiger Cecotec cordless stick vacuum with extreme suction power for home cleaning.
• Dansende Cactus Knuffel – Interactief met 120 Liedjes Interactive dancing cactus plush toy that sings 120 songs, for children's entertainment.
• Digitale Decibelmeter Digital decibel meter for measuring sound levels in various environments.
• DisplayPort naar HDMI Adapter 4K – DP naar HDMI Converter DisplayPort to HDMI 4K adapter for connecting DisplayPort devices to HDMI displays.
• Draagbare Dual Monitor 15.6" Full HD USB-C & HDMI Portable 15.6-inch dual Full HD monitor with USB-C and HDMI connectivity for laptop screen extension.
• Draagbare Lagedrukreiniger 15L met Accu & Emmer Portable 15L low-pressure cleaner with battery and bucket for outdoor cleaning.
• Elektrische Peper- en Zoutmolen Set USB-C RVS Electric pepper and salt grinder set in stainless steel with USB-C charging and adjustable grind settings.
• Ergonomische Verticale Draadloze Muis Bluetooth USB-C Ergonomic vertical wireless mouse with Bluetooth 5.0/3.0 and 2.4G connectivity, adjustable DPI (800-3200), USB-C rechargeable with up to 2 months battery life.
• Fietsverlichting Silicone front and rear bike lights with LED for cycling safety.
• Noodkaarsen 24 Uur – Winddicht & Outdoor Set 5 Stuks Emergency candles with 24-hour burn time, windproof for outdoor and emergency use.
• Noodradio Solar met Powerbank & SOS Zaklamp 2000mAh Solar emergency radio with powerbank and SOS flashlight, 2000mAh battery for survival situations.
• Olijfolie Sprayer Olive oil spray bottle for cooking and kitchen use.
• Oplaadbare AA Li-ion Batterijen 1.5V USB-C – 4 Stuks USB-C rechargeable AA lithium-ion batteries with constant 1.5V output, 2600mWh capacity, up to 1200 charge cycles.
• Opvouwbaar Bluetooth Toetsenbord met Touchpad Zwart Foldable Bluetooth keyboard with built-in touchpad for mobile devices.
• Sensor Prullenbak 8L Gunmetal – Automatisch & Stil 8L automatic sensor trash can in gunmetal finish with silent lid operation.
• Staza Uitrekbare USB-C naar Lightning Kabel 1.8M Retractable USB-C to Lightning cable 1.8M for charging and data transfer.
• Staza USB-C Oplaadkabel MacBook 2m 87W Snelladen USB-C MacBook charging cable 2M supporting 87W fast charging.
• USB Endoscoop Camera 10M – HD Inspectiecamera Waterproof 10-meter waterproof USB endoscope camera with IP67 rated 7mm head, 1280x720 HD resolution, and 6 LED lights for inspections.
• Staza Cordless Stick Vacuum 200W – Bagless & Handheld 200W cordless stick vacuum cleaner bagless and convertible to handheld for versatile home cleaning.
• Staza Digital Luggage Scale 50KG with Thermometer Digital luggage scale with capacity up to 50KG and built-in thermometer showing Celsius and Fahrenheit.
• Staza Kabel Organiser Zwart Zelfklevende Kabelclips Self-adhesive silicone cable organizer clips for desk and cable management.
• Staza Kat Knuffel 50 cm – Kawaii Poes Kussen Grijs 50cm kawaii gray cat plush cushion popular on TikTok for cuddling and decoration.
• Staza Siliconen Horlogeband 14MM – Zwart Universeel 14mm universal silicone watch band in black, waterproof and comfortable for daily wear.
• Staza Siliconen Horlogeband 24MM – Zwart Universeel 24mm universal silicone watch band in black, waterproof with pushpin closure.
• Staza Fietsbel Mini steel bicycle bell in black for cycling safety.
• Staza Skidrager Draagband Ski's & Stokken Verstelbaar Adjustable ski and pole carrier strap (60-120cm) with EVA foam padding for comfortable carrying.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

One partnership is on record.

• Bol.comminorChannel Partner/ Reseller/ DistributorStaza sells products through the Bol.com marketplace in addition to its own e-commerce store. Customers purchasing via Bol.com are advised to contact support through their Bol.com account for order-related inquiries, as this provides faster service with direct order details available.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coolblue: Dutch direct-to-consumer electronics e-tailer selling consumer electronics, accessories, and home appliances to the same Benelux consumer audience Staza targets, with same-day/next-day delivery and a broad accessory assortment that directly overlaps Staza's catalog.
• Nedis: Dutch-owned consumer electronics accessories brand and distributor operating across Europe with a catalog of cables, adapters, chargers, and smart-home products — highly comparable in category, brand-control model, and geographic footprint.
• Alternate: Dutch online retailer specializing in consumer electronics, IT hardware, and accessories with a comparable online-only model and SKU breadth aimed at Benelux consumers shopping for cables, adapters, and gadgets.

Regional players

• Reichelt Elektronik: Germany-focused online electronics retailer with a broad catalog of components, accessories, and consumer electronics — directly comparable to Staza in assortment mix but concentrated in the DACH market where Staza has just begun selling.

Broad incumbents

• Bol.com: Largest Benelux online marketplace and Staza's distribution partner; operates across all of Staza's product categories with a far larger assortment, customer base, and logistics infrastructure, making it both a channel and the dominant competitive incumbent.
• Amazon Netherlands: Global e-commerce incumbent serving the same Dutch/Benelux consumer electronics-accessory buyer; competes head-to-head with Staza on commoditized cables, adapters, and chargers through aggressive pricing and Prime delivery.
• Conrad Electronic: Large European electronics retailer (DE-headquartered) operating across multiple countries with consumer electronics, accessories, tools, and smart-home products — comparable assortment and multi-country footprint, though with deeper B2B roots.
• MediaMarkt Nederland: Major Dutch consumer electronics omnichannel retailer offering electronics, accessories, small appliances, and e-mobility products to the same Dutch consumer; competes with Staza on the higher-ticket side of the accessory catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stazanl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staza