Steele Law PLLC

What Steele Law PLLC does

Steele Law PLLC is a privately-held Professional Limited Liability Company (PLLC) law firm headquartered at 100 S. Fifth Street, Suite 1900, Minneapolis, Minnesota, with service coverage extending across the Twin Cities metro area and greater Minnesota including Rochester, Duluth/St. Louis County, St. Cloud/Stearns County, Brainerd/Crow Wing County, and Outstate Minnesota. The firm employs approximately 13 people, organized around Managing Partner Brian Nelson Steele (JD 2000, William Mitchell College of Law; National College of DUI Defense at Harvard, 2015) and Of Counsel Heidi E. Viesturs (JD magna cum laude, 1998), supported by administrative staff.

The firm operates a horizontal practice spanning three primary areas: (1) criminal defense with a documented specialization in DUI/DWI matters (including repeat offenses, breath test refusal, license revocation, and forfeiture defense); (2) family law including divorce, child custody, child support, property division, and modifications; and (3) personal injury / wrongful death including motor vehicle accidents, medical malpractice, and product liability. Service delivery is conducted in person at firm offices, with lead generation supported by SEO-optimized website content, a blog, social media channels (Facebook, LinkedIn, Twitter), and a free 30-minute case consultation / free DWI ebook funnel.

The business model is a professional services fee-for-service arrangement with revenue generated from billable legal representation across the three practice areas; initial consultations are offered free of charge. Client acquisition relies on referrals, brand recognition in the Twin Cities legal community, and educational content marketing. The firm has no institutional funding, no parent company, and operates independently under Minnesota's Second Chance Expungement Bill-era regulatory environment.

Name

Steele Law PLLC

Legal name

Steele Law PLLC

Website

https://steelelawmn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Steele Law PLLC is a Minneapolis-based Minnesota defense law firm of ~13 people providing DUI/DWI criminal defense, family law, and personal injury representation to individual clients across the Twin Cities metro and greater Minnesota.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

akta.pro secondary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• DUI defense representation
• Criminal defense services
• Family law representation
• Personal injury law
• Wrongful death claims

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Representation Services: Steele Law PLLC generates revenue through billable legal services including criminal defense (DWI/DUI, drug crimes, domestic violence), family law (divorce, custody, child support, property division), and personal injury/wrongful death representation. Services are provided on a fee-for-service basis typical of law firms, with initial consultations offered free of charge.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Steele Law PLLC is a Minneapolis-based defense law firm providing legal representation across four practice areas: DUI/DWI defense (first-time, repeat, breath test refusal, license revocation), criminal defense (drug crimes, assault, theft, domestic violence), family law (divorce, child custody, child support, property division), and personal injury/wrongful death (motor vehicle accidents, medical malpractice, product liability). The firm also offers ancillary services including criminal record expungement, property forfeiture defense, and driving privileges protection, delivered through direct attorney-client engagement with free 30-minute initial consultations.

Product overview

Steele Law PLLC is a traditional law firm offering legal services primarily focused on criminal defense (particularly DUI/DWI cases), family law (divorce, child custody, child support, property division), and personal injury matters. The firm provides a comprehensive suite of legal services including expungement and property forfeiture defense. The practice is built around attorney Brian Nelson Steele as Managing Partner and attorney Heidi E. Viesturs as Of Counsel, serving clients throughout the Minneapolis-St. Paul metropolitan area and greater Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Services Legal representation for criminal charges including drug crimes, assault, theft, and domestic violence, with a focus on protecting clients' constitutional rights and future prospects.
• DUI/DWI Defense Specialized defense for driving under the influence charges, including representation for first-time offenders, repeat DUI cases, breath test refusals, and license revocation challenges.
• Family Law Services Comprehensive family law representation including divorce, child custody, child support, property division, and modification of existing orders.
• Personal Injury and Wrongful Death Representation Legal representation for injuries caused by negligence, including motor vehicle accidents, medical malpractice, product liability, and wrongful death claims.
• Expungement Services Assistance with sealing criminal records and expunging past convictions under Minnesota's Second Chance Expungement Bill.
• Forfeiture Defense Defense against property forfeiture in connection with DUI arrests, including innocent owner defenses and constitutional rights violations challenges.
• Driving Privileges Protection

Quantifiable outcome

• Over 1,000 criminal cases defended
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Minnesota Association of Criminal Defense Lawyersprofessional affiliationOthersProfessional membership organization for criminal defense attorneys in Minnesota. Brian Steele is a member, providing access to resources, continuing education, and professional networking in the criminal defense community.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Meshbesher & Spence: Minnesota-based law firm with overlapping criminal defense and personal injury practices serving Twin Cities clients. Directly comparable boutique firm competing for similar individual-defendant and personal injury matters.
• Halberg Criminal Defense: Minnesota criminal defense firm focused on DWI and serious criminal matters, serving Twin Cities and greater Minnesota. Comparable boutique structure competing for the same DWI caseload.
• Schwebel Goetz & Sieben: Long-standing Minnesota personal injury and criminal defense firm based in Minneapolis. Competes for the same auto accident, wrongful death, and DWI clientele in the Twin Cities market.
• Hoglund Law Firm: Minnesota personal injury and workers' compensation firm with Twin Cities presence. Comparable in scale and target client base (individuals seeking compensation for injuries).

Broad incumbents

• Robins Kaplan LLP: Large, established Minneapolis-based law firm with personal injury and litigation practices. Operates in the same Minnesota market but at a substantially larger scale and broader practice footprint.
• LegalZoom: National online legal services platform offering document preparation, business formation, and limited-scope legal help. Competes for budget-conscious legal consumers and shapes client search behavior away from traditional firms.
• Rocket Lawyer: Online legal services platform providing document automation and on-demand attorney access. An alternative channel that competes for entry-level legal demand that might otherwise reach firms like Steele Law.

Others

• Avvo: Online legal directory and Q&A platform connecting consumers with attorneys. Functions as an acquisition channel for criminal defense firms and is comparable in client-referral dynamics even though it does not provide legal services directly.
• LawInfo: Consumer-facing legal directory and lead-generation service connecting individuals to local attorneys. Relevant ecosystem peer because it channels the same inbound demand for DWI, family, and injury matters.
• FindLaw: Legal information and attorney directory site owned by Thomson Reuters. Provides SEO and directory-driven lead flow for criminal defense and personal injury firms comparable to Steele Law.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SteeleLawPLLC
• Facebookfacebook.com/SteeleLawPLLC
• LinkedInlinkedin.com/company/steele-law-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steele Law PLLC