Counties Manukau Rugby Football Union

Name

Counties Manukau Rugby Football Union

Website

https://steelers.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Rugby Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Provincial rugby union
• Rugby team operations
• Amateur rugby programs
• Community sports union
• Rugby match events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Counties Manukau Rugby Football Union operates the Counties Manukau Steelers, a New Zealand provincial rugby team, and administers rugby programs across the Counties Manukau region. The union fields representative rugby teams in domestic competitions and supports grassroots and community rugby participation. Its primary outputs are rugby matches, team representation, and community rugby development services.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• New Zealand Rugby: New Zealand Rugby is the national governing body for rugby union in New Zealand; Counties Manukau operates as an affiliated member union under NZR's governance and distribution framework.

Direct peers

• Wellington Rugby Football Union: Wellington is a comparable metropolitan provincial rugby union participating in the NPC with similar administrative and community functions.
• Auckland Rugby Union: Auckland Rugby Union is another New Zealand provincial rugby union operating in the broader Auckland region and fielding teams in the NPC, directly comparable in structure, competition, and market to Counties Manukau.
• Canterbury Rugby Football Union: Canterbury is the largest New Zealand provincial rugby union and a benchmark NPC competitor; useful as a broad incumbent peer for scale benchmarking.
• Waikato Rugby Football Union: Waikato is a neighbouring upper-North Island provincial rugby union that also contests the NPC, comparable in operating model, regional identity, and community rugby function.
• Hawke's Bay Rugby Football Union: Hawke's Bay is a North Island provincial rugby union operating under the same NZ Rugby governance structure with similar provincial-scope activities.
• Taranaki Rugby Football Union: Taranaki is a New Zealand provincial rugby union fielding teams in the NPC, structurally and competitively analogous to Counties Manukau.
• North Harbour Rugby Football Union: North Harbour is a fellow Auckland-metropolitan provincial rugby union competing in the NPC, with a similar suburban catchment and stakeholder profile to Counties Manukau.
• Bay of Plenty Rugby Union: Bay of Plenty is a North Island provincial rugby union competing in the same NPC format with a similar mid-sized provincial operating model.
• Otago Rugby Football Union: Otago is a South Island provincial rugby union operating under the same NZ Rugby structure with a comparable provincial union business model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/counties-manukau-rugby-football-union

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counties Manukau Rugby Football Union