SteelHome

Steel Industry Information Servicessteelhome.com

SteelHome (钢之家), founded in 2004 and headquartered in Shanghai, is a B2B digital intelligence platform serving China's steel industry with real-time pricing, market analysis, supply-demand matching, and e-commerce services for steel traders, mills, and manufacturing end-users across 30+ cities via a tiered membership model.

Company typePrivate
Founded2004
HeadquartersShanghai, China
Headcount1–10
GTM typeB2B
OfferingSoftware

What SteelHome does

SteelHome (钢之家) is a privately held B2B digital intelligence platform serving China's steel industry, founded in 2004 and headquartered in Shanghai. The platform provides real-time pricing data, market analysis, supply-demand matching, and trade facilitation services to steel trading companies, steel mills, and manufacturing end-users across 30+ Chinese cities. SteelHome operates through a core portal supplemented by 20+ specialized industry channels covering the full steel value chain from raw materials (iron ore, coal, coke, ferroalloys, scrap) through finished products (construction steel, plate, hot-rolled coil, cold-rolled coil, specialty steel, stainless steel), and extending into adjacent verticals including non-ferrous metals, chemicals, cement, and new energy materials.

The platform's product architecture centers on the main SteelHome portal with modular add-ons including the YiGang Cloud Commerce (易钢云商) e-commerce platform for online steel trading, a Data Center for statistical dashboards, proprietary SteelHome Price Indices (SHPI), a Futures Channel, a Supply-Demand News bulletin, the 100 Integrity Program (百家诚信) for supplier certification, and the SteelHome AI Assistant for conversational market queries. The mobile app, SMS alerts, and WeChat integration extend distribution across member touchpoints. The company also operates the Zengwen Studio (曾文工作室) for premium research and publishes weekly/monthly market strategy reports.

SteelHome monetizes through a tiered membership subscription model (VIP, Grade A, Grade B, Free) with annual, semi-annual, quarterly, and monthly billing cycles, plus premium data resales (notably Platts international pricing), consulting services through its Steel Research Institute, and revenue from organizing annual steel industry conferences across multiple Chinese provinces. The company is founder/management-operated, privately held with no disclosed institutional funding, and maintains strategic partnerships with the China Iron and Steel Association, Ouyeel, and Shenyin Wanguo Futures.

SteelHome firmographics

Firmographics

Name: SteelHome
Legal name: 上海钢之家信息科技有限公司
Website: https://steelhome.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1–10 employees
Short description: SteelHome (钢之家), founded in 2004 and headquartered in Shanghai, is a B2B digital intelligence platform serving China's steel industry with real-time pricing, market analysis, supply-demand matching, and e-commerce services for steel traders, mills, and manufacturing end-users across 30+ cities via a tiered membership model.
Ownership category
akta.pro rank

SteelHome industry classification

Industry

Product category: Steel Industry Information Services
SIC: Wholesale-Metals Service Centers & Offices (5051)
akta.pro primary industry: Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
akta.pro secondary industries: Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB), Ferrous Metals Trading & Distribution (Iron Ore, Pig Iron, DRI/HBI, Ferroalloys) (IMAKAJAA)

Keywords

Steel price indices
Commodity market intelligence
Steel industry data platform
B2B metal pricing
Ferrous metals market research

Where SteelHome is headquartered

Location

Headquarters

HQ city: Shanghai
HQ country: China
HQ region: Asia

Offices1 record

Markets served

SteelHome business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Membership Subscription Services: Tiered membership subscriptions (VIP, Grade A, Grade B, Free) providing access to different levels of market data, analysis reports, and business services across multiple industry channels including steel, specialty steel, stainless steel, non-ferrous metals, furnace materials, coal/coke, ferroalloys, chemicals, cement, and metallurgical talent. Billing cycles include annual, semi-annual, quarterly, and monthly options.
Premium Data Services: Additional revenue from premium data channels including Platts (普氏) iron ore, coal/coke, Asian steel, American steel, European steel, scrap and pig iron, ferroalloys, non-ferrous metals, LME metals, and customs import/export data.
Consulting Services: Business consulting services (商务咨询部) and research reports provided by the Steel Research Institute.
Event Management: Revenue from organizing industry conferences and events including annual steel industry development conferences in various Chinese provinces.

Pricing tiers

Model	Billing	Price
Subscription	Annual	VIP Membership - Full access to all platform services
Subscription	Annual	Grade A (甲级) Membership - Enhanced access to key services
Subscription	Annual	Grade B (乙级) Membership - Basic access to platform services
Freemium	Monthly	Free Membership - Limited access to public information
Subscription	Annual	Platts Data Channels - Premium market data subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

SteelHome product offering

Product offering

Core offering

SteelHome operates a B2B digital intelligence platform for China's steel industry, providing real-time steel price quotations, proprietary price indices, market analysis reports, supply-demand matching, and AI-assisted market search across 20+ industry channels (steel, specialty steel, stainless steel, raw materials, coal/coke, ferroalloys, non-ferrous metals). The platform monetizes primarily through tiered membership subscriptions (VIP, Grade A, Grade B, Free), premium data subscriptions (including Platts), consulting services, and hosted industry conferences.

Product overview

SteelHome operates as a unified platform-plus-modules architecture serving China's steel industry. The core offering is the 钢之家钢铁网 (SteelHome Steel Network) portal, which integrates real-time pricing, market data, news, and B2B trading services. This core platform is supplemented by specialized modules including 易钢云商 (iSecHome) for e-commerce transactions, the 钢之家数据中心 (Data Center) for statistical dashboards, 百家诚信 (100 Integrity Program) for supplier certification, and the 钢之家AI助手 (AI Assistant) for intelligent search. Additional modules cover price indices, futures commentary, industry conferences, market research reports, and membership tiers. The platform also extends into adjacent verticals through dedicated channels for specialty steel, stainless steel, non-ferrous metals, new energy, chemicals, and cement, supported by sister sites like 大宗物资网 (Bulk Materials Network) for broader commodity coverage.

Differentiator

Problem solved

Functional benefit

Brands

易钢云商: Steel e-commerce platform operated by SteelHome for online steel trading and business services

Products and services

SteelHome Steel Network (钢之家钢铁网) The main B2B portal for China's steel industry, providing real-time steel price quotations, market data, news, analysis reports, research, consulting services, and business matching for steel products, specialty steels, stainless steel, and other materials across 40+ Chinese cities.
YiGang Cloud Commerce / iSecHome (易钢云商) Steel e-commerce platform enabling online trading, inventory management, and supply-demand matching for steel products, supporting business transactions between buyers and sellers in the steel industry.
SteelHome Data Center (钢之家数据中心) Comprehensive data platform providing steel industry statistics, price indices, production data, import/export figures, and analytical dashboards for industry participants.
SteelHome Price Index (钢之家指数频道) Price index platform providing SHPI (SteelHome Price Index) for various steel products, daily and weekly index reports, and benchmark pricing data for steel market analysis.
SteelHome AI Assistant (钢之家AI助手) AI-powered search and Q&A feature allowing users to query steel market information, price data, and industry news through conversational interface.
SteelHome Events & Exhibitions (钢之家会展) Conference and exhibition organization service hosting industry meetings including the annual steel industry development conference series, regional steel chain meetings, and stainless steel industry conferences.
SteelHome Futures Channel (钢之家期货频道) Futures market coverage providing daily commentary, price data, and analysis for steel-related futures contracts including rebar, hot rolled coil, iron ore, coke, and coking coal.
SteelHome Membership Services (钢之家会员服务) Tiered membership system offering VIP, Class A, Class B, and free tiers with varying access levels to market data, reports, and premium content across channels including steel, specialty steel, stainless steel, non-ferrous metals, and new energy sectors.
Online Steel Market (网上钢市) Online marketplace for steel product listings enabling suppliers to publish resources and buyers to search and source steel products including long products, flat products, specialty steel, and raw materials.
Spot Goods Supermarket (现货超市) Online catalog of available spot steel inventory from verified suppliers, allowing buyers to browse and source immediate delivery products by specification and location.
Supply-Demand News (供求快讯) Real-time supply and demand bulletin board where companies post offers to buy or sell steel products, raw materials, and related commodities.
Bulk Materials Network (大宗物资网) Sister platform covering bulk commodity information beyond steel, including non-ferrous metals, chemicals, and industrial materials.
100 Integrity Program (百家诚信) Annual integrity and brand supplier evaluation program recognizing reliable steel traders and suppliers, featuring verified company profiles and trust ratings.
Zengwen Studio (曾文工作室) Premium research and analysis service named after the lead analyst, providing in-depth market reports, weekly strategy reports, and expert commentary on steel industry trends.

Quantifiable outcome

Coverage across all 30+ major Chinese cities and all provinces
+1 more outcomes

Companies that use SteelHome

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

SteelHome technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SteelHome partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

China Iron and Steel Association (中国钢铁工业协会)coreOthersSteelHome maintains close association with China's steel industry regulator and industry association. The platform provides data and analysis services that complement the association's industry coordination role.
Ouyeel (欧冶云商)moderateStrategic or Co-development PartnerListed as a friendly link partner on SteelHome's website, indicating cross-promotional and content sharing relationship in the steel e-commerce and information services space.
China Metal Materials Circulation Association (中国金属材料流通协会)moderateOthersIndustry association partner providing professional standards and industry coordination in metal materials distribution sector.
China Construction Machinery Industry Association (中国工程机械工业协会)minorOthersIndustry association partner representing construction machinery manufacturers as downstream steel consumers.
Shanghai Futures Exchange/Shenyin Wanguo Futures (申银万国期货)moderateTechnology or IntegrationFutures brokerage partner providing market data integration and trading services for steel futures hedging purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

SteelHome competitors and assessment

Company assessment

Broad incumbents

Argus Media: Argus publishes benchmark prices for steel, iron ore, coal, ferrous and non-ferrous markets globally. It competes with SteelHome for subscription dollars from Chinese mills and traders, especially for international and raw material coverage that SteelHome resells rather than originates.
LSEG (London Stock Exchange Group / Refinitiv): LSEG via Refinitiv provides commodity pricing, futures data, and news including steel and metals coverage via the Eikon terminal. It competes with SteelHome's futures channel and premium data services for enterprise users requiring machine-readable market data feeds.
S&P Global Commodity Insights (Platts): Platts is the global benchmark for steel, iron ore, coal, and ferroalloy pricing. SteelHome actually resells Platts data channels domestically, illustrating both the competitive overlap and the supplier relationship — Platts serves the same end-buyers (mills, traders, financial institutions) with broader international coverage.
Fastmarkets: Fastmarkets provides pricing, news, and analytics for steel, scrap, iron ore, and battery/ferroalloy markets. It is a global incumbent operating in adjacent price-discovery and intelligence categories that overlap with SteelHome's premium data channels.
Wood Mackenzie: Wood Mackenzie provides research and analytics across metals, mining, and commodities with a strong Chinese steel and iron ore research franchise. It competes with SteelHome's consulting/research reports for enterprise and institutional buyers seeking in-depth steel market analysis.

Regional players

Chemdata / Baichuan Yingfu (百川盈孚): Chemdata is a sister-brand of Baiinfo focused specifically on Chinese chemicals information and pricing. It overlaps with SteelHome's 化工 (chemicals) channel for end-users seeking commodity intelligence, and illustrates the fragmented Chinese commodity intelligence landscape.

Direct peers

Baiinfo (百川盈孚): Baiinfo is a Chinese bulk commodity information platform covering chemicals, non-ferrous metals, steel, coal, and fertilizers. It is even cross-listed on the SteelHome site as a content partner, and competes directly with SteelHome's 大宗物资网 and adjacent vertical channels.
Zhonggangwang (中钢网): Zhonggangwang is a Chinese B2B e-commerce and information platform for the steel industry. It competes with SteelHome on price information, supply-demand matching, and online transactions for Chinese steel mills, traders, and downstream manufacturers.
Ouyeel (欧冶云商): Ouyeel is a leading Chinese B2B steel e-commerce and services platform affiliated with China Baowu Steel Group. It competes with SteelHome's 易钢云商 (iSecHome) marketplace for online steel transactions and supply-demand matching among Chinese mills, traders, and end-users.
Mysteel (我的钢铁/上海钢联): Mysteel is the largest direct competitor to SteelHome in China, operating a comparable B2B platform providing real-time steel prices, market data, indices, and supply-demand information across Chinese cities. Both companies serve steel mills, traders, and downstream manufacturers with subscription-based information services and price indices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

SteelHome compliance and trust

Trust signal

Compliance1 record

SteelHome financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SteelHome leadership team

Management profile

Number of profiles

SteelHome funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SteelHome M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SteelHome

What does SteelHome do?

Is SteelHome a public or private company?

SteelHome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SteelHome founded?

SteelHome was founded in 2004. It employs 1 to 10 people.

Where is SteelHome based?

SteelHome is headquartered in Shanghai, China, in the Asia region.

How does SteelHome make money?

Four revenue lines are on record. Membership Subscription Services are the primary driver. The others are premium Data Services, consulting Services and event Management.

Who are SteelHome's main competitors?

Broad incumbents on record are Argus Media, LSEG (London Stock Exchange Group / Refinitiv), S&P Global Commodity Insights (Platts), Fastmarkets and Wood Mackenzie. Chemdata / Baichuan Yingfu (百川盈孚) is listed as a regional player. Direct peers are Baiinfo (百川盈孚), Zhonggangwang (中钢网), Ouyeel (欧冶云商) and Mysteel (我的钢铁/上海钢联).

Does SteelHome have an API?

No public API is recorded for SteelHome.

What industry is SteelHome in?

SteelHome's product category is Steel Industry Information Services. Its primary akta.pro industry code is CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces, with a secondary code of IMAKAJAB, Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar). Its SIC code is 5051.