Steelwood Country Club

What Steelwood Country Club does

Steelwood Country Club is a private, member-owned recreational club located in Loxley, Alabama, in Baldwin County. The property spans more than 1,500 acres and centers on a championship 18-hole golf course designed by Jerry Pate, the 1976 U.S. Open Champion, alongside a 200-acre private lake. The club serves individual and corporate members through a tiered membership structure that includes Sport, Social, Local, National, Corporate, and Fishing categories, allowing differentiated access to golf, social, and aquatic amenities.

The club's core product is its golf course and associated recreational infrastructure, supplemented by a pro shop, dining facilities, and event hosting capabilities. Its digital infrastructure is built on the MembersFirst platform, a third-party vendor standard in the private club industry. The leadership team includes a General Manager (Rick Gehr), Head Golf Professional (Brian Barker), Director of Golf Instruction (Greg Jones), Golf Course Superintendent (Damian Moreau), and a Membership, Marketing & Events Director (Maddie Payne).

Revenue is generated through a combination of one-time initiation fees, recurring annual membership dues across multiple tiers, event services, pro shop merchandise sales, and dining operations. As a private club, Steelwood does not disclose financial data publicly, and there is no evidence of external funding, M&A activity, or technology product development beyond the standard vendor-supported website.

Name

Steelwood Country Club

Legal name

Steelwood Country Club

Website

https://steelwoodcc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steelwood Country Club is a private member-owned recreational club in Loxley, Alabama, operating across 1,500+ acres featuring a Jerry Pate-designed championship golf course and a 200-acre private lake, serving individual and corporate members through tiered membership categories.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf course membership
• Country club dining
• Wedding and event venue
• Private lake fishing

Headquarters

HQ city

Loxley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Membership Initiation Fees: One-time initiation fees for new members joining the private club, providing access to facilities and amenities.
2. Annual Membership Dues: Recurring annual dues charged to members for continued access to golf, lake, dining, fitness, and social amenities. Different tiers (Sport, Social, Local, National, Corporate, Fishing) have varying access levels.
3. Event Services: Revenue from hosting weddings, corporate events, golf tournaments, and private gatherings at the club's venues including ballrooms, meeting rooms, and outdoor spaces.
4. Pro Shop Sales: Retail sales of golf apparel, equipment, and accessories from the Pro Shop featuring brands such as Callaway, Titleist, Footjoy, and others.
5. Dining Revenue: Food and beverage sales from the Dining Room, Clubhouse Lounge, veranda, and private dining rooms serving innovative cuisine with fine wine selections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steelwood Country Club operates a private 1500+ acre lakefront country club and residential community in Loxley, Alabama, providing members access to a championship 18-hole golf course designed by Jerry Pate, a 200-acre private lake for fishing, clubhouse dining, fitness center, pool, croquet, overnight suites, and youth programs. Access is sold through tiered memberships (Local/Golf, Sport, Social, Fishing, Corporate, National) supported by one-time initiation fees and recurring annual dues. The club also generates revenue from weddings, corporate events, golf tournaments, and pro shop retail.

Product overview

Steelwood Country Club is a private 1500+ acre lakefront residential community and country club offering a unified portfolio of recreational and hospitality services. The core offerings center on the championship 18-hole golf course (designed by Jerry Pate) and 200-acre private lake, supported by practice facilities, teaching center, pro shop, clubhouse dining, pool, fitness center, croquet, and overnight suites. Membership options include Golf/Local, Sport, Social, Fishing, Corporate, and National tiers, each providing graduated access to these facilities. Event services encompass weddings, corporate events, and golf tournaments. The various products function as integrated components of a single lifestyle destination rather than standalone offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Local / Golf Membership Full golf membership for families residing in the eligible local area, providing unlimited golf, unrestricted use of the practice facility, putting greens, practice tee with complimentary range balls, Couples Golf, home Member outings, and entry into club majors (Member-Member, Member-Guest, Club Championship).
• Sport Membership Membership tier allowing twelve 18-hole equivalent rounds of golf annually, with unrestricted use of practice facilities, short game area, putting greens, and complimentary range balls, plus participation in the club's three majors.
• Social Membership Membership tier granting access to the clubhouse for dining and private events, without golf privileges.
• Fishing Membership Membership tier providing exclusive access to the 200-acre Steelwood Lake for bass and bream fishing, with troll-motor boats fully equipped with gear and beverages.
• National Membership Membership tier available to applicants residing outside Mobile County, AL, Baldwin County, AL, and Escambia County, FL, providing access to the club when visiting the region.
• Corporate Membership Customizable corporate membership offering access to the golf course, 200-acre lake, swimming pool, fitness center, meeting rooms, and event spaces for corporate outings, team-building activities, and client entertainment.

Quantifiable outcome

• More than one third of the golf course offers panoramic views of Steelwood Lake
• +2 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pinehurst Resort & Country Club: Iconic multi-course resort and private club in Pinehurst, NC combining member golf, resort stays, and major championship hosting. Comparable in product mix (championship golf, clubhouse dining, events) though materially larger and hospitality-driven.
• Medinah Country Club: Large three-course private club near Chicago with a major championship pedigree (multiple U.S. Opens and PGA Championships). Comparable as a multi-course private club in the championship-host tier, though larger and more diversified than Steelwood.

Direct peers

• The Honors Course: Highly regarded private golf club in Chattanooga, TN designed by Pete Dye, ranked among top private courses in the U.S. Directly comparable as a small-membership, championship-design, member-owned club with a single course as the anchor product.
• Burning Tree Club: Exclusive single-course private club in Bethesda, MD, long regarded as one of America's top private courses. Comparable as a member-owned, championship-caliber private club anchored on a signature course with tiered golf memberships.
• Yeaman's Hall Club: Exclusive private club on Johns Island near Charleston, SC featuring a Tom Fazio-designed course. Comparable as a single-property, championship-design private club serving an affluent regional membership base with similar tiered membership structure.
• Old Sandwich Golf Club: Private club in Plymouth, MA designed by Gil Hanse, with a small member base. Comparable as a low-volume, design-forward, member-owned private club where the signature course is the central product and amenity.
• Shoal Creek Club: Prestigious private club near Birmingham, AL, host of major professional championships including the 1984 and 1990 PGA Championship. Comparable as a championship-pedigree, member-owned private club in the broader Alabama/Southeast market.
• Wade Hampton Golf Club: Tom Fazio-designed private club in Cashiers, NC at high elevation. Comparable as a member-owned, single-course elite private club in the Southeast whose value is driven by a signature course design and natural setting.

Regional players

• Point Clear Club: Private club in Point Clear, AL serving the Baldwin/Mobile County market with golf and lifestyle amenities. Operates in the same regional private-club competitive set as Steelwood and targets overlapping affluent members.
• Lakewood Club: Historic private club in Point Clear, AL on Mobile Bay's eastern shore, offering golf, dining, and social amenities. Directly comparable as a competing elite private club in the same South Alabama / Mobile County market as Steelwood.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/steelwood-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelwood Country Club