STEINER S.A.S

What STEINER S.A.S does

Steiner S.A.S (operating as Steiner-Axyntis) is a French specialty-chemicals manufacturer founded in 1881 and headquartered in Saint-Marcel, Normandie, France. The company specializes in the synthesis, formulation, detection, and quantification of industrial dyes and markers, operating as one of the few European factories with complete control over the entire dye production chain—from molecular design through synthesis to formulation. Its core technology is built around proprietary dye chemistries (acid, direct, solvent, and pigment ranges) and an on-site wastewater treatment facility operational since 1994.

The company's product portfolio is organized around three vertical markets. For the paper industry, it supplies CELLUSOL (liquid direct anionic dyes), DIRECT (powder direct anionic dyes), and STENACOLOR and VISCOLOR (aqueous pigment dispersions), serving packaging, tissue, office, printing, and specialty paper manufacturers. For the oil and petroleum industry, it supplies the CARBUREX range of fuel and lubricant dyes, Gas Oil Markers (GOM) and Denaturing Solutions formulated with Euromarker Solvent Yellow 124 in compliance with EU Regulation 2011/544/EU, and oil markers for fuel authentication, fraud prevention, and quality tracing. A third "other industries" segment addresses lubricants, leak detection, inks, industrial liquids, antifreeze, particle board, and agricultural seed coloring.

Steiner generates revenue through direct sale of customized dye solutions, priced on a quote basis per customer specification (shade, color fastness, packaging format, and volume). Products are distributed directly from the Saint-Marcel plant across Europe via containers, road tankers, IBCs, and drums, and globally to 50+ countries across 4 continents through a network of distributors and agents. The company is wholly owned by the Axyntis Group, a French fine-chemicals conglomerate, following a 2007 spin-off from the Orgasynth Group; Denis Rembry is identified as the owner and publication director. The company holds ISO 9001 (since 1998), ISO 14001 (since 2007), REACH registration (finalized 2018), SEVESO III upper-tier site classification, the EMERIT certificate, and is a signatory to France Chimie's Responsible Care charter.

Name

STEINER S.A.S

Legal name

STEINER AXYNTIS

Website

https://steiner-axyntis.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Steiner S.A.S is a French specialty-chemicals manufacturer (founded 1881) that synthesizes and formulates industrial dyes and oil markers for the paper, petroleum, and other industrial sectors, serving customers in over 50 countries as a subsidiary of the Axyntis Group.

Ownership category

akta.pro rank

Product category

Specialty Industrial Dyes

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Chemical Manufacturing (325), All Other Chemical Product and Preparation Manufacturing (32599)

SIC

Industrial Organic Chemicals (2860), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industry

Textile, Leather & Paper Specialty Chemicals (IMAEABAM)

Keywords

• Industrial dyes
• Paper colorants
• Fuel markers
• Oil authentication
• Pigment dispersions

Headquarters

HQ city

Saint-Marcel

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dye Product Sales: Manufacture and sale of industrial dyes for paper and oil industries. Products include liquid dyes, powder dyes, and pigment dispersions sold in various packaging formats (containers, road tankers, drums, IBC). Revenue generated from product sales with customized solutions for customer requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

STEINER S.A.S manufactures and formulates specialty dyes, pigments, and fuel markers for the paper, petroleum, and other industrial sectors. The company performs complete dye production from molecular design and synthesis through to formulation at its Saint-Marcel, France facility, supplying liquid and powder direct dyes, aqueous pigment dispersions, gas oil markers, and denaturing solutions globally.

Product overview

STEINER S.A.S is a European dye manufacturer specializing in the synthesis, formulation, and production of colorants for three main industries: paper, oil/petroleum, and other industrial applications. The company operates as part of the Axyntis Group and maintains complete control over dye production from design through synthesis to formulation. For the paper industry, the core products are CELLUSOL (liquid direct anionic dyes), DIRECT (powder direct anionic dyes), STENACOLOR and VISCOLOR (aqueous pigment dispersions). For the oil industry, the main products include CARBUREX (fuel and lubricant dyes), Gas Oil Markers (GOM), Denaturing Solutions, and Oil Markers for fuel authentication and fraud prevention. For other industries, the company offers acid, direct, solvent, and pigment dyes for applications including lubricants, leak detection, inks, industrial liquids, windscreen washer fluid, antifreeze, particle board, and seeds.

Differentiator

Problem solved

Functional benefit

Brands

• Cellusol: Liquid direct anionic dyes for the paper industry, including packaging cardboard, tissue paper, office and printing paper, and special papers.
• DIRECT
• STENACOLOR
• VISCOLOR
• CARBUREX
• Gas Oil Markers (GOM)
• Denaturing Solutions

Products and services

• CELLUSOL Liquid direct anionic dyes for the paper industry, including packaging paper and cardboard, tissue paper, office and printing paper, and special papers. Available as ready-to-use solutions or trichromatic base dyes, REACH registered.
• DIRECT Powder direct anionic dyes for paper manufacturing applications including tissue paper, office and printing paper, and specialty papers. REACH compliant.
• STENACOLOR Aqueous pigment dispersions for paper industry applications.
• VISCOLOR Aqueous pigment dispersions for paper industry applications.
• CARBUREX Complete palette of liquid and powder dyes for distinguishing fuels, lubricants, and other hydrocarbons. REACH compliant in non-flammable solvents and distributed worldwide.
• Gas Oil Markers (GOM) Markers for gas oils formulated with precise quantities of Euromarker and dyes to comply with European regulations (2011/544/EU) requiring 6.0-9.0 mg/l of Euromarker Solvent Yellow 124 in lower-taxed fuels.
• Denaturing Solutions Solutions for denaturing fuels to distinguish between products subject to different taxation levels, formulated with specific quantities of Euromarker and dyes per country-specific regulations.
• Oil Markers Markers for fuel authentication, fraud prevention, quality tracing, and preventing adulteration. Includes dyes, markers, tracer packages and associated detection services.
• Acid Dyes Dyes for various industrial applications including lubricants, leak detection, inks, industrial liquids, antifreeze, particle board, and seeds.
• Solvent Dyes Dyes dissolved in solvents for various industrial applications including lubricants, leak detection, inks, industrial liquids, antifreeze, particle board, and seeds.
• Pigment Dispersions Pigment-based colorants for various industrial applications including lubricants, leak detection, inks, industrial liquids, antifreeze, particle board, and seeds.

Quantifiable outcome

• Discharges reduced by factor of 10 since 1994 with own wastewater treatment plant
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and historical.

• Axyntis GroupcoreOthersAxyntis Group is the parent company of Steiner. Founded 1881 by the Steiner family, Steiner has continued its expansion since 2007 as part of Axyntis group. Axyntis is a leader in fine chemicals in France with strong industrial presence. Steiner is part of the group's fine chemicals portfolio.
• ORGASYNTH GrouphistoricalOthersORGASYNTH Group previously owned Steiner before the 2007 spin-off that created the Axyntis Group. Historical ownership until 2007 when Steiner became part of Axyntis.
• Distributors and Agents NetworkcoreChannel Partner/ Reseller/ DistributorInternational network of distributors and agents commercializing Steiner products across 4 continents and more than 50 countries. Partners help extend market reach globally.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• DyStar Group: Global dye and pigment manufacturer serving textile, paper and specialty chemical markets. Most direct comparable in synthetic dye production for paper and adjacent industries, with a similarly broad portfolio of reactive, direct, and acid dyes.
• Synthesia (Czech Republic): Czech producer of dyes, pigments and intermediates with strong European paper and textile dye business. Comparable scale and vertically integrated production profile to Steiner, including oil-marker adjacencies.
• John Hogg Technical Solutions: UK-based developer of fuel markers, dyes and authentication solutions for the petroleum and lubricant industries. Directly comparable to Steiner's CARBUREX and Gas Oil Marker lines, serving oil refineries and fuel distributors.
• Organic Dyes and Pigments (ORCO): U.S. specialty manufacturer of dyes and pigments for textile, paper, leather and other industrial applications. Comparable niche-dye producer profile with a focus on custom coloration solutions similar to Steiner.

Broad incumbents

• Archroma: Specialty chemicals company with a strong portfolio of dyes, coatings, and pulp/paper chemicals. Directly competes with Steiner in paper dyes and offers broader textile/leather solutions; serves many of the same paper mill customers.
• Sun Chemical: Largest global producer of inks and pigments, part of DIC Group, with a deep colorants portfolio covering printing inks, coatings, and specialty industrial applications. Adjacent to Steiner's pigment dispersion and dye business.
• Sensient Technologies: U.S.-based specialty ingredient and color company producing dyes, pigments, and flavor/fragrance ingredients. Adjacent competitor in specialty colorants for industrial and consumer applications, including paper and personal care.
• Kemira Oyj: Finnish specialty chemicals leader focused on pulp, paper and water-intensive industries. Overlaps with Steiner in paper coloration chemistry and offers additional sizing and process chemicals to the same paper mill customer base.
• BASF Colors & Effects (BASF SE): Diversified global chemical giant with an extensive pigments and dyes portfolio serving paper, plastics, coatings, and specialty applications. Represents the large-incumbent competitive threat to Steiner's niche positions.
• Clariant: Swiss specialty chemicals producer with pigments, dyes, and performance chemical lines for paper, textiles, and industrial applications. Broader portfolio and global scale but overlapping customer base with Steiner in paper coloration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steiner-s-a-s

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEINER S.A.S