Steiner Möbel GmbH

What Steiner Möbel GmbH does

Steiner Möbel GmbH is a privately held, family-owned Austrian manufacturer of solid wood (Massivholz) furniture and equipment for kindergartens, crèches (Krabbelstuben), corporate daycares, and after-school care facilities. Founded and headquartered in Scharnstein, Upper Austria, where it operates its own production facility, the company has approximately 30 years of experience outfitting childcare institutions across Austria and Bavaria. Its core technology centres on ergonomic, age-specific furniture design — including height-tiered tables (44cm to 76cm) and handle-less (grifflos) child-safe construction — informed by Reggio-Pädagogik educational principles, with proprietary lines such as the KUBI® modular building system, KLAPP folding room platforms, and STAC customisable room houses.

The product portfolio spans 19 categories covering seating, tables, storage, carpets, role-play, atelier, building, sleep areas, built-in furniture and platforms, wall design, movement rooms, wardrobes, sanitary, office/staff rooms, and storage rooms, available as series products or bespoke custom-manufactured solutions. The business model combines one-time equipment sales with planning and consultation services delivered through a direct, field-based sales motion: two regional account managers (Gerhard Lang covering East Austria & Bavaria; Gerald Kneidinger covering West Austria & Bavaria) guide architect and municipal clients from concept and budget planning through final handover. Customers are predominantly public-sector kindergarten operators and municipalities; corporate in-house childcare (Betriebskindergärten) is a secondary segment. Pricing is not publicly disclosed, and customer engagement occurs on a project basis rather than recurring contracts.

The company employs 6 people, has no external investors, no subsidiaries, no disclosed M&A activity, and no public financials. Distribution is direct with no e-commerce or third-party dealer network; marketing relies on a content-rich website, project references, trade shows, and organic social (Facebook, Instagram, YouTube). The legal entity is a private limited company (GmbH) domiciled in Austria, led by Managing Director Ing. Mag. Susanne Steiner.

Name

Steiner Möbel GmbH

Legal name

Steiner Möbel GmbH

Website

https://steiner-moebel.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steiner Möbel GmbH is a family-owned Austrian manufacturer of ergonomic solid wood furniture and equipment for kindergartens, crèches, and childcare facilities, serving architects and municipalities across Austria and Bavaria with both series products and custom-made solutions.

Ownership category

akta.pro rank

Product category

Educational Furniture

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industry

Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Kindergarten furniture
• Childcare furniture
• Modular furniture systems
• Preschool equipment
• Wooden furniture manufacturing

Headquarters

HQ city

Scharnstein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Kindergarten Furniture Sales: Sale of standardized and custom-manufactured furniture for kindergartens, crèches, and after-school care facilities. Products include seating, tables, storage, and specialized furniture. Both series products and bespoke solutions are offered.
2. Planning and Consultation Services: Full-service project support from initial idea finding, through budget planning to final handover of complete equipment. The company combines series products with custom-made furniture in individual concepts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Steiner Möbel GmbH is a family-owned Austrian manufacturer of kindergarten and childcare furniture based in Scharnstein, Upper Austria. The company specializes in modular wooden furniture systems, including its proprietary KUBI© Baukastensystem, alongside individual product lines such as KLAPP and STAC, plus chairs, tables, and cabinets for educational facilities. The company also provides planning and consultation services to support childcare facility projects.

Product overview

Steiner Möbel GmbH is a family-owned Austrian company based in Scharnstein, Upper Austria, specializing in the development and manufacture of kindergarten and early childhood education furniture. The company offers a comprehensive portfolio organized across 19 product categories: Seating furniture (Sitzmöbel) including chairs, stools, and high chairs; Tables (Tische) with customizable options; Shelves & Cabinets (Regale & Schränke); Carpets (Teppiche); Special furniture (Spezialmöbel); Household areas (Haushaltsbereich); Multi-areas (Multibereiche); Role-play products (Rollenspiel) including the notable KUBI© modular building system; Atelier & Painting (Atelier & Malen); Building elements (Bauen); Reading & Retreat rooms (Lesen & Rückzugsräume); Sleeping areas (Schlafbereiche); Built-in furniture & Platforms (Einbaumöbel & Podeste) including KLAPP and STAC room houses; Wall design (Wandgestaltung); Movement rooms (Bewegungsraum); Wardrobes (Garderobe); Sanitary facilities (Sanitär); Office & Staff rooms (Büro & Personalräume); and Storage rooms (Lager & Abstellräume). Products are available as series products and as custom-made solutions, with wood types including Whitepure (WP), Whitewash (WW), Beech (U), and Oak (E). The company emphasizes 'Made in Austria' quality with certified materials and imaginative design based on Reggio pedagogy principles.

Differentiator

Problem solved

Functional benefit

Products and services

• KUBI© Baukastensystem Proprietary modular construction system for kindergarten and childcare furniture, enabling flexible and customizable assembly of educational facility furnishings.
• KLAPP Product line within Steiner Möbel's kindergarten and childcare furniture portfolio.
• STAC Product line within Steiner Möbel's kindergarten and childcare furniture portfolio.
• Chairs Chairs designed for kindergarten and childcare facilities, part of Steiner Möbel's wooden furniture product range.
• Tables Tables designed for kindergarten and childcare facilities, part of Steiner Möbel's wooden furniture product range.
• Cabinets Cabinets designed for kindergarten and childcare facilities, part of Steiner Möbel's wooden furniture product range.
• Planning and Consultation Services Project planning and consulting services supporting kindergarten and childcare facility furniture projects, offered alongside the company's product portfolio.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• Schaffner: Swiss-based manufacturer of solid wood furniture including tables and chairs for institutional settings. Comparable product craftsmanship but operating primarily in the Swiss market.

Broad incumbents

• IKEA: Global home furniture retailer with a children's furniture line (including MAMMUT children's chairs). Tangentially comparable as a broad incumbent serving children's furniture demand.

Direct peers

• HABA: German manufacturer of children's furniture, toys, and educational materials with strong kindergarten market presence. Comparable in product mix (children's seating, role-play, room systems) and DACH focus.
• Kieferle: German manufacturer specializing in kindergarten and preschool furniture. Comparable as a custom manufacturing peer serving the same childcare institutional segment.
• VS Vereinigte Spezialmöbelfabriken: German manufacturer of institutional furniture for schools, kindergartens, and educational facilities. Competes with Steiner in the institutional kindergarten and childcare furniture segment with broader scale.
• ASS Einrichtungsideen: German kindergarten and nursery furniture specialist offering complete room concepts. Closely aligned with Steiner Möbel's full-service institutional furnishing approach and DACH customer focus.
• Wehrfritz: German educational furniture and supply specialist serving kindergartens, schools, and therapeutic facilities across DACH. Directly comparable to Steiner Möbel in product category, customer base, and pedagogical-design positioning.
• Betzold: German supplier of educational furniture, learning materials, and kindergarten outfitting. Directly competes for municipal kindergarten procurement budgets across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8615FWtqMsL2Q22nfyaTTA
• Facebookfacebook.com/steinermoebel
• Instagraminstagram.com/steiner_moebel
• LinkedInlinkedin.com/company/steiner-m%C3%B6bel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steiner Möbel GmbH