Steinkrüger Fruchtimport Bielefeld GmbH

What Steinkrüger Fruchtimport Bielefeld GmbH does

Steinkrüger Frucht- & Frischehandel GmbH is a privately held German fresh-food wholesaler headquartered in Bielefeld that operates a full-range assortment for the professional kitchen — raw fruits and vegetables, pre-processed FreshCut convenience produce, dairy, deli, meat and fish, fine foods, high-convenience ready meals, and a service range of dry and frozen goods. The company serves HORECA customers (hotels, restaurants, catering, snack and café operators), communal gastronomy (care facilities, business catering, educational institutions), food retail and trade (bakeries, butchers, delicatessen, fruit specialists), and national system gastronomy chains via the CF Foodservice partnership network. Core differentiation rests on the HEIMAT private label for regional-seasonal produce sourced from named local family farms and the BIO organic line, both of which are also available as FreshCut.

The underlying operating platform is built around a 3,000+ square-metre chilled transshipment hall at Oldentruper Strasse 143 with climate-neutral refrigerants, and a fleet of 50+ modern refrigerated vehicles equipped with telematics route optimization, digital temperature monitoring, and lane-change/collision driver assistance. Ordering is supported via phone, fax, internet, and the SellyOrder platform, with integration into customer-side billing and ordering systems. FreshCut orders are accepted until 2 PM for same-day or next-day delivery, the sales desk is staffed 6 AM to midnight Monday–Friday, and the company holds highest-level IFS, HACCP, QS, and EU BIO (DE-ÖKO-005) certifications. Owns no patents and discloses no app product.

The business model is transaction-based wholesale with a €100 net minimum order value (orders below this threshold incur a €25 net transport surcharge), 14-day net payment terms, and free delivery above the minimum within the OWL region. Pricing is not publicly disclosed and revenue is not published. Go-to-market is sales-led through a qualified field sales force, supplemented by the CF Foodservice channel for national chain accounts and a community-marketing program via the annual Steinkrüger Culinary Award for NRW hospitality apprentices. The company is owner-operated with Olaf Matthies as sole managing director (Geschäftsführer); there is no parent company, no disclosed external investment, and no subsidiaries.

Name

Steinkrüger Fruchtimport Bielefeld GmbH

Legal name

Steinkrüger Frucht- & Frischehandel GmbH

Website

https://steinkrueger.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steinkrüger Frucht- & Frischehandel GmbH is a Bielefeld-based German fresh-food wholesaler and FreshCut convenience producer serving HORECA, communal gastronomy, and food retail customers across the OWL region and extended cities via its own refrigerated fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Perishable Prepared Food Manufacturing (311991), Other Food Manufacturing (3119)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh produce wholesale
• Foodservice distribution
• Freshcut processing
• Gastronomy supply
• Convenience food supply

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Produce Wholesale: Wholesale distribution of fresh produce (fruits, vegetables, herbs, potatoes, onions, mushrooms, exotics) to professional foodservice operators, communal gastronomy, and retail/wholesale businesses. Revenue is generated through per-transaction pricing with a minimum order value of €100 net.
2. FreshCut Convenience: Sale of pre-processed, ready-to-use convenience produce (washed, peeled, cut, mixed) and prepared salads. Sold as an upsell within the same transaction as raw produce orders.
3. Dairy, Deli, Meat & Fish: Full-range distribution of dairy products, delicatessen items, sausages, meat products, fish, and meat substitutes to complement the core fresh produce offering.
4. High Convenience / Ready Meals: High-convenience ready-to-use products including potato convenience, fresh pasta, and fully prepared meals (soups, sides, complete menus) for service peak management.
5. Service / Dry & Frozen Goods: Dry goods, frozen products, oils, condiments, and service items bundled with fresh deliveries to provide a complete assortment for professional kitchens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Steinkrüger is a German fresh food wholesaler and convenience supplier operating from its Bielefeld headquarters, distributing fruits, vegetables, dairy, meat, fish, delicatessen, and pre-processed FreshCut produce to professional foodservice operators. It operates its own fleet of over 50 refrigerated vehicles with telematics routing and digital cold-chain monitoring, supported by a 3,000+ m² chilled transshipment hall and FreshCut processing operations. The company serves HORECA, communal gastronomy, food retail/trade, and national restaurant chains (via the CF Foodservice partnership network).

Product overview

Steinkrüger Frucht- & Frischehandel GmbH operates as a full-range fresh food and convenience supplier for gastronomy, hospitality, and trade in Bielefeld, Germany. The company offers a unified portfolio organized across product categories: core fresh produce offerings include Obst & Gemüse (fresh fruits and vegetables), FreshCut (pre-processed convenience produce), Molkerei (dairy products), Wurst-, Fleisch- & Fischprodukte (meat and fish products), Feinkost (delicatessen items), and High Convenience (ready-made meal solutions). These are complemented by a Service Sortiment (service range including canned goods, frozen products, and dry goods). The company differentiates through its HEIMAT sub-brand for regional-seasonal products and BIO for organic offerings. Service is provided through industry-specific solutions covering community gastronomy (Care, Business, Education), Horeca, and Trade & Handcraft sectors, with logistics and a SellyOrder ordering platform supporting delivery operations.

Differentiator

Problem solved

Functional benefit

Brands

• HEIMAT: Regional own brand for seasonal products from the local area around Bielefeld.

Products and services

• Obst & Gemüse (Fresh Fruits & Vegetables) Fresh produce wholesale assortment for gastronomy, communal catering, and retail/trade customers, including standard produce, exotics, and specialty items.
• FreshCut (Pre-processed Produce) Pre-processed fresh produce — washed, peeled, cut, and mixed — plus ready-to-eat salads, fruit salads with/without juice, and baking/topping-ready fruit shapes, designed to reduce kitchen labor.
• Molkerei (Dairy Products) Full-range dairy assortment for professional kitchens covering milk, cream, yogurt, cheese, butter, desserts, puddings, sauces, and egg products.
• Wurst-, Fleisch- & Fischprodukte (Meat & Fish) Pre-processed sausage, cold cuts, meat products, meat substitutes, and fish/smoked salmon distributed alongside the core fresh produce range.
• Feinkost (Delicatessen) Delicatessen assortment of freshly cut salads, dressings, dips, marinades, antipasti, spreads, pestos, and salads with cheese, poultry, meat, or fish/seafood.
• High Convenience (Ready Meals) High-convenience solutions from individual components to complete menus, including potato convenience (fries, dumplings, hash browns), fresh pasta (Spätzle, noodles, filled pasta), and ready-to-use soups and side dishes for kitchen peak management.
• Service Sortiment (Service Range) Service range of canned goods, frozen products, starches (rice, pasta, legumes), oils, fats, vinegar, and condiments bundled with fresh deliveries to provide a complete assortment for professional kitchens.
• Branchen-Lösungen (Industry Solutions) Industry-specific full-range supply and delivery solutions tailored to communal gastronomy (care, business, education), HORECA (hotels, restaurants, catering, snack, cafés), and food trade/craft (bakeries, butchers, delicatessen, fruit specialists, high-quality retailers).

Quantifiable outcome

• Sales team available 6 AM–midnight Mon–Fri, Sat 6 AM–1 PM, Sun 6 PM–midnight, enabling flexible ordering for kitchen operations
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CF FoodservicecoreChannel Partner/ Reseller/ DistributorSteinkrüger is a regional partner of CF Foodservice, a national network of fresh produce specialists serving system gastronomy chains. CF Foodservice provides centralized billing (in Berlin), national pricing standards, IT data exchange, and a bi-monthly industry magazine 'KOPFSALAT'. Steinkrüger handles local order processing and daily fresh delivery while CF manages national account relationships and invoicing.
• HOF SCHULZE BLASUMcoreOthersLocal family farm supplying asparagus and strawberries as part of the HEIMAT regional-seasonal private label program. Produce is collected on return legs of delivery routes, minimizing transport footprint.
• HOF PAHMEYERcoreOthersLocal farm supplying peeled potatoes, pre-cooked potatoes, and potato convenience products under the HEIMAT regional brand.
• Dörmann Gemüsebau (Frische aus Westfalen GmbH)coreOthersRegional vegetable farm supplying salads and vegetables for the HEIMAT private label and general fresh produce range.
• OBSTHOF OTTEcoreOthersFamily orchard supplying apples, pears, plums, strawberries, raspberries, and pumpkins for the regional HEIMAT brand.
• AUEHOF REESEcoreOthersOrganic vegetable farm supplying BIO (certified organic) produce, complementing the organic product line.
• GARTENBAU PLAßminorOthersRegional farm supplying colorful lettuces, herbs, and rhubarb for the fresh produce range.
• HOF DREPPERminorOthersRegional farm supplying broccoli, cauliflower, and other brassica vegetables.
• HOF MEYER ZU DREWER EBERLEINminorOthersRegional farm supplying tomatoes, cucumbers, mini cucumbers, and zucchini.
• KÖNIGSHOF KLEIMANNminorOthersRegional farm supplying eggs and poultry for the HEIMAT private label and fresh produce range.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EDEKA Foodservice Stiftung & Co. KG: Foodservice distribution arm of EDEKA Group serving HORECA with full-range fresh and dry goods across Germany. Comparable customer base, full-range product portfolio, and regional distribution model.
• Becker Foodservice GmbH: German foodservice distributor with full-range products (fresh, frozen, dry, convenience) serving restaurants, hotels, and catering. Comparable HORECA focus, full-range product portfolio, and regional distribution model to Steinkrüger.
• FrischeParadies GmbH: Premium fresh produce, meat, and specialty foods supplier to gastronomy across Germany. Comparable focus on fresh produce to HORECA with strong private-label and specialty positioning similar to HEIMAT.
• CHEFS CULINAR West GmbH & Co. KG: German foodservice distributor with comprehensive range including fresh produce, meat, dairy, and convenience items serving restaurants, hotels, and catering. Comparable product breadth and HORECA focus to Steinkrüger.
• Transgourmet Deutschland GmbH & Co. OHG: One of Germany's largest foodservice distributors serving HORECA, communal catering, and retailers with full-range fresh, frozen, and convenience products. Directly comparable to Steinkrüger's foodservice wholesale model and customer base, but operating at national scale.

Broad incumbents

• Landgard Service GmbH: German fresh produce cooperative and wholesaler supplying retailers and HORECA. Comparable in fresh produce wholesale and regional sourcing but operates as a producer cooperative at larger scale.
• METRO Deutschland GmbH: Major German cash & carry and foodservice distributor serving HORECA and small businesses. Larger and more diversified than Steinkrüger but overlaps in HORECA fresh produce supply and self-pickup wholesale model.

Regional players

• Fruchtimport van Wylick GmbH: Regional fresh produce importer and wholesaler based in NRW serving HORECA customers. Comparable in regional produce wholesale, FreshCut processing, and dairy/deli range, but serving different sub-regions within NRW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/steinkrueger.gmbh
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• LinkedInlinkedin.com/company/steinkr%C3%BCger-fruchtimport-bielefeld-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinkrüger Fruchtimport Bielefeld GmbH