株式会社ステラ

What 株式会社ステラ does

株式会社ステラ (STELLA Co., Ltd.) is a privately held Japanese kabushiki kaisha founded in September 2008 in Shizuoka Prefecture that operates as a cemetery developer, manager, and grave consultant. The company owns, manages, or brokers access to five memorial park properties across eastern Shizuoka Prefecture — Hana no Sato Boen Ashitaka (Numazu, opened March 2010), Memorial Garden Shimizu, Mishima Botgaidukan (三島 望嶽の丘), Kanan Jikou Boen (函南 慈光墓苑, opened 2019), and the Yuinomori (結の杜) gardening memorial cemetery — together with a referral service for temple-managed cemeteries across Numazu, Mishima, and the Izu region. Religious services at each property are delivered through partner temples of multiple Buddhist sects (Soto Zen, Rinzai Zen, Jodo Shinshu, Nichiren, Jishu), while STELLA itself focuses on sales consultation, plot allocation, and tombstone procurement coordination through a network of designated stone workshops.

The company's product surface spans one-time perpetual-use cemetery plots (¥84,000–¥673,000 depending on size and location), tombstones and outer enclosures sourced through partner stone workshops (¥630,000–¥1,800,000+), recurring annual management fees (¥3,240–¥20,000), and eternal memorial / collective-interment services (¥150,000–¥1,100,000). Ancillary services include custom grave design (思い入れのお墓), a construction loan product (¥500K–¥5M, up to 60 installments), and a 5-year warranty plus ongoing grave-inspection after-sales program. Customer segments include individuals and families in eastern Shizuoka seeking traditional graves, heir-less individuals and unmarried persons opting for eternal memorial attached graves (Kizuna) or collective burial, and pet owners seeking pet co-burial options. Marketing is content-led, combining an in-house "grave knowledge" blog, toll-free phone consultation (0800-200-9990), online reservation forms, and Instagram.

The business model is a consultative, sales-led services model with no technology platform, no public listing, no external funding, and a lean ~5-person team. The representative director, 土佐谷 隆保 (Tosaya Takayasu), is certified as a "grave consultant" (お墓相談員) and holds construction-management qualifications, suggesting the company operates as a high-touch, expertise-driven intermediary that monetizes plot brokerage, tombstone coordination, and recurring management fees while leveraging temple and stone-workshop partners for operational delivery.

Name

株式会社ステラ

Legal name

株式会社ステラ

Website

https://stella-inc.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社ステラ is a privately held Japanese cemetery operator and grave consultant founded in 2008, managing five memorial parks across eastern Shizuoka Prefecture. It sells cemetery plots, tombstones, and eternal memorial services to local families through temple partnerships.

Ownership category

akta.pro rank

Product category

Cemetery and Memorial Services

NAICS

Cemeteries and Crematories (81222), Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (812210)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Cemetery memorial services
• Burial plot sales
• Tombstone sales
• Eternal memorial services
• Grave construction loans

Headquarters

HQ city

沼津市

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Cemetery Plot Sales (墓地永代使用料): Sale of perpetual usage rights for cemetery plots at multiple managed cemeteries including Mishima Nozuga no Oka, Kanan Jikou Boen, Memorial Garden Shimizu, and Hana no Sato Boen Ashitaka. One-time fees ranging from 84,000 yen to 673,000 yen depending on plot size and location.
2. Tombstone Sales (墓石販売): Sales of tombstones (墓石) and monument installations through designated stone workshops. Tombstone prices range from 630,000 yen to over 1,800,000 yen depending on design and materials. Stones are installed by designated partner stone shops.
3. Annual Management Fees (年間管理費): Recurring annual management fees for cemetery plot maintenance, ranging from 3,240 yen to 20,000 yen per year depending on the cemetery and plot size.
4. Eternal Memorial Services (永代供养): Eternal memorial services (永代供养) where temple or cemetery operators manage and pray for deceased remains in perpetuity. Fees range from 150,000 yen to 1,100,000 yen depending on service level (collective burial, individual shelf, couple shelf).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

株式会社ステラ operates and consults on a portfolio of cemetery and memorial parks across eastern and central Shizuoka Prefecture, including Hana no Sato Boen Ashitaka, Memorial Garden Shimizu, Mishima Botgaidukan, Kanan Jikou Boen, and the gardening cemetery Yuinomori. The company sells perpetual cemetery plots, tombstones (sourced through designated stone workshops), offers eternal memorial (永代供養) services for graves without successors, and provides grave construction loans and custom tombstone design.

Product overview

株式会社ステラ operates a portfolio of memorial parks and cemeteries in Shizuoka Prefecture, Japan, including five named gardens: 花の郷墓苑あしたか, メモリアルガーデン清水, みしま望嶽の丘, 函南慈光墓苑, and 結の杜 (a perpetual memorial gardening cemetery). Services include temple cemetery referrals, eternal memorial towers, tombstone sales, custom grave design, and gravesite construction loans. The company positions itself as a comprehensive grave consultant offering cemetery selection, tombstone procurement, and after-sales services including a 5-year warranty and grave maintenance inspections.

Differentiator

Problem solved

Functional benefit

Products and services

• Hana no Sato Boen Ashitaka (花の郷墓苑 あしたか) Memorial park in Numazu City offering religious-freedom gravesites, featuring 300 roses, 500 Tobira-mansaku, seasonal flowers, and multiple plot types including lawn, spacious, and standard burial plots.
• Memorial Garden Shimizu (メモリアルガーデン清水)

Quantifiable outcome

• Locations across eastern Shizuoka Prefecture serving Numazu, Mishima, Izunokuni, Atami, Kannami, Susono, Shimizu, Fuji, Fujinomiya, and surrounding areas

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 宝光寺 (曹洞宗)coreStrategic or Co-development PartnerSoto Zen sect temple that operates and manages Mishima Nozuga no Oka cemetery. Company serves as sales and consulting partner. Temple provides eternal memorial services and Buddhist rituals.
• 修禅院coreStrategic or Co-development PartnerRinzai Zen sect temple that operates Kanan Jikou Boen eternal memorial tower. Conducts annual memorial services according to temple teachings.
• 霊泉寺 (宗教法人)coreStrategic or Co-development PartnerSoto Zen sect temple that operates Memorial Garden Shimizu. Total area 3,957m² with barrier-free facilities.
• 慈雲院 (曹洞宗)coreStrategic or Co-development PartnerSoto Zen sect temple that operates Hana no Sato Boen Ashitaka memorial park. Opened March 2010 with 1,072 plots.
• 成真寺 (浄土真宗)minorStrategic or Co-development PartnerJodo Shinshu temple near Mishima Taisha offering cemetery plots and collective memorial services.
• 妙隆寺 (日蓮宗)minorStrategic or Co-development PartnerNichiren sect temple in Mishima offering cemetery plots with sizes from 0.9m² to 1.5m².
• 成願寺 (曹洞宗)minorStrategic or Co-development PartnerSoto Zen sect temple in Izu-nokuni city with historical ties to Minamoto no Yoshinuki. Features barrier-free cemetery access.
• 光明寺 (時宗)minorStrategic or Co-development PartnerJishu sect temple in Numazu offering cemetery plots with Mt. Fuji and ocean views.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tear Corporation (株式会社ティア): TSE-listed (4333) Japanese funeral and cemetery operator headquartered in Aichi. Operates a national network of funeral halls and memorial parks, making it a large-scale analog to Stella's integrated cemetery/memorial services model with similar diversification into pre-need and eternal memorial offerings.
• San Holdings (燦ホールディングス): TSE-listed (9638) holding company for Sun Life and other funeral brands. Operates funeral halls, cemeteries, and memorial services across Japan, with a vertically integrated model that parallels Stella's cemetery and tombstone service offering.
• Memory Corporation (メモリード): Japanese funeral and cemetery services group operating memorial parks and funeral halls across multiple regions. Comparable integrated model to Stella, with similar focus on perpetual-use cemeteries, tombstone sales, and eternal memorial services.
• Oda Tenrei (小田典礼株式会社): Japanese funeral services company with operations in tombstone sales, cemetery arrangements, and memorial services. Comparable to Stella's product mix and family-facing service model.
• Ceremoa (株式会社セレモア): Japanese funeral and cemetery services company operating memorial parks and tombstone services. Comparable mid-sized peer with similar integrated model of cemetery plot sales, tombstone installation, and after-sales service.

Broad incumbents

• Belco (株式会社ベルコ): One of Japan's largest funeral services conglomerates with broad funeral hall, cemetery, and memorial service operations. Comparable to Stella's customer base (death care, family-facing) and overlapping offerings (cemetery referral, tombstone arrangements), but at vastly larger national scale.
• Kouekisha (株式会社公益社): Established Japanese funeral services company, primarily Kansai-based, offering funeral ceremonies, cemetery arrangements, and tombstone services. Comparable customer profile and service mix to Stella, with broader geographic footprint.
• Nippon Ceremony (株式会社日本セレモニー): National Japanese funeral services provider with cemetery and tombstone operations. Comparable to Stella in core death-care offerings, with broader geographic reach and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stella_inc
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%B9%E3%83%86%E3%83%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ステラ