Stella Maris Primary School

What Stella Maris Primary School does

Stella Maris Catholic Primary School is a State Integrated Catholic full primary school located at 50 Silverdale Street, Silverdale, Auckland, New Zealand, serving students from Year 1 through Year 8 (ages 5–13). It operates under the motto "Shine for God" within a faith-based framework grounded in Gospel Values and Catholic tradition, overseen by Principal Catherine Cyprian and an elected Board of Trustees, with spiritual and character oversight from the Hibiscus Coast Parish, the Auckland Catholic Diocese, and the New Zealand Catholic Education Office. The school holds a Decile 10 socioeconomic rating, placing it in the top 10% of New Zealand schools by community socioeconomic position.

The school's core offering is classroom-based primary education, augmented by an extracurricular and lunchtime activities programme (choir, skateboarding/scooter club, green team, dance, water slide, bull rush, plus private tutored music and drama lessons), and on-site before and after school care delivered through a partnership with SKIDS. Supporting infrastructure includes a WordPress-based public website (stellamaris.school.nz), a weekly newsletter, the Stella Beacon HTML email bulletin, a Facebook presence (standupforstella), and the Kindo online shop used by parents to view and pay attendance dues, activity fees, and uniform-related purchases. Student transportation is delivered through contracted bus partnerships with Bayes Coachlines and Ritchies Bus Services across routes serving Waitoki, Wainui, Warkworth, Parakai, Makarau, and Silverdale. School uniforms are sourced externally through Positive Image in Silverdale, with the school receiving no commission on sales.

The business model combines government per-pupil funding (typical of NZ State Integrated schools) with annual Attendance Dues and a Special Character Contribution charged per family, alongside PTFA-led fundraising events that support school operations and development. Financial assistance is available for families needing support with attendance dues. Enrollment is conducted directly through the school office, with prospective parents obtaining enrollment packs, meeting the Principal, and completing formal applications; community-led referrals via the PTFA, parish connections, and word-of-mouth from existing families supplement this direct sales motion. The school serves a single Auckland catchment with no disclosed geographic expansion beyond bus-route reach into Rodney District surrounds.

Name

Stella Maris Primary School

Legal name

Stella Maris Catholic Primary School

Website

https://stellamaris.school.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stella Maris Catholic Primary School is a State Integrated, Decile 10 Catholic full primary school in Silverdale, Auckland, delivering faith-based education for Years 1–8 students and serving Catholic families across the Hibiscus Coast and surrounding Rodney District.

Ownership category

akta.pro rank

Product category

Primary Education (Catholic Integrated)

NAICS

Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Faith-Based Before/After Care Programs (Early Years) (EDACAHAE)

Keywords

• Catholic primary education
• Primary school services
• Integrated school education
• Before after school care
• Catholic faith education

Headquarters

HQ city

Silverdale

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Attendance Dues: State integrated school charging attendance dues to families. These are tuition-related fees for the Catholic integrated school status. Financial assistance options are available for families needing support.
2. Uniform Sales: Sale of school uniforms through Positive Image (external supplier in Silverdale). School receives no commission but facilitates purchases.
3. Fundraising: PTFA organizes fundraising activities and events to support school operations and development. Annual fundraising targets are set.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stella Maris Catholic Primary School provides full primary education for students in Years 1-8 (ages 5-13) in a State Integrated Catholic setting in Silverdale, Auckland. The school delivers academic, spiritual, cultural, and sporting development grounded in Gospel Values and Catholic Tradition, with the motto "Shine For God." Supplemental services include before/after school care (SKIDS), school bus transport, and extracurricular activities (choir, music, dance, environmental programmes).

Differentiator

Problem solved

Functional benefit

Products and services

• Stella Maris Catholic Primary School Education Services Catholic primary education for Years 1-8 (ages 5-13), providing academic, spiritual, cultural, and sporting development based on Gospel Values and Catholic Traditions. Targeted at Catholic and other families in the Silverdale, Hibiscus Coast, and Rodney District regions.
• SKIDS Before and After School Care Before and after school care and holiday care services providing a safe and secure environment for school-aged children through a structured, well-balanced programme. Operated on campus by SKIDS franchise owner Marielle Rodriguez. Targeted at working parents requiring childcare outside school hours.
• Lunchtime and School Activities Programme Extracurricular activities for enrolled students including choir, skateboard/scooter club, green team, dance, water slide, bull rush, and private tutored activities such as guitar, keyboard, drama, and drums. Targeted at enrolled students.
• Kindo Online Shop Online platform enabling parents to view and pay for school needs including attendance dues, activities, and uniforms through a centralized payment system. Targeted at parents of enrolled students.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• KindocoreTechnology or IntegrationKindo provides the school's online shop and payment system, enabling parents to view and pay for school needs online including attendance dues, activities, and uniforms through a centralized platform.
• Bayes CoachlinescoreOthersBus service provider for student transportation. Operates multiple routes serving students from surrounding areas including Waitoki and local Silverdale routes.
• Ritchies Bus ServicescoreOthersRural transport bus service provider for students from Warkworth, Parakai, and Makarau areas. Provides transportation for students who qualify for rural transport funding.
• SKIDScoreOthersBefore and After School Care provider operating on school premises. Offers care for school-aged children before school, after school, and during school holidays. Owned by Marielle Rodriguez.
• Hibiscus Coast ParishcoreStrategic or Co-development PartnerLocal Catholic parish providing spiritual support and connection to the Catholic Church. School operates under the auspices of the parish and Bishop's authority for Catholic education.
• Auckland Catholic DiocesecoreStrategic or Co-development PartnerDiocesan authority overseeing Catholic schools in the Auckland region. Approves enrollment criteria and maintains oversight of Catholic character requirements.
• New Zealand Catholic Education OfficecoreStrategic or Co-development PartnerNational Catholic education authority providing support and guidelines for Catholic schools across New Zealand.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• King's College (Otahuhu, Auckland): Large independent Anglican school in Auckland serving Years 1-13. Broader incumbent in the Auckland private/independent primary segment; competes for high-decile families in the same region but at significantly larger scale and broader year-level coverage.
• Pinehurst School (Browns Bay, Auckland): Established private, non-Catholic primary and middle school on Auckland's North Shore serving Years 1-13. Comparable as a competing non-state primary in the broader Hibiscus Coast/North Shore catchment, though lacks the Catholic character and diocesan funding model.
• Kristin School (Albany, Auckland): Independent, non-denominational private school on Auckland's North Shore serving Years 1-13. Competes for the same high-decile North Auckland families that Stella Maris targets, though with a substantially larger campus, broader year range, and non-Catholic identity.

Direct peers

• Sacred Heart Catholic Primary School (Auckland): Diocesan Catholic primary school offering faith-integrated Years 1-8 education to Auckland families. Directly comparable in faith-based mission, integrated school funding model, and emphasis on whole-person development.
• St Patrick's Catholic Primary School (Panmure, Auckland): State Integrated Catholic primary in East Auckland serving Years 1-8 with comparable decile rating and diocesan oversight. Direct competitor for Catholic families within the broader Auckland region.
• St Mary's Catholic Primary School (Ellerslie, Auckland): State Integrated Catholic primary school in central Auckland operating under the same diocesan framework, offering Years 1-8 faith-based education. Comparable size and operating model, with a similar community-led GTM approach and PTFA-style parent engagement.
• Holy Cross Catholic Primary School (Henderson, Auckland): Another State Integrated Catholic primary school in Auckland operating under the same Auckland Catholic Diocese, serving Years 1-8 with comparable faith-based curriculum and decile-based funding model. Directly comparable in mission, governance structure, and target demographic.
• St Joseph's Catholic Primary School (Takapuna): North Shore Catholic primary school under the Auckland Diocese offering Years 1-8 faith-based education. Comparable in operating model, attendance dues structure, and Catholic character requirements.
• Our Lady Star of the Sea School (Howick, Auckland): Howick-based Catholic primary under the Auckland Diocese with a near-identical Marian/Stella Maris naming tradition and faith-based Years 1-8 curriculum. Directly comparable in mission and operational structure.

Others

• Auckland Catholic Diocese Schools Office: The diocesan body that directly governs Stella Maris and approves its enrollment criteria, special character requirements, and Catholic education standards. Not a competitor but a critical ecosystem participant that determines regulatory and operational parameters for the school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/standupforstella
• LinkedInlinkedin.com/company/stella-maris-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Maris Primary School