Stellar Vision

What Stellar Vision does

Per the firmographic record, the company is Stellar Vision, a 13-person entity headquartered in Canby, Oregon. The accompanying source material, however, substantially describes Park Place Optical, Ltd., a Wisconsin-based retail optical practice operating under the website parkplaceoptical.com. The substantive data therefore characterizes the business as a multi-location retail optical provider rather than a Canby, Oregon, employer of 13. The analysis below treats the source-described entity as the operative subject.

Park Place Optical, Ltd. operates seven retail optical stores concentrated in Wisconsin's Fox Cities region, with locations in Appleton, Oshkosh, and Green Bay. The stores offer prescription eyewear, contact lenses, sunglasses, and on-site optometry services, and the practice maintains a portfolio of licensed designer frame brands including Ray-Ban, Modo, Kate Spade, Lafont, and others. The business is a consumer-facing retail operation: customers visit a physical store for an eye exam and fitting, then purchase frames, lenses, or contact lenses. The practice participates in vision insurance plans including VSP and integrates with industry data and review platforms such as Frames Data and Real Patient Ratings.

The business model is direct-to-consumer retail optics: revenue is generated per-store per-customer through eye examinations, frame and lens sales, contact lens fittings, and reorders. The company has extended its commercial surface beyond the physical stores with an online contact lens reordering portal on its website and a Facebook presence, supported by an outsourced digital marketing relationship with EyeCarePro. Pricing is set per-store at retail optical norms, with insurance reimbursement (VSP) providing a third-party payment channel. Underlying technology is conventional web and inventory tooling; no proprietary software, AI components, or differentiated technology platform is referenced in the source data.

Name

Stellar Vision

Legal name

Park Place Optical, Ltd.

Website

https://stellarvisioninc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stellar Vision (firmographic record) maps to a Wisconsin-based retail optical practice operating seven stores across Appleton, Oshkosh, and Green Bay, selling prescription eyewear, contact lenses, sunglasses, and on-site optometry services to individual consumers and accepting VSP insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Eyeglass Sales: Sale of prescription eyeglasses and designer frames to consumers at retail locations
2. Contact Lens Sales: Sale of contact lenses with online reordering capability
3. Eye Exams and Professional Services: Professional optometry services including eye exams and lens fitting

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stellar Vision operates a multi-location optical retail business (under the Park Place Optical, Ltd. brand) selling prescription eyeglasses, designer frames, contact lenses, and sunglasses, and providing professional optometry services including eye exams and lens fittings across seven Wisconsin locations. The business serves individuals and families seeking vision correction products and personalized eye care, with online contact lens reordering available for existing customers.

Product overview

Park Place Optical is an optical retail business operating seven convenient locations in the Fox Cities area of Wisconsin (Appleton, Oshkosh, and Green Bay). The company offers a portfolio of eyewear products including designer frames and prescription eyeglasses, contact lenses, quality prescription lenses for both sunglasses and regular eyeglasses, and sunglasses. The business features designer brands such as Ray-Ban, Modo, Kate Spade, Dolabany, Nautica, and State, providing customers with fashionable eyewear options backed by professional optician services.

Differentiator

Problem solved

Functional benefit

Brands

• Park Place Appleton: Primary location of Park Place Optical, Ltd. situated at 21 Park Place, Appleton, WI 54914.
• Park Place Optical East
• Park Place Encircle
• Park Place Doctors Park, Oshkosh
• Park Place Green Bay
• Park Place Northland
• Park Place Oshkosh West

Products and services

• Designer Eyewear Designer eyewear featuring unique designs available in a wide range of colors and styles from brands including Ray-Ban, Modo, Kate Spade, Dolabany, Nautica, and State. Sold to individual consumers at retail locations.
• Contact Lenses Contact lenses offered as a convenient alternative to glasses, providing visual clarity and comfort. Available at retail locations with online reordering capability for existing customers.
• Prescription Eyeglasses Prescription lenses available for both sunglasses and regular eyeglasses, offering the latest in lens technology. Sold to individual consumers at retail locations with professional fitting and quality control.
• Sunglasses Sunglasses available in designer brands including Ray-Ban, Modo, Kate Spade, Dolabany, Nautica, and State. Offered as prescription and non-prescription options at retail locations.
• Eye Exams and Professional Optometry Services Professional optometry services including eye exams and lens fitting performed by licensed opticians at seven Wisconsin retail locations, serving individual consumers and families.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses. Comparable as a multi-location optical retailer with in-store exams and insurance acceptance, though at much larger scale.
• Pearle Vision: Established national optical retail franchise offering eye exams, prescription glasses, and contact lenses. Comparable business model and customer base, though operating at broader geographic scale than Park Place Optical.
• Visionworks: National optical retailer operating storefronts that provide eye exams, prescription eyewear, and contact lenses. Comparable multi-location retail model with insurance acceptance and broad brand selection.
• Costco Optical: Optical department within Costco wholesale warehouses offering eye exams and affordable eyewear. Comparable as a retail optical provider with insurance acceptance, but combines optical with broader warehouse retail and tends to operate at lower price points.

Regional players

• Sterling Optical: Regional optical retail chain with locations across multiple U.S. markets offering eye exams and eyewear. Comparable as a multi-location optical retailer with a similar store-front, insurance-accepting model, though operating in different geographies.
• Clarkson Eyecare: Regional optometry and optical retail chain serving the Midwest and South with multiple clinic locations. Comparable as a multi-location regional optical retailer offering eye exams, prescription eyewear, and insurance acceptance, though geographically distinct.

Emerging players

• EyeBuyDirect: Online eyewear retailer offering affordable prescription glasses and sunglasses with virtual try-on. Comparable product offering, competing through digital channels that may draw away traditional retail optical customers.
• Zenni Optical: Leading online-only eyewear retailer offering affordable prescription glasses and sunglasses. Comparable product category (prescription eyewear), but competes via e-commerce rather than physical retail, representing a disruption vector for Park Place Optical.

Direct peers

• Warby Parker: Direct-to-consumer eyewear retailer offering prescription glasses, sunglasses, and contact lenses with both online and physical retail locations. Highly comparable as a multi-channel optical retailer targeting the same consumer base with designer-style eyewear at accessible price points.
• America's Best Contacts & Eyeglasses: High-volume optical retail chain offering eye exams and affordable eyewear packages. Comparable as a multi-location optical retailer with insurance acceptance and direct consumer focus, competing on value and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/stellar-vision

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Vision