Stewarts Grocery

What Stewarts Grocery does

Stewart's Marketplace is a privately held, family-owned independent grocery retailer operating two physical storefronts in rural Utah — in Roosevelt (Duchene County) and Castle Dale (Emery County) — with an additional online shopping and pickup platform. The Roosevelt flagship is a full-service, one-stop store combining traditional grocery departments (produce, meat, bakery, deli, dairy) with non-grocery departments including Ace Hardware, sporting goods, clothing/workwear, lawn and garden, an in-store pharmacy, and a Champs Southern Style Chicken dining area. The Castle Dale location offers a smaller grocery footprint. The store sells political and consumable goods across departments, plus gift cards in $5–$500 denominations, and operates a Plus rewards loyalty program offering points, digital coupons, and birthday rewards. The company also participates in W.I.C. and Horizon benefit programs.

The business traces its origins to 1914 (Cash Meat Market) and has been owned by the Stewart family since 1963, with current operations led by Store Director Wayne Huntington (Castle Dale since 1989/1990) and General Manager Amber Pittman (since 2004), supported by department-level managers for grocery, meat, produce, dairy, and bakery/deli. Stewart's has been a member of Associated Food Stores, a cooperative of independent supermarket owners, since shortly after 1963, gaining access to combined purchasing power, private-label brands (Food Club, Full Circle Market, Red Button Vintage Creamery, Culinary Tours, Crav'n Flavor, Wide Awake Coffee Co., TopCare, Simply Done, Pure Harmony, That's Smart!, Tippy Toes), and back-office services. The cooperative relationship is a membership affiliation rather than a parent-subsidiary structure.

Revenue is generated primarily through transaction-based retail sales across multiple departments, supplemented by the subscription-style loyalty program, gift cards, and pharmacy prescription services. The go-to-market is direct-to-consumer through physical storefronts and a basic online ordering platform with in-store fulfillment. Customer segments include local residents seeking a one-stop shopping destination, workwear and outdoor enthusiasts (hunters, fishermen) purchasing through the sporting goods and clothing departments, and the broader rural community of Duchesne and Emery Counties. Marketing is conducted through weekly ads, digital coupons, Facebook pages, a recipe blog, and email newsletters under the Plus rewards program. No external funding, private equity, or venture capital involvement is indicated.

Name

Stewarts Grocery

Legal name

Stewart's Marketplace

Website

https://stewartsmarketplace.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Stewart's Marketplace is a family-owned independent grocery retailer operating two stores in rural Utah (Roosevelt and Castle Dale), offering groceries, Ace Hardware, sporting goods, pharmacy, deli, and clothing under one roof to local communities.

Ownership category

akta.pro rank

Product category

Retail Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

Keywords

• Retail grocery
• Grocery store
• Pharmacy services
• Hardware retail
• Loyalty rewards

Headquarters

HQ city

Roosevelt

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Grocery Retail Sales: Traditional retail grocery sales across multiple departments including produce, meat, bakery, deli, and dairy. Customers purchase in-store or online with items selected at store level.
2. Ace Hardware Sales: Hardware and home improvement products sold through the Ace Hardware department within the Roosevelt location. Includes tools, electrical, plumbing, painting supplies, and more.
3. Pharmacy Services: In-store pharmacy at Roosevelt location offering prescription services.
4. Sporting Goods & Apparel: Sales of hunting gear, fishing supplies, firearms, optics, camping equipment, clothing, and work apparel through dedicated departments.
5. Loyalty Program (Plus): Rewards program offering points for purchases, digital coupons, exclusive offers, and birthday rewards to drive customer loyalty and repeat business.
6. Gift Cards: Gift card sales in amounts from $5 to $500 per card for use across all store departments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stewart's Marketplace is a regional, family-owned grocery retailer operating two physical stores in rural Utah, selling groceries (produce, meat, bakery, deli, dairy), household goods, gift cards, and an adjacent mix of hardware (Ace Hardware), sporting goods, work apparel, lawn and garden, and an in-store pharmacy. The company sells directly to local consumers either in-store or through an online ordering platform for pickup, and runs a Plus Rewards loyalty program with digital coupons.

Product overview

Stewart's Marketplace is a regional grocery retail chain operating two locations in Utah (Roosevelt and Castle Dale). The company offers a comprehensive mix of grocery and retail services organized into multiple departments: Produce, Meat, Bakery, Deli, Ace Hardware, Sporting Goods, Clothing, Lawn and Garden, Gift Cards, and an in-store Pharmacy. The Roosevelt location features additional specialty departments including Ace Hardware, Sporting Goods, Clothing, and Lawn and Garden. The company operates a digital ecosystem including an online shopping platform, Plus Rewards loyalty program, and Digital Coupons system. Stewart's Marketplace also provides exclusive private-label brands through its parent company Associated Food Stores, including Food Club, Full Circle Market, Red Button Vintage Creamery, Culinary Tours, Crav'n Flavor, Wide Awake Coffee Co., TopCare, Simply Done, Pure Harmony, That's Smart!, and Tippy Toes.

Differentiator

Problem solved

Functional benefit

Brands

• Stewart's Ace Hardware: Hardware store department operated within the Roosevelt location, described as the largest independently owned hardware store in the basin offering tools, electrical needs, plumbing supplies, and painting supplies.
• Stewart's Plus

Products and services

• Produce Department

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Associated Food StorescoreChannel Partner/ Reseller/ DistributorStewart's Marketplace has been a member of Associated Food Stores since shortly after 1963. Associated Food Stores is a cooperative of independent supermarket owners that has operated for over 70 years, providing combined purchasing power, fresh groceries, and marketing support to member stores.
• Utah's OwnminorStrategic or Co-development PartnerLocal products initiative promoting Utah-made products. Stewart's Marketplace participates by carrying Utah's Own labeled products and shelf talkers, supporting local producers and the Utah economy.
• Sportsman for Fish and WildlifeminorOthersCommunity organization supporting fish and wildlife conservation. Stewart's partners with this organization as part of community involvement initiatives.
• Rocky Mt. Elk FoundationminorOthersConservation organization focused on elk habitat restoration. Stewart's partners as part of community involvement and outdoor enthusiast community support.
• Mule Deer FoundationminorOthersConservation organization dedicated to mule deer habitat and conservation efforts. Stewart's supports through community partnerships.
• Duchesne Chamber of CommerceminorOthersLocal business chamber supporting economic development in Duchesne County. Stewart's Marketplace participates as member supporting local business community.
• Roosevelt Rotary ClubminorOthersService organization in Roosevelt. Stewart's partners with Rotary for community service initiatives.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorAce Hardware brand operation within Stewart's Marketplace at Roosevelt location. Stewart's Ace Hardware is the largest independently owned hardware store in the basin, offering tools, electrical, plumbing, painting supplies, and more under the Ace brand.
• RedboxminorOthersDVD and Blu-ray rental kiosk available at Stewart's Marketplace locations for customer convenience.
• Champs Southern Style ChickenminorOthersSouthern style chicken brand featured in the deli department, offering fried chicken, tenders, livers, gizzards, catfish, and rotisserie chicken products.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Walmart Supercenter: Largest U.S. grocery seller and the dominant price competitor in rural America — sets the floor on grocery pricing and increasingly extends pickup and delivery into the trade areas Stewart's serves.
• Albertsons: Major multi-format grocery incumbent with locations across Utah and the broader Intermountain West, representing a direct competitive threat for general grocery and pharmacy share.
• Smith's Food and Drug (Kroger): Kroger-owned supermarket banner and the dominant grocery chain across Utah — competes for the same household spend and labor pool and sets the competitive ceiling on pricing and assortment in the region.

Emerging players

• Dollar General: Rural-focused discount retailer increasingly adding fresh produce and refrigerated items; competes for low-basket convenience trips in the same small Utah communities Stewart's serves.

Direct peers

• Ridley's Family Markets: Intermountain West family-grocer operating small-town supermarkets with comparable departments (produce, meat, bakery, pharmacy) — directly comparable in geography and store scale.
• Broulim's Fresh Foods: Family-owned regional grocery chain in rural Idaho/Utah/Wyoming with a similar multi-department rural store template including in-store bakery, deli, and specialty services — closely comparable footprint and customer base.
• Lin's Fresh Market: AFS-affiliated independent grocery chain in Utah offering a comparable full-service grocery plus specialty departments, directly comparable in operating model and supplier ecosystem.
• Macey's: Utah-based independent supermarket chain and fellow Associated Food Stores member operating a similar multi-department grocery model in smaller Intermountain communities — the closest direct comparable in geography, co-op affiliation, and store format.
• Harmons: Family-owned Utah grocery chain with a long regional history, multi-department stores, in-store bakeries, and a strong community-anchored brand — comparable in ownership structure and Intermountain West positioning.
• Lee's Market Place: AFS-affiliated independent grocer in rural Utah/Idaho serving small communities with a full-service grocery plus specialty departments — a like-for-like format and rural trade area match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stewartsmarketplace
• LinkedInlinkedin.com/company/stewarts-grocery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stewarts Grocery