STEWI AG
STEWI AG is a family-owned Swiss manufacturer (founded 1947) of premium mechanical clothes drying products — ceiling, wall, rotary, and freestanding racks — produced in Saland and sold direct-to-consumer in Switzerland and via regional distributors internationally.
- Company typePrivate
- Founded1947
- HeadquartersSaland, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What STEWI AG does
STEWI AG (STEiner WInterthur) is a privately held Swiss manufacturer of mechanical laundry drying solutions, founded in 1947 by Walter Steiner Senior and headquartered at Techpark Saland (Sunnehofstrasse 3, 8493 Saland, Switzerland). The company designs and manufactures its full product range in Switzerland under a 'Swiss Made' designation, with a lean operating structure of seven employees covering manufacturing, showroom, sales, repair, and direct-to-consumer fulfillment from a single site.
The product portfolio is centered on indoor and outdoor clothes drying hardware. Ceiling-mounted dryers form the flagship line and include the Libelle (20 m clothesline, fixed 104 cm drop), Libelle XL (22 m), Lift (adjustable 128–184 cm length, 13–18 m line, 110 cm drop), and the industrial-grade Jumbo (up to 60 m of line, configurable dimensions of 200–310 × 150–260 cm, 30 kg max load, available with hand crank, wall switch, or battery remote). Wall-mounted dryers are represented by the Teleskop Prestige line (60–100 cm sizes, extending 10–39 cm from the wall, 3 kg load, 2-year warranty). The range is rounded out by umbrella-style rotary dryers (Wäschespinnen), freestanding drying racks (Wäscheständer), and emerging 'tomorrow' and 'Washo' categories. Products use aluminum frames with plastic-coated steel or polyester-coated lines, supported by a 10-year spare-parts availability commitment.
STEWI operates a direct-to-consumer e-commerce shop at stewi.com, offering multi-language support (German, French, Italian, English) and payment via PayPal, MasterCard, Visa, TWINT, and prepayment to UBS. Pricing is in Swiss Francs and spans from CHF 69 (entry Teleskop Prestige) to CHF 1,200 (Jumbo industrial). Spare parts and accessories are catalogued by product line and remain available for up to 10 years after production year. International demand is served through a network of regional distributors across Australia, Benelux, France, the UK, the EU (via Amazon), Israel, Italy, Malta, New Zealand, and the USA; direct international deliveries from the Swiss shop are currently suspended. The business is privately held by the founding family, with no institutional investors or external funding disclosed.
STEWI AG firmographics
Firmographics- Name
- STEWI AG
- Legal name
- STEWI AG
- Website
- https://stewi.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STEWI AG is a family-owned Swiss manufacturer (founded 1947) of premium mechanical clothes drying products — ceiling, wall, rotary, and freestanding racks — produced in Saland and sold direct-to-consumer in Switzerland and via regional distributors internationally.
- Ownership category
- akta.pro rank
Where STEWI AG is headquartered
LocationHeadquarters
- HQ city
- Saland
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
STEWI AG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: STEWI generates revenue through direct online sales of laundry drying products including ceiling dryers, wall dryers, rotary dryers, and accessories. Customers purchase through the e-commerce shop and products are shipped across Switzerland with delivery in 3-5 working days. International orders are handled through distributors.
- Accessories and Spare Parts: The company also generates revenue from selling spare parts and accessories for all STEWI products, available up to 10 years after production year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teleskop Prestige Wall Dryers (60-100 cm) |
| Unit Pricing | Pay-as-you-go | Libelle Ceiling Dryers |
| Unit Pricing | Pay-as-you-go | Lift Ceiling Dryer |
| Unit Pricing | Pay-as-you-go | Jumbo Industrial Ceiling Dryer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
STEWI AG product offering
Product offeringCore offering
STEWI AG manufactures and sells Swiss-made mechanical laundry drying products, including ceiling dryers (Libelle, Libelle XL, Lift, Jumbo), wall dryers (Teleskop Prestige), rotary umbrella-style clotheslines, and freestanding drying racks, plus accessories and spare parts. Products are sold directly to Swiss consumers through the stewi.com online shop and internationally via regional distributors in Australia, Europe, Israel, New Zealand, and the USA.
Product overview
STEWI AG (STEiner WI nterthur) is a Swiss manufacturer of clothes drying solutions founded in 1947 and headquartered in Saland, Switzerland. The company's product portfolio centers on mechanical laundry drying products, all manufactured in Switzerland (Swiss Made). The product range comprises several distinct product lines: (1) Ceiling Dryers — including the Libelle (20 m clothesline, fixed 104 cm drop), Libelle XL (22 m clothesline, larger version), Lift (adjustable 128–184 cm length, 13–18 m clothesline, droppable 110 cm), and the flagship Jumbo (up to 60 m clothesline, configurable dimensions, available with hand crank, wall switch, or remote control); (2) Wall Dryers — the Teleskop Prestige line (extensible 60–100 cm, extends 10–39 cm from wall, 3 kg max load, 2-year warranty); (3) Rotary Clothes Dryers (umbrella-style outdoor dryers); (4) Clothes Drying Racks (freestanding); (5) the 'tomorrow' product category; and (6) the 'Washo' product. All products are complemented by a full range of accessories and spare parts, available for up to 10 years after production. STEWI sells directly through its online shop with delivery across Switzerland and maintains distributors internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Teleskop Prestige Wall Dryer A telescopic wall-mounted clothes dryer with extensible bars in 60–100 cm sizes, made of aluminum with plastic-coated steel drying bars. Extends from 10 to 39 cm from the wall, supports up to approximately 3 kg load, and includes a wall mounting kit and 2-year warranty. Designed for Swiss households needing space-saving wall-mounted drying.
- Libelle Ceiling Dryer A space-saving ceiling-mounted clothes dryer with a fixed 104 cm lowering height, providing 20 m of clothesline. Made of rigid aluminum construction with plastic-covered polyester clotheslines. Includes ceiling mounting kit and 5-year warranty; suitable for indoor and outdoor use.
- Libelle XL Ceiling Dryer A larger version of the Libelle ceiling-mounted dryer, providing 22 m of clothesline (vs. 20 m for Libelle). Features the same fixed 104 cm lowering height, aluminum construction, and plastic-covered polyester clotheslines. Available in aluminum/blue and aluminum/black (BlackLine) color variants. Moves 34.5 cm to the right/left when lowered.
- Lift Ceiling Dryer A ceiling-mounted clothes dryer with adjustable length (128–184 cm) and variable clothesline length (13–18 m). Can be lowered up to 110 cm from the ceiling. Robust aluminum construction with plastic-covered polyester clothesline, plastic connecting elements, and plastic-coated steel ceiling mounting kit. 5-year warranty, suitable for indoor and outdoor use.
- Jumbo Ceiling Dryer A large-capacity ceiling-mounted clothes dryer with up to 60 m of clothesline. Dimensions are individually configurable: length 200–310 cm, width 150–260 cm, with a lowering height of 20–95 cm. Maximum load of 30 kg. Available in three models: with hand crank (Art. 276), with wall switch (Art. 279, surface or flush-mounted), or with battery-operated remote control (Art. 274). Includes mounting hardware and 5-year warranty.
- Rotary Clothes Dryers (Wäschespinnen) Rotary umbrella-style clothes dryers (clotheslines) that open like an umbrella. The product name is imprinted on the aluminum flaps underneath the lift cord when closed. Suitable for outdoor residential laundry drying.
- Clothes Drying Rack (Wäscheständer) Freestanding clothes drying racks for residential indoor and outdoor use. Core product category in the STEWI product portfolio.
Companies that use STEWI AG
Customer profileSegments2 records
Ideal customer profiles2 records
STEWI AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
STEWI AG partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- STEWI AustraliaminorAustralian distributor for STEWI products. Contact: [email protected], www.stewi.com.au
- CRF Consultants / Ontvochtigers CenterminorDistributor serving Benelux, France, and UK markets. Contact: [email protected]
- Amazon EUminorEuropean marketplace distribution through Amazon. Contact via [email protected]
- Beirach & Co. Ltd.minorIsraeli distributor for STEWI products. Contact: [email protected], www.beirach.co.il
- Kompatscher GmbH Srl.minorItalian distributor for STEWI products. Contact: [email protected]
- Active SystemsminorMaltese distributor for STEWI products. Contact: [email protected], www.activesystemsmalta.com
- SwiftDry Clotheslines NZminorNew Zealand distributor for STEWI products. Contact: [email protected], www.swiftdryclotheslines.co.nz
- UBS Switzerland AGminorBanking partner for customer payments. Used for prepayment transactions. IBAN: CH02 0027 8278 1372 8201 Y, SWIFT: UBSWCHZH80A
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
STEWI AG competitors and assessment
Company assessmentDirect peers
- Brabantia: Dutch designer household brand with a strong laundry care portfolio including rotary dryers, wall fixers, and indoor drying solutions. Directly comparable to STEWI on premium household hardware positioning, residential laundry use cases, and European distribution footprint.
- Leifheit AG: Leading German household brand manufacturing laundry care products including rotary clothes dryers, wall-mounted dryers, and ironing boards. Closely comparable to STEWI across product categories (clothes drying hardware), target customer (residential), and premium European positioning.
- Minky Homecare: UK-based manufacturer of laundry care products including rotary clothes lines, indoor airers, and ironing boards. Comparable to STEWI on product category (mechanical drying hardware), residential target customer, and country-of-origin quality positioning.
- Hills Clotheslines: Australian heritage clothesline brand (famous for Hills Hoist rotary dryers) serving residential and light commercial customers. Comparable to STEWI on rotary and ceiling-mounted drying hardware, residential use case, and country-of-origin premium positioning.
Broad incumbents
- Vileda (Freudenberg Home and Cleaning Solutions): Major global household cleaning and laundry brand owned by Freudenberg. Offers a broad portfolio spanning laundry care accessories, mops, and cloths; overlaps with STEWI in residential laundry hardware but at much larger scale and broader category breadth.
- Wenko-Wenselaar GmbH: German household products brand offering a broad range of bathroom, kitchen, and laundry accessories including clothes drying racks. Overlaps with STEWI in laundry drying hardware but operates across much wider household categories at larger scale.
Regional players
- Foppapedretti: Italian household brand offering drying racks, ironing boards, and ladders. Comparable to STEWI on mechanical laundry drying hardware with a similar premium 'Made in Italy' heritage, but primarily serves the Italian market.
- Gimi (Bialetti Group): Italian household brand specializing in laundry care products including rotary dryers, indoor drying racks, and ironing boards. Comparable to STEWI on product category and residential use case, with primary geographic concentration in Italy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
STEWI AG social profiles
Digital presenceSTEWI AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEWI AG leadership team
Management profileNumber of profiles
STEWI AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEWI AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEWI AG
What does STEWI AG do?
STEWI AG manufactures and sells Swiss-made mechanical laundry drying products, including ceiling dryers (Libelle, Libelle XL, Lift, Jumbo), wall dryers (Teleskop Prestige), rotary umbrella-style clotheslines, and freestanding drying racks, plus accessories and spare parts. Products are sold directly to Swiss consumers through the stewi.com online shop and internationally via regional distributors in Australia, Europe, Israel, New Zealand, and the USA.
Is STEWI AG a public or private company?
STEWI AG is a private company. It is classified as family owned and is currently operating.
When was STEWI AG founded?
STEWI AG was founded in 1947. It employs 1 to 10 people.
Where is STEWI AG based?
STEWI AG is headquartered in Saland, Switzerland, in the Europe region.
How does STEWI AG make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are accessories and Spare Parts.
Who are STEWI AG's main competitors?
Direct peers on record are Brabantia, Leifheit AG, Minky Homecare and Hills Clotheslines. Broad incumbents are Vileda (Freudenberg Home and Cleaning Solutions) and Wenko-Wenselaar GmbH. Regional players are Foppapedretti and Gimi (Bialetti Group).
Does STEWI AG have an API?
No public API is recorded for STEWI AG.