Stichting Breast Care Foundation

What Stichting Breast Care Foundation does

Stichting Breast Care Foundation (BCF) is a Dutch independent non-profit foundation established in 2014 with ANBI (Algemeen Nut Beogende Instelling) status, headquartered in Bilthoven, Netherlands. The foundation's core mission is to raise funds that benefit patients with breast cancer or other breast conditions, and to advocate for the centralization of breast cancer care in specialized centers. It operates as the primary fundraising vehicle for the Alexander Monro Ziekenhuis (AMZ), the Netherlands' first specialized breast cancer hospital, with co-founder Marjolein de Jong also serving as AMZ director, creating tight institutional coupling between fundraising and clinical delivery.

BCF's programmatic portfolio spans four pillars: education and awareness (notably the KEN JE BORSTEN / Know Your Breasts campaign and the award-winning Borstkanker Alfabet), quality of life and follow-up care (Integraal Zorgplein AMZ), scientific research funding, and knowledge/data exchange. Supporting products include a Chipsoft-developed Pati\u00ebntportaal (patient portal) with DigiD authentication, the De Smaakmaker taste profile tool for chemotherapy patients, multilingual downloadable educational materials (Dutch, English, Chinese, Turkish, Arabic), the BCF Kids sub-foundation for children of patients, an annual awareness calendar, and the Sponsorloop walk/run event. The foundation has no disclosed AI/ML capabilities and operates with 1-10 employees.

The business model is entirely donation-based, relying on six primary revenue streams: individual one-time and recurring donations (processed via Mollie), annual benefietdiner galas (raised €1.1M in 2022 and €1.02M in 2019), large gifts and bequests (named funds from €50,000), periodic five-year gift agreements with up to 52% tax deduction, Sponsorloop registration fees (€12.50-€32.50), and awareness calendar sales (€24.95). Distribution reaches nationwide Netherlands, with the second AMZ location at SJG Weert (opened April 2020) extending specialized care access to the Southeast region. Marketing leverages celebrity ambassadors (Floortje Dessing, Esther Vergeer, Karin Bloemen), earned media coverage in major Dutch outlets, and award-winning creative campaigns.

Name

Stichting Breast Care Foundation

Legal name

Stichting Breast Care Foundation

Website

https://stichtingbreastcarefoundation.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Healthcare Foundation

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAKAL

Health & Medical Research Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYHLAJALAF

Community Health & Prevention Program Funding

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

SECONDARYHLAJAMAC

Public Health Financing, Budgeting & Grants Management

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

SECONDARYHLAKAFAJ

Breast Oncology

Healthcare & Life Sciences/Specialist Medical Practice/Hematology & Oncology

Keywords

• Breast cancer awareness
• Charity fundraising events
• Cancer patient support
• Healthcare foundation grants
• Medical research funding

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals, including direct website donations via Mollie payment processor, bank transfers, and special occasion donations (birthdays, anniversaries). The foundation receives donations at Bank NL 92 RABO 0305 906 135.
2. Charity Events (Benefietdiner): Annual charity dinner events featuring Michelin-starred chefs, celebrity performances, and live auctions. Record events raised over €1.1 million (2022) and €1.022 million (2019).
3. Large Gifts and Bequests: Major gifts, endowments, and legacy bequests from wealthy donors. Named funds available for gifts starting at €50,000. Tax advantages available through ANBI status.
4. Periodic Gift Agreements (Schenkingsplan): Five-year or longer recurring gift agreements with tax benefits. Donors commit to annual fixed amounts with up to 52% tax deduction based on income.
5. Sponsorloop (Sponsorship Walk/Run): Annual sponsored walk/run events where participants raise donations. The 2025 event offers packages from €12.50 to €32.50 including lunch and massage options.
6. Awareness Calendar Sales: Sale of KEN JE BORSTEN (Know Your Breasts) awareness calendars at €24.95 each, with proceeds supporting the awareness campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Stichting Breast Care Foundation (BCF) is a Dutch ANBI-status charitable foundation that raises funds and runs awareness campaigns to support breast cancer patients, early detection education, and specialized breast cancer care. Its core offerings include the KEN JE BORSTEN (Know Your Breasts) national awareness campaign and the award-winning Borstkanker Alfabet (Breast Cancer Alphabet) educational initiative, developed in close partnership with the Alexander Monro Ziekenhuis, the first specialized breast cancer hospital in the Netherlands.

Product overview

The Stichting Breast Care Foundation (BCF) is a Dutch charitable foundation with ANBI status that supports breast cancer care in the Netherlands primarily through awareness campaigns, patient support, and fundraising. Its core product portfolio centers on the KEN JE BORSTEN (Know Your Breasts) awareness campaign and the Borstkanker Alfabet educational initiative, both developed in collaboration with the Alexander Monro Ziekenhuis (the first specialized breast cancer hospital in the Netherlands). Supporting offerings include a Patiëntportaal (patient portal) for digital access to medical records, De Smaakmaker tool for chemotherapy patients with taste changes, downloadable Voorlichtingsmateriaal (educational materials) in multiple languages, a KEN JE BORSTEN awareness calendar, and the BCF Kids sub-brand supporting children of breast cancer patients. Fundraising activities include annual Benefietavond (benefit dinners), Sponsorloop events, and an Integraal Zorgplein AMZ integrated care platform. The foundation does not offer a public or partner-facing API, nor does it claim any AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• KEN JE BORSTEN: Awareness campaign for early detection of breast cancer, teaching women about the 12 most common symptoms.
• Het Borstkanker Alfabet
• BCF Kids

Products and services

• KEN JE BORSTEN (Know Your Breasts) Awareness Campaign
• Borstkanker Alfabet (Breast Cancer Alphabet)
• BCF Kids (Breast Care Kids Foundation)
• KEN JE BORSTEN Awareness Calendar
• De Smaakmaker (The Taste Maker)
• Sponsorloop (Sponsor Walk/Run)
• Benefietavond (Benefit Dinner)

Quantifiable outcome

• 84% of women unaware of 12 breast cancer symptoms
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• SJG WeertcoreStrategic or Co-development Partner · 27 April 2020Second Alexander Monro location opened at SJG Weert hospital in April 2020. Partnership provides specialized breast cancer care for patients in the Southeast region, working with UMC Utrecht and MUMC for comprehensive care.
• Vomar VoordeelmarktminorGTM or Marketing Partner · 1 February 2019Two-month statiegeldactie (deposit return donation) campaign in 2019, with KEN JE BORSTEN as charity partner across all Vomar stores in Netherlands.
• Alexander Monro ZiekenhuiscoreStrategic or Co-development PartnerClose strategic partnership with the first specialized breast cancer hospital in the Netherlands. The foundation was established to raise funds for patients and supports the hospital's mission. Marjolein de Jong is both founder of BCF and director of AMZ. The foundation funds research, innovation, and patient care projects at the hospital.
• TBWA\NEBOKOcoreStrategic or Co-development PartnerCreative agency partner for the Borstkanker Alfabet campaign. Together they developed the award-winning educational campaign that presents 26 symptoms and factors related to breast cancer.
• Ovide AgencyminorGTM or Marketing PartnerPartner in the Borstkanker Alfabet campaign development.
• EssenceMediacomminorGTM or Marketing PartnerMedia partner for Borstkanker Alfabet campaign.
• Integraal Kankercentrum Nederland (IKNL)coreStrategic or Co-development PartnerIKNL provided 10-year outcome data showing specialized breast cancer care at Alexander Monro Ziekenhuis leads to better patient prognosis compared to national average.
• WIZO NederlandminorStrategic or Co-development PartnerPartnership for educational events on breast care and hereditary risk for people of Jewish descent, where hereditary breast cancer is more common.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stichting-Breast-Care-Foundation-1408509015927687
• LinkedInlinkedin.com/company/stichting-breast-care-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Breast Care Foundation