Stichting Lobby Lokaal

What Stichting Lobby Lokaal does

Stichting Lobby Lokaal is a Dutch non-profit foundation (Stichting) founded in 2017 and headquartered at Plantage Middenlaan 2c, Amsterdam, Netherlands. The organization specializes in training Dutch citizens and civil society groups to influence local government policy through civic lobbying techniques, addressing what it identifies as a decline in democratic self-confidence and municipal voter turnout (cited at 54%). Its core service lines are threefold: Lobbytrainingen (training programs ranging from a one-day foundational course to a four-day lobby plan workshop, plus short inspiration sessions and bespoke organizational training), Lobbyadvies (advisory engagements for societal initiatives and citizen movements), and Lobbyinformatie (educational content including free e-books, the published book "Lobbyen kun je leren," and the co-developed Creatieve Lobbykit with De Creatieve Coalitie).

The foundation operates with a small team of approximately eight named contributors: a Director (Mara van Waveren), Secretary (Willemein van Leeuwen), Treasurer (Inge Polstra), Chair (Job van den Assem), general Board Member (Bert Fraussen, an Associate Professor at Leiden University's Institute of Public Administration), and three trainers/advisors (Joeri van de Riet, Nanja van Rijsse, Irith Fuks). It holds ANBI (Algemeen Nut Beogende Instelling) status, the Dutch public benefit organization designation. Its customer base is primarily Dutch citizens seeking to influence municipal policy, civil society organizations and citizen movements building advocacy capacity, and a youth track (e.g., a youth lobby training in Deventer). The single disclosed commercial customer is De Creatieve Coalitie, a creative-sector coalition.

Revenue is generated through fee-based training, advisory services, and book sales; pricing is not publicly disclosed, and the organization explicitly accommodates participants without direct budget. GTM is sales-led via direct phone (+31(0)6 57 63 95 38) and email outreach, supplemented by free e-books as lead generation, a periodic newsletter, and earned media. Distribution is domestic Netherlands only, delivered in-person or virtually, with book sales through external retailer Blossom Books. There is no proprietary technology platform, no AI/ML component, and no disclosed revenue, funding rounds, or headcount beyond the small named team. 2025 milestone metrics include 800 citizen lobbyists trained and approximately 2,000 people reached, alongside a visible media expansion in Trouw, NPO Radio 1, NOS, VICE, Parool, and BOOS on Tour.

Name

Stichting Lobby Lokaal

Legal name

Stichting Lobby Lokaal

Website

https://stichtinglobbylokaal.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Lobby Lokaal is a Dutch non-profit foundation founded in 2017 that trains citizens and civil society organizations to lobby local government, delivering training programs, advisory services, and educational materials across the Netherlands.

Ownership category

akta.pro rank

Product category

Civic Lobby Training and Democratic Education

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civil Society Strengthening & Civic Space (BPADAGAD), Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC), Public Affairs, Government Relations & Lobbying (BPAFADAB)

Keywords

• Civic lobbying training
• Citizen advocacy education
• Local government influence
• Democratic participation programs
• Grassroots lobbying advisory

Headquarters

HQ city

Amsterdam, Nood Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Lobby Training Services: Revenue generated from providing lobby training programs at various levels, including day-long training sessions, multi-session lobby plan workshops, and short inspiration sessions. Also includes custom tailored training programs delivered to organizations.
2. Lobby Advisory Services: Advisory services provided to societal initiatives seeking to train their members in lobbying, and to citizen movements requiring strategic advice on their lobbying efforts.
3. Educational Materials: Sale of published books including 'Lobbyen kun je leren' (Learn to Lobby) and the Creative Lobbykit. Free e-books also provided as lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Stichting Lobby Lokaal is a Dutch educational and advisory foundation teaching civic lobbying skills to citizens so they can influence local government policy. It delivers structured training programs (one-day and multi-session formats), tailored advisory services for social initiatives and citizen movements, and educational resources including published books, e-books, and custom lobby kits.

Product overview

Stichting Lobby Lokaal is an educational and advisory organization offering a portfolio of services focused on civic lobbying and democratic empowerment. The core offerings include Lobbytrainingen (structured training programs in various formats from single sessions to multi-day courses), Lobbyadvies (tailored advisory services for social initiatives and citizen movements), and Lobbyinformatie (educational resources including free e-books, published books, and custom information packages). Additional offerings include the Creatieve Lobbykit (a collaborative lobbying toolkit), and a periodic newsletter. All services aim to strengthen citizens' democratic self-confidence and enable them to influence local government policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Lobbytrainingen (Lobby Training) Structured training programs teaching Dutch citizens how to influence local government policy through effective lobbying. Available formats include 'Je hebt meer macht dan je denkt' (1-day foundational training), 'Maak je eigen Lobbyplan' (4 half-day sessions), short inspiration sessions, and custom training on request.
• Lobbyadvies (Lobby Advisory) Tailored advisory services for societal initiatives that want to train their members in lobbying and for citizen movements seeking strategic advice on their citizen lobbying efforts.
• Boek: Lobbyen kun je leren (Book: Lobbying can be learned) Published handbook authored by Director Mara van Waveren teaching citizens how to lobby at the local government level. Sold through external retailers such as blossom books.
• Creatieve Lobbykit (Creative Lobby Kit) A lobbying toolkit co-created with De Creatieve Coalitie to stimulate advocacy at the municipal level, available for order through the foundation's website.

Quantifiable outcome

• 800 citizen lobbyists trained in one year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• De Creatieve CoalitiecoreStrategic or Co-development PartnerCollaboration to develop a 'lobbykit' (lobby kit) to promote advocacy at municipal level. This partnership demonstrates Lobby Lokaal's co-development approach with civil society organizations to build interest representation capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Movisie: Dutch knowledge institute for the social domain; produces research, tools, and training on participation and citizen empowerment — adjacent enabling organization in the civic-engagement ecosystem.
• Kennisland: Dutch foundation working on innovation in education and learning, including civic and lifelong learning; thematically adjacent to Lobby Lokaal's educational methodology.
• Verwey-Jonker Instituut: Independent Dutch research institute studying social issues including citizen participation and democracy; produces applied research that overlaps Lobby Lokaal's evidence base on civic self-confidence.

Direct peers

• Bureau de Hommel: Dutch organization focused on civic participation and democratic engagement of citizens in local policy; provides training, advice, and tools comparable to Lobby Lokaal's civic-lobbying portfolio.
• Democratie in Actie: Government-backed Dutch initiative to strengthen local democracy and citizen participation, run with the Ministry of the Interior; competes for the same audience and municipal engagement budgets as Lobby Lokaal.
• ProDemos — Huis voor democratie en rechtsstaat: Dutch national center for civic education and democratic participation; offers training, programs, and materials to help citizens understand and engage with democracy — directly overlapping Lobby Lokaal's citizen-lobby training mission, with much greater scale.

Regional players

• Netherlands Institute for Multiparty Democracy (NIMD): Dutch NGO working on democratic participation, primarily in international development contexts; shares Lobby Lokaal's mission of strengthening citizen voice but operates across different geographies.
• European Civic Forum: Pan-European network of civic-society organizations promoting citizens' rights and democratic participation; a broader-scale equivalent of Lobby Lokaal's civic-engagement mission at the European level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lobby-lokaal
• Instagraminstagram.com/lobbylokaal/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Lobby Lokaal