Stichting Lotje

What Stichting Lotje does

Stichting Lotje is a Dutch non-profit foundation (Stichting) established in 2012 in Den Haag by Lucas and Else, the parents of Lotje, to address child poverty and promote equal opportunity within the city. The organization operates three program pillars: (1) Duurzaam Delen (Sustainable Sharing) via the Kast van Lotje — a network of 20+ distinctive purple wardrobes placed inside partner neighborhood centers, schools, churches, and community facilities across all districts of Den Haag, through which donated children's clothing, shoes, and toys are redistributed free to families in need; (2) Activiteiten, through the Week van Lotje, a quarterly program of free family outings and cultural experiences funded by local businesses; and (3) Projecten, anchored by the Klas van Lotje educational program launched in 2023, which serves 32 children per cohort (ages 11-12) with cultural excursions, a pen-pal program (Penvrienden), and the Lotcast podcast produced by participants themselves. An ANBI-registered public-benefit organization, Stichting Lotje operates with a small core team of approximately six paid staff supported by a network of Kast coordinators, volunteers, and a Raad van Lotje advisory council.

The foundation's revenue model is diversified across four streams: an annual €25 individual membership (Vriendje van Lotje), one-time donations via the Geef.nl platform and Tikkie mobile payment links, corporate partnerships including Kast van Lotje adoption at €1,500 per location per year, and grants from foundations and business networks (e.g., Ondernemersgala Den Haag, Stichting Universitas). The organization's distribution relies entirely on the physical Kast network and direct requests from professional caregivers (social workers, school counselors); there is no proprietary technology platform, no mobile application, and no API. Supporting infrastructure is standard — third-party donation platforms, social media channels (Facebook, Instagram, LinkedIn, YouTube), email newsletter, and a YouTube-hosted podcast — combined with in-person community events. Customers and constituents are sharply segmented: recipient families and children in poverty (primary), local The Hague businesses seeking CSR vehicles, individual donors, and professional caregivers who act as referral channels.

Reach is concentrated in a single city: 20+ Kast locations, a 2,500+ member Facebook community, an estimated 1,500+ children served annually, and recurring partnerships with the Municipality of Den Haag, Amare cultural center, Jumbo Laak, Randstad, ADO Den Haag, and multiple CJG (Centrum voor Jeugd en Gezin) sites. The organization sits within a broader Dutch anti-child-poverty ecosystem that includes referral partners such as stekdenhaag.nl (BabyBullenBank) for baby items Lotje does not accept, and second-hand clothing partners (Achting Baby, NetNietNieuw) that donate unsold inventory.

Name

Stichting Lotje

Legal name

Stichting Lotje

Website

https://stichtinglotje.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Lotje is a Den Haag-based Dutch non-profit foundation operating 20+ neighborhood Kasten — distinctive purple wardrobes that distribute free children's clothing, shoes, and toys to families experiencing poverty — supplemented by quarterly family activity weeks and the Klas van Lotje educational program serving children aged 11-12.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vriendje van Lotje Membership: Annual membership program at €25/year. Members ('Vriendjes') receive updates and contribute to ongoing operations against child poverty in Den Haag.
2. One-time Donations: Individual donations via Geef.nl platform and Tikkie payment links. Specific amounts include €75 for family activities and €1500 for Kast adoption by businesses.
3. Corporate Sponsorship and Partnerships: Business support through company donations, event sponsorship, Kast adoption, and in-kind contributions from corporate partners like Jumbo, Heugten, and others.
4. Kast van Lotje Adoption: Corporate sponsorship of individual Kast locations for €1500/year, with company logo displayed on the Kast.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stichting Lotje is a Dutch charitable foundation that operates a network of purple Kast van Lotje wardrobes across The Hague, providing free children's clothing, shoes, and toys to families experiencing poverty. It complements this material aid with the Week van Lotje quarterly family activity weeks and the Klas van Lotje educational and talent-development program for children aged 11-12, supported by an annual Vriendje van Lotje membership and corporate sponsorship.

Product overview

Stichting Lotje is a charitable foundation based in The Hague, Netherlands, founded in 2012 by Lucas and Else (parents of Lotje) to help children in vulnerable situations. The organization operates a platform of interconnected charitable products organized around three pillars: (1) Duurzaam Delen (Sustainable Sharing) through the Kast van Lotje network of purple clothing cabinets distributed across 20+ neighborhoods; (2) Activiteiten via the Week van Lotje, offering quarterly family activities; and (3) Projecten including the Klas van Lotje educational program. The core products include the Kast van Lotje (free clothing cabinet network), Klas van Lotje (talent discovery program with Lotcast podcast and Penvrienden pen friends component), Week van Lotje (family activity weeks), Vriendje van Lotje (annual membership), and various local projects and initiatives. The organization is ANBI-certified and works with partners including schools, community centers, and businesses to distribute donations and create opportunities for children in The Hague.

Differentiator

Problem solved

Functional benefit

Brands

• Kast van Lotje: Purple clothing wardrobes providing free children's clothing, shoes, and small toys to families in need across The Hague neighborhoods
• Klas van Lotje
• Week van Lotje
• Vriendje van Lotje
• Lotcast
• Penvrienden van Lotje

Products and services

• Kast van Lotje A network of 20+ distinctive purple wardrobe cabinets placed in neighborhood community centers, schools, and welfare facilities across all districts of The Hague where donated children's clothing, shoes, and small toys are made available for free to families in need. Operates under the Duurzaam Delen (Sustainable Sharing) pillar, providing both material aid and a visible neighborhood-level point of access.
• Klas van Lotje A six-month educational program for children aged 11-12 (group 8), centered on discovering dreams, experiences, and talents. Children participate in seven activities scheduled every three weeks on Wednesday afternoons, including excursions inside and outside The Hague. Delivered in partnership with schools (first partner: OBS De Voorsprong in Schilderswijk), serving 32 children per cohort.
• Week van Lotje A week of free family activities offered four times per year for families experiencing financial hardship, organized in collaboration with corporate partners, volunteers, and donors. Activities include outings, cultural events, and recreational experiences for entire families.
• Vriendje van Lotje An annual individual membership program at €25/year that enables supporters to contribute to fighting child poverty in The Hague. Members ('Vriendjes') form a growing community and receive updates on the foundation's work against child poverty and for equal opportunities.

Quantifiable outcome

• 20+ Kast locations across Den Haag districts serving thousands of children annually
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and supporting.

• Jumbo LaakcoreStrategic or Co-development Partner · 12 April 2024Host of Suikerfeest event bringing nearly 100 students together. Provides warehouse space for cultural celebration connecting children from Laakkwartier and Benoordenhout neighborhoods. Significant in-kind contribution to community programming.
• Hogenhouck M&AsupportingGTM or Marketing Partner · 12 April 2024Contributed to Suikerfeest event enabling nearly 100 students to participate in cultural celebration.
• Gemeente Den Haag (Municipality)supportingGTM or Marketing Partner · 12 April 2024Government partner supporting Suikerfeest and other organizational activities. Wethouder Mariëlle Vavier attends events and presents diplomas to Klas van Lotje students.
• ADO Den HaagsupportingGTM or Marketing Partner · 12 April 2024Football club captain Kürsad Sürmeli sent video message motivating children at Suikerfeest event.
• HeugtensupportingGTM or Marketing Partner · 28 February 2024Supported the Liefs van Lotje campaign and Open Dag event. Part of corporate partnership network supporting organizational activities.
• Fun & Focus FoundationsupportingGTM or Marketing Partner · 28 February 2024Supporter of Open Dag event and Klas van Lotje activities. Contributes to funding educational experiences.
• Amare (Cultuurcentrum)coreStrategic or Co-development Partner · 28 February 2024Hosted the Open Dag van Lotje on February 28. Cultural center providing venue for organization's major public events. Brasserie served special 'Lunch van Lotje'.
• HubbelsupportingGTM or Marketing Partner · 28 February 2024Supported the Liefs van Lotje campaign and Open Dag. Part of broader corporate support network.
• RandstadsupportingGTM or Marketing Partner · 28 February 2024Volunteers from Randstad assisted at Open Dag, operating the 'Liefs van Lotje' bakfiets (cargo bike) for increased visibility.
• CJG (Centrum voor Jeugd en Gezin) - Multiple locationscoreChannel Partner/ Reseller/ DistributorHosts Kast van Lotje locations at CJG Ypenburg, CJG Laak, and CJG Wateringse Veld. Primary distribution channels for children's goods across neighborhoods.
• STOER bij het Westerhonk (s-Heerenloo)supportingStrategic or Co-development PartnerManufactures the distinctive purple Kasten van Lotje. Social enterprise providing meaningful employment.
• RandstadsupportingGTM or Marketing PartnerCorporate volunteer support for events and activities.
• stekdenhaag.nl (BabyBullenBank)supportingChannel Partner/ Reseller/ DistributorReferral partner for baby items (not accepted by Stichting Lotje). Partners for complete coverage of children's needs.
• Wijkcentra en Buurtcentra (Multiple locations)coreChannel Partner/ Reseller/ DistributorHost Kast van Lotje locations: Het Vierhuis, Octopus, De Mallemok, Bokkefort, Moerwijk, Escampade, De Heldenhoek, Cromvlietplein. Provide physical space for community distribution.
• Achting Baby and NetNietNieuwsupportingChannel Partner/ Reseller/ DistributorSecond-hand children's clothing stores that regularly donate unsold items to Kast van Lotje.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Stichting Het Vergeten Kind: National Dutch charity advocating for and supporting vulnerable children in the Netherlands, including those in youth care, growing up in poverty, or facing unsafe home situations. Comparable in mission focus and ANBI status, but operates as an advocacy and fundraising organization rather than a direct-distribution model.
• Stichting Leergeld: National Dutch charity network helping children in poverty participate in school, sports, and cultural activities. Comparable in mission (combating child poverty and enabling equal opportunities) but operates at national scale with local Leergeld chapters across all Dutch municipalities.
• Nederlandse Kinderhulp: Long-standing Dutch foundation (est. 1936) supporting children in poverty with clothing, school supplies, and experiential opportunities. Comparable in mission, ANBI status, and individual donation channels, but operates nationally and historically via direct grant requests rather than physical goods redistribution.

Emerging players

• Stichting FC Utrecht Maatschappelijk / ADO Den Haag Foundation: ADO Den Haag (a documented partner of Stichting Lotje) operates a charitable foundation supporting community programs in The Hague. Comparable as a Hague-based nonprofit engaging corporates and volunteers around youth welfare, with overlap in partnership in the Suikerfeest event.

Regional players

• Stichting de Voedselbank Den Haag: Local The Hague chapter of the Dutch Foodbank network providing food packages to families in poverty. Comparable in serving the same vulnerable population in Den Haag and in operating an ANBI-certified volunteer-driven distribution model, but focused on food rather than children's goods and experiences.
• Stichting Present: National Dutch network of local 'Present' foundations connecting volunteers with people in vulnerable situations (poverty, loneliness, social isolation). Comparable in bridging affluent and less privileged neighborhoods through volunteer engagement and corporate partnerships, though not exclusively focused on children.

Direct peers

• Kinderen van de Voedselbank: Dutch initiative supporting children in foodbank families with clothing, toys, school supplies, and birthday presents. Directly comparable in target population (children in families in poverty), in-kind donation model, and ANBI status — operates as a complementary gift distribution channel alongside food aid.
• Jarige Job: Dutch charity providing birthday boxes (with cake, decorations, and small gifts) to children in families relying on food banks. Comparable in addressing child poverty through tangible in-kind support, ANBI status, and corporate volunteer engagement, though focused on a single touchpoint (birthdays) rather than ongoing distribution.
• Jeugdfonds Sport & Cultuur: National Dutch fund enabling children from low-income families to participate in sports, music, dance, and cultural activities via vouchers paid to clubs. Comparable in addressing child poverty through equal-opportunity programming, with municipal co-financing and professional intermediary requests (social workers, schools) — analogous to Stichting Lotje's professional caregiver request channel.
• Stichting Babyspullen: Dutch charity redistributing baby items (clothing, beds, strollers) to families in need through a network of volunteers and partner organizations. Closest direct peer in model: redistributing donated essential goods to families in poverty via a physical hub network, with overlap in ANBI status and volunteer-driven operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZrHwcFak98hG2GmB7OKFFw
• Facebookfacebook.com/Stichtinglotje
• LinkedInlinkedin.com/company/stichting-lotje
• Instagraminstagram.com/stichting_lotje

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Lotje