SBI op Landgoed Zonheuvel

What SBI op Landgoed Zonheuvel does

SBI op Landgoed Zonheuvel is a value-driven Dutch foundation (Stichting SBI, KvK 41047578) headquartered on a 47-hectare heritage estate in Doorn, Utrecht, that delivers training, advisory, conference, and hospitality services centered on labor relations (arbeidsverhoudingen), sustainable development, active citizenship, and arts and culture. The organization is formally recognized as an SDG House and Huis van Arbeidsverhoudingen and operates six commercial subsidiaries: SBI Formaat (a joint venture with trade union FNV Formaat providing works council training), OR Consultancy, WissemaGroup (HR/organizational advisory), Odyssee, HCC Zonheuvel (a 4-star hotel and conference center), and SBI Beheer (asset management). It serves works councils (ondernemingsraden), social partners, public-sector institutions, and sustainability-focused organizations across the Netherlands, generating approximately €20 million in revenue across roughly 200 employees. Its go-to-market combines direct enterprise engagement with recurring events and publications, including the Zonheuvel magazine, the Groen Traineeship, the Christelijk-Sociaal Congres, VPRO Tegenlicht Meet Ups, and thematic platforms such as Platform AI, Arbeid en Sociale Innovatie and the Centrum van Actief Burgerschap. The company has no proprietary technology platform; its offering is service-led, anchored by the unique physical venue and a partner ecosystem of more than 35 campus organizations, and the most recent strategic event of note is a leadership reset in July 2026 following the termination of directeur-bestuurder Liane den Haan and appointment of Cees Oudshoorn as interim bestuurder.

Name

SBI op Landgoed Zonheuvel

Legal name

Stichting SBI

Website

https://stichtingsbi.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SBI op Landgoed Zonheuvel is a Dutch foundation operating from a 47-hectare estate in Doorn that delivers works council training, advisory, and conference/hospitality services through six subsidiaries, serving social partners, public-sector institutions, and sustainability-focused organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training and Consulting (Labor Relations)

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Services (8741)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Works council training
• Labor relations advisory
• Conference hospitality services
• Sustainability consulting programs
• Employee participation training

Headquarters

HQ city

Doorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consultancy and Training Services: SBI Formaat provides training and advisory services to works councils and labor relations professionals. OR Consultancy offers specialized consultation. Revenue is generated through service fees for educational programs and professional development courses.
2. Conference and Hospitality Services: HCC Zonheuvel operates the hotel and conference center on Landgoed Zonheuvel, generating revenue from event hosting, accommodation, and catering services. The facility received a 4-star classification.
3. Knowledge Products and Publications: SBI publishes the Zonheuvel magazine both digitally and in print, providing content on labor relations, sustainability, and organizational development topics.
4. Advisory and Research Services: WissemaGroup and other subsidiaries provide advisory services in HR and organizational development, generating professional services revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SBI op Landgoed Zonheuvel is a foundation that delivers training, advisory, and consultancy services for works councils (ondernemingsraden) and labor relations professionals, alongside operating a hotel and conference center (HCC Zonheuvel) on a 47-hectare estate in Doorn, Netherlands. Its subsidiary SBI Formaat runs as a joint venture with FNV Formaat to provide works council education, while OR Consultancy, WissemaGroup, and Odyssee deliver specialized advisory and HR services. The organization also hosts sustainability programs as an official SDG House, cultural and citizenship events, and publishes the Zonheuvel Magazine.

Product overview

SBI op Landgoed Zonheuvel is a value-driven organization operating from a historic estate in Doorn, Netherlands, consisting of a foundation (Stichting SBI) and multiple commercial subsidiaries. The portfolio includes six business entities: SBI Formaat (joint venture with FNV Formaat offering works council training and advisory), OR Consultancy, WissemaGroup, Odyssee, HCC Zonheuvel (4-star hotel and conference center), and SBI Beheer. Core programs span labor relations (Huis van Arbeidsverhoudingen), active citizenship, AI and social innovation, and arts and culture. The organization publishes the Zonheuvel Magazine and maintains an active events program including the Groen Traineeship, Christelijk-Sociaal Congres, and VPRO Tegenlicht Meet Ups. As an officially recognized SDG House, it also operates sustainability initiatives including SDG material lending, tree nursery (Bomenhub), and Green Team activities. Hospitality services are provided through the hotel and conference center. The organization is not a technology product company but rather a social enterprise focused on education, consulting, events, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• SDG House Landgoed Zonheuvel: Platform for sustainable development initiatives
• Huis van Arbeidsverhoudingen
• Centrum van Actief Burgerschap
• Platform AI, Arbeid en Sociale innovatie
• Kunst & Cultuur
• Groen Traineeship
• Zomeratelier Actief Burgerschap
• Christelijk-Sociaal Congres
• Tegenlicht Meet Ups

Products and services

• SBI Formaat (Works Council Training & Advisory)

Quantifiable outcome

• Raad voor Duurzame Medezeggenschap initiative involved 25 organizations in a covenant for sustainable works council development

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Goldschmeding FoundationcoreStrategic or Co-development PartnerThe Goldschmeding Foundation partnered with SBI on the Raad voor Duurzame Medezeggenschap project, supporting research and development of sustainable works council frameworks.
• CNV (Trade Union)coreStrategic or Co-development PartnerCNV is a partner of the Platform AI, Arbeid & Sociale Innovatie that SBI initiated together with the Argumentenfabriek, focusing on labor relations and AI impact.
• CAOPminorStrategic or Co-development PartnerCAOP (independent knowledge and cooperation partner for the public sector on work and learning) is collaborating with SBI on a new platform for social innovation and AI.
• Berenschot Executive SearchminorOthersBerenschot was engaged to assist with the recruitment and selection of SBI's new CEO/director in 2025.
• FNV FormaatcoreStrategic or Co-development PartnerFNV Formaat is the joint venture partner in SBI Formaat, one of SBI's six operating subsidiaries, providing training and advisory services for works councils.
• Bos dat van zichzelf iscoreStrategic or Co-development PartnerBos dat van zichzelf is is a foundation dedicated to Rights of Nature, operating on Landgoed Zonheuvel since 2022. The collaboration was formally intensified in 2025 to provide space for initiatives, training, and activities around Rights of Nature. Approximately 5 hectares of the 47-hectare estate is allocated for this initiative for a 10-year period.
• Buddy to Buddy Utrechtse HeuvelrugminorStrategic or Co-development PartnerPartner organization involved in community building and social cohesion initiatives, collaborating with SBI on events such as the annual Christmas dinner for newcomers and residents.
• Lab Toekomstige GeneratiescoreStrategic or Co-development PartnerThe Lab for Future Generations is headquartered on Landgoed Zonheuvel and organizes traineeships for youth. It is a partner in Toekomstbouwplaatsen initiatives and ranked in top 3 of Trouw Duurzame 100.
• WissemaGroupcoreStrategic or Co-development PartnerWissemaGroup is one of SBI's six operating subsidiaries, providing HR and organizational advisory services.
• Imkervereniging Vallei en HeuvelrugminorStrategic or Co-development PartnerThe beekeeping association operates in the garden of Landgoed Zonheuvel since 2017 with 6 hives and approximately 120,000 bees, organizing Open Imkerijdag events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GITP: GITP is a Dutch HR and organizational development consulting firm. It is comparable to SBI because GITP delivers assessment, leadership, and organizational advisory services to enterprises and works councils — the same buyer segments SBI's OR Consultancy and WissemaGroup serve.
• CAOP: CAOP is a Dutch knowledge and cooperation partner for the public sector on work, learning, and labor relations. It is comparable to SBI because both organizations provide training, advisory, and convening services around works councils, social innovation, and labor-relations policy, and CAOP is already a partner of SBI on the AI platform.
• Berenschot: Berenschot is a leading Dutch management and organizational consulting firm. It is comparable to SBI because it advises employers and works councils on governance, HR, and labor-relations matters, and it is even embedded in SBI's own executive search process for its CEO.
• De Argumentenfabriek: De Argumentenfabriek is a Dutch think tank and training provider that helps organizations think through complex policy and strategy questions. It is comparable to SBI because it co-initiates the Platform AI, Arbeid en Sociale Innovatie with SBI and operates in the same Dutch training/advisory space for institutional clients.

Others

• FNV: FNV is the largest Dutch trade union federation. It is comparable to SBI because FNV is a core stakeholder in the Dutch labor-relations "polder" ecosystem where SBI operates, and FNV Formaat is SBI's joint-venture partner in SBI Formaat for works council training.
• CNV: CNV is a Dutch trade union federation. It is comparable to SBI because CNV is also a social partner in the Dutch labor-relations ecosystem and is an active partner on SBI's Platform AI, Arbeid & Sociale Innovatie initiative.
• VNO-NCW: VNO-NCW is the leading Dutch employers' organization. It is comparable to SBI because it represents the employer side of the same labor-relations dialogue that SBI facilitates, and VNO-NCW's policy work overlaps with SBI's Huis van Arbeidsverhoudingen programming.

Regional players

• MVO Nederland: MVO Nederland is the Dutch national network for sustainable entrepreneurship. It is comparable to SBI because both operate as convening, knowledge, and network platforms for sustainability and CSR in the Netherlands, and they often appear together in the same corporate sustainability ecosystems.

Emerging players

• Netherlands Institute for Multiparty Democracy (NIMD): NIMD is a Dutch foundation working on democratic governance, political dialogue, and inclusive decision-making internationally. It is comparable to SBI because both are Dutch foundations focused on democratic participation and governance, though NIMD operates internationally while SBI is primarily domestic.

Broad incumbents

• Nyenrode Business Universiteit: Nyenrode is a Dutch business university offering executive education, training, and programs in governance, leadership, and labor relations. It is comparable to SBI because both serve the Dutch professional and corporate learning market with executive-style programs and conferences, though Nyenrode operates on a broader academic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbilandgoed
• LinkedInlinkedin.com/company/stichtingsbi-landgoed-zonheuvel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI op Landgoed Zonheuvel