Sticks & Stones Clay Oven Pizza

What Sticks & Stones Clay Oven Pizza does

Sticks & Stones Clay Oven Pizza is a privately-held, single-location full-service restaurant operating at 2200 Walker Ave in Greensboro, North Carolina. The business is built around a wood-fired clay oven cooking technique that produces distinctive charred crusts and smoky flavors on its pizzas and select baked goods, with all pizzas available as build-your-own or signature specialty pies (e.g., To Be The One Margherita, Easy Plateau, Sweet Carolina) at small ($11-$16) and large ($18-$23) price points. The menu extends into small plates ($5-$16), salads ($7-$10), house-made focaccia sandwiches ($12-$14), a kids menu ($8-$9), and desserts ($4-$8), alongside a full beverage program of draft beer ($6-$7), canned beer ($3.50-$8), wines by the glass ($6-$10) and bottle ($22-$75), and craft cocktails including THC-infused options ($9-$14).

The company differentiates through house-made components (fresh herb and garlic tomato sauce, focaccia, mozzarella, crackers) and local sourcing relationships with Bradd's Family Farm (grass-fed beef, pork, sausage), Faucette Farm (produce), Goat Lady (chevre), and Homeland Creamery (ice cream). It serves individual consumers and group diners (parties of 6+ incur a 20% gratuity) through dine-in table service and bar seating, supplemented by take-out ordering via the ToastTab online platform. The business operates with approximately 13 employees, no disclosed parent company, no funding rounds, and no second location, with no public ticker, M&A activity, or partnerships beyond supplier relationships.

Name

Sticks & Stones Clay Oven Pizza

Legal name

Sticks & Stones Clay Oven Pizza

Website

https://sticksandstonesclayoven.com

Company type

Private

Operating status

Operating

Short description

Sticks & Stones Clay Oven Pizza is an independent, single-location wood-fired pizza restaurant in Greensboro, North Carolina, serving house-made pizzas, small plates, sandwiches, and a full bar program to local dine-in and take-out customers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Wood-fired pizza
• Casual dining
• Craft cocktails
• Local restaurant
• Artisan beverages

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: Traditional restaurant revenue from serving food and drinks to dine-in customers. Includes house-made pizzas, small plates, salads, sandwiches, and alcoholic beverages.
2. Take-out Orders: Online take-out ordering through ToastTab platform, generating revenue from food orders prepared for pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sticks & Stones Clay Oven Pizza operates a single full-service restaurant at 2200 Walker Ave in Greensboro, NC, serving wood-fired clay oven pizzas (small and large sizes, build-your-own and signature varieties) alongside small plates, salads, house-made focaccia sandwiches, a kids menu, and desserts. The full bar program includes draft and canned beers, wines, and craft cocktails including THC-infused options. Customers can dine in at the physical location or place takeout orders via the ToastTab online platform.

Product overview

Sticks & Stones Clay Oven Pizza is a wood-fired pizza restaurant offering a single-location dining experience. The core product is clay oven-fired pizzas available in build-your-own and signature specialty varieties, complemented by small plates, salads, sandwiches, a kids menu, and desserts. The beverage program includes an extensive draft and canned beer selection, wines, craft cocktails, and THC-infused drinks. Online ordering is available through Toast Tab integration for takeout orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood-Fired Clay Oven Pizzas Signature and build-your-own pizzas cooked in a wood-fired clay oven, available in small (6 slices) and large (10 slices) sizes. Menu includes Margherita-style, meat, vegetarian, and specialty pies priced from $11 (small) to $23 (large).
• Small Plates and Appetizers Appetizer offerings including cheese and meat boards, baked dips, fried mozzarella, house-made focaccia, rosemary fries, bruschetta, wings, and sweet potato wedges, priced from $5 to $16.
• Salads House salads including organic greens, spinach with Goat Lady chevre, and romaine Caesar, priced from $7 (small) to $10 (large), with optional protein add-ons for $5.50-$7.
• Sandwiches on House-Made Focaccia Sandwiches including veggie burger, fried chicken, deli-style meat combinations, grass-fed beef burger, pulled pork, and Impossible Burger, served with rosemary fries and priced from $12 to $14.
• Kids Menu Child-friendly items including fried chicken tenders with fries ($9) and pasta with tomato or alfredo sauce ($8), with vegan tender substitution available.
• Desserts Dessert offerings including Homeland Creamery ice cream, wood-oven peach and walnut cobbler, house-made chocolate chip cookies, floats, and seasonal cheesecake, priced from $4 to $8.
• Draft Beer Selection Draft beer offerings including local and craft options such as stouts, red ales, wheats, IPAs, pilsners, sours, and ciders, priced from $6 to $7 per pour.
• Canned Beer and Seltzers Canned beer selection including domestic, import, and craft options, plus White Claw and Topo Chico seltzers and THC-infused seltzers and beverages, priced from $3.50 to $8.
• Wine List Wine selection including whites, rosés, sparkling, and reds available by the glass ($6-$10) and bottle ($22-$75).
• Craft Cocktails Handcrafted cocktails including margaritas, sangria, Aperol spritz variations, ginger rum, mezcal-based, and THC-infused cosmo, priced from $9 to $14.
• Dine-in Restaurant Service Full-service dine-in restaurant experience with table service, bar seating, and casual dining atmosphere at 2200 Walker Ave, Greensboro, NC.
• Online Takeout Ordering Customer pickup takeout orders placed through the ToastTab online ordering platform for the 2200 Walker Ave location.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mellow Mushroom: Multi-unit wood-fired pizza chain with casual dine-in, craft beer focus, and a similar artisan positioning. Closest comparable by cooking method, beverage program breadth, and casual dining format to Sticks & Stones' concept.
• &pizza: Wood-fired fast-casual pizza concept with build-your-own model and craft beverages. Directly comparable on oven technology, customization workflow, and casual dining experience.
• Blaze Pizza: Fast-casual build-your-own pizza chain. Comparable on the customizable pizza model, fast-casual positioning, and takeout/dine-in dual channel, though uses conventional ovens rather than wood-fired.
• MOD Pizza: Fast-casual artisan pizza chain with build-your-own format. Comparable on menu customization, fast-casual service model, and inclusive pricing structure similar to Sticks & Stones' topping-based upsell architecture.
• Pieology: Fast-casual customizable pizza chain. Directly comparable on build-your-own pizza positioning and casual dining experience, though lacks the wood-fired craft differentiation.
• Patxi's Pizza: Wood-fired artisan pizza chain with build-your-own and signature pies, plus craft beverages. Closely comparable on wood-fired cooking method, menu architecture, and casual full-service format.
• Marco's Pizza: Growing pizza franchise chain with dine-in, carryout, and delivery. Comparable on takeout-driven pizza operations, though much larger scale and positioned at lower price points than Sticks & Stones.
• Pie Five Pizza: Fast-casual customizable pizza concept. Comparable on the build-your-own customization workflow and quick-service format, though at lower price points and without the wood-fired craft positioning.

Broad incumbents

• California Pizza Kitchen: Established casual dining pizza chain with broader menu and full bar. Comparable on full-service casual pizza dining and beverage program, though operates at much larger scale and with conventional ovens.
• BJ's Restaurant Brewhouse: Casual dining chain pairing deep-dish pizza with in-house craft beer program. Comparable on the combined craft-pizza-plus-craft-beverage positioning and family-friendly casual dining experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks & Stones Clay Oven Pizza