Stiebel Eltron Belgium

What Stiebel Eltron Belgium does

Stiebel Eltron Belgium is the Belgian sales and service subsidiary of the German family-owned heating group Stiebel Eltron GmbH & Co. KG, operating from Groot-Bijgaarden in the Flemish Region. The company markets and supports a portfolio of renewable-energy-based heating, cooling, hot water, and ventilation products, including air-water, geothermal, and water-water heat pumps, thermodynamic water heaters, heat-recovery ventilation systems, and electric heating solutions (storage heaters, convectors, and radiators). The newest hpnext product line and the planned WPE-I Premium H 400 series are centered on the R290 natural refrigerant to pre-empt tightening EU F-Gas regulation and meet Belgian EPB energy performance standards.

The business model is exclusively indirect: Stiebel Eltron Belgium does not sell directly to end consumers. Instead, it routes project inquiries from homeowners, developers, architects, and engineering firms to a national network of certified installation partners across Flanders, Wallonia, and Brussels. The company monetizes through hardware sales to these installers, complemented by professional training, certification, and technical support services. Pricing is set by installers at the project level, and demand is partly stimulated by regional subsidies for heat pump installations.

The Belgian entity runs with a lean team of 21 employees and is managed locally by Managing Directors Peter Slavkovský and David Ketelaers, with strategic, R&D, and product decisions driven by the German parent. The group has more than 100 years of heating-technology heritage, 50 years of heat pump expertise, and is recognized internationally through German Design, Red Dot, and iF awards. In 2024, the group joined the UN Global Compact, reinforcing a sustainability positioning aligned with the company's renewable-energy product strategy.

Name

Stiebel Eltron Belgium

Legal name

STIEBEL ELTRON bv

Website

https://stiebel-eltron.be

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Stiebel Eltron Belgium is the Belgian sales subsidiary of the German Stiebel Eltron group, distributing heat pumps, ventilation, hot water, and electric heating products exclusively through a national network of certified installers serving residential, multi-family, and tertiary customers.

Ownership category

akta.pro rank

Product category

Heating, Ventilation, and Air Conditioning (HVAC) Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

Keywords

• Heat pump systems
• Ventilation solutions
• Electric heating products
• Hot water systems
• Renewable energy heating

Headquarters

HQ city

Groot-Bijgaarden

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Heat Pump Systems Sales: Primary revenue stream from manufacturing and selling heat pump systems including air-water, geothermal (brine-water), and water-water variants. These systems provide heating, cooling, and hot water for residential and commercial buildings.
2. Ventilation Systems: Sales of D-type ventilation systems with heat recovery for residential apartments and buildings.
3. Electric Heating Products: Sales of electric heating solutions including accumulation heaters, convectors, and bathroom radiators.
4. Hot Water Systems: Sales of instant water heaters, electric boilers, thermodynamic water heaters, and related hot water products.
5. Professional Services and Training: Training programs and certification for installation partners, as well as technical support services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stiebel Eltron Belgium manufactures and distributes renewable-energy heating, hot water, ventilation, and control products in Belgium, including heat pumps (air-water, geothermal, water-water), heat-recovery ventilation systems, electric heating solutions, and water heaters. The company sells exclusively through a certified installer network rather than directly to end consumers, providing professional training, technical support, and project inquiry handling for residential, collective, and tertiary building projects.

Product overview

STIEBEL ELTRON Belgium offers a comprehensive portfolio of heating, hot water, ventilation, and energy management products based on renewable energy technologies. The core product lines include: (1) Heat pumps spanning air-water (HPA-O series), geothermal/brine-water (WPE-I, WPE-I Premium H 400, HPG-I series), and thermodynamic water heaters (SHP-I Plus) using natural R290 refrigerant; (2) Electric heating solutions including storage heaters (SHF/SHL/SHS with C+ technology) and direct electric radiators/convectors; (3) Hot water products covering instant heaters, electric boilers, and system boilers; (4) Heat recovery ventilation systems (VRC-W Premium with up to 95% heat recovery); (5) Energy management controls including WPM controllers, ISG monitoring, and SmartGrid integration for solar panel and dynamic tariff optimization. Products are designed for both new construction and renovation projects across residential, collective housing, and tertiary segments.

Differentiator

Problem solved

Functional benefit

Brands

• hpnext: New generation heat pump product line launched in 2025, encompassing the WPE-I Plus, WPE-I Premium, and HPA-O series for residential and commercial applications.

Products and services

• WPE-I Plus Geothermal Heat Pump New generation geothermal (brine/water) heat pump for sustainable heating, cooling, and hot water in residential buildings, featuring smart connectivity and intelligent energy management.
• WPE-I Premium H 400 Geothermal Heat Pump Series High-power geothermal heat pump series (30.1–80.1 kW) for collective housing and tertiary applications, using natural R290 refrigerant and a 7-inch color display controller for complex system configurations.
• HPA-O Trend and Plus Air-Water Heat Pump Air-to-water heat pump for heating, hot water, and active/passive cooling, with compact design, inverter technology, and integrated hot water tank (HSBC series).
• HPG-I Geothermal Heat Pump Series Geothermal heat pump series (e.g., HPG-I 6 DS, HPG-I 15 CS Premium) for ground/water heating, with inverter technology, passive cooling capability, and up to 75°C supply temperature for radiator compatibility.
• SHP-I Plus Thermodynamic Water Heater Heat pump water heater using R290 (propane) natural refrigerant, with Wi-Fi connectivity, smartphone app control, sleek black design, and integration with solar panels and hybrid gas boiler systems.
• VRC-W (E) Premium Ventilation System Heat recovery ventilation system (D-system) with up to 95% heat recovery, Hepa filters, CO2 sensors, optional enthalpy version for humidity control, smartphone app control, and reversible left/right installation, available in 450-600 m³/h models.
• SHF/SHL/SHS Electric Storage Heaters Electric storage heaters with ceramic core technology storing heat at up to 600°C, available in floor-standing (SHF), low floor-standing (SHL), and wall/floor (SHS) variants, featuring C+ technology for intelligent load management.
• Instant Water Heaters (Doorstromers) Electric instant water heaters providing fast hot water on demand for kitchen and bathroom applications.
• Electric Water Heaters and Boilers Small wall-mounted, floor-standing, and large capacity electric water heaters for residential and commercial hot water needs.
• Electric Radiators and Convectors Electric heating devices including wall-mounted radiators, bathroom radiators, and convectors with electronic control, weekly programming, and open window detection.
• System Boilers (Systeemboilers) System water heaters for centralized hot water production in residential and commercial buildings.

Quantifiable outcome

• Up to 95% heat recovery in ventilation systems
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• InnotechcoreImplementation/ SI/ Consulting PartnerInstallation partner for the Meerlenhof project in Kortrijk. Innotech has a 22-year collaboration with Stiebel Eltron, providing innovative and efficient heating solutions for residential projects including renovated and new construction apartments.
• ECScoreImplementation/ SI/ Consulting PartnerInstallation company led by Jean-Claude Heindrichs and Frédéric Van Looy. Specialized in implementing comprehensive heating solutions including geothermal heat pumps, surface heating, air conditioning, and ventilation systems for the CrahayJamaigne project.
• GeogreencoreImplementation/ SI/ Consulting PartnerInstallation partner specializing in geothermal heat pump solutions. Expertly integrated a geothermal heat pump into an existing villa installation, replacing an oil boiler while maintaining existing radiators.
• JRB TechnicscoreImplementation/ SI/ Consulting PartnerInstallation partner for the Lennik project, installing air-water heat pump systems for single-family homes with underfloor heating and solar integration capabilities.
• ONISA SprlcoreImplementation/ SI/ Consulting PartnerInstallation partner for the Londerzeel AIRBnB project. Installed cascade heat pump systems for a large-scale renovation converting a 1920 building into a hospitality property with multiple heating zones.
• SMAcoreTechnology or IntegrationTechnology partnership with SMA (Sunny Home Manager 2.0) for intelligent energy management. The SMA system optimizes heat accumulation charging based on photovoltaic production and electricity tariffs, preparing for dynamic tariff integration.
• DPDminorChannel Partner/ Reseller/ DistributorLogistics partner for order processing and delivery. Customer address data (name, address, email, phone) shared for shipment notification and delivery options.
• UN Global CompactcoreStrategic or Co-development PartnerStiebel Eltron has joined the UN Global Compact, committing to sustainable business practices and corporate responsibility principles.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daikin Belgium: Belgian arm of Daikin, the global HVAC leader; directly competes with Stiebel Eltron in air-source and ground-source heat pumps, ventilation, and air conditioning for Belgian residential and commercial projects via installer and wholesaler channels.
• Mitsubishi Electric (Belgium): Belgian operations of Mitsubishi Electric sell Ecodan air-to-water and ground-source heat pumps through installer networks, directly competing with Stiebel's WPE-I and HPA-O series in Belgian residential and light-commercial segments.
• Atlantic Belgium (Groupe Atlantic): Belgian operations of French group Atlantic, selling Alféa air-to-water and ground-source heat pumps, thermodynamic water heaters, and ventilation; comparable product mix and installer-led distribution in Belgium.
• Bosch Thermotechnology (Belgium): Bosch's Belgian heating arm sells Compress 7000i/3000 heat pumps and related HVAC equipment through installers, directly overlapping Stiebel's residential and small-commercial heat pump offering.
• NIBE Energy Systems: Swedish heat pump manufacturer (NIBE S-series, F-series) with Benelux distribution; competes in the same installer-channel residential heat pump segment as Stiebel Eltron, with comparable inverter and SmartGrid features.
• Vaillant Belgium: Belgian subsidiary of Vaillant Group, offering heat pumps (aroTHERM), ventilation, and gas-fired heating solutions; competes head-to-head with Stiebel in the Belgian installer channel across new build and renovation projects.
• Panasonic Heating & Cooling (Belgium): Panasonic's Aquarea air-to-water heat pump line is widely specified in Belgian residential projects via installer networks, making it a direct competitor to Stiebel's air-water HPA-O series.
• Viessmann Belgium: Local entity of Viessmann, selling Vitocal heat pumps (air-source and ground-source), boilers, and ventilation; closely comparable product portfolio and installer-led go-to-market in Belgium.

Broad incumbents

• BDR Thermea Group: European heating group owning brands such as De Dietrich Thermique, Baxi, Remeha, and Brötje; competes across heat pumps, boilers, and hybrid systems in Belgium with broader portfolio and larger scale than Stiebel Belgium.

Emerging players

• Hitachi Heating & Cooling (Belgium): Japanese-headquartered brand expanding Yutaki air-source and ground-source heat pumps into the Belgian market via installer partners; emerging overlap with Stiebel in the residential heat pump category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrRHLwfY2GT0Pmi76xhcs4w
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/stiebel-eltron

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiebel Eltron Belgium