Gartenbau Markus Stieger AG

What Gartenbau Markus Stieger AG does

Gartenbau Markus Stieger AG is a privately held Swiss garden construction and landscaping company (Aktiengesellschaft) headquartered in Weiningen, Thurgau canton, operating under the brand Stieger Gartenbau. The company serves residential property owners, real estate developers, and institutional clients (notably schools) across the Frauenfeld, Thurgau, and greater Zürich regions of Switzerland, with primary service offerings in garden maintenance and care (Unterhalt & Pflege), garden modifications (Umänderungen), new garden installations (Neuanlagen), biopool design and construction, and garden planning. Its distinguishing technical capability is biopool construction — natural swimming ponds that use biological water filtration rather than chlorine — supported by both ready-made pool basin options and custom concrete constructions with foil lining, and credentialed through membership in the Schwimmteichverband Schweiz (Swiss Swimming Pond Association) and Jardin Suisse.

The company distributes and installs a curated portfolio of partner-brand products through its physical show garden (Schaugarten) in Weiningen, including pool basins from RivieraPool, STARLINE, REKU, and C-Side; pool covers from BAC; biopool technology from Teichmeister and Balena; outdoor furniture from GLATZ, Extremis, Cane-line, Die Halters, and Atelier Vierkant; and natural stone from Alfredo Polti. It also supplies accessories such as heat pumps, solar roller shutters, counter-current systems, and pool trainers.

Commercially, the business operates on a direct-to-consumer and direct-to-enterprise sales model with no intermediaries, leveraging a 60+ project reference portfolio, the Schaugarten demonstration space for consultation by appointment, and word-of-mouth/referral marketing supplemented by local sports sponsorships. Revenue mechanics are split between one-time project fees (design and construction) and recurring maintenance service contracts, with pricing handled through direct consultation rather than public disclosure. Ownership is founder/operator-controlled with no external investors, parent company, or public listing, and headcount stands at approximately 5 employees.

Name

Gartenbau Markus Stieger AG

Legal name

Gartenbau Markus Stieger AG

Website

https://stieger-ag.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gartenbau Markus Stieger AG is a privately held Swiss garden construction and landscaping firm in Weiningen, Thurgau, specializing in biopool (natural swimming pond) design and construction, garden installation, and maintenance services for residential homeowners, real estate developers, and schools across the Frauenfeld and greater Zürich regions.

Ownership category

akta.pro rank

Product category

Landscaping and Garden Construction Services

NAICS

Landscaping Services (561730)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Pergolas, Gazebos & Shade Structures (HSAPALAD), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Garden construction services
• Landscape design
• Natural swimming ponds
• Pool installation
• Garden maintenance

Headquarters

HQ city

Warth

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Garden Design and Construction: One-time project-based revenue from garden design and construction services including new installations, modifications, and complete outdoor area development for residential and commercial properties.
2. Pool Installation: Revenue from biopool, chlorine pool, and salt water pool installation projects. Includes both standard ready-made basins and custom concrete constructions with foil lining.
3. Maintenance and Care Services: Ongoing garden maintenance and care services for existing clients, providing recurring service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gartenbau Markus Stieger AG is a Swiss landscaping and garden construction company offering end-to-end outdoor environment services including garden design and planning (Planen), new garden installations (Neuanlagen), garden modifications (Umänderungen), ongoing maintenance and care (Unterhalt & Pflege), and specialized biopool (natural swimming pond) construction. The company serves residential homeowners and select commercial clients in the Frauenfeld/Thurgau region, distributing and installing pool equipment, outdoor furniture, and natural stone materials from partner brands.

Product overview

Gartenbau Markus Stieger AG is a Swiss landscaping company offering garden design, construction, and maintenance services. The company operates as a unified service business rather than a software platform. Core services include garden maintenance and care (Unterhalt & Pflege), garden modifications (Umänderungen), new garden installations (Neuanlagen), biopool design and construction (Biopool), and garden planning (Planen). The company also distributes and installs products from partner brands including GLATZ sun umbrellas, C-Side pools, RivieraPool, STARLINE, and REKU prefabricated swimming pools; BAC pool roller covers; Teichmeister and Balena natural pond products; and Alfredo Polti natural stone materials. Pool accessories offered include solar showers, heat pumps, counter-current systems, pool trainers, and solar roller shutters. The company maintains a demonstration garden (Schaugarten) in Weiningen showcasing their products and capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Unterhalt & Pflege (Garden Maintenance & Care) Ongoing garden maintenance and care services leveraging plant knowledge and years of horticultural experience for existing garden upkeep. Targets residential property owners in the Thurgau region seeking recurring professional care.
• Umänderungen (Garden Modifications) Garden modification and redesign services that combine new elements with existing garden features to create individual outdoor spaces for homeowners.
• Neuanlagen (New Garden Installations) Complete new garden installation services transforming empty outdoor spaces into designed environments using creative ideas and technical know-how.
• Biopool (Natural Swimming Pond) Natural pool (biopool) design and installation services from initial planning through completion, providing chemical-free swimming experiences using biological water filtration. Includes both ready-made basins and custom concrete constructions with foil lining.
• Planen (Garden Planning & Consultation) Garden planning and consultation services for clients who have a vision but cannot yet visualize it, translating garden dreams into concrete plans.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jardin SuissecoreOthersProfessional association membership for Swiss garden and landscaping companies. Provides industry credibility, professional standards, and networking within the Swiss horticulture and landscaping sector.
• Schwimmteichverband Schweiz (Swiss Swimming Pond Association)coreOthersIndustry association for natural swimming ponds and biopools in Switzerland. Demonstrates specialized expertise in biopool construction and maintains industry standards.
• Gärtner/IN EFZ/EBA Training ProgramcoreOthersThe company provides apprenticeship training positions (Gärtner/in EFZ/EBA) in garden and landscaping construction, contributing to workforce development in the industry.
• DIE HALTERSminorChannel Partner/ Reseller/ DistributorSpecialized retailer for indoor and outdoor furniture, particularly Scandinavian brands. Products featured in show garden.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teichmeister GmbH: German specialist supplier of natural swimming pond and biopool technology. Listed as a Stieger supplier and partner; competes in the same biopool construction category across the DACH region.
• Schwimmteichverband Schweiz members: Other member firms of the Swiss Swimming Pond Association that design and build biopools and natural swimming ponds — directly overlapping Stieger's core specialty.

Others

• RivieraPool GmbH: Manufacturer of prefabricated swimming pools distributed and installed by Stieger. Comparable through shared pool installation channel but operating upstream as a product OEM.
• REKU Pool AG: Swiss manufacturer of prefabricated pool basins including the Twin epoxy-acrylate line. Stieger is an installation and distribution partner; comparable as an adjacent channel participant in the same Swiss pool market.
• GLATZ AG: Premium Swiss outdoor parasol and garden furniture brand distributed by Stieger through the show garden. While a product brand rather than service peer, it sits in the same premium outdoor living category and customer demographic.
• Alfredo Polti AG: Swiss natural stone supplier for landscape construction including Calanca Gneis products. Functions as a supplier partner to Stieger; comparable in the broader Swiss landscape construction ecosystem.

Broad incumbents

• Jardin Suisse (Swiss gardening and landscaping association members): National industry association whose members include many regional Swiss garden construction and landscaping firms comparable to Stieger in service mix, scale, and regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gartenbau-markus-stieger-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gartenbau Markus Stieger AG