ADAC Stiftung

What ADAC Stiftung does

ADAC Stiftung is a charitable foundation (Stiftung bürgerlichen Rechts) established in 2016 and recognized by the Government of Upper Bavaria, headquartered in Munich, Germany. The foundation pursues two central program areas: safe and sustainable mobility — particularly for children, families, and educators — and life-saving emergency response, with a focus on resuscitation and first-responder networks. In mobility, it operates the flagship Verkehrshelden brand featuring characters Frieda and Felix, alongside structured school programs including Achtung Auto 2.0, Roller Fit, and Aufgepasst mit ADACUS, supplemented by research publications such as 'Mobilität junger Menschen' (a study on Generation Z mobility conducted with SINUS-Institut and Universität Duisburg-Essen) and the Umfrage Sicherer Schulweg survey. In life-saving, it publishes the annual Monitor Reanimation study, operates the App-Finder (a postal-code-based search engine for first-responder alerting apps), and partners with German state governments to integrate CPR training into secondary school curricula across NRW, Bayern, Bremen, Berlin, Saarland, and Hessen.

The foundation's wholly-owned subsidiary ADAC Luftrettung gGmbH operates 60 rescue helicopters at 37 stations across Germany and conducted approximately 49,000 rescue missions in 2025. The foundation itself maintains a lean staff of about 25 employees, supported by a broader ecosystem of academic, foundation (Bertelsmann Stiftung, Björn Steiger Stiftung), and policy partners (Deutscher Rat für Wiederbelebung, antwortING). Its underlying technology consists of a content-publishing website, digital tools (App-Finder, interactive games, audio content), and a partnership-driven air-rescue and first-responder infrastructure; there are no proprietary AI/ML systems disclosed.

ADAC Stiftung is funded through donations, charitable contributions, and public co-funding for program delivery; all educational programs, materials, and tools are provided free of charge to children, parents, teachers, schools, and state partners. It is governed by a Vorstand (Board) led by CEO Christina Tillmann. The foundation is structurally independent from ADAC e.V. while leveraging the ADAC brand and infrastructure, and it is not publicly traded, venture-backed, or equity-funded.

Name

ADAC Stiftung

Legal name

ADAC Stiftung

Website

https://stiftung.adac.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable Foundation - Mobility Education & Emergency Response

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Vocational Rehabilitation Services (6243), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industries

Disability Rights & Accessibility Advocacy (BPAGAFAF), Accessibility & Special Assistance Ground Transport Programs (THACAIAK)

Keywords

• Charitable foundation
• Mobility education
• Traffic safety programs
• Emergency response services
• First responder alert systems

Headquarters

HQ city

München (Munich)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: The ADAC Stiftung operates as a charitable foundation recognized by the Bavarian government. Revenue is generated primarily through donations from the public, as well as contributions from ADAC membership and related entities. The foundation pursues mildtätige (charitable) and gemeinnützige (public benefit) purposes under German tax law (Abgabenordnung). No commercial product or service revenue model is indicated.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

ADAC Stiftung is a charitable foundation that operates child and family mobility education programs (Verkehrshelden, Achtung Auto 2.0, Roller Fit, Aufgepasst mit ADACUS) and supports emergency life-saving initiatives including first responder alert systems, school-based CPR training in partnership with German state governments, and air rescue services through its subsidiary ADAC Luftrettung. The foundation provides free educational resources, training materials, teacher training, and policy research (e.g., Monitor Reanimation) to address unsafe mobility and inadequate emergency response for cardiac arrest in Germany.

Product overview

ADAC Stiftung is a German foundation focused on two core areas: safe and sustainable mobility, and rapid emergency life-saving assistance. The foundation operates a portfolio of educational programs including the Verkehrshelden brand for children's mobility education featuring characters Frieda and Felix, and structured programs like Achtung Auto 2.0, Roller Fit, and Aufgepasst mit ADACUS. In life-saving, the foundation supports smartphone-based first responder alerting systems, publishes the annual Monitor Reanimation research study, and partners with German state governments to integrate CPR training into school curricula. The foundation also supports the ADAC Luftrettung air rescue subsidiary and provides individual case assistance for mobility-restricted individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Verkehrshelden: Mobility education program for children and families featuring characters Frieda and Felix, offering games, coloring pages, listening stories, and educational materials for road safety.
• App-Finder

Products and services

• Verkehrshelden Flagship mobility education program for children and parents featuring characters Frieda and Felix, offering games, coloring pages, audio stories, and interactive learning materials for traffic safety education. Free for all users.
• Achtung Auto 2.0 Mobility education program for grades 5-6 teaching safe and sustainable street traffic behavior, operated for over 30 years. Free for teachers and schools.
• Roller Fit Mobility education program combining traffic safety, physical movement, and mobility competence for children using kick scooters, developed in cooperation with educational ministries. Free for schools.
• Aufgepasst mit ADACUS Mobility education program featuring the blue raven character ADACUS for kindergarten and early primary school children, teaching basic traffic safety awareness. Free for teachers and schools.
• App-Finder für Ersthelfer-Alarmierungssysteme Search engine enabling users to find region-specific first responder alerting apps by entering postal code, displaying app information and direct download links to Apple and Google app stores. Free for all citizens.
• Reanimationsunterricht School-based CPR training program supporting state governments in integrating resuscitation education into secondary school curricula, with teacher training, materials, resuscitation puppets, and evaluation support. Free for partner schools.
• ADAC Luftrettung Subsidiary air rescue service operating 60 rescue helicopters at 37 locations across Germany, providing emergency medical transport with qualified pilots, emergency physicians, and paramedics. Performs approximately 49,000 rescue missions annually.
• Einzelfallhilfe Individual case assistance program supporting people with disabilities or after accidents to restore or maintain mobility for independent participation in community life. Supported 14 individuals in 2024.
• Gefahrenwarnung an Einsatzstellen Hazard warning service for emergency response locations, providing approximately 3,000 danger zone warnings per week in 2024 to alert approaching motorists of emergency response activities.
• Verkehrshelden Unterwegs Online game series featuring characters Frieda and Felix for safe route navigation, including Zebrastreifen (crosswalk) crossing game and general school route scenarios. Free for children.

Quantifiable outcome

• ~500,000 children reached with mobility education programs in 2024
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Niedersächsisches KultusministeriumcoreStrategic or Co-development Partner · 1 June 2026Partnership extended to 2030 to expand the 'Roller Fit' mobility education program to all primary schools in Lower Saxony, with the goal of reaching every second-grader in the state. Roller Fit combines traffic safety, physical activity, and mobility competency.
• Land Berlin (Senatsverwaltung für Bildung, Jugend und Familie)coreStrategic or Co-development Partner · 1 March 2026Five-year cooperation to strengthen and develop resuscitation training in Berlin schools. ADAC Stiftung contributes expertise from its nationwide projects, working with the Senate administration and BLiQ (Landesinstitut für Qualifizierung und Qualitätsentwicklung an Schulen). Berlin is the fifth German state to partner with ADAC Stiftung on this issue.
• SINUS-InstitutcoreStrategic or Co-development Partner · 1 November 2025ADAC Stiftung collaborated with SINUS-Institut and Universität Duisburg-Essen to publish the largest study to date on the mobility of young people (16–27 year-olds), titled 'Zwischen Frust und Freiheit' (Between Frustration and Freedom).
• Universität Duisburg-EssencoreStrategic or Co-development Partner · 1 November 2025Academic partner alongside SINUS-Institut for the foundational study on mobility of young people. Contributed academic rigor and research expertise to the study.
• Freie Hansestadt Bremen (Senator für Kinder und Bildung)coreStrategic or Co-development Partner · 1 November 2025'Bremen rettet' program: ADAC Stiftung provides 1,110 resuscitation puppets for all 74 secondary schools in Bremen and Bremerhaven, along with teaching materials, monitoring, and evaluation. The program is the fourth state-level cooperation for ADAC Stiftung.
• Akademie für Lehrerfortbildung und Personalführung (ALP) DillingencoreImplementation/ SI/ Consulting Partner · 1 October 2025ALP Dillingen is the official implementing partner for the Bayern-wide rollout of resuscitation training in secondary schools. ADAC Stiftung provides expertise, training materials, and equipment; ALP coordinates and delivers teacher training. The program aims for nationwide coverage in Bayern by the 2029/2030 school year.
• Freistaat Bayern (Bavaria)coreStrategic or Co-development Partner · 1 October 2025Bayern's Ministry of Education partnered with ADAC Stiftung and ALP Dillingen to introduce mandatory resuscitation training in all secondary schools. The partnership includes teacher training, provision of puppets and AEDs, and program evaluation.
• Land Nordrhein-Westfalen (NRW)coreStrategic or Co-development Partner · 1 July 2025ADAC Stiftung supports NRW's mandatory introduction of resuscitation training in all secondary schools. The foundation contributed to curriculum development over two years, and provides teacher training, evaluation support, and teaching materials. NRW is the most populous German state and the first to create durable structures for nationwide implementation.
• SaarlandcoreStrategic or Co-development Partner · 1 July 2025ADAC Stiftung supports Saarland's schools in implementing resuscitation training as part of the nationwide expansion of school-based life-saving education.
• Bertelsmann StiftungcoreStrategic or Co-development Partner · 1 October 2024ADAC Stiftung, Bertelsmann Stiftung, and Björn Steiger Stiftung jointly published an outcome paper calling for nationwide, networked first-responder alert systems in Germany. The partnership brings together key stakeholders and institutions to support the nationwide rollout, standardization, and networking of these systems, which is particularly relevant given the ongoing legal reform of emergency care.
• Björn Steiger StiftungcoreStrategic or Co-development Partner · 1 October 2024Joint publication with ADAC Stiftung and Bertelsmann Stiftung on networked first-responder alert systems. Together they engage with expert practitioners and institutions to advance the cause of nationwide emergency response coverage.
• TU DarmstadtminorStrategic or Co-development Partner · 1 July 2024Research partnership for the project 'Ersatz fossiler durch synthetische Kraftstoffe im Motorsport' (Replacement of fossil with synthetic fuels in motorsport), studying CO2 reduction potential of up to 92% through synthetic fuels.
• Deutscher Rat für Wiederbelebung (GRC)coreStrategic or Co-development PartnerADAC Stiftung aligns its resuscitation advocacy and Monitor Reanimation with the updated guidelines of the German Council for Resuscitation (GRC), which are based on European Resuscitation Council (ERC) recommendations and represent the current scientific consensus.
• Verkehrserziehung Rheinland-PfalzminorStrategic or Co-development PartnerPartnership under the initiative #koblenzdrückt to bring resuscitation knowledge to the general population in Rhineland-Palatinate, with teacher training conducted at Bundeswehrzentralkrankenhaus Koblenz and ADAC Luftrettung Station Koblenz.
• antwortING (Köln)minorImplementation/ SI/ Consulting PartnerCologne-based consulting firm specialized in the digital development of rescue services, engaged by ADAC Stiftung to conduct the Potentialanalyse (potential analysis) of first-responder alert systems, including inventory, demand, potential, and implementation strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Malteser Hilfsdienst: German relief service of the Sovereign Order of Malta, running first-aid training, emergency medical services, and youth mobility/safety programs. Direct overlap with ADAC Stiftung in CPR training and child safety education.
• Deutsche Verkehrswacht: German traffic safety association running school-based mobility education, cyclist training, and road-safety campaigns. Directly overlaps ADAC Stiftung's Verkehrshelden and Roller Fit programs on children's traffic safety education in Germany.
• Johanniter-Unfall-Hilfe: Major German emergency services and humanitarian organization operating ambulance, air rescue, and first-aid/CPR training programs. Comparable to ADAC Stiftung in life-saving education and a key candidate partner/competitor for school-based resuscitation rollouts.
• Arbeiter-Samariter-Bund (ASB): German emergency services and social welfare organization with CPR training, first-responder programs, and youth mobility education. Comparable operational and educational scope to ADAC Stiftung's life-saving programs.
• Bertelsmann Stiftung: One of Germany's largest operating foundations, active in health, education, and social policy. Co-author with ADAC Stiftung on first-responder systems policy and comparable scale, programmatic breadth, and reliance on donation-funded research-to-policy advocacy.
• Björn Steiger Stiftung: German charitable foundation focused on emergency medical response and first-responder systems. Joint co-author with ADAC Stiftung and Bertelsmann Stiftung on the nationwide Ersthelfer-Alarmierungssysteme policy paper and direct mission overlap in cardiac-arrest bystander resuscitation.

Emerging players

• Stiftung Bildung: German foundation promoting civic education and child participation in schools. Partial overlap with ADAC Stiftung's school-based educational programs but broader thematic scope and smaller scale.

Broad incumbents

• Deutsches Rotes Kreuz (DRK): Largest humanitarian organization in Germany, offering nationwide first-aid and CPR training, emergency medical services, and youth programs. A broader incumbent in the same life-saving education space as ADAC Stiftung.

Others

• ADAC e.V. Parent automobile club and brand owner providing ADAC Stiftung with brand recognition, distribution, and air-rescue infrastructure. Legally separate but tightly linked — not a competitor but a strategic enabling entity for the foundation's reach.

Regional players

• Deutscher Rat für Wiederbelebung (GRC): German Resuscitation Council that issues guidelines and aligns ADAC Stiftung's Monitor Reanimation and advocacy. Functions as the scientific/standards authority in the foundation's core resuscitation domain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ADACStiftung
• LinkedInlinkedin.com/company/adacstiftung
• Instagraminstagram.com/adacstiftung

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ADAC Stiftung