Stiggs Brewing Company

What Stiggs Brewing Company does

Stiggs Brewing Company is a craft brewery and integrated hospitality operator founded in 2017 by Mike Castiglione in Boyne City, Michigan. The company brews craft beer on-site in a historic 1899 building (originally part of the White Timber Logging Company and later Boyne City Railroad headquarters) and operates a 30-tap taproom and restaurant featuring its own beers alongside regional Michigan microbrewery selections, paired with slow-smoked BBQ fare prepared on an offset smoker. It has expanded to a three-location model: the flagship Stiggs Brewery & Kitchen in Boyne City, the Stiggs BBQ Wagon food truck co-located at Elder Piper Brewery in Petoskey (opened 2024), and the forthcoming Stiggs Garage & BBQ Porch production facility and tasting room in Charlevoix (opening Winter 2026), which is intended to enable retail beer distribution.

The business model is multi-revenue-stream and consumer-direct. Core revenue comes from in-house taproom food and beverage sales, supplemented by off-site BBQ catering packages ($24.99-$40/person), mobile bar services via the 1967 Chevy Stiggs Beer Truck ($150 setup fee), private dining room rentals ($50-$200), an e-commerce merchandise store (apparel, spice rubs, gift cards), and experience products (Brew School at $50/person, Brewing Up Business corporate team-building at $600). In late 2025, Stiggs launched a spirits line (rum, vodka, gin, bourbon whiskey) in collaboration with Foggy Mountain Distillery, available as draft cocktails or bottles at the Boyne City taproom. Go-to-market is direct-to-consumer via the taproom, online ordering (Toast Tab, DoorDash), the Stiggs mobile app, social media, email newsletter, and earned media in Northern Michigan outlets. Target customers are craft beer enthusiasts, locals and tourists in Northern Michigan (Boyne City, Charlevoix, Petoskey), and event hosts seeking full-service catering with mobile bar capabilities.

The company is founder-owned and private, with ~6 employees including an operating owner, general manager, lead brewer, kitchen manager, taproom manager, event & catering manager, and chef. The affiliated Stiggs Feed-A-Friend 501(c)(3) nonprofit addresses community hunger relief. Core technology is conventional craft brewing with on-site production and offset-smoker BBQ cooking; integrations are limited to Toast Tab, Square, and DoorDash for ordering/POS. No public API, SDK, or AI capability is offered.

Name

Stiggs Brewing Company

Legal name

Stiggs Brewing Company

Website

https://stiggsbrewingcompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiggs Brewing Company is a craft brewery and BBQ restaurant founded in 2017 in Boyne City, Michigan, operating a 30-tap taproom, off-site catering, mobile bar, spirits line, and merchandise across Northern Michigan.

Ownership category

akta.pro rank

Product category

Craft Brewery / Brewpub

NAICS

Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub restaurant
• BBQ catering
• Taproom services
• Mobile bar services

Headquarters

HQ city

Boyne City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Taproom Restaurant Sales: In-house food and beverage sales at the Boyne City taproom, featuring 30 taps of craft beer alongside locally sourced food menu, including brunch, lunch, and dinner service.
2. Catering Services: Full-service off-site catering for weddings, rehearsal dinners, corporate events, and private gatherings, including mobile bar services with the Stiggs Beer Truck.
3. Room Rental: Rental of private dining spaces (The Brewhouse, The Vault, The Sunroom, The Stiggs Lot) for group events, with fees ranging from $50 to $200 depending on space and time.
4. Merchandise and Retail: Sale of branded merchandise including apparel (flannels, scarves, hats), swag (koozies, stickers, bottle openers), spices and dry rubs ('Butt Rub', 'Fuggle Rub'), and gift cards.
5. Off-Site Catering Packages: Pre-priced catering packages for off-site events including The 2x4 ($26.99/person), The Lumberjack Feast ($31.99/person), Taco/Slider Bar ($24.99/person), and Lumber Mill Prime Rib Dinner ($40/person).
6. Spirits and Cocktail Sales: Sale of Stiggs-branded spirits (Rum, Vodka, Gin, Bourbon Whiskey) produced in collaboration with Foggy Mountain Distillery, available at the Boyne City taproom by the draft cocktail or bottle.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Stiggs Brewing Company operates a craft brewery and BBQ-focused brewpub founded in 2017 in Boyne City, Michigan, with a 30-tap taproom where it serves on-site brewed craft beer alongside slow-smoked BBQ from an offset smoker. Its core offering combines in-house beer production and full-service restaurant dining, supported by a portfolio of related revenue lines: off-site catering, mobile bar services via a vintage 1967 Chevy beer truck, private room rentals, branded merchandise, and a spirits line (rum, vodka, gin, bourbon) launched in 2025 in collaboration with Foggy Mountain Distillery.

Product overview

Stiggs Brewing Company operates as a craft brewery and restaurant group with a multi-location model centered on its main taproom (Stiggs Brewery & Kitchen in Boyne City) opened in 2017. The portfolio includes two satellite food service operations—Stiggs Garage & BBQ Porch in Charlevoix and Stiggs BBQ Wagon in Petoskey—plus an expanding Stiggs Spirits line (rum, vodka, gin, bourbon) launched in late 2025 via a collaboration with Foggy Mountain Distillery. Core offerings combine craft beer brewed on-site with definitive BBQ fare. Ancillary revenue streams encompass catering services (on-site and off-site), mobile bar services featuring the vintage Stiggs Beer Truck, corporate and consumer brewing experiences (Brew School, Brewing Up Business), private room rentals, an online merchandise store, and the charitable Stiggs Feed-A-Friend nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• Stiggs Feed-A-Friend: 501(c)(3) nonprofit organization dedicated to creating a connected and compassionate community where hunger and hardship are met with action, empathy, and lasting solutions.
• Stiggs Spirits

Products and services

• Stiggs Brewery & Kitchen (Boyne City) Main taproom and restaurant in Boyne City featuring 30 taps of on-site brewed craft beer plus local ciders, wines, and regional Michigan microbrewery selections, paired with definitive slow-smoked BBQ from an offset smoker; serves lunch, dinner, and weekend brunch for individual consumers and walk-in guests.
• Stiggs Garage & BBQ Porch (Charlevoix) Charlevoix production facility and tasting room paired with a BBQ Porch food truck serving Stiggs BBQ for pick-up, delivery, or dine-in; intended to bring Stiggs beer to stores near Stiggs customers.
• Stiggs BBQ Wagon (Petoskey) Mobile food truck operation at Elder Piper Brewery in Petoskey offering Stiggs BBQ for pick-up, delivery (via DoorDash), and dine-in, co-located with Elder Piper beer.
• Stiggs Spirits Spirits line (rum, vodka, gin, bourbon whiskey) produced in collaboration with Foggy Mountain Distillery; available by the draft cocktail or bottle at the Boyne City taproom.
• Brew School Hands-on brewing experience at $50 per person (minimum 4 participants). Participants design a custom beer recipe, brew with the head brewer at Stiggs, enjoy two pints on brew day, and receive a howler of beer on tap day; their custom beer is featured on tap at Stiggs.
• Brewing Up Business Corporate team-building event priced at $600 for up to 20 participants. Includes custom beer design, a private Brew Day party (brewery tour, two pints per participant, appetizers), a Tap Day party, company name on Stiggs menus, social media advertising, and two custom tap handles (one for the brewery, one to take home).
• Stiggs Beer Truck (Mobile Bar) 1967 Chevy pickup mobile draft system offering Stiggs craft beer on tap for off-site events. Includes two Stiggs beers on tap via mobile jockey box with a $150 setup fee; a third beer can be added for $50. Bar types available: cash bar, open bar (per person fee), and open consumption bar (flat rate per drink post-event). Available for weddings, corporate events, graduations, and rehearsal dinners.
• Off-Site Catering Packages Full-service BBQ catering packages for off-site events including The 2x4 ($26.99/person), The Lumberjack Feast ($31.99/person), Taco/Slider Bar ($24.99/person), and Lumber Mill Prime Rib Dinner ($40/person). Features buffet or family-style setups, with additional labor, gratuity, and taxes.
• Private Room Rentals Rental of three private dining spaces at the Boyne City taproom: The Brewhouse (up to 24 guests, $100-$200 depending on time slot), The Vault (up to 12 guests, $75 flat rate; brick railroad-era room), and The Sunroom (up to 8 guests, $50 flat rate; overlooks downtown Boyne City). Room rentals are for up to 1.5 hours.
• Stiggs Online Store (Branded Merchandise) E-commerce store selling Stiggs branded merchandise including apparel (Buffalo Plaid Flannel $49, Scarf $22, Trucker Hat $29), drinkware (Koozie $4, Bottle/Can Opener $20), spice rubs ('Butt Rub' and 'Fuggle Rub' dry rubs at $12 each), stickers, and gift cards in $25-$100 denominations.

Quantifiable outcome

• Ranked as having one of the best BBQ establishments in Michigan

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Foggy Mountain DistillerycoreStrategic or Co-development Partner · 1 January 2025In late 2025, Stiggs Brewing Company began collaborating with Foggy Mountain Distillery (Boyne Falls, MI) to produce Stiggs Spirits, including Rum, Vodka, Gin, and Bourbon Whiskey. These spirits are available at the Boyne City taproom by draft cocktail or bottle purchase, expanding Stiggs' beverage portfolio beyond beer.
• Tip of the Mitt Watershed CouncilminorGTM or Marketing Partner · 1 January 2017Stiggs hosted a fundraiser for Tip of the Mitt Watershed Council on October 13, 2017, donating a percentage of sales to support clean water programming. The event included food and drink specials and door prizes from local businesses.
• Elder Piper BreweryminorChannel Partner/ Reseller/ DistributorThe Stiggs BBQ Wagon food truck is located at Elder Piper Brewery (923 Baxter Street, Petoskey). Stiggs BBQ is served alongside Elder Piper's beers, creating a co-dining experience where customers can enjoy Stiggs BBQ paired with Elder Piper beer or cider.
• Lavender Hill FarmminorStrategic or Co-development PartnerThird-party venue partner listed for groups of 25-200. Lavender Hill Farm is recommended as an external venue for events when Stiggs' on-site spaces are not suitable.
• Boyne City Veterans PavilionminorStrategic or Co-development PartnerThird-party venue partner listed for groups of 25-200. The Boyne City Veterans Pavilion is recommended as an external venue for larger events.
• Lost Woods BarnminorStrategic or Co-development PartnerThird-party venue partner listed for groups of 25-200. Lost Woods Barn is recommended as an external venue for larger events.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Founders Brewing Co. Large Michigan craft brewery with national distribution and a Grand Rapids taproom. Comparable to Stiggs as a Michigan craft beer brand with an on-premise taproom, but operating at significantly larger scale and distribution reach.
• Bell's Brewery (Bell's Brewing Company): One of Michigan's largest and most established craft breweries, now part of Lion Brewery. Comparable to Stiggs as a Michigan craft producer, but operating at vastly larger scale with broad regional and national distribution.

Direct peers

• North Peak Brewing Company: Northern Michigan brewpub in Traverse City operating multiple locations with a brewpub + restaurant model. Comparable to Stiggs in Northern Michigan geography, multi-format craft beer + food offering, and regional expansion approach.
• Stormcloud Brewing Company: Small Michigan craft brewpub in Frankenmuth combining on-site brewing with a full restaurant. Directly comparable business model — brewpub with elevated food and craft beer — at similar scale to Stiggs.
• Beards Brewery: Small craft brewery and brewpub located in Petoskey, MI — directly competing with Stiggs in the same Northern Michigan craft beer market, with a comparable on-site brewing + food model and similar scale.
• Short's Brewing Company: Michigan craft brewery in Bellaire with a flagship brewpub and a wide rotation of experimental beers. Closely comparable to Stiggs in scale, Michigan geography, brewpub-with-food model, and rotating experimental tap program.
• Jolly Pumpkin Pizzeria & Brewery: Michigan-based brewpub chain with multiple locations combining craft brewing and elevated pub fare. Comparable to Stiggs in the brewpub-with-food model, Michigan identity, and artisan-driven positioning.
• Hop Lot Brewing Company: Small Northern Michigan craft brewpub in Suttons Bay offering on-site brewed beer and food in a destination setting. Comparable to Stiggs as a small Michigan craft brewpub combining beer with on-site hospitality.
• Right Brain Brewery: Northern Michigan craft brewery and taproom in Traverse City. Comparable to Stiggs as a small Northern Michigan craft producer with a strong local brand and on-premise taproom.

Regional players

• Elder Piper Brewery: Petoskey, MI craft brewery that hosts Stiggs BBQ Wagon at its location. Adjacent comparable as a small Northern Michigan craft brewery; demonstrates how Stiggs partners with direct local craft peers rather than competing head-on in the same city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stiggsbeer
• LinkedInlinkedin.com/company/stiggs-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiggs Brewing Company