Stilform GmbH

What Stilform GmbH does

Stilform GmbH (legal entity Stilform Handels GmbH) is an Austrian sanitary ware manufacturer founded in October 2002 and headquartered in Vienna at Argentinierstraße 29, 1040 Wien. The company designs and sells a unified portfolio of bathroom fixtures organized into four product series: Serie SOHO (modern angular forms with matte ceramic finishes), Serie PARK (round forms in Mineralguss/solid surface material), Serie HIGHLINE (purist functional design), and Serie ELLE (trendy stylish design). The range spans washbasins, faucets, toilets, bathtubs, shower systems, and accessories, with proprietary features including the Whirlflush tornado-style flush, Nano-Beschichtung (nano-coating) on ceramic surfaces, a patented rimless flush system, EasyMove swiveling spout technology, a 1-Klick-Technik pop-up drain, Quick-Release WC seats, and a full-spectrum LED rain shower. Materials include Mineralguss, sanitary porcelain, and chrome-plated brass with ceramic cartridges and Neoperl aerators.

Stilform operates a direct-to-customer sales model combined with a two-stage distribution channel, supported by logistics centers in Salzburg and Bavaria for rapid fulfillment. The customer base spans luxury hospitality (Le Meridien, Veltins, unnamed luxury hotels and resorts), real estate and residential development (Signa, Bavaria, residential developers), the marine/yacht sector (international motor yacht companies), and the trade channel (plumbers, installers, architects, planners, end consumers). Products are exported to 45+ countries with Germany as the primary external market, and the company offers a 15-year minimum spare parts guarantee from a dedicated spare parts warehouse.

Commercially, the company runs a direct e-commerce storefront at stilform.de, maintains active social channels (Facebook, LinkedIn, Instagram, WhatsApp Business), and participates in industry trade shows including ISH Frankfurt, Design District Vienna, ICFF NYC, and Wohnen & Interieur. Revenue is generated primarily through hardware sales at net prices plus VAT and shipping, supplemented by after-sales spare parts and service. The firm is privately held and managed by founder Ashkan Keyhan Rad (Geschäftsführer/Managing Director), with no disclosed external investors, parent company, subsidiaries, or funding rounds. Awards include the iF Design Award 2020 for the Regendusche XXL PARK 60x60cm and inclusion in the Falstaff Living Top 10 Designshops for Bathrooms and Spa in 2023.

Name

Stilform GmbH

Legal name

Stilform Handels GmbH

Website

https://stilform.de

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Stilform GmbH is an Austrian sanitary ware manufacturer founded in 2002, designing and selling premium bathroom fixtures (faucets, washbasins, toilets, bathtubs, shower systems) across four branded series via direct e-commerce, two-stage distribution, and exports to 45+ countries.

Ownership category

akta.pro rank

Product category

Sanitary Ware / Bathroom Fixtures

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYIMADALAA

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures)

Industrials, Manufacturing & Construction/Building Materials & Products/Plumbing Fixtures & Piping Products

Keywords

• Bathroom sanitary ware
• Luxury bathroom fixtures
• Designer faucets and fittings
• Mineral cast bathtubs
• Premium washbasins and toilets

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Sanitary Hardware Sales: Primary revenue from direct sale of sanitary products including faucets, washbasins, bathtubs, WCs, shower systems, and accessories. Products are sold at net prices plus VAT and shipping costs. The company operates on a two-stage distribution model with direct sales to customers and logistics fulfillment from Austria and Germany.
2. Spare Parts & After-sales Service: Stilform maintains a large spare parts warehouse guaranteeing availability of individual parts for at least 15 years. Spare parts include everything from smallest screws to cartridges, generating additional revenue from after-sales service and replacement parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Stilform GmbH designs and manufactures premium bathroom sanitary ware, including washbasins, faucets, bathtubs, rimless toilets, shower systems, bidets, and bathroom accessories, organized into four signature series (SOHO, PARK, HIGHLINE, ELLE). Products are made from Mineralguss (solid surface), sanitary porcelain, and chrome-plated brass, and are sold directly to end consumers via e-commerce and through trade channels serving architects, installers, developers, and luxury hospitality projects.

Product overview

Stilform GmbH is an Austrian bathroom products company founded in October 2002 in Vienna, specializing in high-quality sanitary ware products. The company offers a unified portfolio of bathroom fixtures organized into four distinct product series: Serie SOHO (modern angular design with matte finishes), Serie PARK (timeless round forms with mineral casting), Serie HIGHLINE (purist functionality), and Serie ELLE (trendy stylish design). Product categories include washbasins (various sizes and finishes), faucets/armatures (washbasin, bathtub, bidet, shower), toilets (rimless wall-mounted WCs with patented flushing), bathtubs (freestanding mineral casting), shower systems (shower panels, rain showers, columns), and accessories (drain valves, shower hoses, bidet hand showers, shower stools). The company sells directly to customers with logistics centers in Salzburg and Bavaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie SOHO Bathroom product line featuring angular forms with subtle rounding for modern, straight-lined design. Includes faucets, washbasins, toilets, bidets, and bathtubs available in schwarz-matt (black matte) and weiß-matt (white matte) finishes, targeted at consumers seeking design-forward bathroom fixtures.
• Serie PARK Product series characterized by filigree, timeless beauty with round forms of striking simplicity. Includes faucets, washbasins, and bathtubs made of mineral casting (Mineralguss), available in chrome and matte black finishes, including the iF Design Award-winning XXL rain shower.
• Serie HIGHLINE Product series reduced to pure functionality with a purist design approach. All faucets made from high-quality brass with ceramic cartridges, Neoperl aerators, and stainless steel plates for long durability.
• Serie ELLE Product series featuring trendy design suited for clean and stylish bathroom interiors. Bathtub, shower, washbasin, and bidet faucets equipped with silent-quality cartridges and Neoperl aerators, made of chrome-plated brass.
• Duschhocker BROOKLYN Shower stool made of high-quality mineral casting (Mineralguss) with white color finish, dimensions 400 x 300 x 425 mm, article number HO-B.
• Badewannen Armatur – Schwenkbarer Auslauf SOHO Bathtub faucet with swivel spout from the SOHO series. Features single-lever mixer, EasyMove swiveling spout technology, installation box included, and M24x1 air aerator; article number FA-S01-1.
• Badewannenarmatur HIGHLINE Bathtub faucet from HIGHLINE series with single-lever mixer, Sedal ceramic cartridge, and 170mm projection; article number BW-H01.
• Bidet SOHO Bidet from the SOHO series. Includes Quick-Fix mounting set (EN 997), dimensions 540 x 368 x 250 mm; article number B5006.
• Soho Hänge WC ohne Unterspülrand, Weiß Hochglanz Wall-mounted toilet without rim with splash guard. Features patented flush technology, nano-coated surface, water-saving system 3/4.5 liters; available in Compact and Standard sizes; article number WC2040-WG.
• Waschbecken SOHO 48×37 cm in Brilliant Weiß Washbasin from the SOHO series without overflow, dimensions 480 x 370 x 130 mm, extra thin rim, made of sanitary porcelain with nano-coated surface; article number WB-58.
• Waschbecken SOHO 40×40 cm in Brilliant Weiss Washbasin from the SOHO series with overflow, dimensions 400 x 400 x 140 mm, made of mineral casting (Mineralguss); article number WB-55A.
• Waschbecken SOHO 71×42 cm in Brilliant Weiß Large washbasin from the SOHO series with dimensions 710 x 425 x 135 mm; article number WB-427.
• Brausegarnitur SOHO Shower set from the SOHO series including shower hose, wall elbow, and hand shower with integrated backflow preventer and G 1/2 inch connection; article number HB-H02B.
• Abfluss Waschtisch Ablauf Pop Up Ventil in Chrom Pop-up drain valve with 1-click technology, available with or without overflow, DIN standard dimensions, chrome finish; article number x005-c.
• Brauseschlauch Silver 150 cm Shower hose made of high-quality plastic with silver glossy metallic look, EasyClean surface, kink/scratch/twist protection, and twist cone for twist-free function; article number 295L.
• Brausestange SOHO 2.0 in Chrom Shower bar from SOHO 2.0 series. Made of solid brass with direct water connection, chrome finish, total height 600 mm; article number BS-H02.
• Design WC/Bidet Handbrause Bidet hand shower made of solid brass with high-gloss chrome finish, button control operation, 1/2 inch water connection for all standard shower hoses; article number BB-05.
• Design WC/Bidet Handbrause Komplettset – Rund Complete bidet hand shower set with mixer unit (ceramic cartridge), recessed installation box, bidet shower and hose, 1/2 inch connection; article number BB-01.
• WC Serie Soho 3.0 New wall-mounted toilet series launched in 2023 in trend colors Schwarz Matt (Black Matte) and Weiß Matt (White Matte), extending the SOHO series.
• Regendusche XL SOHO 2.0 Rain shower head launched in 2023 in Schwarz Matt and Chrom finishes, extending the SOHO series.
• Regendusche XXL PARK 60 x 60 cm Rain shower head measuring 60x60cm with full spectrum LED lighting for wellness experience, awarded the iF Design Award 2020.

Quantifiable outcome

• Water-saving: 3/4.5 liter dual-flush system
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ISH FrankfurtcoreOthers · 1 March 2023ISH (Internationale Sanitär- und Heizungsmesse) is the world's leading trade fair for responsible water technologies. Stilform participates in ISH Frankfurt annually to showcase products, connect with international customers, and build business relationships. The fair provides exposure to industry professionals from worldwide markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grohe: Grohe (LIXIL) is Europe's largest manufacturer of kitchen and bathroom fittings, including faucets, showers, and installation systems. It is the most direct competitor to Stilform in premium European bathroom fixtures and is a key benchmark for design, technology, and channel reach.
• Hansgrohe: Hansgrohe is a German premium manufacturer of showers, shower systems, and bathroom faucets, with brands Axor and Hansgrohe. It is a direct competitor to Stilform in the same premium European sanitary category, particularly in showers and design-led fittings.
• Duravit: Duravit is a German manufacturer of designer bathroom ceramics, bathtubs, and wellness products. It directly overlaps Stilform's washbasin, bathtub, and bidet ranges in the premium segment and competes for the same architects and developers.
• Villeroy & Boch: Villeroy & Boch is a long-established German/European premium brand for bathroom ceramics and wellness. Its product range and design-led positioning are directly comparable to Stilform's SOHO, PARK, HIGHLINE, and ELLE series.
• Ideal Standard: Ideal Standard is a European manufacturer of bathroom and sanitary solutions across the mid-to-premium segment. It competes with Stilform in commercial and residential bathroom fittings, with comparable distribution across DACH and the wider EU.
• Laufen: Laufen (part of the Roca Group) is a Swiss premium manufacturer of bathroom ceramics and bathtubs. It is directly comparable to Stilform in design-led sanitary ware, particularly washbasins and bathtubs aimed at hospitality and premium residential.
• Bette: Bette is a German premium manufacturer of bathtubs, shower trays, and washbasins made from steel/enamel and similar high-end materials. It directly overlaps Stilform's premium Mineralguss and porcelain bath and shower ranges in the DACH market.
• Alape: Alape is a German premium manufacturer of glazed steel washbasins and bathroom solutions, known for design collaborations. It is a close peer in the premium washbasin and bathroom segment where Stilform competes with its SOHO and PARK series.
• Vola: Vola is a Danish premium manufacturer of design-led bathroom fittings and faucets, with a strong presence in luxury hospitality and high-end residential. Its design-first positioning and project-based distribution are closely comparable to Stilform's premium go-to-market model.

Broad incumbents

• Kohler: Kohler is a US-based global manufacturer of kitchen and bath products, including faucets, ceramics, showers, and smart bathroom tech. It is a broad incumbent in the same category as Stilform, with vastly greater scale and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stilformbathrooms
• LinkedInlinkedin.com/company/stilform-gmbh
• Instagraminstagram.com/stilform_austria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stilform GmbH