The Stingray Allstars Virginia

What The Stingray Allstars Virginia does

The Stingray Allstars Virginia is a privately held cheerleading and tumbling instruction facility headquartered in Ashburn, Virginia, operating a 15,000 sq ft training center at 44600 Guilford Dr Suite 120 with a secondary location in Manassas, VA. The facility is part of the broader Stingray Allstars brand founded in Atlanta, Georgia in 2002, and serves Northern Virginia including Loudoun, Fairfax, Prince William, Prince Georges, Jefferson, Frederick, and Arlington counties. Core programs include progressive cheerleading classes (Tiny through Senior, ages 3-18), tumbling instruction from Beginner through Advanced levels, competitive team programs (Tinys, Full Year, Summit, and Worlds levels), half-year seasonal teams, private lessons, open gym sessions, and seasonal camps and clinics. Specialized offerings include the Legends Program for athletes with special needs ages 8-22, choreography and coaches training services for schools and rec leagues, team training clinics, field trips for schools and homeschool groups, gym rental, and an online ProShop for merchandise.

The business model combines recurring subscription revenue from monthly classes (approximately $60/month) and team tuition with one-time payments from camps ($85-$220), private lessons, open gym sessions ($15), tryout fees ($100), and custom professional services. Customers register through a Jackrabbit Class online portal, and the organization markets through Facebook, Instagram, Twitter, email newsletters, and community outreach including partnerships with over 100 schools and organizations across the region. The competitive program has earned 7 paid bids to the Cheerleading World Championships, and the staff includes USASF-credentialed coaches with experience from elite programs. The company is founder/owner-operated with no disclosed external investment, venture capital, or institutional backing.

Name

The Stingray Allstars Virginia

Legal name

The Stingray Allstars

Website

https://stingrayallstarsva.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stingray Allstars Virginia is a privately held cheerleading and tumbling gym in Ashburn, Virginia with a second location in Manassas, serving youth athletes ages 3-22 across Northern Virginia through classes, competitive teams, camps, and specialized programs including the Legends special-needs program.

Ownership category

akta.pro rank

Product category

Cheerleading and Tumbling Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Cheerleading instruction
• Tumbling classes
• Competitive cheer teams
• Youth athletic training
• Sports facility services

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cheer and Tumbling Classes: Weekly recurring classes for cheerleading, tumbling, jumps, and flexibility training. Classes are offered year-round with monthly tuition fees ranging from $60 for standard classes.
2. Team Programs: Full-year and half-year competitive cheerleading team programs with tuition fees. Tryout fees apply for team placement.
3. Half Year Teams: Six-month competitive cheer programs running November through April, offering a cost-effective alternative to full-year commitment.
4. Camps and Clinics: Summer camps and specialty clinics including Youth/Junior Cheer Camp ($195), Intro to Tumble Camp ($220), Tumble Clinics ($85 per session), Flexibility Camp, and High School Tryout Prep Camp.
5. Private Lessons: One-on-one individualized instruction in tumbling (all levels), jumps, and stretching. Single session bookings with 24-hour cancellation policy.
6. Open Gym: Supervised training sessions for $15 per session for non-team members, free for Stingray Allstars Virginia Members on the 25-26 season.
7. Team Training and Choreography Services: Customized team training, stunt clinics, and routine choreography services for schools, rec leagues, and other cheerleading teams. Pricing varies based on custom requirements.
8. Proshop: Online proshop for cheerleading merchandise and equipment sales through a third-party affiliate platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Stingray Allstars Virginia operates a 15,000 sq ft cheerleading and tumbling training facility in Ashburn, VA (with an additional location in Manassas), delivering progressive cheer and tumble instruction, competitive all-star cheer teams, seasonal camps and clinics, private lessons, and an inclusive program for special-needs athletes. The company also provides professional services including team training, choreography, and coaches training for schools, rec leagues, and other cheer programs.

Product overview

The Stingray Allstars Virginia is a cheerleading and tumbling gym offering a comprehensive suite of instructional programs and competitive team opportunities. The core offerings include progressive cheerleading classes (Tiny through Senior), tumbling instruction (Beginner to Advanced), and competitive team programs (Tinys, Full Year, Summit, and Worlds levels). Additional services include private lessons, open gym sessions, seasonal camps and clinics, and specialized programs such as the Legends Special Needs Program. The organization also provides professional services including choreography, coaches training, team training, and field trips, as well as facility rental options at their Ashburn and Manassas locations. A retail ProShop offers merchandise and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Legends Program: A cheerleading program designed for male and female athletes with special needs from ages 8 to 22, offering team participation and competition opportunities.

Products and services

• Cheer Classes Weekly cheerleading instruction programs including Tiny Cheer (ages 3-5), Mini Cheer (ages 5-8), Cheer 101 Youth/Junior (ages 9-14), and Stunt Classes covering tumbling, stunting, motions, jumps, and dance fundamentals for youth athletes.
• Tumble, Jump & Flexibility Classes Progressive tumbling instruction from Beginner through Advanced levels covering walkovers, handsprings, layouts, and twists, plus dedicated Jump Classes and Flyer Flexibility Classes for athletes of all skill levels.
• Full Year Team Cheerleading Competitive all-star cheer teams including Tinys (exhibition/competitive), Full Year (prep/novice divisions, 4-6 hours/week), Summit Full Year (Elite/International tiers, 6 hours/week), and Worlds (highest competitive level for national/world championships).
• Half Year Team Cheerleading Six-month competitive cheer program running November through April with reduced commitment and expense compared to full-year teams, competing locally in 3-4 one-day events.
• Private Lessons Individualized one-on-one instruction in tumbling (all levels), jumps, and stretching with flexible scheduling and personalized coaching.
• Open Gym Supervised unstructured training time for athletes and stunt groups to practice skills, held Fridays 5:30-8:00pm; $15 per session for non-members and free for team members.
• Camps & Clinics Seasonal programs including Youth/Junior Cheer Camps, Introduction to Tumbling Camp, High School Tryout Prep Camp, Flexibility Camp, and Tumble Intensity Camps organized by skill level.
• Legends Special Needs Program Cheerleading program designed for male and female athletes with special needs ages 8-22, offering team participation, community performances, and instruction in motions, jumps, stunting, dancing, and tumbling.
• Choreography Services Custom competition routine choreography for high school and all-star teams, provided by experienced choreographers with over a decade of industry expertise.
• Coaches Training Professional development services for all-star gyms, schools, and rec league programs covering safety, tumbling, stunting, and spotting techniques from beginner through advanced levels.
• Team Training Customized team clinics for rec leagues, schools, all-star teams, and college teams covering stunts, pyramids, jumps, motions, and tumbling, including Stunt Clinics, Custom Clinics, and All Star Tumbling Clinics.
• Field Trips 90-minute educational field trips for daycares, preschools, parent organizations, elementary schools, and homeschool programs featuring private instruction, tumbling, trampolines, foam pits, and teamwork activities.
• Gym Rental Rental of Ashburn and Manassas facilities for regular or one-time use by external groups and organizations.
• Stingray ProShop Online retail store offering cheerleading merchandise, apparel, and equipment for Stingray Allstars members and customers via an affiliate platform.

Quantifiable outcome

• 7 paid bids to the Cheerleading World Championships
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cheer Athletics: One of the most decorated all-star cheerleading gyms in the U.S., based in Dallas/Fort Worth. Directly comparable as a large, multi-program, elite-competitive cheer facility offering classes, teams, and choreography with a similar full-year-to-Worlds team tier structure.
• Cheer Extreme: Multi-location all-star cheer brand with programs across multiple states. Highly comparable multi-gym operator offering similar tiered team structure, elite coaching, and competitive track record including Summit and Worlds bids.
• The California Allstars (CALI Allstars): Elite all-star cheer program headquartered in Southern California. Direct peer offering beginner-through-Worlds team tiers, tumbling instruction, and choreography at the highest competitive level with extensive branded sub-teams.
• East Celebrity Elite: Multi-location all-star cheer program based in the Northeast U.S. Comparable in tiered team offerings, tumbling instruction, choreography services, and elite-tier Worlds/Summit competitive teams.
• Spirit of Texas: Texas-based all-star cheer organization with multiple locations, offering classes, teams, and choreography across all competitive levels. Comparable in scope, multi-program offering, and elite competition track record.
• Top Gun All Stars: Memphis-based elite all-star cheer program with a long-standing reputation for producing national and world champions. Direct peer in competitive team structure, training philosophy, and elite-tier program design.
• World Cup Cheer & Dance: Multi-location all-star cheer and dance gym with a strong competition track record including paid Worlds bids. Comparable program breadth (classes, teams, choreography, camps) and competitive positioning.
• Woodlawn Allstars: Established all-star cheer gym with a long history of producing elite competition teams. Comparable in team tier structure, choreography expertise, and competitive positioning at the Summit and Worlds level.

Broad incumbents

• The Stingray Allstars Atlanta (Parent Brand): Founding location of the Stingray Allstars brand established in 2002. Operates as a larger multi-program network with the same brand DNA, team tier structure, and competitive reputation that the Virginia location extends.

Regional players

• Maryland Twisters (FAME Twisters / Twisters Allstars): Elite all-star cheer gym based in Maryland, just outside the DMV region. Closest geographic peer with similar tiered team structure and reputation for Worlds-level competition, competing for the same athlete pool across the DC metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LetsGoRaysVa
• Facebookfacebook.com/stingrayallstarsva
• Instagraminstagram.com/LetsGoRays_Virginia
• LinkedInlinkedin.com/company/the-stingray-allstars-virginia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stingray Allstars Virginia