Send The Light Distribution, LLC.
Send The Light Distribution is a solo-operated US software company selling 'Answers,' a $29 desktop application for Mac and Windows that creates help documents, FAQs, and help books via a freemium, direct-to-consumer model targeting individual developers and small organizations.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Send The Light Distribution, LLC. does
Send The Light Distribution, LLC. is a privately-held, single-operator software company based in Elizabethton, Tennessee, that develops and distributes 'Answers,' a desktop application for authoring help documents, FAQ pages, and help books. The product is a native application available for both macOS and Windows, built around a content-based authoring model that automatically handles link maintenance, page organization, and file management, with a WYSIWYG editor supporting drag-and-drop images, raw HTML, and rich text formatting. Users select from bundled themes or a blank template and export to multiple formats including static HTML (compatible with Apple Help Indexer and Windows Compiled Help), PHP arrays, jQuery-animated pages, collapsible accordions, and classic anchor-tag FAQs.
The business model is a freemium, direct-to-consumer model: the free version provides full functionality for basic HTML and classic anchor-tag exports with no nag screens or feature gating, while the Pro version sells for a one-time $29 perpetual license that unlocks PHP, jQuery-animated, and collapsible exports, custom CSS, meta tag editing, and removal of linkback attribution. Payment is processed exclusively through PayPal on the company website, with instant email delivery of activation codes. Distribution is entirely direct — no app store, reseller, or channel partner presence — and the sole go-to-market channel is the stl-distribution.com website. The company is operated as a solo proprietorship by founder Tim Parnell, who serves as developer, support contact, and owner; there is no institutional investment, no formal employee count, and no disclosed revenue.
The product targets individual developers, small website owners, and small organizations creating help documentation, FAQs, or internal knowledge bases without coding expertise. Beyond a series of iterative maintenance releases (v1.0 through v1.1.8), the company has shown no product expansion, no pricing tier changes, no geographic expansion, and no AI capability development. The website also hosts anomalous Russian-language tourism content, suggesting possible neglect or third-party SEO manipulation.
Send The Light Distribution, LLC. firmographics
Firmographics- Name
- Send The Light Distribution, LLC.
- Legal name
- Send The Light Distribution, LLC.
- Website
- https://stl-distribution.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Send The Light Distribution is a solo-operated US software company selling 'Answers,' a $29 desktop application for Mac and Windows that creates help documents, FAQs, and help books via a freemium, direct-to-consumer model targeting individual developers and small organizations.
- Ownership category
- akta.pro rank
Send The Light Distribution, LLC. industry classification
Industry- Product category
- Help Authoring Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- PC/Desktop Software Stores (BPAMADAB)
- akta.pro secondary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
Keywords
Send The Light Distribution, LLC. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Free Version Distribution: Free version provides full functionality for basic help document creation. Users can export to Static HTML and Classic Anchor Tag formats at no cost. No nag screens or limitations on questions/categories. Revenue generated indirectly by converting free users to Pro.
- Pro License Sales: One-time purchase of $29 for Pro license. Unlocks PHP export, animated page transitions, jQuery loading, collapsible HTML, custom CSS editing, meta tag editing, custom file names, and removal of linkback attribution. Payment processed via PayPal with instant email delivery of activation code.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Version - Full help document creation with basic exports |
| One time/ perpetual license | Pay-as-you-go | Pro Version - Advanced export options and customization |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Send The Light Distribution, LLC. product offering
Product offeringCore offering
Send The Light Distribution, LLC. develops and sells "Answers," a desktop help document authoring application for Mac and Windows. The free version lets users create help books, FAQs, and documentation exportable to static HTML, classic anchor tags, and Windows Compiled Help (.chm), while the Pro version ($29 one-time license) adds PHP export, animated page transitions, jQuery loading, collapsible accordion-style exports, and additional customization options.
Product overview
Send The Light Distribution, LLC. offers Answers, a desktop help document creation application available in Free and Pro versions. The Free version provides HTML export, classic anchor tag FAQ creation, and Windows Compiled Help (.chm) output. Answers Pro ($29 license) adds PHP website export, animated page transitions, collapsible accordion-style exports, and jQuery-based dynamic page loading. Both versions share the same WYSIWYG editor, theme system, and core functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Answers: Help document creation software that allows users to create help books, FAQs, and documentation with various export options including HTML, PHP, and animated outputs. Available in free and Pro versions ($29).
Products and services
- Answers (Free Version) A free desktop help document authoring tool for Mac and Windows that creates Help Books and FAQ pages through a content-based approach, supporting HTML export, Apple Help Indexer integration, and Windows Compiled Help (.chm) format. Targeted at developers, website owners, and small organizations needing quick, no-code help documentation.
- Answers Pro The paid Pro version of Answers sold as a one-time $29 license, unlocking advanced export options including PHP websites, animated page transitions, jQuery page loading, collapsible accordion-style exports, custom CSS editing, meta tag editing, custom file names, and removal of linkback attribution. Targeted at users who need dynamic web-based help output beyond static HTML.
Quantifiable outcome
- Create help documents in a few minutes using content-based approach
- +1 more outcomes
Companies that use Send The Light Distribution, LLC.
Customer profileSegments3 records
Ideal customer profiles3 records
Send The Light Distribution, LLC. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Send The Light Distribution, LLC. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Send The Light Distribution, LLC. competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Send The Light Distribution, LLC. social profiles
Digital presenceSend The Light Distribution, LLC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Send The Light Distribution, LLC. leadership team
Management profileNumber of profiles
Profiles1 record
Send The Light Distribution, LLC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Send The Light Distribution, LLC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Send The Light Distribution, LLC.
What does Send The Light Distribution, LLC. do?
Send The Light Distribution, LLC. develops and sells "Answers," a desktop help document authoring application for Mac and Windows. The free version lets users create help books, FAQs, and documentation exportable to static HTML, classic anchor tags, and Windows Compiled Help (.chm), while the Pro version ($29 one-time license) adds PHP export, animated page transitions, jQuery loading, collapsible accordion-style exports, and additional customization options.
Is Send The Light Distribution, LLC. a public or private company?
Send The Light Distribution, LLC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Send The Light Distribution, LLC. founded?
Send The Light Distribution, LLC. was founded in 2014. It employs 11 to 50 people.
How does Send The Light Distribution, LLC. make money?
Two revenue lines are on record. Free Version Distribution is the primary driver. The others are pro License Sales.
Does Send The Light Distribution, LLC. have an API?
No public API is recorded for Send The Light Distribution, LLC..
What industry is Send The Light Distribution, LLC. in?
Send The Light Distribution, LLC.'s product category is Help Authoring Software. Its primary akta.pro industry code is BPAMADAB, PC/Desktop Software Stores, with a secondary code of BPAMAJAF, Self-Publishing & Author Platforms. Its NAICS code is 51321 and its SIC code is 7372.