The Argo

What The Argo does

The Argo is the independent student-run newspaper of Stockton University, operating continuously since 1971 from the Stockton campus in Galloway, New Jersey. The publication produces 24 issues per year covering Stockton News, Campus Life, Sports, Entertainment, and opinion content ("Your Voice"), staffed by approximately 18 student contributors and editors under a student-controlled corporate entity (The Argo Corporation). In recent years the publication has added specialized verticals Argo Eats (food and restaurant reviews) and Career Corner (career advice produced in partnership with Stockton's Career Education & Development Center), broadening beyond traditional campus news.

The Argo is structured as a privately held New Jersey corporation explicitly independent from Stockton University. Revenue is generated almost exclusively through advertising, sold manually by a Business Manager via a dedicated Gmail address; pricing is not publicly disclosed. Distribution combines a WordPress-based website (stocktonargo.com), an active social media footprint across Facebook, Twitter/X, Instagram, LinkedIn, and YouTube, and physical print copies placed across the Stockton campus, reaching a potential audience of over 8,700 students and 250+ student organizations.

The Argo is not a technology product company. It has no disclosed use of AI, APIs, mobile applications, or proprietary platform infrastructure beyond standard WordPress, no outside investors, no parent company, and no subsidiaries. The organization is a mission-driven, small-scale student media operation rather than a scalable commercial enterprise, with editorial leadership rotating annually as students graduate.

Name

The Argo

Legal name

The Argo Corporation

Website

https://stocktonargo.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The Argo is the independent student-run newspaper of Stockton University, founded in 1971. It produces 24 issues annually covering campus news, sports, entertainment, and opinion content for the university's 8,700+ students, generating revenue exclusively through local advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Galloway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The Argo generates revenue through advertising. The advertising page mentions that 'Advertising with the Argo, Stockton University's independent student newspaper, puts you in touch with a large student body' and mentions new opportunities for online exposure. Advertisements are submitted via email to [email protected].

Distribution channels2 records

Marketing channels6 records

Core offering

The Argo is an independent student-run newspaper serving Stockton University, operating as The Argo Corporation separate from the university. It publishes 24 print issues per year and maintains a continuous digital news presence covering news, opinion, sports, and lifestyle content for the campus community.

Product overview

The Argo is a single unified product — an independent student-run newspaper serving Stockton University since 1971. The publication produces 24 issues annually and operates as a WordPress-based digital news platform. Its portfolio includes the core newspaper product covering news, sports, entertainment, and opinion content, along with specialized vertical sections: Argo Eats (foodie community reviews) and Career Corner (career advice and internship features).

Differentiator

Problem solved

Functional benefit

Products and services

• The Argo Newspaper
• Argo Eats
• Career Corner

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Harvard Crimson: Independent daily student newspaper at Harvard University, founded 1873. Closely comparable business model of advertising-supported, student-run editorial operation covering campus news, sports, and opinion.
• The Cornell Daily Sun: Independent student-run daily newspaper at Cornell University. Comparable business model with advertising revenue, student editorial leadership, and a print + digital distribution footprint.
• The Yale Daily News: Independent daily student newspaper at Yale University. Directly comparable as a campus newspaper with similar print + digital distribution, advertising revenue model, and student editorial control.
• The Daily Pennsylvanian: Independent student newspaper at the University of Pennsylvania. Directly comparable in advertising-supported business model, student-run editorial structure, and multi-channel content distribution.
• The Daily Princetonian: Independent student-run daily newspaper at Princeton University. Directly comparable as a campus newspaper with similar advertising-supported revenue model, editorial independence from the university, and multi-channel digital distribution.
• The Daily Northwestern: Independent student-run newspaper serving Northwestern University. Closely comparable in scale, advertising-supported business model, and editorial independence from the host university.
• Columbia Daily Spectator: Independent student newspaper at Columbia University, founded 1877. Directly comparable as a long-running student-run newspaper covering campus news, sports, and opinion with advertising-supported revenue.
• The Brown Daily Herald: Independent student newspaper at Brown University. Comparable as an advertising-supported, student-run newspaper with similar editorial independence, multi-channel distribution, and campus-focused coverage.
• The Michigan Daily: Independent student newspaper at the University of Michigan. Directly comparable in mission (independent student journalism), revenue model (advertising), and multi-channel digital + print distribution.
• The Stanford Daily: Independent student-run newspaper at Stanford University operating on an advertising-supported model. Highly comparable structure: student staff, multi-channel distribution, and editorial independence from the university administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stocktonargo
• Facebookfacebook.com/StocktonArgo
• LinkedInlinkedin.com/company/the-argo
• Instagraminstagram.com/stocktonargo
• YouTubeyoutube.com/@theargo1797

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Argo