Stoddards Range and Guns

What Stoddards Range and Guns does

Stoddards Range and Guns is a specialty firearms and outdoor retailer operating as part of the broader Freedom Outdoors brand, headquartered at 11947 Veterans Memorial Hwy, Douglasville, GA. The firm was founded in 2012 and per firmographic data has 17 employees. The affiliated network comprises four retail and indoor shooting range locations: Virginia Beach, VA; Richmond, VA; Midtown Atlanta, GA; and Douglasville, GA.

The business operates an integrated retail, range, and training model. Retail offerings span firearms (handguns, rifles, shotguns, revolvers, muzzleloaders, rimfire, suppressors and NFA items, used guns), ammunition (pistol, rifle, rimfire, shotshell, blackpowder/reloading), optics and scopes, holsters, gun storage, cleaning supplies, hunting gear and clothing (Browning, Drake, Nomad), archery equipment, game/trail cameras, and self-defense tools. Each location features an indoor shooting range with online lane reservations, concealed carry and other training classes, recurring membership programs, NFA certification (Virginia Beach), and FFL transfer services for online firearm purchases. The technology stack is built on a BigCommerce e-commerce storefront that supports ship-to-me, in-store pickup, and location-based inventory browsing.

The company monetizes through multiple revenue streams: hardware sales (firearms, ammunition, hunting and archery gear, apparel), professional services (lane rentals and training classes), and subscription/recurring memberships at each location. Marketing relies on email capture (with a 10%-off first-purchase offer), organic Facebook and Instagram presence, a content blog, and the e-commerce site. Customer financing is offered through a partnership with Credova. Pricing is not publicly disclosed; firearms and service pricing is available in-store or by contact. The customer base is entirely consumer/individual, segmented into shooting enthusiasts, hunters, archery enthusiasts, and private event organizers.

Name

Stoddards Range and Guns

Legal name

Freedom Outdoors

Website

https://stoddardsguns.com

Company type

Private

Operating status

Operating

Short description

Stoddards Range and Guns, operating as Freedom Outdoors, is a firearms, ammunition, hunting, and archery retailer with four retail-and-range locations across Virginia and Georgia, serving individual shooting enthusiasts, hunters, and archery users through in-store sales, e-commerce, indoor ranges, classes, and memberships.

Ownership category

akta.pro rank

Product category

Firearms and Shooting Sports Retail

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMABAK

Hunting, Shooting Sports & Archery Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYEDAOAMAN

Firearms, Range Safety & Less-Lethal Weapons Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

Keywords

• Firearms retail
• Shooting range services
• Ammunition sales
• Hunting gear retail
• Concealed carry training

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Firearms and Accessories Sales: Retail sales of firearms including handguns, rifles, shotguns, rimfire, muzzleloaders, revolvers, and suppressors/NFA items. Also includes ammunition (pistol, rifle, rimfire, shotshell, blackpowder/reloading), optics, scopes, holsters, gun storage, cleaning supplies, and firearm accessories.
2. Ammunition Sales: Sales of various ammunition types including pistol, rifle, rimfire, shotshell, and blackpowder/reloading supplies.
3. Hunting and Outdoor Gear: Sales of hunting clothing, optics, binoculars, rangefinders, game cameras, decoys, game calls, tree stands, knives, flashlights, and axes.
4. Archery Equipment: Sales of arrows, bows, targets, and archery accessories.
5. Shooting Range Services: Lane rental for shooting practice at indoor shooting ranges. Customers can reserve lanes online for individual practice sessions.
6. Training and Classes: Educational classes including beginner concealed carry classes, private events, and training programs. Also offers NFA certification.
7. Membership Programs: Recurring membership offerings at each location providing benefits such as lane reservations, discounted rates, and exclusive access.
8. Clothing and Apparel: Sales of hunting clothing, t-shirts, hats, caps, and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Freedom Outdoors (DBA Stoddards Range and Guns) operates four physical retail showrooms co-located with indoor shooting ranges across Virginia Beach VA, Richmond VA, Douglasville GA, and Midtown Atlanta GA. It sells firearms, ammunition, optics/scopes, gun storage, firearm accessories, holsters, gun cleaning supplies, hunting gear and clothing, archery equipment, tools/self-defense items, and apparel, and offers range lane rentals, firearms training classes (including concealed carry), per-location membership programs, NFA certification (Virginia Beach), and FFL transfers for online firearm purchases.

Product overview

Freedom Outdoors is a multi-location firearms, ammunition, hunting, archery, and outdoor gear retailer operating shooting ranges in Virginia Beach VA, Douglasville GA, Midtown Atlanta GA, and Richmond VA. The product portfolio centers on firearms (handguns, rifles, shotguns, revolvers, muzzleloaders, NFA items) and ammunition, complemented by hunting gear (optics, clothing from Browning/Drake/Nomad, tools, cameras), archery equipment (arrows, bows, targets), and general outdoor clothing. The company operates indoor shooting ranges at all four locations offering lane reservations, training classes including concealed carry, and membership programs. Services include NFA certification (Virginia Beach) and FFL transfers for online firearm purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Shooting Center: Shooting center brand for Douglasville, GA and Midtown Atlanta locations

Products and services

• Firearms

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Range USA: Multi-state indoor shooting range operator with retail firearms sales and training classes. Closely mirrors Freedom Outdoors' retail + range + training integrated model, making it the most direct comparable.
• MidwayUSA: Direct-to-consumer firearms, ammunition, reloading, and shooting accessories retailer. Comparable on product breadth and customer base, though predominantly online rather than brick-and-mortar.
• Palmetto State Armory: Online-direct firearms and ammunition retailer with a strong consumer brand. Competes for the same firearms and ammo shopper, particularly on price and selection, though it lacks a physical showroom and range.
• Cheaper Than Dirt: Online firearms, ammunition, and shooting accessories retailer. Comparable on assortment and customer base, though it operates strictly online rather than in physical showrooms.
• BudsGunShop.com: Large online firearms and ammunition retailer with FFL transfer network. Comparable on product mix and firearms-focused customer base, though it operates primarily online.

Broad incumbents

• Bass Pro Shops: Largest U.S. outdoor retailer selling firearms, ammunition, hunting gear, and archery across superstores. Operates as a broad incumbent rather than a range-focused specialist, but overlaps heavily on product categories.
• Academy Sports + Outdoors: Regional sporting goods and outdoor retailer with significant firearms and ammunition sales across the South. Comparable on retail assortment and geographic overlap in GA/TX, though it does not operate shooting ranges.
• Sportsman's Warehouse: Specialty outdoor retailer focused on hunting, shooting, fishing, and camping with deep firearms and ammunition assortments. Comparable on hunting/shooting product mix and customer base, though it lacks on-site ranges.
• Cabela's: Outdoor recreation retailer (now under Bass Pro) with extensive firearms, hunting, and archery assortments. Comparable on hunting and shooting product breadth and customer demographics.
• Gander Outdoors: Outdoor and sporting goods retailer carrying firearms, ammunition, hunting, and archery gear. Comparable on product mix and customer base, though it has no shooting range component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freedomoutdoors.us
• Instagraminstagram.com/freedomoutdoors.us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoddards Range and Guns