Stötzel GmbH

What Stötzel GmbH does

Stötzel GmbH is a family-owned German regional transport operator headquartered in Steinhagen, North Rhine-Westphalia, founded in October 1979 by brothers Udo and Egon M. Stötzel. The company operates scheduled public bus transport (Linienverkehr) under public service contracts with ÖPNV authorities across the Ostwestfalen-Lippe region, primarily serving Bielefeld, Steinhagen, and Gütersloh with a modern exclusively low-floor fleet equipped with wheelchair ramps and CCTV. Revenue is generated principally through contractual arrangements with public transport authorities and municipal clients, supplemented by advertising space rental on the exterior and interior of the bus fleet.

The group also includes the wholly-owned subsidiary Stötzel Kfz-Service GmbH, founded in 2018, which operates an in-house vehicle workshop at the Borsigstraße 8 headquarters providing maintenance, repair, and DEKRA inspection services for cars and commercial vehicles of all makes, with both immediate-acceptance (Sofortannahme) and express service (Schnelldienst) options. The company divested its non-core driving school business (Stötzel Verkehrs GmbH) to Fahrschule Gehle in November 2023 to refocus on core transport and workshop operations. The company is a member of go.on – Gesellschaft für Bus- und Schienenverkehr mbH, the regional transport industry association.

The business model is sales-led and contract-driven: revenue from public transport is contractual and recurring under regulated tariff schemes; workshop revenue is transactional per service; advertising revenue is transactional with pricing quoted upon inquiry. Customer acquisition relies on direct relationships with public contracting authorities, employer branding via the company website and Facebook page, and community engagement through local events. Operations are supported by a purpose-built depot co-locating administration, workshop, wash bay, fuel station, and bus parking — a vertically integrated maintenance model that provides operational control uncommon among smaller regional operators. The company employs approximately 8 administrative staff and actively recruits bus drivers, with 30 positions open for January and June 2025 start dates.

Name

Stötzel GmbH

Legal name

Stötzel GmbH

Website

https://stoetzel-gruppe.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Stötzel GmbH is a family-owned German regional bus operator founded in 1979, providing scheduled public transport (ÖPNV) under contract across the Ostwestfalen-Lippe region via a modern low-floor fleet, complemented by an in-house vehicle workshop offering maintenance, DEKRA inspection, and repair services.

Ownership category

akta.pro rank

Product category

Public Passenger Transport (ÖPNV)

NAICS

Interurban and Rural Bus Transportation (485210)

SIC

Transportation Services (4700)

akta.pro primary industry

Municipal/City Public Bus Operators (THAIAEAA)

akta.pro secondary industry

Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

Keywords

• Public bus transport
• Scheduled bus services
• Vehicle maintenance services
• Automotive workshop services
• Regional passenger transit

Headquarters

HQ city

Steinhagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Public Passenger Transport Services (ÖPNV): STÖTZEL GmbH operates scheduled public local transport (Linienverkehr) under public service contracts in Ostwestfalen-Lippe. Revenue is derived from contractual arrangements with public transport authorities and municipal clients, providing scheduled bus services on defined routes.
2. Kfz Workshop Services: The Stötzel Kfz-Service GmbH subsidiary provides vehicle maintenance, repair, and inspection services for cars and commercial vehicles of all makes, generating revenue from direct customer payments and insurance/DEKRA inspection services.
3. Bus Advertising Space Rental: The company rents advertising space on the exterior and interior of its fleet of scheduled buses and articulated buses, generating revenue from advertisers. Rental prices are quoted upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stötzel GmbH operates scheduled public local bus transport (Linienverkehr / ÖPNV) in Ostwestfalen-Lippe under contracts with public transport authorities, using a modern low-floor accessible bus fleet. The group also operates Stötzel Kfz-Service GmbH, an in-house automotive workshop providing maintenance, repairs, and DEKRA inspections for cars and commercial vehicles, and rents advertising space on its buses as a supplementary service.

Product overview

Stötzel GmbH is a transportation services group offering public bus transport (Verkehrsbetrieb) with a modern low-floor fleet operating in Ostwestfalen-Lippe, combined with an in-house vehicle workshop (Kfz-Service GmbH) providing maintenance, repairs, and DEKRA inspections for cars and commercial vehicles. The group formerly operated a driving school (Stötzel Verkehrs GmbH) that was sold in November 2023. Additionally, advertising space on buses is offered as a supplementary service. The portfolio consists of two core operating divisions supported by an in-house workshop for vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• STÖTZEL GmbH Verkehrsbetrieb Scheduled public local bus transport services (öffentlicher Personennahverkehr / Linienverkehr) operated in Ostwestfalen-Lippe under public service contracts with public transport authorities, using a modern low-floor accessible bus fleet serving municipalities including Bielefeld, Steinhagen, and Gütersloh.
• STÖTZEL Kfz-Service GmbH Automotive workshop services providing maintenance, repairs, and inspection services for cars and commercial vehicles of all brands, including DEKRA testing, immediate acceptance (Sofortannahme), and express service (Schnelldienst) for private vehicle owners and local fleet operators at the Steinhagen facility.
• Bus Advertising Space Rental (Werbeflächen) Rental of advertising space on the exterior and interior of the company's line and articulated line buses for local businesses and brands seeking high-visibility, regional advertising reach across the Ostwestfalen-Lippe bus network. Rental prices are quoted upon direct inquiry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Fahrschule Gehle (Gütersloh)minorOthers · 1 November 2023STÖTZEL GmbH sold its driving school business to Fahrschule Gehle on November 1, 2023. The buyer continues to operate from the same premises at Markt 27 in Steinhagen and retains the former Stötzel phone number (05204/870033-0), maintaining continuity of service for existing customers.
• go.on – Gesellschaft für Bus- und Schienenverkehr mbHminorStrategic or Co-development PartnerSTÖTZEL GmbH is a member of go.on – Gesellschaft für Bus- und Schienenverkehr mbH, a society for bus and rail transport. This membership indicates participation in a regional transport industry association that likely coordinates or represents shared interests in public transport in the region.
• Arbeitsagenturen und Job-Center (Employment Agencies and Job Centers)minorOthersThrough its former subsidiary Stötzel Verkehrs GmbH, the company conducted AZwv-certified training programs (Bildungsmaßnahmen) for the German Federal Employment Agency (Arbeitsagenturen) and Job Centers, providing vocational driver training for unemployed individuals with government funding.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/St%C3%B6tzel-Verkehrs-GmbH-374128542612827
• LinkedInlinkedin.com/company/st%C3%B6tzel-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stötzel GmbH