Stoke Primary School

What Stoke Primary School does

Stoke Primary School is a maintained primary school located on Briton Road in Coventry, West Midlands, England, serving approximately 454 pupils aged 3-11 (with a 2-year-old provision launched in September 2025). The school is state-funded by Coventry City Council and central government under the national funding formula, with supplementary income from Pupil Premium (~£185,610/yr), Primary Sports Premium, school meals, and a Breakfast Club charging £2 per child per day. Admissions are managed through the Coventry local authority process. The most recent Ofsted inspection (February 2024) rated the school 'Requires Improvement' overall, with Good ratings for Behaviour and Attitudes and Personal Development.

The school's core product is a continuous-provision educational pathway from Nursery through Year 6, with distinctive physical learning environments including The Roundhouse (a screen-free immersive space for Reception), The Meadow (a two-year-old nursery opened September 2025 as the first School Based Nursery Grant recipient in Coventry), and The Aviary and The Hive for SEND support. The curriculum spans all national curriculum subjects plus Forest School, the Community Orchard, and a range of extra-curricular clubs. Technology stack is modest: Greenhouse School Websites for the public site, Microsoft Office 365 for email, Google Analytics for traffic measurement, Vimeo/YouTube video embeds, Google Translate for accessibility, and the My Child at School App for Breakfast Club payments. Year 5/6 students use Crumble Boards in computing lessons to control motors and LEDs.

The revenue model is dominated by government/local authority funding, which is formula-driven and predictable but capped. Ancillary revenue streams (Breakfast Club at £2/day, school meals) are transaction-based and small relative to the core grant. The customer base is geographically concentrated in Coventry and surrounding West Midlands, with explicit service to disadvantaged Pupil Premium families (~32%), SEND pupils, and EAL learners. The go-to-market is direct-to-consumer via the local authority admissions process, supplemented by a public website, social media (Facebook, Instagram), and earned media coverage. The leadership team is led by Headteacher Matthew Ascroft, with governance under Coventry City Council.

Name

Stoke Primary School

Legal name

Stoke Primary School

Website

https://stoke.coventry.sch.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoke Primary School is a maintained primary school in Coventry, West Midlands, serving 454 pupils aged 2-11. It is state-funded by Coventry City Council, offering continuous provision from nursery through Year 6 with distinctive screen-free early years environments and SEND support.

Ownership category

akta.pro rank

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding (Local Authority): Stoke Primary School is a maintained primary school funded by the local authority (Coventry City Council) and central government. Funding covers core educational operations, staff salaries, and curriculum delivery. Additional government grants include Pupil Premium (approximately £185,610 per year based on 2021-24 strategy) and Primary Sports Premium.
2. Breakfast Club Fees: The school operates a Breakfast Club service for children from 8:00am until 8:45am, charging £2 per day per child. This includes a variety of cereals, toast and bagels as well as milk and squash. Revenue is ancillary to core educational services.
3. School Meals: The school offers school meals, likely at no direct charge for Key Stage 1 (Universal Free School Meals) and at standard pricing for Key Stage 2 where applicable. Meal service is managed by the school.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stoke Primary School is a state-funded maintained primary school providing full-time primary education to children of statutory school age. Its core offering centres on delivery of the national primary curriculum alongside pastoral care, safeguarding, and enrichment activities for pupils. The school operates as a publicly funded institution serving the local community.

Product overview

Stoke Primary School is a primary school in Coventry offering a unified educational service from Nursery (age 2) through Year 6. The core offering includes the Early Years Foundation Stage (EYFS) with The Meadow nursery, Caterpillar Class, and Reception featuring The Roundhouse - a unique screen-free learning space. The school provides a comprehensive curriculum across all core subjects, specialist SEND support through The Aviary and The Hive, Forest School outdoor learning, Breakfast Club childcare, and mental health services. The school operates a continuous provision approach extending from ages 2 to 7 and increasingly across Key Stage 2, characterised by play-based, inquiry-led pedagogy with rich adult-child interactions.

Differentiator

Problem solved

Functional benefit

Brands

• The Meadow: School-based nursery provision for two-year-olds opened in September 2025, designed as a home-from-home environment for the youngest children.
• The Roundhouse
• The Aviary
• The Hive
• Forest School

Products and services

• Primary Education
• Early Years / Foundation Stage Provision
• SEND (Special Educational Needs and Disabilities) Support
• Safeguarding and Pastoral Care

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Private, Voluntary and Independent (PVI) NurseryminorOthers · 1 September 2025Lucy Fox (Assistant Head and Foundations Lead) described receiving support from a local Private, Voluntary and Independent (PVI) nursery during the development of The Meadow provision. The PVI nursery shared expertise, helped navigate early years systems, and offered practical advice. Described as 'true partnership, a model of what can be achieved when schools and PVIs work together rather than compete.'
• Coventry Local Authority (Education)coreOthersStoke Primary is a maintained school under Coventry City Council local authority. The local authority provides governance oversight, funding administration, and educational support. The school participates in local authority data reporting, performance tables, and follows national curriculum frameworks.
• Mary Creagh (Local MP)minorOthersMary Creagh, local MP, officially opened The Meadow nursery provision in September 2025. Her visit attracted regional media coverage including Midlands Today and BBC Coventry and Warwickshire.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/stokeprimary
• Instagraminstagram.com/stokeprimary
• LinkedInlinkedin.com/company/stoke-primary-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoke Primary School