Столичная Ювелирная Фабрика

What Столичная Ювелирная Фабрика does

Stolychna Jewelry Factory (Столичная Ювелирная Фабрика) is a privately held Ukrainian jewelry manufacturer and direct-to-consumer retailer founded in 1997 and headquartered in Kyiv. The company operates a vertically integrated model, producing gold jewelry (585/586 проба) and silver jewelry (875/925 пробa) in its own facilities and selling through 185+ branded retail stores across Ukrainian cities — including Kyiv, Kharkiv, Lviv, Odesa, Dnipro, Zaporizhzhia, and many others — supplemented by an e-commerce storefront at stolychnashop.com.ua with Nova Poshta delivery. Its assortment spans roughly 500,000 product variants across rings, earrings, bracelets, necklaces, chains, pendants, crosses, watches, table silver, and religious items, with a luxury tier of diamond-set jewelry supported by stone certification.

The business model is direct-to-consumer retail with no disclosed wholesale or B2B concentration. Revenue streams include one-time jewelry sales, custom/made-to-order manufacturing, an old-jewelry exchange program, lifetime after-sales services (cleaning, repair, rhodium plating, engraving), and a gift certificate program denominated from 500 to 50,000 UAH with two-year validity. Pricing is positioned as direct manufacturer pricing without intermediaries; free delivery is offered above 3,000 UAH thresholds, and installment payment is available.

Marketing and retention are executed through Instagram, a blog, email, and a Telegram bot (@StolychnaShopbot) loyalty program offering up to 10% birthday cashback and an additional 7% discount. The exclusive Ukrainian partnership with the Italian-designed Francelli sub-brand, plus the launch of themed collections (Blue Ocean, Diva, Synergy, etc.), constitute the principal premium-positioning initiatives. Ownership remains private with no disclosed institutional investors, funding rounds, acquisitions, or executive team disclosed in the available source material.

Name

Столичная Ювелирная Фабрика

Legal name

Столичная ювелирная фабрика

Website

https://stolychnashop.com.ua

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Stolychna Jewelry Factory (Столичная Ювелирная Фабрика) is a Ukrainian vertically integrated jewelry manufacturer and retailer, founded in 1997, operating 185+ branded stores and an e-commerce site nationwide, selling gold and silver jewelry, diamonds, custom pieces, and gift certificates directly to Ukrainian consumers.

Ownership category

akta.pro rank

Product category

Jewelry Manufacturing and Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Jewelry manufacturing
• Gold jewelry retail
• Silver jewelry retail
• Diamond jewelry
• Custom jewelry services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Retail: Sale of gold and silver jewelry including rings, earrings, bracelets, necklaces, chains, watches, and other jewelry items. Direct manufacturing to retail model without intermediaries ensures competitive pricing.
2. Gift Certificates: Sale of gift certificates in denominations of 500 to 50,000 UAH. Certificates are valid for two calendar years from purchase date and can be used in the store network or website.
3. Jewelry Exchange: Customers can exchange old gold and silver jewelry for new items, paying the difference according to current gold/silver rates.
4. Service Revenue: Services including engraving, repair, professional cleaning, polishing, and rhodium plating offered as part of lifetime service maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stolychna Yuvilyna Fabryka manufactures and directly retails gold (585/586 fineness) and silver (875/925 fineness) jewelry, including rings, earrings, bracelets, necklaces, chains, pendants, crosses, watches, diamond jewelry, table silver, and religious icons. It sells through 185+ branded retail stores across Ukraine and an owned e-commerce site, offering custom-made jewelry, lifetime service, and gift certificates. The exclusive Italian-design sub-brand Francelli is also offered.

Product overview

Столичная Ювелирная Фабрика is a Ukrainian jewelry manufacturer and retailer founded in 1997, operating a network of over 185 retail stores across Ukraine. The company produces and sells gold and silver jewelry including rings, earrings, bracelets, necklaces, chains, pendants, crosses, watches, and religious items. The product portfolio includes core product categories (gold and silver jewelry with diamonds and gemstones), the exclusive sub-brand Francelli featuring Italian-inspired designs, custom/made-to-order jewelry services, gift certificates in various denominations, table silver, and religious icons. The company offers approximately 500,000 product variants and serves over 100,000 customers. The brand portfolio spans from affordable silver pieces to luxury diamond jewelry, with special outlet sections for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Francelli: Exclusive gold jewelry sub-brand featuring Italian-inspired designs with limited edition collections. Brand philosophy: celebration of everyday life.

Products and services

• Francelli exclusive jewelry sub-brand Exclusive jewelry brand featuring Italian design philosophy with limited edition collections, sold exclusively through Stolychna stores. The brand targets consumers seeking designer pieces for everyday celebration.
• Gold jewelry (Золотые украшения) Gold jewelry (585/586 fineness, including 750 fineness) including rings, earrings, bracelets, necklaces, chains, pendants, crosses, and religious items in white, yellow, red, and combined gold colors. Sold to individual consumers through retail stores and the e-commerce site.
• Silver jewelry (Серебряные украшения) Silver jewelry (875/925 fineness) including rings, earrings, bracelets, necklaces, and pendants with various stone inlays and designs. Sold to individual consumers through retail stores and the e-commerce site.
• Diamond jewelry (Украшения с бриллиантами) Luxury jewelry featuring diamonds, including engagement rings, wedding rings, earrings, pendants, bracelets, and necklaces with certified diamonds. Each diamond piece is accompanied by a certificate of authenticity. Sold to consumers seeking certified luxury jewelry.
• Engagement rings (Помолвочные кольца) Engagement rings in gold and white gold with single stone, halo, and channel settings. Targeted at couples and gift-givers planning proposals.
• Wedding rings (Обручальные кольца) Wedding bands in classic, American-style, comfort-fit, and combined gold styles with optional diamond accents. Targeted at engaged and married couples.
• Watches (Часы) Gold and silver watches for men and women, including luxury timepieces with leather straps and various dial colors. Sold to consumers across retail stores and e-commerce.
• Gift certificates (Подарочные сертификаты) Gift certificates available in denominations from 500 to 50,000 UAH, valid for two years from purchase date. Available in physical (plastic card) or electronic format and redeemable across the store network and website. Used by individual gift-givers and corporate buyers.
• Custom/made-to-order jewelry (Изделия на заказ) Custom jewelry manufacturing service allowing customers to order personalized rings, earrings, chains, necklaces, crosses, pendants, and brooches. Targeted at consumers seeking bespoke pieces.
• Table silver (Столовое серебро) Silver cutlery and tableware items for dining occasions. Sold to consumers for household and gifting use.
• Icons and religious items (Иконы и обереги) Religious icons including Orthodox and Catholic varieties, suitable for gifting at christenings, weddings, and religious celebrations. Sold to consumers seeking religious gifts.
• Curated jewelry collections Curated jewelry collections including Minimalism, Popcorn, Orbit, Snake (Змея), Luna, Love, Lace (Кружево), Coins (Монеты), Bows (Бантики), Fly, Links (Звенья), Olympia, Jewelry Ukraine, Synergy, Diva, Infinity, Trendy Style, and Blue Ocean. Targeted at consumers seeking themed or trend-driven jewelry.
• Jewelry sets (Комплекты) Coordinated jewelry sets combining rings, earrings, and pendants in matching designs for complete outfit styling. Targeted at consumers looking for combined pieces.
• Outlet / discounted jewelry section (Аутлет) Outlet section featuring discounted jewelry items in white gold, yellow gold, with and without stones. Targeted at price-conscious consumers and promotional buyers.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FrancellicoreStrategic or Co-development PartnerExclusive partnership representing the Italian jewelry brand Francelli in Ukraine. Francelli products feature Italian design with limited edition collections. The brand represents a philosophy of celebration in everyday life. These are exclusive designer pieces sold exclusively through Stolychna stores.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunlight (Санлайт): Sunlight is a large Russian jewelry retail chain specializing in affordable gold and silver jewelry with strong promotional pricing and installment programs. It competes with Stolychna in the mid-market precious metal jewelry segment and employs a similar high-volume, multi-store strategy targeting mass-market consumers.
• Estet (Ювелирный дом Эстет): Estet is a Russian jewelry house combining manufacturing with retail operations, offering gold and silver jewelry including premium and bespoke collections. Its dual manufacturer-retailer model and premium sub-brand strategy mirror Stolychna's approach with the Francelli exclusive line.
• Sokolov (Соколов): Sokolov is one of the largest jewelry manufacturer-retailers in the CIS region, operating its own production facilities and an extensive branded retail chain in Russia and CIS countries. Its vertically integrated model, gold and silver assortment, and direct-to-consumer positioning make it the closest comparable peer to Stolychna in the regional market.
• Pandora: Pandora is a globally recognized jewelry manufacturer-retailer with a vertically integrated model combining owned production, branded retail stores, and e-commerce. Its charm-based fashion jewelry and direct-to-consumer GTM closely parallel Stolychna's manufacturer-to-storehouse model, although Pandora operates at vastly larger scale and broader geographic reach.
• Adamas (Адамас): Adamas is a Russian jewelry retailer and manufacturer with a long history of producing gold and silver jewelry and operating a national chain of branded stores. Its product mix, vertically integrated model, and CIS regional focus make it a relevant comparable to Stolychna.

Broad incumbents

• Cartier (Richemont): Cartier is a global luxury jewelry and watch brand under Richemont with flagship retail locations worldwide. While not directly competitive in Stolychna's mid-market price tier, Cartier represents the high-end benchmark that Stolychna's Francelli sub-brand aspires toward in design language and exclusivity positioning.
• Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent with a multi-hundred store retail network, premium brand pricing, and broad assortment including engagement and bridal jewelry. While far larger and positioned at higher price points, Tiffany's vertically integrated luxury jewelry retail model overlaps conceptually with Stolychna's premium Francelli positioning and bridal offerings.
• Signet Jewelers: Signet Jewelers is the world's largest jewelry retailer operating banners including Kay Jewelers and Zales with thousands of physical stores. Its multi-brand specialty retail strategy, focus on bridal and gifting occasions, and lifecycle service programs parallel the structural model Stolychna operates within Ukraine.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stolychna
• LinkedInlinkedin.com/company/%D1%81%D1%82%D0%BE%D0%BB%D0%B8%D1%87%D0%BD%D0%B0%D1%8F-%D1%8E%D0%B2%D0%B5%D0%BB%D0%B8%D1%80%D0%BD%D0%B0%D1%8F-%D1%84%D0%B0%D0%B1%D1%80%D0%B8%D0%BA%D0%B0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Столичная Ювелирная Фабрика