Stoneboat Vineyards

What Stoneboat Vineyards does

Stoneboat Vineyards is a privately-held, family-character winery operating from a single estate at 356 Orchard Grove Lane in Oliver, British Columbia, Canada. The winery produces handcrafted wines from the Black Sage Gravelbar, a 3-4 square kilometer micro-terroir characterized by calcium-encrusted glacial stones and extreme day-night temperature differentials of up to 25°C in late summer. The portfolio centers on Pinot varieties suited to this terroir — Pinot Noir, Pinotage, Pinot Gris, and Pinot Blanc — alongside Rosé and Sparkling wines, organized into Estate, Small-Lot, and Reserve tiers. Winemaking is led by Bill Adams, a Niagara College graduate with prior Pinot-focused experience at Blue Mountain, Osoyoos LaRose, and Palatine Hills Estate Winery, applying a minimal-intervention philosophy to preserve terroir expression.

The business operates a direct-to-consumer model anchored by an on-site wine shop (open daily), an online store with weekly Friday shipping, and a tasting room offering Classic ($10/person) and Premium ($15/person) experiences. A recurring wine club membership generates three shipments per year (April, July, October) at minimum six bottles each, complemented by curated gift sets priced $75-$110. Trade distribution extends reach through Stile Brands Distribution Agency across BC and Western Canada retail and restaurant channels. The company employs 11 people and was originally founded by Lanny and Julie Martinuk in 1979, releasing its first vintage in 2005 before selling to a group of wine-focused investors in 2021.

Stoneboat's go-to-market combines DTC wine sales, subscription-based wine club recurring revenue, tasting-based experiential monetization, and regional wholesale. Marketing channels span organic social (Facebook, Instagram, LinkedIn), an email newsletter, and active participation in regional wine festivals and events including Vancouver Wine Festival, Brand Royalty Victoria, and the South Okanagan's Festival of the Grape. The wine club ecosystem extends to partner discounts at Sun Peaks Resort, Spirit Ridge Resort (Hyatt), Grate Cheesery, and Shelter Floating Sauna, creating cross-promotional loyalty infrastructure.

Name

Stoneboat Vineyards

Legal name

Stoneboat Vineyards

Website

https://stoneboatvineyards.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Stoneboat Vineyards is a privately-held, family-character winery in Oliver, BC producing handcrafted Pinot-variety wines from the Black Sage Gravelbar terroir, selling direct-to-consumer via on-site shop, online store, wine club, and tasting experiences, with trade distribution through Stile Brands across BC and Western Canada.

Ownership category

akta.pro rank

Product category

Winery / Premium Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winemaking
• Wine club
• Wine tasting
• Vineyard management
• Sparkling wine

Headquarters

HQ city

Oliver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Estate wines, small-lot wines, and reserve wines sold through on-site wine shop, online store, and direct shipment. Includes sparkling, white, rosé, and red wines. Minimum 6 bottles per order for shipping.
2. Wine Club Membership: Recurring subscription model with three shipments per year (April, July, October) at minimum 6 bottles each. Members receive priority access to limited releases, complimentary tastings, discounts, and partner benefits.
3. Tasting Experiences: Classic Tasting at $10/person (4 wines, 20 min) and Premium Tasting at $15/person (5 wines, 45 min) in seated courtyard experience. Wine Club members receive complimentary tastings.
4. Wine Club Membership: Three shipments per year (April, July, October) with minimum 6 bottles each. Includes 10% discount on wine and events, 20% discount during end-of-year sale, free shipping on orders $250+, and partner discounts.
5. Gifting Products: Pre-curated gift sets including Family Favourites ($75), Sparkling Gift Set ($105), and Winemaker's Reserve Gift Set ($110), plus custom gift set requests with artisanal add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Stoneboat Vineyards is a family-owned winery in Oliver, British Columbia, producing handcrafted estate wines from grapes grown on the Black Sage Gravelbar. The portfolio centers on Pinot varieties (Pinot Noir, Pinotage, Pinot Gris, Pinot Blanc) plus sparkling, rosé, and reserve wines, sold through an on-site wine shop, online store, wine club subscriptions, and curated tasting experiences at the winery courtyard.

Product overview

Stoneboat Vineyards is a family-owned winery in Oliver, BC producing handcrafted wines from the Black Sage Gravelbar terroir. The core product portfolio includes estate wines (Pinot Noir, Pinotage, Pinot Gris, Pinot Blanc, Rosé, and Sparkling Wine), supplemented by wine club membership offering exclusive access and discounts, and experiential add-ons including Classic and Premium Tastings at the winery. The company also offers gift sets (Family Favourites, Sparkling, and Winemaker's Reserve) and seasonal events like Music in the Vines and the Annual Harvest Party.

Differentiator

Problem solved

Functional benefit

Brands

• Pinot House: Stoneboat Pinot House - a tasting location that welcomes wine enthusiasts for wine-tasting experiences

Products and services

• Estate Wines Collection Handcrafted estate wines including Pinot Noir, Pinotage, Pinot Gris, Pinot Blanc, Rosé, and Sparkling wines grown on the Black Sage Gravelbar in Oliver, BC, sold to individual consumers and trade partners.
• Family Favourites Gift Set

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Festival of the GrapeminorGTM or Marketing Partner · 18 September 2026South Okanagan's premier wine festival featuring 50+ wineries. Stoneboat participates as vendor. VIP experiences and early bird tickets available.
• Brand Royalty VictoriaminorGTM or Marketing Partner · 20 June 2026Luxury brand showcase event at Victoria Conference Centre. Brand Royalty connects affluent consumers with premium brands through tastings, gourmet food sampling, and interactive experiences.
• BC Cancer FoundationminorOthers · 20 June 2026Charitable beneficiary of Brand Royalty event. 100% of ticket sales donated to BC Cancer Foundation.
• Bacchus RestaurantcoreGTM or Marketing Partner · 10 March 2026Michelin-recommended restaurant at Wedgewood Hotel in Vancouver hosting intimate winery dinner during Vancouver Wine Festival. Executive Chef Stefan Hartmann curated menu paired with Stoneboat Reserve wines.
• Stile Brands Distribution AgencycoreChannel Partner/ Reseller/ DistributorTrade distribution partner representing Stoneboat Vineyards in BC and Western Canada. Head of Sales Western Canada is Graham MacDonald. Provides retail and restaurant distribution channel for Stoneboat wines.
• Sun Peaks ResortminorGTM or Marketing PartnerWine club member benefit offering 15% discount to Stoneboat wine club members.
• Spirit Ridge Resort – HyattminorGTM or Marketing PartnerWine club member benefit offering 15% discount to Stoneboat wine club members.
• Grate Cheesery – KelownaminorGTM or Marketing PartnerWine club member benefit offering 15% discount to Stoneboat wine club members.
• Shelter Floating Sauna – PentictonminorGTM or Marketing PartnerWine club member benefit offering 15% discount to Stoneboat wine club members.
• Lewis CardinalminorGTM or Marketing PartnerLocal talent featured in Music in the Vines summer series at Stoneboat. Three scheduled performances: July 24, August 21, September 19, 2026.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blue Mountain Vineyard & Cellars: Okanagan winery specializing in Pinot Noir, Pinot Gris, and Chardonnay from estate vineyards. Directly comparable as a similarly-sized boutique Okanagan producer focused on Pinot varieties; Stoneboat winemaker Bill Adams previously served as Cellar Master at Blue Mountain.
• CheckMate Winery: Premium Okanagan winery focused on small-lot Chardonnay and Merlot. Comparable as a similarly-positioned boutique Oliver-region winery; Stoneboat GM Andrew Young previously led guest experience there.
• Phantom Creek Winery: Premium Oliver, BC winery on the Black Sage Bench with estate-grown Bordeaux and Pinot varieties. Comparable as a Black Sage Bench peer targeting premium wine tourism and DTC; Andrew Young previously served as Hospitality Manager there.
• Tinhorn Creek Vineyards: Oliver, BC winery located on the Black Sage benchland producing estate wines. Directly comparable as a same-region winery with on-site tasting room, restaurant, and events business targeting the same wine tourist customer base.
• Burrowing Owl Estate Winery: Oliver, BC estate winery on the Black Sage Bench producing premium wines with a strong DTC tasting-room and Sonoran restaurant business. Comparable as a same-geography Oliver winery with experiential DTC focus.
• Road 13 Vineyards: Family-owned Oliver, BC winery producing estate wines with on-site tasting room. Comparable as a similarly-sized Oliver-region boutique winery with comparable DTC, wine club, and distribution business model.

Broad incumbents

• Mission Hill Family Estate: Largest premium winery in BC's Okanagan Valley offering a broad portfolio of estate wines, hospitality experiences, and amphitheatre events. Comparable as a broader Okanagan incumbent competing for the same DTC tourist traffic, shelf space, and premium positioning.
• Quails' Gate Estate Winery: Major Okanagan Lake winery offering estate wines, restaurant, and tasting experiences. Comparable as a larger established Okanagan winery competing in DTC tourism and premium retail channels across Western Canada.
• Andrew Peller Limited: Canadian wine conglomerate owning multiple wine brands (Peller Estates, Trius, Sandhill, Red Rooster) across BC and Ontario. Comparable as a broad incumbent controlling significant shelf space in BC retail channels where Stoneboat's wines compete via Stile Brands.

Regional players

• Inniskillin Wines: Premium Canadian winery based in Niagara, Ontario producing icewine and VQA wines. Comparable as a premium Canadian wine brand with strong DTC and wine club presence but operating in a different geographic region (Ontario) from Stoneboat's BC base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stoneboatvineyards
• LinkedInlinkedin.com/company/stoneboat-vineyards
• Instagraminstagram.com/stoneboatvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoneboat Vineyards