Stony Point Surgery Center

What Stony Point Surgery Center does

MEDARVA Stony Point Surgery Center is an outpatient ambulatory surgery center (ASC) located at 8700 Stony Point Parkway in Richmond, Virginia, owned and operated by MEDARVA Healthcare. The center provides outpatient surgical procedures across 20+ medical specialties — including ophthalmology, ENT, orthopedics, urology, gynecology, gastroenterology, hand surgery, and pediatrics — delivered through a network of affiliated board-certified physicians and surgeons. MEDARVA Healthcare operates adjacent entities (West Creek Surgery Center, MEDARVA Vision & Hearing Screening Program, and MEDARVA Foundation) under the same corporate umbrella.

The center differentiates on three operational pillars: (1) a low-infection, isolated environment positioned as an alternative to crowded hospitals; (2) early adoption of price transparency, with publicly posted out-of-pocket pricing dating back to January 2014; and (3) a Financial Assistance Program providing discounted care for patients between 200-300% of Federal Poverty Guideline Levels. The 31-employee facility reports a 99% patient satisfaction score (per an August 2011 AAAHC review) and zero surgical site infections for certain procedures. It is HIPAA-compliant and participates with major commercial and government payers including Aetna, Anthem Blue Cross, Cigna, United Healthcare, Humana, Tricare, Medicare, and Medicaid.

Revenue is generated primarily through facility fees on a per-procedure basis, with surgeons, anesthesia, pathology, pre-op lab, and radiology billed separately by the rendering entities. Patient acquisition is driven by affiliated physician referrals and a surgeon network spanning the listed specialties, supplemented by direct patient access through surgeons holding privileges at the center and a multi-channel marketing footprint (website, Facebook, Twitter, YouTube, CBS6 appearances, blog). The center is privately held with no disclosed VC/PE ownership and is subject to Virginia's certificate-of-need regulatory framework.

Name

Stony Point Surgery Center

Legal name

MEDARVA Healthcare

Website

https://stonypointsc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDARVA Stony Point Surgery Center is a Richmond, Virginia-based outpatient ambulatory surgery center providing multi-specialty outpatient procedures (ophthalmology, ENT, orthopedics, urology, gynecology, and more) to referred patients through an affiliated board-certified surgeon network.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ophthalmology Surgery Centers (HLAFAIAF)

akta.pro secondary industries

ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Orthopedic & Spine Surgery Centers (HLAFAIAG)

Keywords

• Outpatient surgery services
• Ambulatory surgery center
• Multi-specialty surgical care
• Price transparency healthcare
• Surgical facility services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Facility Fees: The surgery center charges a facility fee for surgical services provided. Additional separate charges apply for surgeons, anesthesia, pathology, pre-op laboratory, and radiology services billed separately by the entities performing these services.
2. Insurance Billing: The center files insurance claims as a courtesy for patients. Patients are ultimately responsible for their bill. The center participates with multiple insurance providers including major commercial insurers, Medicare, and Medicaid.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stony Point Surgery Center is an outpatient ambulatory surgery center providing surgical procedures across 20+ medical specialties (ophthalmology, ENT, orthopedics, urology, gynecology, hand surgery, gastroenterology, plastic surgery, pediatrics, etc.) through a network of board-certified affiliated physicians. The center charges a facility fee per procedure and bills insurance as a courtesy, with separate billing by surgeons, anesthesia, pathology, and radiology providers. Supporting patient services include price transparency, financial assistance, and a vision/hearing screening program (W.H.E.E.L.S.).

Product overview

MEDARVA Stony Point Surgery Center is an outpatient ambulatory surgery center providing a broad range of surgical services across multiple medical specialties through a network of affiliated board-certified physicians. The center offers core outpatient surgical procedures complemented by patient support services including a financial assistance policy for eligible patients, out-of-pocket cost transparency, an interactive symptom checker tool, accessibility features via BrowseAloud, and participation with major insurance providers. Additional offerings include the W.H.E.E.L.S. preschool vision and hearing screening program and comprehensive surgeon directories spanning specialties from ophthalmology and ENT to orthopedics, urology, gynecology, and pediatrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Surgical Procedures (Multi-Specialty) Outpatient surgical procedures delivered by board-certified affiliated physicians across multiple specialties including ophthalmology, ENT, orthopedics, urology, gynecology, hand surgery, gastroenterology, pediatric, plastic surgery, oral & maxillofacial, and more, performed in an independent non-hospital setting.
• Financial Assistance Program Provides partially or fully discounted emergent or medically-necessary care for eligible patients with family income between 200% and 300% of Federal Poverty Guideline Levels, capped at Amounts Generally Billed (AGB) to Medicare patients.
• W.H.E.E.L.S. Vision and Hearing Screening Program Pre-school vision and hearing screening program operated through the MEDARVA Healthcare umbrella for early detection of vision and hearing issues in children.

Quantifiable outcome

• 99% patient satisfaction score reported by AAAHC review
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• West Creek Surgery CentercoreStrategic or Co-development PartnerWest Creek Surgery Center is an affiliated ambulatory surgery center also operated by MEDARVA Healthcare, providing additional outpatient surgical capacity in the Richmond area.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• VCU Health: Academic medical center in Richmond offering outpatient surgery across multiple specialties and absorbing significant specialty referrals from the regional physician network. Functions as both a competitor for cases and a referral partner for complex care.
• Bon Secours Mercy Health: Major non-profit health system operating St. Mary's Hospital and other Richmond-area facilities. Competes for outpatient surgical volume and surgeon affiliations in the same regional market as Stony Point.
• HCA Virginia (HCA Healthcare): Dominant hospital operator in the Richmond, VA market (Chippenham, Henrico Doctors', Johnston-Willis). Operates competing surgical capacity locally and shares the same surgeon talent pool, making it the primary regional competitor for both patients and affiliated physicians.

Direct peers

• Surgery Partners: Public ASC operator with a network of multi-specialty short-stay surgical facilities across the US. Comparable in core business model — facility-fee revenue, multi-specialty case mix, and physician-partnership referral structure.

Broad incumbents

• Tenet Healthcare: Hospital and ASC operator (parent of USPI) with hospital facilities competing in adjacent outpatient markets and ASC operations directly comparable in business model and payer contracting.
• United Surgical Partners International (USPI): One of the largest operators of ambulatory surgery centers and short-stay surgical facilities in the US, owned by Tenet Healthcare. USPI runs multi-specialty ASCs serving similar outpatient surgical needs across many markets, including Virginia.
• Optum (Surgical Care Affiliates / AMSURG): Operates a large national network of ambulatory surgery centers (originally Surgical Care Affiliates and AMSURG). Provides the closest direct comparison for multi-specialty ASC platform economics, payer contracting, and scale benchmarks.

Emerging players

• PE-backed independent ASC platforms (e.g., Atlas Healthcare Partners): Emerging multi-specialty ASC platforms with growth ambitions similar to Stony Point. Represent the competitive PE-backed M&A landscape for physician-partnered ASCs and a plausible buyer profile for the asset.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SPSCVA
• Facebookfacebook.com/MEDARVASurgeryCenters
• LinkedInlinkedin.com/company/stony-point-surgery-ctr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stony Point Surgery Center