STORCH Schweiz AG
STORCH Schweiz AG is the Swiss subsidiary of Storch-Ciret Group, a 130+ year old German-headquartered manufacturer and distributor of professional painting tools, plastering equipment, and accessories serving trade painters and construction professionals across seven European countries via field sales and an online shop.
- Company typePrivate
- Founded1894
- HeadquartersZofingen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What STORCH Schweiz AG does
STORCH Schweiz AG is the Swiss distribution entity of Storch-Ciret Group, a family-owned German-headquartered conglomerate of professional painting-tool brands whose origins trace back to 1894 (130+ years). The group manufactures and distributes professional-grade painting, plastering, and surface-preparation equipment for the European building trades, operating across Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, and Italy.
Core product categories include airless paint sprayers, dust extractors, measuring instruments, cutting tools, ladders, scaffolding, and a broad range of accessories and consumables used by professional painters and plasterers. The portfolio is documented through product passports and a multi-hundred-page catalog, refreshed on an annual cycle (most recently for the 2026 edition), and is supported by regulatory registrations covering battery and WEEE compliance that allow continued distribution of electrified equipment across multiple jurisdictions.
The go-to-market model combines a traditional dedicated field sales force — which physically calls on trade customers at job sites — with a direct online shop for repeat consumable and accessory purchases. The Swiss entity operates from Kirchleerau/Zofingen with a small on-the-ground team focused on serving Swiss professional painters and plasterers. Revenue is generated primarily through resale of branded and private-label professional tools, with no disclosed AI, software, or subscription components in the model.
STORCH Schweiz AG firmographics
Firmographics- Name
- STORCH Schweiz AG
- Legal name
- STORCH Malerwerkzeuge & Profigeräte GmbH
- Website
- https://storch.ch
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STORCH Schweiz AG is the Swiss subsidiary of Storch-Ciret Group, a 130+ year old German-headquartered manufacturer and distributor of professional painting tools, plastering equipment, and accessories serving trade painters and construction professionals across seven European countries via field sales and an online shop.
- Ownership category
- akta.pro rank
STORCH Schweiz AG industry classification
Industry- Product category
- Professional Painting and Construction Equipment
- NAICS
- Paint and Wallpaper Retailers (444120)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)
Keywords
Where STORCH Schweiz AG is headquartered
LocationHeadquarters
- HQ city
- Zofingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
STORCH Schweiz AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Painting Tools Sales: Sale of professional painting tools and equipment directly to commercial end users (painters, plasterers, and construction professionals) through field sales, online shop, and catalog.
- Professional Equipment (Profigeräte): Sale of professional-grade equipment including airless sprayers, dust extractors, measuring instruments, cutting machines, and construction site equipment for commercial trades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Catalog-based pricing for professional painters and plasterers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
STORCH Schweiz AG product offering
Product offeringCore offering
STORCH manufactures and sells professional painting tools, machinery, and equipment for commercial painters, plasterers, and construction finishing trades. The product range spans airless and HVLP spray systems, dust extraction vacuums, moisture and laser measuring instruments, insulation cutting devices, surface preparation sanders, construction heaters and dehumidifiers, high-pressure cleaners, and mixing equipment. Sales occur through a field sales representative network, a 24/7 online shop, and product catalogs across DACH and Benelux markets.
Product overview
STORCH is a manufacturer of professional painting tools and equipment serving painters, plasterers, and construction professionals. The company offers a comprehensive portfolio organized into product lines including: spray application systems (Airless, HVLP, and Airmix sprayers including SL, LP, Duomax series, and systems like EcoFinish, Python, SmartFinish, and PowerCoat); dust extraction and vacuum equipment (VacTec and VarioVac series); measuring and moisture assessment tools (ProDist laser distance meters, HPM moisture meters with various probes including ClimaCheck, FloorCheck); LED illumination and work lighting (LED Tower, Power LED, LED Bell series); insulation processing equipment (ProCut series for cutting insulation boards, mineral fiber cutters); surface preparation tools (sandcers, wall/ceiling sanders including Spider series, grinders, renovation mills); heating and drying systems (Opti-Air ventilation/heating, Heizkanone, Hotbox, Scirocco electric heaters, High-Dry dehumidifiers); high-pressure cleaners (Power series, Hochdruck-Krake); mixing equipment (QuickMixx mixers, AutoMixx bucket mixers, DMS inline mixers); wallpaper application systems (Tapetomat); and auxiliary equipment (pumps, compressors, scaffolding tools). The products are primarily sold through professional distribution channels and are designed for commercial tradespeople working in painting, plastering, and construction finishing trades.
Differentiator
Problem solved
Functional benefit
Products and services
- Airless Spray Systems (SL, LP, Duomax, PowerCoat series)
- HVLP Spray Systems (EcoFinish, Python, SmartFinish, Easy Finish) Low-pressure HVLP spray systems (HVLP Spritzsystem EcoFinish, Python, SmartFinish, Easy Finish 340/480, Cart 480) for fine finish coating application in professional painting.
- VacTec and VarioVac Dust Extraction Vacuums Professional vacuum cleaners (VacTec 30 M, VacTec 30 L, VacTec 25/25 M, VarioVac 22 L, VarioVac 50) for workshop and jobsite dust and debris collection.
- ProCut Insulation Cutting Systems Insulation board cutting devices (ProCut basic, ProCut basic 128, ProCut compact, ProCut multi, ProCut top, ProCut mineral, Standschneidegerät) for processing insulation materials on construction sites.
Quantifiable outcome
- Products designed to accelerate work processes and rationalize painting and plastering operations
Companies that use STORCH Schweiz AG
Customer profileSegments1 record
Ideal customer profiles1 record
STORCH Schweiz AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
STORCH Schweiz AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Storch-Ciret Groupparent groupSTORCH is part of the Storch-Ciret Group, a multinational organization of experts developing optimal tools, machines, and accessories for professional painting and construction applications. The group develops products for processing paints, lacquers, plasters, insulation materials, and wall/floor coverings.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
STORCH Schweiz AG competitors and assessment
Company assessmentBroad incumbents
- Bosch Professional (Power Tools): Global power tools manufacturer serving construction trades. Competes with STORCH in sanders, mixers, measuring tools, and construction site lighting, though as part of a vastly broader industrial portfolio.
- Festool GmbH: German premium power tools manufacturer focused on sanding, sawing, and dust extraction for finishing trades. Overlaps with STORCH's sanders, wall/ceiling finishing equipment (Spider series), and dust extraction (VacTec) product lines.
- Hilti AG: Liechtenstein-based global supplier of tools, fastening systems, and software for construction professionals. Adjacent competition in measuring instruments, cordless tools, and jobsite equipment relevant to STORCH's trades customer base.
- Graco Inc. US-listed global leader in fluid handling equipment, including the largest professional paint sprayer portfolio worldwide. Competes with STORCH across spray application and surface preparation categories but operates at much broader scale across many industrial segments.
- Makita Corporation: Japanese global manufacturer of professional power tools. Competes with STORCH in cordless sanders, mixers, and construction site equipment; relevant comparison for STORCH's expanding Akku (battery) product range.
Direct peers
- Titan Tool Inc. US-based manufacturer of airless and air-assisted airless paint sprayers serving professional contractors. Comparable to STORCH's Airless SL/LP/Duomax sprayer lines and professional painter customer segment.
- J. Wagner GmbH: German manufacturer of professional paint spraying equipment (HVLP, airless, electrostatic) and surface treatment systems. Directly comparable to STORCH in product portfolio, DACH heritage, and customer base of professional painters and finishers.
- SATA GmbH & Co. KG: German specialist manufacturer of professional spray guns, HVLP systems, and breathing protection for painters and automotive refinishers. Overlaps directly with STORCH's spray application product lines and trades-focused customer base.
Emerging players
- Krautzberger GmbH: German specialist in spray technology and surface finishing equipment for industrial and craft applications. Comparable niche focus on professional spray equipment but at smaller scale than STORCH.
- FLEX-Elektrowerkzeuge GmbH: German manufacturer of professional surface finishing and polishing power tools. Overlaps with STORCH's sanding and surface preparation portfolio (Spider wall/ceiling sanders, Multi-Schleifer 900) for painting and renovation trades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
STORCH Schweiz AG social profiles
Digital presenceSTORCH Schweiz AG compliance and trust
Trust signalCompliance3 records
STORCH Schweiz AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
STORCH Schweiz AG leadership team
Management profileNumber of profiles
Profiles2 records
STORCH Schweiz AG subsidiaries and ownership
Company hierarchySubsidiaries1 record
STORCH Schweiz AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STORCH Schweiz AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STORCH Schweiz AG
What does STORCH Schweiz AG do?
STORCH manufactures and sells professional painting tools, machinery, and equipment for commercial painters, plasterers, and construction finishing trades. The product range spans airless and HVLP spray systems, dust extraction vacuums, moisture and laser measuring instruments, insulation cutting devices, surface preparation sanders, construction heaters and dehumidifiers, high-pressure cleaners, and mixing equipment. Sales occur through a field sales representative network, a 24/7 online shop, and product catalogs across DACH and Benelux markets.
Is STORCH Schweiz AG a public or private company?
STORCH Schweiz AG is a private company. It is classified as corporate owned and is currently operating.
When was STORCH Schweiz AG founded?
STORCH Schweiz AG was founded in 1894. It employs 1 to 10 people.
Where is STORCH Schweiz AG based?
STORCH Schweiz AG is headquartered in Zofingen, Switzerland, in the Europe region.
How does STORCH Schweiz AG make money?
Two revenue lines are on record. Professional Painting Tools Sales are the primary driver. The others are professional Equipment (Profigeräte).
Who are STORCH Schweiz AG's main competitors?
Broad incumbents on record are Bosch Professional (Power Tools), Festool GmbH, Hilti AG, Graco Inc. and Makita Corporation. Direct peers are Titan Tool Inc., J. Wagner GmbH and SATA GmbH & Co. KG. Emerging players are Krautzberger GmbH and FLEX-Elektrowerkzeuge GmbH.
Does STORCH Schweiz AG have an API?
No public API is recorded for STORCH Schweiz AG.
What industry is STORCH Schweiz AG in?
STORCH Schweiz AG's product category is Professional Painting and Construction Equipment. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of IMAHALAL, Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders). Its NAICS code is 444120 and its SIC code is 3530.