Stories
Stories is a multi-venue hospitality precinct in Perth CBD operated by Nokturnl, spanning five storeys with nine bars, three restaurants (alba Italian, KARLA Asian, Ugly Baby Middle Eastern), a speakeasy, rooftop nightclub, and the CBD's largest beer garden, serving local diners, corporate groups, tourists, and nightlife seekers.
- Company typePrivate
- Founded2024
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stories does
Stories is a multi-venue hospitality precinct that opened in 2024 in Yagan Square, Perth, Western Australia, between the Perth CBD and Northbridge and immediately adjacent to Perth Train Station. Operated by Nokturnl under the legal entity Stories Perth Pty Ltd (ACN 662 216 891, also referenced as Stories (WA) Pty Ltd), the venue spans five storeys and encompasses nine bars, three full-service restaurants (alba for modern Italian, KARLA for modern Asian cuisine cooked over flames and coals, and Ugly Baby for Middle Eastern and Mediterranean share plates), a pop-up taco bar (Pink Taquito), an inner-city pub with live music (Stories Pourhouse), the CBD's largest beer garden (Stories Front Yard), a two-level open-air rooftop nightclub (Stories Rooftop), a hidden train-themed speakeasy (Fat Controller), and a takeaway coffee window (ground.). The precinct targets four overlapping customer segments: local diners and families, corporate and business groups, nightlife and social seekers, and tourists and visitors to nearby State Theatre, WA Museum Boola Bardip, AGWA, and RAC Arena.
The business generates revenue through three principal streams: food and beverage sales across the restaurants, bars and beer garden (transaction-based with à la carte, 'Feed Me' set menus, and bottomless brunch and Yum Cha packages typically priced at $89 boozy / $65 boozeless per person); functions and events (private dining, corporate events, weddings, birthdays, group bookings handled by a dedicated Functions Team); and gift cards and experience vouchers sold via the third-party nowbookit.com platform and valid across all venues for three years. Operational technology is supplied by SevenRooms (reservations and group bookings), with the precinct holding a Tavern Restricted License under the Liquor Control Act 1988 (WA), wheelchair accessibility throughout, halal-certified protein supply for Ugly Baby, and Responsible Service of Alcohol compliance across venues. Distribution combines walk-in trade (Front Yard, Pourhouse, Rooftop, Fat Controller), online reservations (alba, KARLA, Ugly Baby, Pink Taquito), and direct sales via the Functions Team and gift card storefront. Marketing runs across Facebook, Instagram, LinkedIn, TikTok, a blog and What's On calendar, and the 'Dispatches' email newsletter, with brand authority reinforced by six major 2025 industry awards (AHA WA Best Hospitality Venue and Best Restaurant for KARLA, WA Gold Plate Best New Restaurant and Best European/Mediterranean Casual Dining for alba, Property Council Best Tourism and Leisure Development, and Master Builders WA Entertainment and Recreation Facility Over $10 Million) and a 2026 WA Good Food Guide Gold Star for KARLA.
Stories firmographics
Firmographics- Name
- Stories
- Legal name
- Stories Perth Pty Ltd
- Website
- https://stories.au
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stories is a multi-venue hospitality precinct in Perth CBD operated by Nokturnl, spanning five storeys with nine bars, three restaurants (alba Italian, KARLA Asian, Ugly Baby Middle Eastern), a speakeasy, rooftop nightclub, and the CBD's largest beer garden, serving local diners, corporate groups, tourists, and nightlife seekers.
- Ownership category
- akta.pro rank
Stories industry classification
Industry- Product category
- Multi-venue Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where Stories is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Stories business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Revenue from nine bars, three restaurants (alba Italian, KARLA Asian, Ugly Baby Middle Eastern/Mediterranean), rooftop bar, speakeasy, and café. Walk-in and reservation-based dining with à la carte menus, set 'Feed Me' menus, and bottomless brunch packages.
- Functions and Events: Private dining rooms, corporate events, weddings, birthdays, and group bookings. Includes dedicated Function Team for custom event coordination.
- Gift Cards: E-gift cards and experience vouchers sold online, valid across all venues within the precinct for three years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottomless Brunch packages - Ugly Baby |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch packages - alba |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch packages - Stories Rooftop (Bottomless Decisions) |
| Unit Pricing | Pay-as-you-go | Yum Cha at KARLA |
| Unit Pricing | Pay-as-you-go | Weekly food specials |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Stories product offering
Product offeringCore offering
Stories operates a five-storey multi-venue hospitality precinct in Yagan Square, Perth, encompassing nine bars, three full-service restaurants (alba Italian, KARLA Asian, Ugly Baby Middle Eastern/Mediterranean), a pop-up taco bar, a speakeasy, a rooftop nightclub, a beer garden, and a takeaway coffee window. The precinct serves walk-in guests, reservation-based diners, and private functions/events, with revenues from food and beverage sales, functions, and gift cards valid across all venues.
Product overview
Stories is a multi-venue hospitality precinct operated by Nokturnl, spanning five storeys between Perth CBD and Northbridge. The portfolio comprises nine bars, three restaurants, a pop-up concept, a speakeasy, a rooftop nightclub, and the city's largest beer garden. The three core restaurant brands are: alba (modern Italian), KARLA (modern Asian cuisine over flames and coals), and Ugly Baby (Middle Eastern/Mediterranean share plates). These are complemented by nightlife venues including Stories Pourhouse (pub with live music), Stories Rooftop (two-level nightclub), Fat Controller (train-themed speakeasy), and the casual Stories Front Yard beer garden. Additional offerings include Pink Taquito (taco and tequila pop-up) and ground. (takeaway coffee window). The venues share common functions infrastructure (private dining, events) and a unified gift card system valid across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Stories Hospitality Precinct Five-storey multi-venue hospitality precinct combining nine bars, three restaurants, a pop-up taco bar, a speakeasy, a rooftop bar, private dining, and the city's biggest beer garden, serving walk-in guests, reservations, and private functions in Perth.
- alba Modern Italian restaurant featuring contemporary Italian cuisine with indoor and alfresco dining, showcasing dishes like Vodka Rigatoni and Tiramisu, open for lunch and dinner Wednesday to Sunday. Awarded Best European/Mediterranean Casual Dining at the 2025 WA Gold Plate Awards.
- KARLA Modern Asian cuisine restaurant cooked over flames and coals, using fresh locally sourced produce and native Australian ingredients. Awarded Best Restaurant (AHA WA 2025), Best New Restaurant (WA Gold Plate 2025), and a Gold Star in the 2026 WA Good Food Guide.
- Ugly Baby Middle Eastern and Mediterranean share-plate restaurant with vibrant cocktails, colourful share-friendly plates, and an unapologetic fun dining experience. Hosts popular bottomless brunch on weekends.
- Pink Taquito Pop-up taco bar featuring street-style tacos, margaritas, Patrón-fuelled cocktails, and mezcal, with bright pink neon décor and a cheeky, fun atmosphere.
- Stories Pourhouse Inner-city pub featuring 20 taps, a 15m bar, glass keg room, and an industrial vibe with giant murals. Hosts live music (DJs and local bands) Thursday to Saturday nights and houses the Fat Controller speakeasy.
- Stories Front Yard Perth CBD's largest beer garden with a natural Australiana theme, family-friendly atmosphere, adventure playground, alfresco bar, and sports screens. Dog-friendly during daytime and transforms to a lively hotspot after dark.
- Stories Rooftop Perth CBD nightclub across two levels with an open-air dance floor, Level 2 sunset bar, and Level 3 clubbing experience. Features resident DJs, rainbow roof lights, retracting roof, and panoramic skyline views from Elizabeth Quay to Northbridge.
- Fat Controller Secret speakeasy hidden within Stories Pourhouse, offering an exclusive cocktail range with classics shaken, stirred, or built to taste. Features a train carriage façade referencing the adjacent Perth Central Train Station.
- ground. Takeaway coffee window at the front of the Stories precinct offering coffee, hot and cold beverages, house-made pastries, and posh toasties, targeted at commuters, tourists, and city workers.
- Functions and Events Private dining rooms, corporate events, weddings, birthdays, and group bookings coordinated by a dedicated Functions Team, with custom quotations across all venues within the precinct.
- Stories Gift Cards E-gift cards and experience vouchers sold online via nowbookit.com, with customer-chosen amounts, valid across all Stories venues for three years.
- Bottomless Decisions at Stories Rooftop Saturday day-party experience at Stories Rooftop featuring two hours of bottomless cocktail jugs, bubbles, and wine plus share plates, live DJs, and free access to the rooftop nightclub.
Companies that use Stories
Customer profileSegments4 records
Ideal customer profiles4 records
Stories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Stories partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NokturnlcoreNokturnl is the hospitality operator behind Stories, managing the precinct and overseeing culinary direction. Stories is part of the Nokturnl group which also operates The Old Synagogue (Fremantle) and The Beaufort (Highgate). Kullanat 'Kya' Arrunnapaporn was appointed as Head Chef of KARLA, marking Nokturnl's first female Head Chef.
- SevenRoomscoreThird-party reservation and booking management platform used for restaurant reservations, function bookings, and special event ticketing across all Stories venues.
- Development WAminorGovernment development authority responsible for the Yagan Square redevelopment where Stories is located. Stories is featured on Development WA's project page.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stories competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Stories social profiles
Digital presenceStories compliance and trust
Trust signalCompliance5 records
Stories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stories leadership team
Management profileNumber of profiles
Profiles2 records
Stories subsidiaries and ownership
Company hierarchySubsidiaries9 records
Stories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stories
What does Stories do?
Stories operates a five-storey multi-venue hospitality precinct in Yagan Square, Perth, encompassing nine bars, three full-service restaurants (alba Italian, KARLA Asian, Ugly Baby Middle Eastern/Mediterranean), a pop-up taco bar, a speakeasy, a rooftop nightclub, a beer garden, and a takeaway coffee window. The precinct serves walk-in guests, reservation-based diners, and private functions/events, with revenues from food and beverage sales, functions, and gift cards valid across all venues.
Is Stories a public or private company?
Stories is a private company. It is classified as corporate owned and is currently operating.
When was Stories founded?
Stories was founded in 2024. It employs 11 to 50 people.
Where is Stories based?
Stories is headquartered in Perth, Australia, in the Oceania region.
How does Stories make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are functions and Events and gift Cards.
Does Stories have an API?
No public API is recorded for Stories.
What industry is Stories in?
Stories's product category is Multi-venue Hospitality Services. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.