Storm Auto Services Training
Storm Auto Services is a UK specialist services provider to the collision repair sector, delivering nationwide mobile ADAS calibration and diagnostics, office-based remote programming, and IMI-approved training courses to body shops and insurers.
- Company typePrivate
- Founded2021
- HeadquartersWorcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Storm Auto Services Training does
Storm Auto Services Training (legal entity Storm Auto Services Ltd, UK private limited company, Companies House registration 13444983) is a UK-based specialist services provider to the collision repair sector, founded in 2021 and operating from a registered address in Worcester and a training centre in Tongwell, Milton Keynes. The company operates three integrated service lines: Mobile Services (a nationwide fleet of field technicians delivering on-site ADAS calibration, advanced diagnostics, and component programming to body shops with same or next-day response); Remote Services (an office-based diagnostic and programming service accessed via customer-purchased hardware and a website portal with live chat support, billed on a pay-as-you-go basis); and Training Services (IMI-approved courses delivered at the Milton Keynes centre or on customer premises, spanning IMI Level 1–4 EV qualifications, welding, paint, panel, MET, VDA, glazing, cosmetic, ADAS, and air conditioning, plus bespoke enterprise training programmes).
The underlying technology stack is built around licensed manufacturer software and OEM tooling for ADAS calibration, camera and radar calibration, module programming, key programming, secure gateway access, and crash data removal — supporting 30+ vehicle makes and 1,000+ models. Storm holds ISO 9001 quality management accreditation, IMI approved training centre status, and UKAS certification for vehicle body repair to BS10125:2022, which collectively position it within the certified supplier networks used by UK insurers and large collision repair groups. Revenue mechanics combine per-visit mobile service fees, pay-as-you-go remote service usage, and per-learner training course fees, with custom bespoke training contracts for enterprise customers. Customer segments are collision repair businesses (primary), UK insurance companies (primary), and body shop technicians (training persona), served through a sales-led, enterprise field sales motion plus an inside sales/PLG-style remote services channel. Technology partnerships with GT Motive, JDK Technology, and LAUNCH provide the diagnostic and calibration tooling underpinning service delivery.
Storm Auto Services Training firmographics
Firmographics- Name
- Storm Auto Services Training
- Legal name
- Storm Auto Services Ltd
- Website
- https://stormautoservices.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storm Auto Services is a UK specialist services provider to the collision repair sector, delivering nationwide mobile ADAS calibration and diagnostics, office-based remote programming, and IMI-approved training courses to body shops and insurers.
- Ownership category
- akta.pro rank
Storm Auto Services Training industry classification
Industry- Product category
- Automotive Collision Repair Services
- NAICS
- Automotive Mechanical and Electrical Repair and Maintenance (81111), General Automotive Repair (811111), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
- akta.pro secondary industries
- Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA), Mobile Diagnostics, Electrical & Telematics/ELD Service Calls (TLAKAFAF)
Keywords
Where Storm Auto Services Training is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Storm Auto Services Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mobile On-Site Services: Charging for on-site technician visits providing diagnostics, programming, and ADAS calibration at collision repair business locations. Same or next day response with same day invoicing.
- Remote Diagnostics Services: Remote programming and calibration services using customer-provided hardware device plus pay-as-you-go usage fees. Same-day results delivery.
- Training Services: IMI approved training courses for EV, welding, VDA, MET, paint, glazing, cosmetic, panel, and ADAS qualifications. Provides both scheduled courses and bespoke training programmes for body shop technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Remote device purchase plus pay-per-use service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Storm Auto Services Training product offering
Product offeringCore offering
Storm Auto Services Training operates a nationwide mobile automotive technical service that travels to collision repair sites to carry out diagnostics, ADAS calibration, and module programming for body shops, insurers, and accident repair centres. The company complements this with office-based remote diagnostic sessions delivered through an online portal, and an IMI-approved training programme covering ADAS, electric vehicles, and broader vehicle systems at its Milton Keynes centre. Together these three lines — mobile, remote, and training — form the core commercial offering.
Product overview
Storm Auto Services Training operates as a service-based automotive technology company offering three integrated service lines: Mobile Services (nationwide on-site technician deployment), Remote Services (office-based diagnostics and programming), and Training Services (IMI-approved courses). The core offering consists of ADAS calibration, advanced diagnostics, and component programming for the collision repair sector. The training division provides courses spanning EV (Levels 1-4), welding, paint, panel, MET, glazing, cosmetic, ADAS, and air conditioning, all aligned to BS10125:2022 standards. Mobile and Remote services support over 30+ vehicle makes and 1000+ models, while Training Services operates from a Milton Keynes facility with bespoke programme options for enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Services UK-wide on-site mobile technician service that travels to collision repair facilities to carry out diagnostics, ADAS calibration, and module programming on customer vehicles, targeted at body shops, insurers, and accident repair centres that need specialist technical support without sending vehicles to a franchised dealer.
- Remote Services
- IMI-Approved Training Courses
- Bespoke Training Programmes
Quantifiable outcome
- Same or next day on-site response capability
- +4 more outcomes
Companies that use Storm Auto Services Training
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Storm Auto Services Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Storm Auto Services Training partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Storm Auto Services Training competitors and assessment
Company assessmentDirect peers
- National Windscreens: One of the UK's largest windscreen and ADAS calibration specialists, operating a national mobile technician fleet. Direct competitor to Storm's mobile ADAS calibration offering with similar target customers (body shops, insurers, fleet operators) and overlapping service portfolio.
- Auto Windscreens: UK national windscreen and ADAS calibration specialist with a mobile technician model directly comparable to Storm. Targets the same body shop and insurance customer base and offers similar calibration and reprogramming services.
- ADAS Calibration UK: UK specialist ADAS calibration provider offering mobile and in-workshop services to body shops and insurance networks. Direct overlap with Storm on ADAS calibration, mobile delivery model, and collision repair customer base.
Broad incumbents
- Snap-on Diagnostics: Major global supplier of diagnostic tools, software, and technical training for the automotive aftermarket. Comparable to Storm on the diagnostics and training side, though Snap-on primarily serves the equipment and curriculum layer rather than direct service delivery.
- Hella Gutmann Solutions: Global provider of automotive diagnostic and ADAS calibration equipment, software, and training for independent workshops. Comparable to Storm across diagnostics tools, calibration systems, and technician training, serving similar collision repair customers in the UK and Europe.
- Thatcham Research: UK automotive research body that sets standards for vehicle repair, including ADAS calibration protocols, and runs industry training and certification. Comparable to Storm on the training and standards-compliance dimension, though operating as a non-profit industry body.
- Autoglass (Belron): Part of the Belron group, Autoglass is the UK's dominant windscreen replacement and ADAS calibration provider with an extensive national mobile network. Competes broadly with Storm's mobile services and is a major preferred supplier to UK insurers.
Emerging players
- LAUNCH Tech UK: UK arm of LAUNCH, a global diagnostic equipment and ADAS calibration tools supplier and one of Storm's listed technology partners. Overlaps in equipment, software, and training delivery for collision repair and service shops.
Others
- Institute of the Motor Industry (IMI): UK professional body that accredits automotive training centres (including Storm) and issues EV, ADAS, and technician qualifications. Comparable as the standards-setter behind Storm's training revenue stream rather than a direct competitor.
- GT Motive: European provider of estimating and damage assessment software for the collision repair industry, and a listed technology partner of Storm. Comparable as an ecosystem enabler for body shops rather than a direct service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Storm Auto Services Training social profiles
Digital presenceStorm Auto Services Training compliance and trust
Trust signalCompliance3 records
Storm Auto Services Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storm Auto Services Training leadership team
Management profileNumber of profiles
Storm Auto Services Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storm Auto Services Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storm Auto Services Training
What does Storm Auto Services Training do?
Storm Auto Services Training operates a nationwide mobile automotive technical service that travels to collision repair sites to carry out diagnostics, ADAS calibration, and module programming for body shops, insurers, and accident repair centres. The company complements this with office-based remote diagnostic sessions delivered through an online portal, and an IMI-approved training programme covering ADAS, electric vehicles, and broader vehicle systems at its Milton Keynes centre. Together these three lines — mobile, remote, and training — form the core commercial offering.
Is Storm Auto Services Training a public or private company?
Storm Auto Services Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storm Auto Services Training founded?
Storm Auto Services Training was founded in 2021. It employs 1 to 10 people.
Where is Storm Auto Services Training based?
Storm Auto Services Training is headquartered in Worcester, United Kingdom, in the Europe region.
How does Storm Auto Services Training make money?
Three revenue lines are on record. Mobile On-Site Services are the primary driver. The others are remote Diagnostics Services and training Services.
Who are Storm Auto Services Training's main competitors?
Direct peers on record are National Windscreens, Auto Windscreens and ADAS Calibration UK. Broad incumbents are Snap-on Diagnostics, Hella Gutmann Solutions, Thatcham Research and Autoglass (Belron). LAUNCH Tech UK is listed as an emerging player. Others are Institute of the Motor Industry (IMI) and GT Motive.
Does Storm Auto Services Training have an API?
No public API is recorded for Storm Auto Services Training.
What industry is Storm Auto Services Training in?
Storm Auto Services Training's product category is Automotive Collision Repair Services. Its primary akta.pro industry code is TLAKAAAF, Electrical, Diagnostics & ADAS Calibration, with a secondary code of TLAKANAA, Vehicle Diagnostics & Fault Code Scanning Services. Its NAICS code is 81111 and its SIC code is 7500.