STORYLAB Argentina

What STORYLAB Argentina does

STORYLAB Argentina is a privately held audiovisual content production company founded in 2013 in Buenos Aires by Nacho Viale and Diego Palacio. The company operates as an integrated production house without a proprietary technology platform, producing original content across fiction series, reality formats, documentaries, docu-reality, general-interest television, and branded content. Its portfolio includes the International Emmy-nominated 'La Casa del Mar', the Netflix Original Series 'Estocolmo', 'Ringo, Gloria y Muerte' for Disney+, 'Coders Championship' for Amazon Prime Video, and long-running Argentine broadcast staples 'La Noche de Mirtha' and 'Almorzando con Mirtha Legrand'.

The company monetizes through three primary revenue streams: co-production deals with global streaming platforms and pay-TV operators (where production costs and distribution rights are shared), commissioned full-service production for broadcast networks, and licensing of StoryLab-owned original IP to platforms. The company maintains active social channels (Instagram, LinkedIn, YouTube, X) and a bilingual Spanish/English website to support its portfolio and brand presence. The customer base is concentrated among a small set of enterprise counterparties — Netflix, Amazon Prime Video, Disney+, DirecTV/Flow, and select Argentine broadcasters.

STORYLAB employs approximately 25 staff, including an executive producer, finance and legal directors, and multiple directors. It has no disclosed external investors, parent entities, or subsidiaries, and operates as a founder-owned independent production house. The company has no public technology platform, no disclosed AI/ML capabilities, and no funding rounds, suggesting it has been financed organically through project cash flows over its 12-year operating history.

Name

STORYLAB Argentina

Legal name

StoryLab

Website

https://storylab.com.ar

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

STORYLAB Argentina is a Buenos Aires-based independent audiovisual production company that creates original fiction, reality, documentary, and general-interest content for major streaming platforms (Netflix, Amazon Prime, Disney+, DirecTV/Flow) and Argentine broadcast television. Founded in 2013, it operates as a founder-owned production house.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Scripted TV Series Production (Live-Action) (MPADABAB)

akta.pro secondary industries

Unscripted/Reality TV Production (Live-Action) (MPADABAC), Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB), Branded Documentary & Purpose-Driven Content (MPADAEAJ), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Audiovisual production services
• Fiction series production
• Reality show production
• Co-production services
• Branded content production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Co-production Deals: StoryLab enters into co-production agreements with major streaming platforms (Netflix, Amazon Prime, Disney+) and broadcasters (DirecTV/Flow) where costs and rights are shared, generating revenue through production fees and revenue participation.
2. Commissioned Production: Full production services commissioned by broadcasters for established television programs such as 'La Noche de Mirtha' and 'Almorzando con Mirtha Legrand', providing steady production revenue.
3. Content Licensing: Original content developed and owned by StoryLab is licensed to platforms for distribution, generating licensing fees for fiction series, reality shows, and documentaries.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

StoryLab is a comprehensive audiovisual content production company that designs, creates, and markets original content for local and international audiences. It produces fiction series, reality shows, documentaries, general-interest television programs, and branded content through co-production deals with streaming platforms such as Netflix, Amazon Prime, Disney+, and DirecTV/Flow, as well as commissioned production for Argentine broadcast television networks. Flagship programs include 'Estocolmo' (Netflix), 'La Casa del Mar' (International Emmy nominated), and long-running shows 'La Noche de Mirtha' and 'Almorzando con Mirtha Legrand'.

Product overview

STORYLAB Argentina is a comprehensive audiovisual content production company that operates as a single integrated production house rather than a modular platform. The company produces a diverse portfolio of content across multiple formats including fiction series, reality shows, documentaries, general-interest television programs, and branded content. Their flagship productions include fiction series (Nieve Roja, Fragiles, Último Primer Día, Estocolmo, La Casa del Mar, Post Mortem), reality formats (Coders Championship, Ringo Gloria y Muerte), documentary content (Héroes Invisibles, Mil Manos por Argentina), and long-running general-interest programs (La Noche de Mirtha, Almorzando con Mirtha Legrand). The company collaborates with major streaming platforms including Netflix, Amazon Prime, Disney+, and DirecTV for distribution, and with FLOW Contenidos for co-productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Estocolmo A fiction series produced as a Netflix Original in which an undercover agent, a prosecutor, and a journalist try to dismantle a human trafficking network. Produced for Netflix's global subscriber audience.
• La Casa del Mar A two-season fiction series about the disappearance of Laura Ramos and the investigation by Pelazas, produced for DirecTV. Nominated for the International Emmy Award 2016.
• Ringo, Gloria y Muerte A fiction series co-produced with Disney+ that immerses in the worlds of boxing and entertainment, recounting the rise, glory, success, and decline of boxer Ringo Bonavena.
• Coders Championship A reality competition series produced for Amazon Prime Video, an unprecedented programming competition bringing together the brightest minds in Latin America.
• Nieve Roja A fiction series in which a group of employees participates in a program at an isolated base in Antarctica, and the arrival of a mysterious stranger reveals a dark secret. Co-production with FLOW Contenidos.
• Frágiles A fiction series in which the trusted assistant of a powerful Spanish prosecutor and a young man raised within a secretive sect in Argentina see their destinies collide in a quest for the truth. Co-production with FLOW Contenidos.
• Último Primer Día A fiction series in which, the morning after a party celebrating their last first day of school, five students become the principal suspects in the murder of a charismatic biology professor. Co-production with FLOW Contenidos.
• Post Mortem A fiction series in which journalists Florencia Rodra and Guillermo O Reilly from a major newspaper enter the world of criminology, leading them to remember a trauma from a dark and violent past.
• Héroes Invisibles A documentary series that tells the life stories of anonymous workers who tirelessly worked in each of the phases of the Covid-19 pandemic.
• Mil Manos por Argentina A docu-reality series produced for the Flow platform.
• La Noche de Mirtha Argentina's longest-running and most popular general-interest television program, fully produced by StoryLab for Argentine broadcast television.
• Almorzando con Mirtha Legrand Argentina's most popular general-interest television program alongside La Noche de Mirtha, fully produced by StoryLab for Argentine broadcast television.
• Branded Content Production Services Custom branded content production services for brands and advertisers seeking high-quality audiovisual content for marketing purposes.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NetflixcoreStrategic or Co-development PartnerCo-production partner for Netflix Original Series 'Estocolmo', distributing content to Netflix's global subscriber base.
• DirecTV/Flow ContenidoscoreStrategic or Co-development PartnerMajor co-production partner for multiple series including 'La Casa del Mar' (2 seasons, International Emmy nominated), 'Mil Manos por Argentina', 'Último Primer Día', 'Frágiles', and 'Nieve Roja'.
• Amazon Prime VideocoreStrategic or Co-development PartnerCo-production partner for 'Coders Championship', an unprecedented programming competition reality show.
• Disney+coreStrategic or Co-development PartnerCo-production partner for 'Ringo' (Ringo, gloria y muerte), a series about boxer Ringo Bonavena.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pol-ka Producciones: One of Argentina's largest and most established production companies, producing fiction series and TV programming for major broadcasters and platforms, directly comparable in output and customer profile to StoryLab.
• Haddock Films: Argentine/Chilean co-producer of premium scripted content for global streamers, directly comparable in cross-border co-production model and client roster.
• Pampa Films: Argentine production house producing premium fiction and film content for global streamers, directly comparable in client base (Netflix/Amazon) and project types to StoryLab.
• Underground Producciones: Argentine production company producing scripted series, reality, and entertainment formats for major platforms and broadcasters, comparable in format diversification and client mix.
• K&S Films: Argentina-based audiovisual production company with a deep track record in scripted TV and film for both domestic and international platforms, comparable in scale and co-production model to StoryLab.

Broad incumbents

• Warner Bros. Discovery Latin America Studios: Major incumbent studio producing premium Spanish-language content for HBO Max and Warner platforms in Latin America, directly competing with StoryLab for premium co-production budgets.
• Endemol Shine Boomdog: Large LATAM-focused production operation of global format giant Endemol Shine, producing unscripted and scripted content for major platforms across the region; broader portfolio but overlapping customer and format mix.
• ViacomCBS International Studios (VIS): Paramount's international studio arm producing originals across Latin America for Paramount+ and Pluto TV; competing for the same co-production budgets and talent as StoryLab.

Regional players

• Fabula: Chilean production house producing internationally awarded fiction and documentary content for global streamers; comparable in producing premium Spanish-language originals, though Chile-based rather than Argentina.

Emerging players

• BTM Producciones: Latin American production company producing fiction and documentary content for streamers and broadcasters, comparable in scope and increasingly in client overlap with boutique producers like StoryLab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StoryLabArg
• YouTubeyoutube.com/@storylabargentina.oficial/podcasts
• LinkedInlinkedin.com/company/storylabsa
• Instagraminstagram.com/storylabarg

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORYLAB Argentina