UM6P - Story School
UM6P's Story School is an Africa-centered executive education school of communications within Morocco's Mohammed VI Polytechnic University, offering custom corporate programs, open certificates, and Executive Master's degrees in storytelling, strategic communication, and digital communication to Moroccan and African professionals and enterprise clients.
- Company typePrivate
- Founded2023
- HeadquartersRabat, Morocco
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What UM6P - Story School does
Story School is the executive education school of communications within Mohammed VI Polytechnic University (UM6P), a Moroccan state university, and operates as a unit inside its Business & Management cluster. Founded as an Africa-centered communications school, it targets Moroccan and African professionals, communication practitioners, and corporate clients seeking executive training in storytelling, strategic communication, crisis communication, stakeholder engagement, branding, digital communication, and event management. Its core offering is a curriculum organized around a five-belt learning progression (White through Black) spanning foundational to advanced levels, delivered through custom corporate programs, open-enrollment certificates, and Executive Master's programs.
The school's product portfolio includes the Communications Fundamentals Program (first delivered in 2023 for OCP Group and UM6P communications teams), the Fundamental Program in Communication co-certified with Sciences Po Executive Education, the Executive Master in Digital Communication Strategy & Innovation (300 hours over 18 months, 25 participants per cohort), short Advanced Certificates in areas such as Event Management, Branding, and AI for Events, and the KESSA Young Panafrican Storytellers Program launched in December 2025 with the French-African Foundation. Supporting media properties — The Storyteller newsletter and magazine, the Com'versations podcast, the Crossed Stories video series, and Story School Studio — extend the school's content reach and brand surface.
Story School generates revenue through professional services pricing: open-enrollment short certificates are priced at 3,500–3,900 MAD HT (~$350–$390) per participant for multi-day courses, while custom corporate programs and Executive Master's tuition require direct contact. Distribution combines direct delivery at UM6P campuses in Rabat Technopolis and Benguerir, hybrid and online formats, and a partnership channel via Sciences Po Executive Education. The school operates with approximately 28 employees and is not independently financed, functioning instead as a unit of a state university.
UM6P - Story School firmographics
Firmographics- Name
- UM6P - Story School
- Legal name
- UM6P (Université Mohammed VI Polytechnaire)
- Website
- https://storyschool.um6p.ma
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UM6P's Story School is an Africa-centered executive education school of communications within Morocco's Mohammed VI Polytechnic University, offering custom corporate programs, open certificates, and Executive Master's degrees in storytelling, strategic communication, and digital communication to Moroccan and African professionals and enterprise clients.
- Ownership category
- akta.pro rank
UM6P - Story School industry classification
Industry- Product category
- Executive Education
- NAICS
- Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- MBA & Executive MBA Programs (EDAHAHAB)
- akta.pro secondary industries
- Marketing, Sales & Brand Management Schools (EDAHAHAE), Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)
Keywords
Where UM6P - Story School is headquartered
LocationHeadquarters
- HQ city
- Rabat
- HQ country
- Morocco
- HQ region
- Africa
Offices2 records
Markets served
UM6P - Story School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Executive Education Programs: Story School generates revenue through various executive education programs including custom programs for organizations, open programs for individuals, and specialized Executive Master's programs. These programs range from short certificate courses to comprehensive multi-month master programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Advanced Certificate in Event Management - 3 days |
| One time/ perpetual license | Multi-year contract | Advanced Certificate in Branding - 5 days |
| One time/ perpetual license | Multi-year contract | Advanced Certificate in AI for Events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UM6P - Story School product offering
Product offeringCore offering
Story School is the communication laboratory of Mohammed VI Polytechnic University (UM6P), offering executive and customized training in communication, storytelling, and digital strategy. It delivers a portfolio of open programs for individuals, custom programs for organizations, executive master's degrees, and short certificate courses, complemented by applied research and strategic consulting in communication professions.
Differentiator
Problem solved
Functional benefit
Brands
- The Storyteller: A disruptive newsletter and print magazine about communication, strategy, and influence, built from Morocco with an African vantage point.
- Story School Studio
- Com'versations
- Crossed Stories
- KESSA
Products and services
- Communications Fundamentals Program (First Edition) Foundational communication training program covering internal and external communication, communication management, stakeholder engagement, and communication best practices; designed for organizational communication teams.
- Fundamental Program in Communication Core curriculum program covering strategic communication principles, communication project management, and effective strategy development; co-certified with Sciences Po Executive Education and awarding dual certification upon completion with research paper defense.
- Executive Master in Digital Communication Strategy & Innovation Executive master's program (300 hours over 18 months) delivered in French and English, targeting 25 participants per intake; covers AI for communication, multichannel strategies, and digital transformation leadership.
- KESSA – The Young Panafrican Storytellers Program Immersive program dedicated to the new generation of African storytelling, media, and creativity; brings together 30 young artists, journalists, content creators, cultural entrepreneurs, and innovators for a week of masterclasses, practical workshops, and co-creation sessions.
- Advanced Certificate in Event Management 3-day advanced certificate in event management delivered in hybrid format (in-person at UM6P Rabat Campus and online), priced at 3,500 MAD exclusive of tax; for individual professionals (B2B/organizational registrations via [email protected]).
- Advanced Certificate in Branding 5-day advanced certificate in branding priced at 3,900 MAD exclusive of tax; designed for individual professionals and organizations.
- Advanced Certificate in AI for Events Advanced certificate focused on applying artificial intelligence tools and techniques to event management; available to individuals and organizations (B2B registrations handled via dedicated email).
Companies that use UM6P - Story School
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
UM6P - Story School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UM6P - Story School partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- French-African FoundationcoreStory School collaborated with the French-African Foundation to launch KESSA – The Young Panafrican Storytellers Program, dedicated to the new generation of African storytelling, media, and creativity. The program aims to amplify African voices and bring together a community capable of renewing the continent's imagination.
- Sciences Po Executive EducationcoreStory School offers double certification with Sciences Po Executive Education for its core curriculum programs. Upon successful completion of the core curriculum and submission of a research paper with defense, participants receive dual certification from UM6P Story School and Sciences Po Executive Education.
- Redefining CommsminorStory School organized an UNCONFERENCE on Engagement in partnership with Redefining Comms for OCP's Talent & Organizational Development team.
- Mohammed VI Polytechnic University (UM6P)coreStory School is part of the Business & Management cluster at UM6P. UM6P is a hub of education, research, innovation, and entrepreneurship for Africa, located across multiple locations in Morocco including Rabat-Salé, Benguerir, and Laâyoune.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
UM6P - Story School competitors and assessment
Company assessmentRegional players
- University of Cape Town Graduate School of Business: Sub-Saharan Africa's most established business school with executive education programs. Comparable to Story School as a top-tier African business school offering executive credentials, though based in Southern Africa and broader in scope than Story School's communication focus.
- Strathmore Business School: Kenyan business school with executive education programs serving East Africa. A natural regional peer for Story School in the pan-African executive education space, especially for shared target segments of mid-career African professionals.
- Pan-Atlantic University - Lagos Business School: Leading West African business school offering MBAs and executive education, including in marketing and communication. Comparable to Story School as a regionally rooted African executive education provider, though primarily serving the Anglophone West African market.
Emerging players
- African Leadership University (ALU): Mission-driven African university with executive and undergraduate programs aimed at developing African leaders. ALU competes for the same 'Africa-centered, globally credible education' positioning Story School claims, making it a direct emerging competitor in the African executive learner market.
- Redefining Comms: Communication training and event partner of Story School (co-organized the OCP UNCONFERENCE on Engagement). Operates in the same communications training space and represents a comparable, though smaller and more event-driven, operator in the African communication training niche.
Direct peers
- Sciences Po Executive Education: Direct strategic partner of UM6P Story School via the 2024 double-certification agreement. Sciences Po Executive Education is a leading European provider of executive education in communication, leadership, and policy, and the partnership positions it as the most directly comparable operator in Story School's orbit.
- Africa Business School (UM6P): Sister school within the same UM6P Business & Management cluster, also in Morocco. Africa Business School offers MBAs and executive education targeted at African professionals, directly competing for the same Moroccan and pan-African professional learner pool that Story School addresses.
Broad incumbents
- HEC Paris Executive Education: Major European executive education provider with deep offerings in marketing, communication, and leadership. HEC Paris has an active Africa strategy and could compete with Story School for the same Moroccan and French-speaking African professional audience.
- INSEAD Executive Education: One of the world's largest executive education providers, with multiple programs in leadership, marketing, and communication. INSEAD has a multi-decade presence in France with strong European and emerging-markets reach, positioning it as a global incumbent that African professionals frequently target for similar content.
- London Business School Executive Education: Top global business school with executive education programs in leadership, marketing, and communication. Represents a benchmark incumbent for the kind of premium executive credential Story School aims to offer at the African and EMBA level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UM6P - Story School social profiles
Digital presenceUM6P - Story School financial estimates
Financial estimateRevenue estimate
Valuation estimate
UM6P - Story School leadership team
Management profileNumber of profiles
UM6P - Story School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UM6P - Story School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UM6P - Story School
What does UM6P - Story School do?
Story School is the communication laboratory of Mohammed VI Polytechnic University (UM6P), offering executive and customized training in communication, storytelling, and digital strategy. It delivers a portfolio of open programs for individuals, custom programs for organizations, executive master's degrees, and short certificate courses, complemented by applied research and strategic consulting in communication professions.
Is UM6P - Story School a public or private company?
UM6P - Story School is a private company. It is classified as state government owned and is currently operating.
When was UM6P - Story School founded?
UM6P - Story School was founded in 2023. It employs 11 to 50 people.
Where is UM6P - Story School based?
UM6P - Story School is headquartered in Rabat, Morocco, in the Africa region.
How does UM6P - Story School make money?
One revenue line is on record: executive Education Programs.
Who are UM6P - Story School's main competitors?
Regional players on record are University of Cape Town Graduate School of Business, Strathmore Business School and Pan-Atlantic University - Lagos Business School. Emerging players are African Leadership University (ALU) and Redefining Comms. Direct peers are Sciences Po Executive Education and Africa Business School (UM6P). Broad incumbents are HEC Paris Executive Education, INSEAD Executive Education and London Business School Executive Education.
Does UM6P - Story School have an API?
No public API is recorded for UM6P - Story School.
What industry is UM6P - Story School in?
UM6P - Story School's product category is Executive Education. Its primary akta.pro industry code is EDAHAHAB, MBA & Executive MBA Programs, with a secondary code of EDAHAHAE, Marketing, Sales & Brand Management Schools. Its NAICS code is 61143 and its SIC code is 8200.