스토리위즈
Storywiz is a Seoul-based web novel and webtoon IP studio and KT Studio Genie subsidiary operating the Blaice platform, distributing creator-sourced content via KakaoPage, Naver Series, and emerging short-form and VTuber channels.
- Company typePrivate
- Founded2020
- HeadquartersSeoul (서울), South Korea
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What 스토리위즈 does
Storywiz Co., Ltd. (주식회사 스토리위즈) is a Seoul-based content IP studio and a wholly-owned subsidiary of KT Studio Genie, itself part of KT Group, one of South Korea's largest telecommunications conglomerates. Founded on February 20, 2020 and headquartered in Mapo-gu, Seoul, the company operates the Blaice (블라이스) web novel and webtoon platform, distributing serialized creator-sourced content through Korea's dominant digital channels including KakaoPage and Naver Series. With approximately 8 employees as of the most recent reporting, Storywiz runs a lean operation that has expanded beyond traditional web fiction into adjacent content formats including 3D VTuber productions and short-form drama distributed via the Allways platform.
The company's business model is anchored by a contest-driven IP acquisition pipeline, headlined by an annual Official Serialization Contest that sources new story rights from independent writers. Selected works are produced, published, and distributed through Blaice and partner platforms, with monetization occurring through platform licensing fees and creator revenue-sharing arrangements. Under an OSMU (One Source Multi Use) framework introduced in late 2024, Storywiz has begun adapting the same underlying IP across multiple formats, including 3D VTuber content and short-form video, in order to expand revenue per title. Distribution remains heavily intermediated, and the company does not currently operate a scaled direct-to-consumer channel of its own.
Under new CEO Jeon Daejin (전대진), appointed in January 2025 succeeding founder Han Sukyung, Storywiz has signaled an intent to broaden its content portfolio, deepen AI use in production, and explore overseas markets through institutional partnerships including an MOU with the Seoul Business Agency (SBA). As a KT Group affiliate, the company benefits from capital backing and strategic alignment with KT's media and entertainment ambitions, while retaining operational autonomy commensurate with its small headcount.
스토리위즈 firmographics
Firmographics- Name
- 스토리위즈
- Legal name
- 주식회사 스토리위즈
- Website
- https://storywiz.co.kr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storywiz is a Seoul-based web novel and webtoon IP studio and KT Studio Genie subsidiary operating the Blaice platform, distributing creator-sourced content via KakaoPage, Naver Series, and emerging short-form and VTuber channels.
- Ownership category
- akta.pro rank
스토리위즈 industry classification
Industry- Product category
- Web Novel and Webtoon Publishing
- NAICS
- All Other Publishers (513199), Periodical Publishers (51312)
- SIC
- Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions) (MPAJAJAM)
- akta.pro secondary industries
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE), Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)
Keywords
Where 스토리위즈 is headquartered
LocationHeadquarters
- HQ city
- Seoul (서울)
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
스토리위즈 business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Novel/Webtoon Platform Operations (Blaice): Storywiz operates the Blaice platform as a web novel and webtoon publishing and serialization platform. The company earns revenue by publishing, managing, and distributing web fiction content, signing authors and rights holders, and providing official serialization contracts through its platform.
- OSMU (One Source Multi Use) Licensing and Content Adaptation: Revenue generated from licensing web novel and webtoon IPs to third parties for adaptation into other media formats — including short-form dramas, webtoons, and 3D VTuber content. Achieved through partnerships such as the MOU with platforms like 올웨이즈 for short-form drama.
- Publishing Fees and Serialization Contracts: Revenue from awarding prize money and author compensation for contest winners who sign official Blaice serialization contracts. Prize pools of up to 200 million KRW per contest (2025 competition) include both cash prizes and additional author fees of up to 100 million KRW per winning work.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
스토리위즈 product offering
Product offeringCore offering
Storywiz operates the Blaice web novel and webtoon platform, discovering writers through annual public contests, planning and producing serialized fiction content, and licensing the resulting IP for multi-format adaptation (OSMU) into short-form dramas, webtoons, and 3D VTuber content. The company manages the full content lifecycle from author discovery and rights acquisition through platform publishing and cross-media distribution via partners such as KakaoPage, Naver Series, and Allways.
Product overview
Storywiz operates as a content-focused company within the KT Group that plans, produces, and distributes web novels and webtoons. The company's portfolio centers on Blaise — a web novel and webtoon platform — alongside IP-based new business initiatives. Blaise functions as the core platform, supported by serialization contests for creator/IP discovery, and extended through short-form video and drama adaptations of its content (OSMU strategy). The company also engages in domestic and international content distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Blraice (블라이스): Web novel and webtoon platform operated by Storywiz for publishing and distribution of serialized fiction and comics.
Products and services
- Blaice (블라이스) Web Novel and Webtoon Platform Storywiz's primary web novel and webtoon publishing and serialization platform, offering serialized fiction across fantasy, romance, and SF genres. The platform hosts Blaice Original titles, accepts direct writer submissions, and serves as the company's owned digital distribution channel.
- Web Novel and Webtoon Content Planning, Production and Distribution Service End-to-end content service covering discovery and contracting of writers and rights holders, planning and operating web novel and webtoon content, domestic and international distribution, and IP-based new business development. Provided to distribution partners, media companies, and rights holders.
- Short-form Drama Content (OSMU Adaptation Output) Short-form drama content produced by adapting Blaice web novel and webtoon IPs into episodic short-form video, distributed through the Allways platform and via collaborations with Catch Media and Hello Works. Represents Storywiz's OSMU (One Source Multi Use) adaptation offering that converts web fiction IP into adjacent media formats.
Quantifiable outcome
- Contest winners including '나만 몰랐던 멸망', '검귀천마', '역키잡 클리세에서 탈출하기', '여배우들이 내 음악에 집착한다' were launched as Blaice Originals and received significant reader engagement.
- +1 more outcomes
Companies that use 스토리위즈
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
스토리위즈 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
스토리위즈 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Jipyeong Regional Contents (지평리문화콘텐츠)minorMOU signed for mutual cooperation on webtoon and web novel business based on regional content. Aims to promote local content creation and regional-media content industry co-prosperity.
- Daejeon Contents Korea Lab (대전콘텐츠코리아랩)minorCo-organized the '대한민국 판타지·SF 웹소설 공모전' (Korea Fantasy/SF Web Novel Contest) together with electronic news media partners, expanding content sourcing geographically and across media verticals.
- Hello WorksminorCollaboration on short-form challenge content — Hello Works participates as a co-production partner in Blaice's short-form (숏폼) content initiatives, supporting rapid and diverse short-form content production from web novel sources.
- Catch MediaminorMOU collaboration for short-form challenge content production, contributing to Blaice's multi-format OSMU strategy by producing short-form video adaptations of web novel IP.
- 올웨이즈 (Allways)minorShort-form drama platform on which Blaice launched two short-form drama titles derived from web novel/webtoon IP, advancing the company's OSMU strategy into episodic short-form video content.
- SBA (Seoul Economic Reinvention Promotion Agency / 서울경제진흥원)coreAnnual co-hosting of the 'Blaice X SBA 정식연재 공모전' (Official Serialization Contest) with prize money of 300 million KRW in 2024 (prizes of 150 million KRW plus additional author fees of up to 150 million KRW) and 200 million KRW in 2025. The competition covers both web novel and webtoon categories, awarding official Blaice serialization contracts to winners. This is a flagship annual partnership providing a continuous pipeline of new IP for the Blaice platform.
- KakaoPagecoreKakaoPage serves as the primary distribution platform for Blaice web novel content. Multiple Blaice titles have ranked #1 on KakaoPage Fantasy, demonstrating the platform's importance as a major distribution channel for Storywiz's published works.
- Naver SeriescoreNaver Series serves as a major distribution platform for Blaice web novel content. Multiple titles have achieved top Naver Series rankings, confirming Naver as a critical consumer-facing distribution partner alongside KakaoPage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
스토리위즈 competitors and assessment
Company assessmentDirect peers
- Bookcube (북큐브): Bookcube is a major Korean web novel and webtoon platform operated by Bookcube Co., Ltd., directly comparable as a domestic web fiction publishing and distribution platform serving similar creators and readers.
- Lezhin Comics (레진코믹스): Lezhin Comics is a major Korean webtoon platform with a paid-serialization model. Comparable to Storywiz as a Korea-based web fiction/comic publisher competing in the same creator and reader market with platform-based content distribution.
- Munpia (문피아): Munpia is one of South Korea's largest user-generated web novel serialization platforms, directly comparable to Storywiz's Blaice. Both serve Korean web fiction writers and readers with royalty-based serialization, contests, and platform publishing.
- Tappytoon: Tappytoon is a Korea-originated webtoon and web novel platform with international distribution. Comparable to Storywiz as a digital web fiction publisher offering serialized content to readers with multi-region reach.
- Ridibooks (리디): Ridibooks operates a major Korean digital book and web novel platform, directly comparable to Storywiz as a domestic web fiction publisher and distributor with a similar creator/reader two-sided model.
Broad incumbents
- Webtoon Entertainment: Webtoon Entertainment operates the global webtoon platform (including Naver Webtoon) and is a broad incumbent in the web fiction/comic space. Comparable as a large platform that also sources, publishes, and licenses Korean-origin IP with a similar OSMU-style multi-format distribution model.
- Kakao Entertainment: Kakao Entertainment is the dominant Korean content conglomerate operating KakaoPage and Piccoma. Comparable as a broad incumbent that controls the primary distribution channel through which Storywiz's Blaice content reaches readers, with vertically integrated IP and OSMU capabilities.
Emerging players
- Wattpad: Wattpad is a global web fiction serialization and reading community owned by Naver. Comparable as a web novel community and monetization platform targeting similar creator and reader behaviors, though operating globally rather than Korea-only.
- Tapas Media: Tapas is a web fiction and webtoon platform with serialized content and creator monetization. Comparable as a digital-first web fiction platform targeting similar creator-discovery and IP-development dynamics, primarily in the English-speaking market.
Regional players
- Piccoma: Piccoma is a Japanese webtoon/web novel platform owned by Kakao. Comparable to Storywiz as a regional web fiction platform serving the Japanese market with similar serialized content models, though focused on Japan rather than Korea.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
스토리위즈 social profiles
Digital presence스토리위즈 financial estimates
Financial estimateRevenue estimate
Valuation estimate
스토리위즈 leadership team
Management profileNumber of profiles
Profiles2 records
스토리위즈 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
스토리위즈 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 스토리위즈
What does 스토리위즈 do?
Storywiz operates the Blaice web novel and webtoon platform, discovering writers through annual public contests, planning and producing serialized fiction content, and licensing the resulting IP for multi-format adaptation (OSMU) into short-form dramas, webtoons, and 3D VTuber content. The company manages the full content lifecycle from author discovery and rights acquisition through platform publishing and cross-media distribution via partners such as KakaoPage, Naver Series, and Allways.
Is 스토리위즈 a public or private company?
스토리위즈 is a private company. It is classified as corporate owned and is currently operating.
When was 스토리위즈 founded?
스토리위즈 was founded in 2020. It employs 1 to 10 people.
Where is 스토리위즈 based?
스토리위즈 is headquartered in Seoul (서울), South Korea, in the Asia region.
How does 스토리위즈 make money?
Three revenue lines are on record. Web Novel/Webtoon Platform Operations (Blaice) is the primary driver. The others are OSMU (One Source Multi Use) Licensing and Content Adaptation and publishing Fees and Serialization Contracts.
Who are 스토리위즈's main competitors?
Direct peers on record are Bookcube (북큐브), Lezhin Comics (레진코믹스), Munpia (문피아), Tappytoon and Ridibooks (리디). Broad incumbents are Webtoon Entertainment and Kakao Entertainment. Emerging players are Wattpad and Tapas Media. Piccoma is listed as a regional player.
Does 스토리위즈 have an API?
No public API is recorded for 스토리위즈.
What industry is 스토리위즈 in?
스토리위즈's product category is Web Novel and Webtoon Publishing. Its primary akta.pro industry code is MPAJAJAM, Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions), with a secondary code of MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales). Its NAICS code is 513199 and its SIC code is 2741.