Stourbridge FC

What Stourbridge FC does

Stourbridge FC is a privately-held amateur football club based in Stourbridge, West Midlands, England, founded in 1876 and currently celebrating its 150th anniversary season in 2026/27. The club competes in the Southern League Premier Division Central (Step 3 of the English non-league football pyramid) and operates a multi-team structure spanning men's senior, women's, U21s, U18s, Academy, boys' and girls' development centres, and pan-disability teams. Its home ground is the War Memorial Athletic Ground in Amblecote, which also houses the Glassboys Bar — a hospitality and venue hire facility.

The club's core product is competitive football participation and matchday experiences, supplemented by video match highlights distributed through YouTube in collaboration with opposing clubs. Its digital infrastructure is built on third-party platforms: the Pitchero platform powers the official website, club management, and member communications; KTCKTS provides the online ticketing portal; and Hope + Glory Sportswear operates the official merchandise store (including the 150th anniversary away shirt).

Stourbridge FC monetises through five revenue streams: matchday ticket sales (transaction-based), annual/multi-year memberships and season tickets with the 1876 loyalty card (subscription), merchandise sales via Hope + Glory (hardware), commercial sponsorship packages pitched to local businesses (subscription/perimeter advertising), and Glassboys Bar venue hire (professional services). The primary customer segments are local community supporters in the West Midlands and small-to-medium local businesses seeking regional advertising exposure. The club is accredited by England Football, holds FA Charter Standard Community Club status, and is affiliated with Birmingham County FA. Ownership is independent and community-based, with no disclosed parent company, institutional investor, or external funding. The club is led by a Commercial Manager (Vic Younis) and Operations Manager (Jason Connon), supported by approximately 15 staff.

Name

Stourbridge FC

Legal name

Stourbridge Football Club

Website

https://stourbridgefc.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Stourbridge FC is a 150-year-old amateur non-league football club in Stourbridge, West Midlands, competing in the Southern League Premier Division Central. It serves local community supporters and regional SMBs through matchday tickets, memberships, merchandise, sponsorship, and venue hire.

Ownership category

akta.pro rank

Headquarters

HQ city

Stourbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for Southern League Premier Division Central fixtures and pre-season friendlies
2. Memberships and Season Tickets: Annual and multi-year memberships plus season tickets for the 2026/27 season, including the 1876 loyalty card for bar access
3. Merchandise: Club merchandise including the 150th anniversary away shirt sold through Hope + Glory Sportswear
4. Sponsorship: Commercial sponsorship opportunities including pitch-side perimeter advertising, match sponsorship, and programme advertising offered to local businesses
5. Venue Hire: Glassboys Bar available for hire as a venue space

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stourbridge FC is a non-league football club that fields competitive men's, women's, youth, and pan-disability teams, with its first team playing in the Southern League Premier Division Central. Its core commercial activities are matchday ticket sales, annual and multi-year season memberships (including the 1876 loyalty card), and the Hope + Glory SFC Club Shop selling branded merchandise such as the 150th anniversary away shirt. The club additionally earns revenue from commercial sponsorship packages (pitch-side advertising, match and programme sponsorship) and hire of the on-site Glassboys Bar hospitality facility.

Product overview

Stourbridge FC is a non-league football club competing in the Southern League Premier Division Central. The club operates a multi-team structure spanning men's, women's, youth, and disability football. The primary product offering is competitive football participation and matchday experiences, supported by video content production, hospitality services (Glassboys Bar), retail merchandise, and sponsorship packages. The club's digital presence is powered by the Pitchero platform, with ticketing through KTCKTS and merchandise through Hope + Glory Sportswear.

Differentiator

Problem solved

Functional benefit

Products and services

• Stourbridge FC Football Teams Comprehensive football club structure including Men's First Team (Southern League Premier Division Central), Men's Standard, U21s, U18s, Academy, Women's First Team, Boys' Development Centre teams (U8-U16), Girls' Section (U12-U18), and Pan Disability teams — providing competitive and developmental football participation for players of all ages, genders, and abilities.
• Match Tickets (Ticket Sales Portal) Online ticket purchasing platform for Southern League Premier Division Central fixtures and pre-season friendlies at Stourton Park, powered by KTCKTS. Sold to matchgoing supporters and the general public on a per-match basis.
• Season Tickets and 2026/27 Memberships (including 1876 Loyalty Card) Annual and multi-year season tickets and memberships for the 2026/27 season, including the 1876 loyalty card that can be used for purchases in the Glassboys Bar. Sold to individual supporters seeking recurring match access and bar benefits.
• Hope + Glory SFC Club Shop (Official Merchandise) Official club merchandise store offering 150th anniversary commemorative kits, away shirts, and club apparel via Hope + Glory Sportswear, for purchase by supporters and the general public.
• Commercial Sponsorship Packages
• Glassboys Bar Venue Hire On-site hospitality and bar facility at War Memorial Athletic Ground available for corporate and private hire, integrated with the 1876 loyalty card for matchday purchases. Targeted at local businesses and private event organisers.
• Match Video Highlights Video match highlights from Southern League Premier Division Central games, produced in collaboration with opposing clubs' YouTube channels and local production partners, distributed to supporters and the wider football community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• Mint TechnologycoreGTM or Marketing PartnerClub Sponsor providing technology services. Listed as primary club sponsor on the website.
• Treats For YoucoreGTM or Marketing PartnerClub Sponsor - delivery service. Multiple team sponsorships including Under 12 SDYFL.
• Elite Tube LtdcoreGTM or Marketing PartnerClub Sponsor - industrial/manufacturing sector company.
• J Hayward & SonscoreGTM or Marketing PartnerClub Sponsor and team sponsor for Under 12 SDYFL team.
• Carlsberg BritviccoreGTM or Marketing PartnerOfficial beer and beverage sponsor of the club.
• A & H ConstructionminorGTM or Marketing PartnerConstruction sector club sponsor.
• Avanti Kitchens Bedrooms & BathroomsminorGTM or Marketing PartnerOfficial Junior Club Sponsor - kitchen/bathroom fitting company.
• Autoguard Alarms LtdminorGTM or Marketing PartnerClub Sponsor and team sponsor for Under 12 SDYFL team. Security/alarms company.
• G&T PropertiesminorGTM or Marketing PartnerClub Sponsor and team sponsor for Under 12 SDYFL team. Property company.
• No5 Barristers' ChambersminorGTM or Marketing PartnerLegal sector club sponsor - barristers' chambers.
• D A Profiles LtdminorGTM or Marketing PartnerEngineering/profiles company club sponsor.
• Prospect CoachescoreGTM or Marketing PartnerOfficial Travel Partner - coach travel services for the club.
• AndyfreightminorGTM or Marketing PartnerFreight/logistics company club sponsor.
• Higgs LLPminorGTM or Marketing PartnerLegal/-accountancy firm club sponsor.
• Oldfields Reclamations LimitedminorGTM or Marketing PartnerReclamation materials company club sponsor.
• Lawnswood Fencing LtdminorGTM or Marketing PartnerFencing company club sponsor.
• JPM Broking Services LtdminorGTM or Marketing PartnerBroking services company and team sponsor for Under 12 SDYFL.
• Folkes Worton Chartered AccountantsminorGTM or Marketing PartnerAccountancy firm club sponsor.
• G-Tex StainlessminorGTM or Marketing PartnerStainless steel products company club sponsor.
• Ridgewood High SchoolminorGTM or Marketing PartnerClub Partner - local educational institution.
• Justice For RyanminorGTM or Marketing PartnerClub Partner - charitable/social cause organization.
• Pitching IncoreGTM or Marketing PartnerLeague Sponsor - Southern League title sponsor as part of the Entain Foundation's grassroots football initiative.
• Kick It OutminorGTM or Marketing PartnerFootball's equality and inclusion organisation partner.
• Hope + Glory SportswearcoreChannel Partner/ Reseller/ DistributorOfficial club shop partner - sells club merchandise including the 150th anniversary shirt via store.hopeandglorysportswear.co.uk/stourbridge-fc
• PitcherocoreTechnology or IntegrationWebsite and club management platform provider powering the official stourbridgefc.com website, match scheduling, team management, and ticketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Redditch United FC: Non-league football club in Worcestershire, near the West Midlands, competing in similar Southern League tiers with a comparable community sponsorship and matchday revenue model.
• Alvechurch FC: Non-league football club in Worcestershire competing in the Southern League around Step 3, with a similar regional community focus and grassroots youth development structure.
• Leamington FC: Competing in the Southern League Premier Division Central, the same division as Stourbridge FC, with identical Step 3 status and a comparable mix of matchday, sponsorship, and community revenue streams.
• Hednesford Town FC: Non-league football club based in Hednesford, Staffordshire, also in the West Midlands and historically competing at similar tiers of the English football pyramid with comparable community-focused operations and local sponsorship model.
• Stratford Town FC: Southern League club in Warwickshire at a similar step of the non-league pyramid, with comparable local sponsorship and community engagement model in the West Midlands region.
• Rushall Olympic FC: West Midlands-based non-league football club historically playing at Step 3/4 levels with similar matchday attendance scale and community sponsorship dependencies.
• Bromsgrove Sporting FC: Non-league football club in Bromsgrove, Worcestershire, close to Stourbridge, competing at similar tiers with comparable local sponsor base and matchday operations.

Broad incumbents

• Tamworth FC: Higher-tier non-league club (National League North) in Staffordshire, providing an aspirational peer at a larger scale with a similar community-facing football club model and broader sponsor portfolio.
• Kidderminster Harriers: Higher-tier National League North club in Worcestershire, geographically adjacent to Stourbridge and named as a pre-season friendly opponent, offering a benchmark for potential upward progression.
• AFC Telford United: Shropshire-based non-league club in the National League North, larger and more commercially developed than Stourbridge FC, but operating a similar community-focused football club business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/StourbridgeFC
• Facebookfacebook.com/Stourbridge-FC-Official-137634529600697
• LinkedInlinkedin.com/company/stourbridge-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stourbridge FC