STOUT HARDWOOD FLOOR CO., INC.

What STOUT HARDWOOD FLOOR CO., INC. does

Stout Hardwood Floor Co., Inc. is a third-generation, family-owned hardwood flooring contractor headquartered in Las Cruces, New Mexico, with a second office in Mesa, Arizona. The company installs, refinishes, and maintains hardwood floors for residential customers, K-12 schools, universities, churches, recreation and fitness centers, healthcare facilities, and military installations across New Mexico, Arizona, and West Texas (El Paso). Its offering spans two divisions: residential flooring (new installation, refinishing, dust-free sanding, staining, and maintenance using solid, engineered, prefinished, and reclaimed wood) and athletic/commercial flooring (Robbins maple sports floors, Pulastic synthetic polyurethane surfaces, sprung dance floors, and stage floors).

Revenue is generated on a project-based, quote-driven model with each engagement priced according to flooring type, square footage, and scope of work. The company accesses premium product lines and certified installation training through authorized dealer relationships with Robbins Sports Surfaces, Kahrs, Olde Wood Limited, California Classics, and Muscanell Millworks, and competes for institutional work via educational cooperative purchasing agreements with Cooperative Educational Services (CES) in New Mexico, ESC Region 19 in El Paso, and TexBuy Region 16 in Texas. Customer acquisition relies primarily on word-of-mouth referrals and a website portfolio showcasing completed projects.

The company's competitive position is built on three generations of trade expertise dating to founder Harry L. Stout in the early 1930s, industry certifications from NWFA (since 1995) and MFMA (since 2009), a 98% dust-free refinishing capability, and a documented track record of 90+ athletic flooring projects since 1995 and over 1,000,000 square feet installed since the 2008 acquisition of Robbins Sport Floors-AZ. The operating footprint remains lean, with 7 employees across the two offices, and financial metrics such as revenue are not publicly disclosed.

Name

STOUT HARDWOOD FLOOR CO., INC.

Legal name

Stout Hardwood Floor Co., Inc.

Website

https://stout-hardwood-floors.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Stout Hardwood Floor Co., Inc. is a third-generation, family-owned hardwood flooring contractor in Las Cruces, NM and Mesa, AZ that installs, refinishes, and maintains residential hardwood floors and athletic/commercial maple, Pulastic synthetic, dance, and stage flooring for K-12 schools, universities, churches, military, and fitness facilities across the Southwest US.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Services

NAICS

Flooring Contractors (238330)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Hardwood Floor Refinishing & Restoration (HSAPAGAB), Hardwood Floor Repair & Refinishing (HSAGAFAA), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Hardwood floor installation
• Sports flooring systems
• Floor refinishing services
• Dance floor installation
• Athletic flooring contractor

Headquarters

HQ city

Las Cruces, New Mexico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardwood Floor Installation: New hardwood floor installation services for residential and commercial properties including solid wood, engineered wood, and prefinished flooring. Installation methods include nail-down, glue-down, and floating applications.
2. Floor Refinishing Services: Floor refinishing services including sanding, staining, and finishing. Uses a four-coat water-based finish system that dries clear and provides superior protection against wear and household spills.
3. Athletic Floor Systems: Installation and maintenance of Robbins maple and synthetic sports flooring systems for gymnasiums, athletic facilities, and multi-purpose spaces. Includes both hardwood and Pulastic synthetic options.
4. Dance and Stage Floors: Installation of professional sprung dance floor systems and stage flooring including Robbins wood sprung floors and Marley vinyl sprung floors for performing arts venues.
5. Floor Maintenance Services: Ongoing floor maintenance services including annual recoating for athletic facilities and recommended maintenance programs for residential floors to extend floor life.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Stout Hardwood Floor Co., Inc. is a family-owned hardwood flooring contractor that installs, refinishes, and maintains residential and commercial hardwood floors. The company specializes in solid wood, engineered wood, prefinished, reclaimed, maple sports flooring, and synthetic Pulastic flooring systems. It serves homeowners as well as educational, athletic, military, and religious institutions across New Mexico, Arizona, and West Texas.

Product overview

Stout Hardwood Floor Co., Inc. is a family-owned flooring contractor offering a comprehensive portfolio of hardwood flooring products and services. The company operates through two main divisions: Residential Flooring (new installation, refinishing, and maintenance of solid and engineered hardwood floors) and Athletic/Commercial Flooring (maple sports floors, Pulastic synthetic floors, stage floors, and dance floors via Robbins partnership). They represent major prefinished wood flooring manufacturers including Kahrs, Olde Wood Limited, California Classics, and Muscanell Millworks, and hold authorized dealer certifications for Robbins Sports Surfaces maple and synthetic flooring systems. Services include dust-free refinishing, custom staining, and ongoing floor maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Hardwood Flooring Installation, refinishing, staining, and maintenance of solid wood, engineered wood, and prefinished hardwood floors for residential homeowners, including new construction and homes with original hardwood under carpet.
• Maple Athletic Floors Robbins Bio-Channel maple hardwood sports flooring systems providing shock absorption, resiliency, and ball bounce for gymnasiums, basketball/volleyball courts, and athletic facilities in K-12 schools, universities, and recreation centers.
• Pulastic Synthetic Sports Floors Robbins Pulastic polyurethane synthetic sports flooring featuring shock absorption, seamless uniformity, renewable wear surface, color stability, and permanent gameline bonding; ISO 14001 and LEED certified with recycled rubber content.
• Stage Floors Hardwood stage flooring systems using Robbins Bio Channel Sleeper Subfloor with replaceable double tempered hardboard or standard maple flooring, including Air Channel Classic sleeper subfloor for elementary and middle school stages.
• Dance Floors Premier Robbins sprung dance floor systems including Wood Sprung Floors with profiled hardwood performance surface and Marley Sprung Floors with slip-resistant vinyl performance surface for professional and educational dance venues.
• Dust-Free Refinishing 98% dust-free refinishing service using advanced dust containment vacuum equipment to provide a cleaner environment during residential hardwood floor restoration projects.
• Floor Refinishing System Four-coat water-based finish system for hardwood floor refinishing including preparation, sanding, optional staining, and finishing that dries clear and provides superior protection against wear and household spills.
• Athletic Floor Maintenance Services Professional maintenance services for maple and Pulastic athletic floors including annual recoating, care instruction support, and ongoing maintenance programs to extend floor life.

Quantifiable outcome

• 98% dust-free refinishing capability
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Robbins Sports SurfacescoreChannel Partner/ Reseller/ DistributorAuthorized dealer and contractor for Robbins Sports Surfaces Maple and Synthetic Flooring Systems in New Mexico, Arizona, and El Paso, TX. The company is part of a select dealer network of authorized contractors trained in proper methods and practices for sport floor installation. Robbins offers full line of hardwood and synthetic flooring systems with DIN testing and ISO 14001 certification.
• Cooperative Educational Services (CES)coreStrategic or Co-development PartnerContracted with CES in New Mexico to provide new floors and refinishing services for schools and public entities. This cooperative purchasing agreement provides access to public school contracts throughout New Mexico.
• ESC Region 19coreStrategic or Co-development PartnerContracted with ESC Region 19 for El Paso, TX schools and public entities. Allied States Cooperative Region 19 agreement provides access to educational institution contracts in the El Paso market.
• TexBuy Region 16coreStrategic or Co-development PartnerContracted with TexBuy Region 16 in Texas for school district purchasing agreements, providing access to public education contracts in Texas.
• KahrscoreChannel Partner/ Reseller/ DistributorAuthorized dealer and warranty repair center for Kahrs flooring products since 2004. Kahrs is an industry-leading manufacturer of prefinished wood flooring offering 20-25 year wear through warranties.
• Olde Wood LimitedminorChannel Partner/ Reseller/ DistributorManufacturer represented by Stout Hardwood Floor Co., Inc. for prefinished wood flooring products.
• California ClassicsminorChannel Partner/ Reseller/ DistributorManufacturer represented by Stout Hardwood Floor Co., Inc. for prefinished wood flooring products offering 20-25 year wear through warranties.
• Muscanell MillworksminorChannel Partner/ Reseller/ DistributorManufacturer represented by Stout Hardwood Floor Co., Inc. for prefinished wood flooring products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Robbins Sports Surfaces: Manufacturer and installer of hardwood and synthetic sports flooring systems that Stout represents as an authorized dealer. Both firms install Robbins Bio-Channel maple and Pulastic synthetic floors into K-12, university, and athletic facilities in the U.S., competing for the same institutional RFPs.
• Kiefer Sports Floors: Provider of athletic flooring systems, including maple and resilient surfaces, plus gymnasium equipment. Targets the same institutional buyers (schools, colleges, recreation centers) as Stout's athletic division.
• Connor Sports (Tarkett Sports): One of the largest North American maple and synthetic athletic flooring manufacturers and installers; competes with Stout for university arena, K-12 gymnasium, and recreation center projects nationwide, including NCAA-compliant systems.
• Action Floor Systems: MFMA-member maple athletic flooring manufacturer and certified installer network. Competes for the same K-12 and collegiate gymnasium contracts that Stout serves in the Southwest.
• Horner Sports Flooring: Specialty athletic flooring company offering maple systems and resilient sports surfaces; overlaps with Stout's Robbins and Pulastic installations for school and college athletic facilities.
• Aacer Sports Flooring: Manufacturer and installer of maple and synthetic sports floors serving schools, colleges, and athletic facilities. Direct competitor to Stout's athletic flooring division with comparable product breadth and institutional customer base.

Emerging players

• LL Flooring: National retailer of hardwood, vinyl, and laminate flooring (formerly Lumber Liquidators). Competes for DIY and budget-conscious homeowners who might otherwise hire Stout for residential installation.

Broad incumbents

• Tarkett North America: Global flooring conglomerate whose sports division (parent of Connor Sports) supplies athletic surfaces, and whose residential wood offering competes with Stout's Kahrs and prefinished wood flooring installations at much larger scale.
• Shaw Industries (Berkshire Hathaway): One of the largest U.S. flooring manufacturers with hardwood, resilient, and sports offerings. Competes broadly with Stout's residential hardwood installation and refinishing business through dealer networks and big-box retail.

Others

• Bruce Hardwood Floors (Armstrong Flooring): Mass-market hardwood flooring brand sold through home centers and dealers. Represents a product supplier/competitive adjacency to Stout's prefinished hardwood installation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stout-hardwood-floor-co.-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STOUT HARDWOOD FLOOR CO., INC.