Strands IF

What Strands IF does

Strands IF is a Swedish non-profit sports club (idrottsförening, organization number 887500-3504) founded in 1901 and headquartered in Hudiksvall, Sweden. The club operates four sports sections — football (soccer), handball, track and field (friidrott), and figure skating (konståkning) — plus an activity club (Aktivitetsklubben) in Iggesund. It serves residents of the Hudiksvall region across all age groups, from youth players as young as 6 (P6) through senior and 50+ recreational levels, with a competitive footprint that includes a P17 Nationell national-league football team. The club also operates a youth football tournament (Hudik Cup) as a community event product.

The organization's revenue model combines low-margin recurring membership fees (150–750 SEK annually, invoiced through Billogram), sponsorship income from six main commercial sponsors (Monitor, Oilquick, Hexatronic, Hälsinglands Sparbank, Bjorn Lunden, Iggesund Paperboard) plus roughly 15 minor partners, merchandise sales through the Heja Strand shop and section-specific webshops, and event-participation fees. Its digital presence is built on the laget.se platform, a third-party sports-club hosting service, and the club maintains no proprietary software, mobile app, or API. The governance structure is a member-elected board with section-level chairs representing each sport, and the club is funded and controlled by its members through a general assembly rather than external investors.

Strategic direction is community-led rather than market-expansion-oriented. The club sustains its 123-year-old legacy through localized youth development, sponsor relationships with regional employers, and a portfolio of memorial and jubilee funds (Jubileumsfonden, Strands Minnesfond, Ryon-Jannes Minnesfond, Rörets Minnesfond, Gertrud Engströms) that finance youth athlete support. No revenue, headcount, or membership growth figures are disclosed, and the organization operates as a steady-state community institution rather than a scaling enterprise.

Name

Strands IF

Legal name

Strands IF

Website

https://strandsif.se

Company type

Private

Founded year

1901

Operating status

Operating

Short description

Strands IF is a Swedish non-profit multi-sport club founded in 1901 in Hudiksvall, Sweden, offering football, handball, athletics, and figure skating for youth, adults, and seniors in the local community.

Ownership category

akta.pro rank

Product category

Community Multi-Sport Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community sports club
• Youth football training
• Handball club programs
• Athletics club membership
• Multi-sport association

Headquarters

HQ city

Hudiksvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees: Annual membership fees collected from members. Family memberships are 750 SEK, senior (17+) 400 SEK, youth (up to 16) 300 SEK, and supporting members 150 SEK. Fees are invoiced in January via Billogram.
2. Merchandise sales: Sale of club merchandise including jackets, pants, shorts, jerseys, and backpacks through the Heja Strand shop and sports webshops for football and handball.
3. Sponsorship: Revenue from main sponsors (Monitor, Oilquick, Hexatronic, Hälsinglands Sparbank, Bjorn Lunden, Iggesund Paperboard) and various other partners and collaborators across different club sections.
4. Event hosting: Hosting of tournaments and events including Hudik Cup youth football tournament and various match activities that generate participation fees and local engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Strands IF is a community multi-sport club offering organized training, league play, and youth development programs across football, handball, athletics, and figure skating. The club operates on a tiered membership model (family, senior, youth, supporting) and runs regional events including the Hudik Cup tournament, supplemented by branded merchandise sales.

Product overview

Strands IF is a multi-sport club based in Hudiksvall, Sweden, offering organized sports activities including football (soccer), handball, track and field, and figure skating. The club operates various teams across different age groups and skill levels, from youth to senior divisions. The club also sells official merchandise including apparel and accessories through its web shops. The organization is structured into specialized sections for each sport, with dedicated coordinators and coaches for each team.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Sport Club Membership Tiered membership program (family, senior, youth, supporting) that grants access to organized training, league play, and club activities across the football, handball, athletics, and figure skating sections for individuals and families in the Hudiksvall area.
• Hudik Cup Tournament Regional football tournament hosted by Strands IF, offered as a paid entry event for participating teams and players, coordinated by Fredrik Sundfors.
• Lizards Branded Merchandise Strands IF's own-brand club merchandise (apparel and accessories) sold via the Lizards online webshop and at Intersport Hudiksvall, targeted at club members, supporters, and local fans.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Din BilminorGTM or Marketing PartnerSponsors Strands IF Fotboll section. Car dealership group.
• TisdagminorGTM or Marketing PartnerSponsors Strands IF Fotboll section.
• SelectminorGTM or Marketing PartnerSponsors Strands IF Fotboll section. Sports equipment brand.
• Intersport HudiksvallminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Sports retail store.
• AdidasminorGTM or Marketing PartnerSponsors Strands IF Handboll section. International sportswear brand.
• Alcro Färg & Tapet HudiksvallminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Paint and wallpaper store.
• HeatwoodminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Wood industry company.
• Monitor ERPminorGTM or Marketing PartnerSponsors Strands IF Handboll section. ERP software company.
• MonitorcoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Monitor is an ERP software company that provides business management solutions.
• OilquickcoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Oilquick is an industrial equipment company.
• HexatroniccoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Hexatronic is a technology company specializing in fiber optic solutions.
• Hälsinglands SparbankcoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Local regional bank serving the Hälsingland area.
• Bjorn LundencoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Bjorn Lunden is a Swedish accounting and business software company.
• Iggesund PaperboardcoreGTM or Marketing PartnerMain sponsor (huvudsponsor) for Strands IF. Iggesund Paperboard is a paperboard manufacturer located in the region.
• LF GävleborgminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Länsförsäkringar Gävleborg insurance company.
• NCCminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Construction and property development company.
• Ica Maxi HudiksvallminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Grocery retailer.
• Handelsbanken HudiksvallminorGTM or Marketing PartnerSponsors Strands IF Handboll section. Banking institution.
• Hudik CupminorStrategic or Co-development PartnerYouth football tournament hosted by Strands IF, promoting youth sports in the region.
• Blodomloppet HudiksvallminorGTM or Marketing PartnerRunning event in Hudiksvall. Collaborative partnership for promoting active lifestyle in the community.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iggesunds IK: Local amateur football club from the same Hudiksvall/Iggesund area that competes with Strands IF in regional divisions (fixtures show regular matchups). Operates as a comparable community-based idrottsförening.
• Delsbo IF: Neighbouring community football club in the Härjedalen/Hudiksvall region that plays Strands IF in regular competitive fixtures. Comparable scale and amateur community-club model.
• Forsa IF: Local amateur club in the Hudiksvall area that Strands IF's A-senior team plays against. Functions as a direct regional community-sports-club peer.
• Söderhamns FF: Football club from nearby Söderhamn that competes in fixtures with Strands IF, sharing the same regional football pyramid and amateur community structure.

Regional players

• Edsbyns IF FF: Historic multi-sport club from Edsbyn in Hälsingland with football and bandy sections — comparable community-anchored Swedish idrottsförening operating in the same broader region.
• GIF Sundsvall: Larger football club from Sundsvall in northern Sweden that plays in higher divisions. Comparable community-rooted Swedish club, but at a more professional scale.

Broad incumbents

• IFK Göteborg: One of Sweden's largest multi-sport clubs (football, handball, athletics, etc.). Same idrottsförening model as Strands IF but operating at a national/elite scale with a professional organization structure.
• AIK: Major Stockholm-based multi-sport club (football, hockey, handball, floorball). Shares the Swedish multi-section idrottsförening structure with Strands IF but at a much larger professional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strands IF