Strategic Partners, Inc

What Strategic Partners, Inc does

Strategic Partners, Inc. is an independent financial advisory firm headquartered in Parsons, Kansas, founded in 1994 to provide personal financial planning services to individuals, families, and business owners across the United States. The firm operates under a "Preserve, Grow & Protect" philosophy and delivers investment management, retirement planning, estate planning, tax strategies, insurance solutions, and business planning services (including 401(k) profit sharing plans, SIMPLE/SEP plans, and group insurance) through a consultative, relationship-based model. Securities and advisory services are offered through a core broker/dealer partnership with LPL Financial, one of the largest U.S. wealth management platforms, which provides the underlying technology infrastructure, research, and product shelf that the 7-person firm leverages.

The business model is built primarily on recurring asset-under-management (AUM) fees billed annually on managed assets, supplemented by commission-based compensation on certain products (notably insurance) and occasional flat financial planning fees. The firm targets clients with investable assets in excess of $250,000 (with no formal minimum), and its primary advisor, Chris Lubbers (CFP®, CFS®), is licensed to serve clients in 32 states via LPL Financial. Customer acquisition is supported by a content-driven marketing approach that includes an educational blog, a resource center with calculators and videos, weekly market commentary, and a podcast series. The firm has earned multiple industry recognitions, including MDRT Top of the Table (2018), National Planning Corporation Excellence Award (2016), and AIG American General Legion of Honor (2003).

Name

Strategic Partners, Inc

Legal name

Strategic Partners, Inc.

Website

https://strategic-partnersinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategic Partners, Inc. is an independent, 7-person financial advisory firm in Parsons, Kansas, providing investment management, retirement, estate, tax, and insurance planning to individuals, families, and business owners across 32 states via its LPL Financial broker/dealer affiliation, primarily on a recurring AUM-fee basis.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Financial planning services
• Retirement planning
• Wealth management
• Investment advisory
• Insurance solutions

Headquarters

HQ city

Parsons

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset Management Fees: The firm charges a competitive asset under management (AUM) annual fee computed on the value of assets managed. This represents 100% transparent compensation where clients know exactly what the firm makes.
2. Commission-Based Compensation: Advisors may be compensated on a commission basis depending on the agreement most suitable for the individual client. Insurance products may carry commissions.
3. Financial Planning Fees: In certain circumstances, a financial planning fee may be charged for planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Strategic Partners, Inc. is an independent financial advisory firm delivering comprehensive financial planning and wealth management services through its affiliation with LPL Financial. The firm provides investment management, retirement and estate planning, tax strategies, insurance solutions, and business planning services (including 401(k) plans and group benefits) to individuals, families, and business owners across 32 states, anchored in a "Preserve, Grow & Protect" philosophy.

Product overview

Strategic Partners, Inc. is a financial advisory firm offering a comprehensive suite of financial planning services centered on a preserve, grow, and protect philosophy. The firm provides investment management (including managed accounts, mutual funds, stocks, bonds, annuities, REITs, and alternative investments), personal planning strategies (retirement funding, college funding, tax strategies, estate planning), insurance solutions (life, disability, long-term care, cancer, critical illness insurance, fixed annuities), and business planning strategies (401(k) plans, SIMPLE/SEP plans, defined benefit plans, group insurance). Services are offered through partnership with LPL Financial as broker-dealer. The firm also provides self-service financial calculators and educational resources through their Resource Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Comprehensive investment management services including managed accounts, mutual funds, stocks and bonds, variable and indexed annuities, REITs, and alternative investments, offered to individuals, families, and business owners.
• Personal Planning Strategies Personal financial planning services covering retirement funding, college funding, investment strategies, income tax strategies, cash flow strategies, and estate planning for individuals and families.
• Insurance Solutions Insurance products including life insurance, disability insurance, long-term care insurance, cancer insurance, critical illness insurance, and fixed annuities, designed to protect clients against risk.
• Business Planning Strategies Business-focused financial planning services including 401(k) Profit Sharing Plans, SIMPLE/SEP Plans, Defined Benefit Plans, Group Life Insurance, Group Disability Insurance, and Section 125 Plans for business owners.
• Financial Planning Comprehensive financial planning services for individuals, families, and business owners anchored in the firm's Preserve, Grow & Protect philosophy.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LPL FinancialcoreStrategic or Co-development PartnerLPL Financial is the broker/dealer partner providing securities and advisory services. As one of the largest wealth management firms in the U.S., LPL supports over 32,000 financial advisors and services approximately $2.3 trillion in assets. Strategic Partners offers services in conjunction with LPL Financial, leveraging their platform, research, and institutional-quality investment solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Commonwealth Financial Network: Independent broker-dealer supporting affiliated RIAs providing holistic financial planning, investment management, and insurance solutions. Highly comparable business model to Strategic Partners' LPL affiliation.
• Raymond James Financial Services: Independent contractor advisor model serving individuals and families with comprehensive wealth management, retirement, and planning services. Comparable client focus, service suite, and broker-dealer-supported delivery model.
• Cambridge Investment Research: Independent broker-dealer with a large network of affiliated financial advisors offering comprehensive planning, investment, and insurance services. Comparable to Strategic Partners as an LPL-affiliated RIA practice competing for the same advisor recruiting pool and client segment.
• Ameriprise Financial: Large diversified financial services firm with a captive advisor channel offering investment management, retirement, estate, and insurance planning. Comparable target client (mass-affluent households) and integrated planning approach.
• Edward Jones: Large US financial advisory firm with a relationship-based, branch-supported model targeting mass-affluent individuals and families. Highly comparable in target client (households with investable assets), service mix (planning + investments + insurance), and product-led but advice-led positioning.
• Cetera Financial Group: Independent broker-dealer supporting a network of affiliated financial advisors delivering wealth management and planning services. Directly comparable because Strategic Partners is itself an LPL-affiliated independent advisor practice; Cetera hosts many similar affiliated firms.

Emerging players

• Betterment: Leading robo-advisor offering automated portfolio management and financial planning at low cost. Targets the same mass-affluent retail segment as Strategic Partners and represents a key competitive threat on price and convenience.

Broad incumbents

• Charles Schwab (Schwab Intelligent Portfolios): Large incumbent with both self-directed brokerage and digital advisory offerings. Competes for the same retail and mass-affluent clients but with a fundamentally different, technology-led delivery model that pressures advisor-led fees.
• Fisher Investments: Large independent RIA managing portfolios primarily for high-net-worth and institutional clients. Comparable investment management focus but at significantly greater scale and with discretionary portfolio management as a differentiator.
• Northwestern Mutual: Incumbent wealth management and insurance company with a captive advisor force delivering financial planning and insurance solutions. Comparable integrated planning/insurance value proposition at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-partners-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Partners, Inc